Martech

MAY 23, 2022

As much as companies hate controversy, the public wants to know where they stand on today’s issues, according to two surveys. A 2022 survey by social media analysts Sprout Social found 71% of U.S. A 2022 survey by social media analysts Sprout Social found 71% of U.S. A new global survey by pollster Edelman supports that.

Customer Surveys 120

Customer Surveys Brand Identity Branding Trust Marketing 120

KoMarketing Associates

JULY 30, 2018

Zeughauser Group recently published the “State of Digital and Content Marketing Survey” in partnership with Greentarget, and revealed that most people (77 percent) turn to marketing content frequently for its utility/usefulness above all else. According to a new report, usefulness and timeliness may be the factors that rise above the rest.

Customer Surveys 153

Customer Surveys Content Paper Statistics 153

Tiecas

AUGUST 14, 2023

The results are from the survey done and published by the Content Marketing Insititute. They do this survey every year. Understanding the audience for the manufacturing content marketing survey Let me first talk about the respondents for this survey. 1,104 people responded to the survey. You shouldn’t be.

Customer Surveys 52

Customer Surveys Content Marketing Marketing Budget Creation Planning 52

SmartBrief - Marketing

DECEMBER 18, 2023

For its annual holiday shopping report, Coveo worked with RSR Research on a retailer-side survey that predicted some of the above shopper behavior as seen through the retailer lens. The survey was conducted with qualified US-based retail respondents representing 92 retailers, most with revenues above $250 million. 24 will reach 3.7%

Customer Surveys 52

Customer Surveys eCommerce Enterprise Management Work Management 52

KoMarketing Associates

OCTOBER 1, 2019

Brightback recently surveyed B2B, B2C and hybrid marketers to gauge how they rank their customer retention effectiveness. Many B2B marketers are already focused on customer retention, according to new research, but that doesn’t mean there isn’t room for improvement.

Customer Surveys 121

Customer Surveys Paid Search Agency B2B Marketing Companies 121

Optinmonster

SEPTEMBER 3, 2021

Are you looking for a few popup survey examples to get inspiration for your own website? By that, we mean gathering feedback through customer surveys. That’s why, in today’s post, we’re going to show you a few popup survey examples that you can use to engage customers. What Is a Popup Survey?

Customer Surveys 87

Customer Surveys Examples Click Rate Copywriting 87

Outgrow

OCTOBER 1, 2019

Interactive Content Ideas For The Education Sector. So why should the education sector be any different? We’re here with interactive content for education sector to make things a little easy-peasy for you! Now, how can we use these in the education sector? Interactive content has found its way into our lives. Calculators.

Top of Funnel 66

Top of Funnel Education Content Lead Scoring 66

BenchmarkONE

SEPTEMBER 30, 2020

It’s no easy endeavor, but the results can be an improved learning experience for the students and parents feeling confident in their child’s education. Enter one of the oldest marketing tactics in the book: customer surveys. Here’s how to survey parents so that you get the best quality (and most helpful) feedback possible.

Customer Surveys 92

Customer Surveys Tips Customer Satisfaction Budget Programs 92

Adobe Experience Cloud Blog

JANUARY 5, 2018

Key takeaways: To quote one of our great marketers at Marketo “Just OK or Not Well won’t cut it, and that’s what nearly two-thirds of marketers surveyed are doing.” The post 2018: Survey Says! Pretty well— 33%. Not wel— 19%. See you there, and happy New Year!

Customer Surveys 134

Customer Surveys Account Based Marketing Marketo Thought Leadership 134

Search Engine Journal

OCTOBER 5, 2021

See what they said in our State of SEO industry survey. The post How SEO Professionals & Agencies Win New Business [Survey Results] appeared first on Search Engine Journal. We asked SEO professionals how they generate leads and where they win new business.

Customer Surveys 131

Customer Surveys Ad Agencies SEO Business 131

Search Engine Journal

SEPTEMBER 8, 2021

Discover emerging trends and ranking factors from the State of SEO 2021 survey report. The post What Matters Now in SEO & Where to Focus Next [Survey Results] appeared first on Search Engine Journal. Where should you focus your SEO strategy next?

Customer Surveys 144

Customer Surveys SEO Trends Education 144

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Search Engine Journal

OCTOBER 14, 2021

Survey Results] appeared first on Search Engine Journal. We are looking at where budgets are being allocated in digital marketing and what tasks in SEO have the most time allocated to them. The post Where Do SEO Professionals Spend Time & Budget?

Allocation 113

Allocation Customer Surveys Spending SEO 113

Adobe Experience Cloud Blog

MAY 6, 2019

In this blog, we’re going to focus on one very effective method: Creating a cohesive survey strategy that will first help you understand your leads better, and, as a result, guide them towards a purchase in a natural, unobtrusive manner. The pros of running surveys. We’ll show you how it’s done with surveys further on in the post.

Top of Funnel 134

Top of Funnel Customer Surveys Work Management Marketing Management 134

Search Engine Journal

SEPTEMBER 27, 2021

The post The Greatest Challenges & Threats in SEO [Survey Results] appeared first on Search Engine Journal. We asked SEO professionals to share their biggest challenges from the past year and what threats the industry faces in the future.

Customer Surveys 97

Customer Surveys SEO Education 97

ClickZ

MAY 9, 2020

30-second summary: Board members, C-level, and Director+ level executives from retail and ecommerce, technology, media and publishing, and other businesses participated in our ClickZ and Search Engine Watch: Benchmark survey 2020. ClickZ and Search Engine Watch: Benchmark survey 2020. said their marketing budgets are increasing.

