2014

6 Ideas to Create More Relevant Lead Nurturing Emails

B2B Lead Generation

Tweet I’m writing this post while attending the ExactTarget Connections 2014 event. I’ve learned a lot from listening to the sessions and speakers here. As I listened to attendees and speakers, I frequently heard the same keywords, such as: Personalization. Segmentation. Customer focus.

6 B2B Marketing Lessons From #Inbound14 and #FutureM

KoMarketing Associates

The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world. As you can imagine, the Boston Convention and Exhibition Center was oozing creativity and eagerness to exchange knowledge.

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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks.

SEO in Seven Easy Steps

Salesfusion

The post SEO in Seven Easy Steps appeared first on Salesfusion. Best Practices Techie Stuff

SEO 334

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

2014 B2B Marketing Trends That Work

ViewPoint

As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. This is a standout year for B2B marketing.

Trends 332

B2B market research – 10 unique features

The B2B Research Blog

Is B2B market research really that different from B2C? Well in a nutshell, yes. In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique.

More Trending

23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

21 Questions To Help You Define Your Content Marketing Strategy

Marketing Insider Group

This year, I have been talking a lot about how marketing has a marketing problem , how banner ads must die and how content marketing is an imperative for every single brand in today’s digital landscape.

7 Skills New Marketers Need to Succeed

Buzz Marketing for Technology

The industry is constantly changing and it can be a challenge to keep up. How can you tell the difference between the skills that are necessary and those that are just hype? Checkout Formstack ’s new infographic on the “7 Skills Marketers Need to Succeed.”

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A Lack of Content Marketing Strategy Impedes Demand Generation

ANNUITAS

Once again 2014 will be a year that Content Marketing is front and center for a majority of B2B marketing departments. While the buzz about content marketing continues, it still seems to be quite a challenge for most marketers.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Lead Nurturing: Why good call scripts are built on storytelling

B2B Lead Generation

Tweet In teleprospecting, it’s not just about what you “ask” prospects; it’s about when you ask them. This is where a lot of teleprospecting gets it wrong. Intuitively, fast, upfront and to the point seems like a sound approach and I’m a big fan of brevity.

6 Ways to Optimize Video Content like a B2B SEO Pro

KoMarketing Associates

When thinking about the term “SEO,” the big 3 search engines (Google, Yahoo, Bing) immediately come to mind. Truthfully, I almost always optimize content according to Google best practices , however it’s important to realize that YouTube is actually the world’s second most popular search engine.

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing. I meant both that predictive models guide decisions at every stage in many marketing programs, and that models are used throughout the organization by marketing, sales, and service.

Salesfusion Acquires LoopFuse to Expand Midmarket Presence

Salesfusion

[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Marketing Automation is Not Marketing Strategy

ViewPoint

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. But it’s only a tool.

Are B2B agencies adapting quickly enough?

The B2B Research Blog

Of the 70 agencies that feature in this year’s B2B Marketing Agency League, 10 show no or negative turnover growth. In past years this could be explained away by a recessionary environment. However, the UK economy is once again growing and this is feeding through to B2B marketing budgets.

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The 3 Social Media Networks That Are Best for B2B Marketing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer. As a B2B marketer, are you overwhelmed by all the available social media networks? Don’t be. Focus on these three to get the most bang for your buck.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

The 10 Best Infographics To Inspire Your Content Marketing

Marketing Insider Group

By NewsCred Contributor, Lauren Mangiaforte . According to Google, searches for the term “infographic” have increased over 800% in the last two years. In the last four hours alone, the hashtag # infographic has been used 3,300 times, with monthly totals bouncing up to 342,000.

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Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience.

Google 282

Kevin Akeroyd, GM of Oracle Marketing Cloud: 2 Über Trends in Corporate Marketing Every CMO Must Know [Podcast]

Crimson Marketing

We all understand by now the importance of data to the corporate marketing organization. What has not been as clear is the best way for CMOs to manage and leverage this data.

Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing

B2B Lead Generation

Tweet The holiday season is always a time of reflection for what we have and what we have accomplished over the past year. However, it is also a time to reflect on all we have learned that can help us improve the blank slate that is 2015.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

3 Online Marketing Elements The B2B Organization Should Not Overlook

KoMarketing Associates

When many people think of the B2B organization, they imagine large factories or manufacturing companies, turning out large orders to other big companies.

Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones.

Today we welcome LoopFuse into our family.

Salesfusion

[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]

Should You Gate Your Content? Answer These Questions To Find Out.

ViewPoint

Lead generation today relies heavily on creating quality content aimed at addressing prospects’ pain points and questions as they go through their buyer’s journey. Fantastic! Now that you, Ms. Marketer, have created all this wonderful content, an important question looms … should you gate it?

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Finding the brand positioning sweet spot

The B2B Research Blog

Managing a B2B brand isn’t easy. In a recent survey of 100 senior B2B marketers conducted for the B2B Leaders Forum by Circle Research , they named three major challenges: Resources: Brand building is a lower priority than activity which directly builds revenue in the short-term.

Spot 286

How Much Should You Be Spending On B2B Marketing?

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer When developing a B2B marketing budget, the smart money is on revenue goals and related lead generation rather than past budgets or competitors. One of the most emotional topics in the world of B2B marketing is budgets.

21 Fantastic Facebook Marketing Guides

Webbiquity

Many (most?) marketers have a love-hate relationship with Facebook.

The Top 200 Content Marketing Brands And Influencers

Marketing Insider Group

One of the biggest questions buyers ask in their online journey from awareness, to consideration, to selection is “who is influential?” ” on the topic.

Brand 286

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.