2014

Trending Sources

7 Inside Sales Lessons Learned on The Football Field

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a post from Mike Lipka , Inside Sales Representative at AG Salesworks, and Kenneth McKenna , Business Development Representative at AG Salesworks.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson.

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Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience.

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Infographic: 29 Tips to Improve B2B Email Campaign Performance

The Point

An email campaign that fails to perform up to expectations could be failing on any number of fronts. The list could be bad (in which case, no attempted “fix” of the email itself will make that much of a difference.) The offer could be uninspiring, or buried deep in the email, or both.

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Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

More Trending

How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience

Synecore

eCommerce; Augmented Reality (AR); Virtual Reality (VR): Three rapidly evolving digital technologies that have long held the theoretical promise of delivering more convenient, enhanced and immersive shopping experiences to consumers.

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Creating a Continuously Improving Content Strategy

Sazbean

Writing journal (Photo credit: avrdreamer) One of the most difficult aspects of any type of marketing is what happens after a campaign is launched — measurement, analysis, and improvement.

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Online Marketing Automation

Salesfusion

The post Online Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Sales CRM

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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Infographic: What Are The Top Digital Priorities for CMOs in 2015?

Crimson Marketing

As the end of the year draws closer, many of you are beginning to wonder what will 2015 look like? What do I, as a CMO or team member to a CMO, need to plan for?

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3 Social Selling Templates for LinkedIn and Twitter Messaging

Sales Prospecting Perspectives

With social selling gaining momentum for sales professionals, inside sales reps are making their presence known in the digital sphere, specifically on LinkedIn and Twitter. Unfortunately, that presence isn’t always positive.

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The Complete Guide to Google+ for B2B Marketing [Infographic]

Webbiquity

Guest post by Dave Landry. Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. This is particularly so in marketing. But it doesnt have to be that way.

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7 Skills New Marketers Need to Succeed

Buzz Marketing for Technology

The industry is constantly changing and it can be a challenge to keep up. How can you tell the difference between the skills that are necessary and those that are just hype? Checkout Formstack ’s new infographic on the “7 Skills Marketers Need to Succeed.”

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7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Forrester thinks Content Marketing Isn’t Working – They’re Half Right

The Point

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing.

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Your social media strategy plan: Where do you START?

grow - Practical Marketing Solutions

When I work with businesses, there is often an enthusiastic attitude about moving on to the social web but confusion about how to actually get started. Today’s post provides a step-by-step overview on how to move ahead.

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The 2014 Digital Marketing Ecosystem

Puzzle Marketer

For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity.

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How to Transform Yourself into a Marketing Technologist

Synecore

I am writing this post as a call to action for marketers of all ages and professional dispositions. Here’s the crux of my argument. As the marketing function is increasingly influenced by digital technologies, it is becoming more complex, multivariate and integrated.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Why Most B2B Marketing Efforts Are Wasted

Digital B2B Marketing

Enterprise B2B marketers spend the majority of their effort marketing to individuals that don’t have any chance to become customers. Your marketing database is full of contacts that will never become clients.

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Announcing: Homepage

Salesfusion

The post Announcing: Homepage appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

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SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing. I meant both that predictive models guide decisions at every stage in many marketing programs, and that models are used throughout the organization by marketing, sales, and service.

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Marie Hattar, CMO of Check Point: Connect, Combine and Simplify—3 Visions for Better Corporate Marketing [Podcast]

Crimson Marketing

The increased transparency and access that recent years’ developments in online connectedness has brought, with it has also come increased vulnerability for corporations doing business online.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

5 Voicemail Tips Every Sales Development Rep Should Be Using

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest blog from Greg Klingshirn , Content Marketing Manager at SalesLoft. Cold calls are the bread and butter of successful sales development reps. But what about the times you call and don’t get an answer?

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20 Expert LinkedIn Guides

Webbiquity

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network.

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Content Marketing Street Cred: 7 Marketers Share Their Secrets

CMO Essentials

Do you have content marketing street cred? Have you taken risks, faced failures, or overcome obstacles in your content marketing efforts and still delivered results despite such challenges?

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10 Tips for a Successful Trade Show Follow-up Campaign

The Point

Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show.

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Nobody reading your blog? 10 reasons to persist!

grow - Practical Marketing Solutions

If you enjoyed this infographic and would like to use it on your own blog or publication for free, you can download your own copy here: 10 Reasons to Blog Infographic And for more blogging inspiration, be sure to buy Born to Blog , the number one book on blogging in the world.

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What boiled cabbage can teach us about effective content marketing

Beyond

When I was young, my mother would employ various tricks to make her children eat healthily. And funnily enough, I think we content marketers could learn from her experience

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4 Tips to Prepare for Google's Ever-Changing SEO Strategy

Synecore

In 2013, we not only saw updates to two of the most significant Google algorithms — Panda and Penguin — but also the release of Hummingbird, all of which affect SEO efforts to a great extent.

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