Advertising Benchmark 93

Advertising Benchmark Work Management Customer Surveys Marketing Management 93

Act-On

FEBRUARY 16, 2024

A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. A warm lead might receive relevant content such as a case study, a white paper, or other educational content. You can combat this challenge with educational nurture campaigns. Hardly seems fair, right?

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

KoMarketing Associates

MAY 5, 2015

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. Leverage Surveys. Offer Testimonials. Salt or no salt?

Education 120

Education Tactics B2B Marketing Practices 120

Sword and the Script | B2B

APRIL 16, 2024

” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. To sell them you need to educate prospects. Marketing in B2B is largely about education. To sell them you need to educate prospects. Marketing in B2B is largely about education.

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

Marketing Insider Group

JANUARY 3, 2023

Did you know that providing high-value, educational content is one of the best ways to improve your Google ranking ? Educational content is helpful content. There are several ways to monitor feedback, including surveys or focus groups, online reviews, and general communication. Provide High-Quality Content.

Marketing Strategy 342

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 342

Salesforce Marketing Cloud

MARCH 4, 2024

Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you. Over 50% of survey respondents agree that improved data quality is essential. Three foundations for strong AI-powered CRM 1.

Work Management 116

Work Management Trends Business Forrester 116

Martech

OCTOBER 11, 2023

In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. And 43% of the 200 marketers surveyed said they’d already invested in RMNs and found their campaigns successful.

Planning 122

Planning Marketing Plans Spending Network Marketing 122

Outgrow

MARCH 7, 2024

Likert scales are easy to use and understand, making them popular in surveys , questionnaires, and market research. They can even be customized based on the specific needs of a survey or a questionnaire. Brands like Duolingo , which is primarily used for educational purposes, can use Likert scales after the completion of their lessons.

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

Outgrow

MARCH 7, 2024

Likert scales are easy to use and understand, making them popular in surveys , questionnaires, and market research. They can even be customized based on the specific needs of a survey or a questionnaire. Brands like Duolingo , which is primarily used for educational purposes, can use Likert scales after the completion of their lessons.

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

Savanta

APRIL 5, 2016

And investing in your education also seems to pay off. The post How to boost your pay packet: The B2B Marketing Salary Survey 2016 appeared first on Circle Research - B2B market research company. No, it’s more about what you do with that opportunity. First off, strive to be the best you possibly can be.

Peer-to-peer 120

Peer-to-peer Customer Surveys Paid Search Agency B2B Marketing 120

KoMarketing Associates

APRIL 26, 2022

Unsupervised recently shared the results of its survey that asked 802 marketers their current views on the metaverse, and 60% admitted that they don’t fully understand it. Additionally, 26% plan on providing internal education in the metaverse. “As Finding Success Through B2B Marketing Events.

Planning 198

Planning Statistics Marketing & Strategy B2B Marketing 198

chiefmartech

APRIL 4, 2019

Our 2019 Marketing Technology & Operations Salary Survey has been released, and you can download a free copy here. of marketing ops and tech survey participants have been promoted within the past two years. (It’s Martech Educational Backgrounds. Thank you to everyone who participated. 24.4% — Marketing Operations.

Marketing Report 81

Marketing Report Customer Surveys Marketing Management Analysis 81

Marketing Insider Group

OCTOBER 18, 2023

Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. Murrow and Walter Cronkite. Image Source 7.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Marketing Insider Group

AUGUST 17, 2020

Ads in-between Sessions: Create slots in-between educational sessions to play ads from your sponsors. The Nature Conservancy got their employees to make a short video to thank their sponsors: Post-event Surveys: When sending out post-event surveys, include the logos of your sponsors in the survey home and completion pages.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

FMG Suite

MAY 5, 2021

Every year, the wealthtech industry anxiously awaits the updated version of the T3 & Inside Information Advisor Software Survey. The annual survey put together by Bob Veres and Joel Bruckenstein covers market share and user rating information for more than 200 different software programs and services in 32 different categories.

Work Management 52

Work Management Marketing Management Customer Surveys Lead Scoring 52

Outgrow

APRIL 8, 2024

These forms are commonly used in various contexts, including business, education, healthcare, and more. You can take a look at Starbucks’ partner experience survey. You can take a look at Outgrow’s target market survey for example. This feedback survey can be leveraged by brands to understand their target market.

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

Everything Technology Marketing

JULY 2, 2012

Here is the first in our series of sneak previews of the survey results (the complete report will be available shortly). The first survey question was "What are your top-3 goals for content marketing?" This is up from 62 percent in last year's survey.

Customer Surveys 100

Customer Surveys B2B Thought Leadership Content Marketing Thought Leadership 100

ClearVoice

JUNE 23, 2020

What is a survey panel? Having a well-built survey is important, but having a well-targeted group of people to take your survey is imperative. A survey panel is a group of people you have access to who can fill in your survey and help you find the answers to your business questions. Click To Tweet. Ease of use.

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

ActiveDEMAND

JUNE 16, 2020

Training/education/bring additional value. Survey early so you can better understand your customers. After that, we wait until their 1 month anniversary before asking for survey feedback on how we’re doing. You may want to survey earlier depending on how your business works. Sell extended warranty.

Training 60

Training Customer Surveys Campaigns Marketing Automation Services 60

Martech

DECEMBER 21, 2023

Educate This doesn’t mean education about your product. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. This stage is pivotal for building trust.

Ideal Customer Profiles 109

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 109

Contently

SEPTEMBER 21, 2021

Earlier this year, we surveyed 1,072 Americans about what they want from branded content. In our survey, it was the second-most popular content format, just behind video. Yet, in a separate survey of 530 marketers we conducted recently, less than 10 percent said they were prioritizing this type of visual content this year.

Brand Identity 202

Brand Identity Branding Content Storytelling 202

Marketing Craftmanship

JANUARY 8, 2021

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264