Sat.Apr 13, 2013 - Fri.Apr 19, 2013

Rant: It Doesn't Take a Genius to Spot a Goat in a Flock of Sheep

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

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Marketing Is In The Throes of A Buyer Revolution

Marketing Insider Group

The first step in effective marketing is listening, research and a solid understanding of your buyers. A few years ago I found Tony Zambito online and we became instant friends despite the fact that we have never spoken live or met in person.

How Reversing the Funnel Increased Sales by 14% for a Sales Incentive Company

B2B Lead Generation

Tweet Traditional marketing practice presumes the more you invest in driving leads through the top of the sales funnel, the more revenue will come out the other side.

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How to Tame Panda and Penguin with WPO

Webbiquity

Google’s Panda and Penguin updates have irreversibly changed the practice of SEO.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Ad:Tech San Francisco Recap & Takeaways (#adtechsf)

KoMarketing Associates

Last week I headed out west for ad:tech San Francisco. It was my first time at an ad:tech conference and I was fortunate to be able to both enjoy the show and speak on a social media panel. The conference offered some excellent sessions on content, social media, mobile advertising, display, and more.

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More Trending

$3.5 million per spreadsheet: Shocking Cost of Bad B2B Data Management

Reachforce

I just had the pleasure of speaking to a crowd of nearly 300 B2B marketers on the topic of “Tips and Tricks to a Great Set of Lead Data.”

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10 reasons social media has peaked. 8 reasons that’s a relief

Biznology

After years of significant growth, social networks exhibited mixed results last year. It was bound to happen. Here are 10 reasons social media has peaked.

Good Reads for B2B Sales - Selling at Every Level

ViewPoint

Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Are You Paying Enough Attention To Your Sales Teams?

Is Your Business Blog Sexy? 4 Simple Ways to Get More Blog Readers

Writing on the Web

4 Simple Ways to Get More Blog Readers" src="[link] width="231" height="231" title="Is Your Business Blog Sexy? 4 Simple Ways to Get More Blog Readers" /> When it comes to business blogging , many professionals forget that there is more to it than getting information out on the page.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How Google Gets Search Traffic Wrong

Webbiquity

How much traffic does your website get from organic search? Easy question, right?

What the Crumbling State of the Media Means for Digital Marketing

Biznology

Photo credit: Wikipedia. We’re entering – or, I should say, re-entering – an era where “Content is King.” You might not realize it, however, from all the hand-wringing about the end of the news media.

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5 Ways to Personalize Emails and Enhance Open Rates

Modern Marketing

by Amanda Batista | Tweet this I recently received an email that began, “Hi Amanda, you know from our last eBook you read, mobile is having an enormous impact on the events industry…” I kept reading, because I recalled recently downloading an eBook about mobile event applications.

Secrets of Successful Demand Generation Programs

ANNUITAS

Often, I am asked for tips and tricks as it pertains to different areas of demand generation and most of the time, I am more than happy to oblige. Blog B2B Marketing Demand Generation Demand Process Transformation Lead Generation lead nurturing

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

$3.5 million per spreadsheet: Shocking Cost of Bad B2B Data Management

Reachforce

I just had the pleasure of speaking to a crowd of nearly 300 B2B marketers on the topic of “Tips and Tricks to a Great Set of Lead Data.” ” The folks in attendance were serious about their craft, and their companies had each made an investment of at minimum $30,000 per year plus staffing and training to put the powerful capabilities of marketing automation to use in the organizations.

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Social media and the tragedy in Boston

Biznology

Yesterday, two bombs exploded near the finish line of the Boston Marathon. I first learned about the bombing on Facebook. Then Twitter, then NPR, and then TV.

Top Three Takeaways from Sales 2.0 – San Francisco #S20C

ViewPoint

The Sales 2.0 Conference billed itself as “the number one industry event devoted to excellence in leveraging SaaS technologies.” Attendees were promised they would learn: how to create a sales process ruled by metrics and measurement. how collaboration can promote productivity and enhance the customer experience. ways to leverage technology to empower your team. Thirty-one sponsors joined Gerhard Gschwandtner, founder & CEO of Selling Power , and his team in early April for two packed days.

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Your Facebook Company Page: How to Show Posts by Others

B2B Marketing Traction

If you’re puzzling over why you no longer see posts by others directly on your Facebook company page, puzzle no more. Facebook simply made yet another change that affects the way we manage pages. This issue has not come up that much for my clients.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

The X Factor: The Convergence of Customer Experience and Web Experience Management

Modern Marketing

by Steven Woods | Tweet this Today’s blog post was written by Steven Woods, GVP of Software Development at Oracle. The article ran Apr. 16 in CMS Wire, .

Red Flags of Deceitful Link Building Firms

Biznology

Photo credit: MyTudut.

From text ad copy to landing pages; key elements to increase pay-per-click conversions

NuSpark

There are countless factors involved in the conversion of visitors to your website. Leaving a single one unaccounted for can have disastrous results. Such problems must be quickly accounted for when utilizing pay-per-click advertising. Fortunately this means, inversely, that correcting even one of these factors can result in drastic improvements to your ROI. Text Ad Copy. The perfect landing page means nothing if your initial copy doesn’t generate valuable visitors.

Next Year’s Boston Marathon: Mark Your Calendar

Marketing Craftmanship

Make a Statement in 2014. If the cowards behind the 2013 Boston Marathon bombings believed they would forever strike terror in the hearts of Americans…then they picked the wrong country, the wrong city and the wrong sport to make their point. The wrong country? Americans don’t back down from threats. As Afghan Taliban fighters learned the hard way, America’s armed forces “run toward our bullets.”. The wrong city?

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

How Modern Marketers Stack Up in Database Spring Cleaning [CHART]

Modern Marketing

by John Stetic | Tweet this Spring is in the air! Well, at least for people outside Colorado. Sorry about the weather postponing the Road to Revenue Tour this week!).

Attack of the Customers: Why Critics Assault Brands Online & How to Avoid Victimization

Biznology

Photo credit: Automotivespace. Yesterday’s Biznology® Webinar by Paul Gillin was about how to prepare for and prevent social media attacks on your brand. That Facebook page you set up to promote your business might just become your biggest headache.

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Why SEO Best Practices Are Like A Chocolate Milkshake

Crimson Marketing

How is great SEO and a chocolate milkshake alike? According to this recent article we read, each contain 3 important ingredients. While a chocolate milshake has ice cream, chocolate and milk, great SEO contains the following: On-page SEO -keep your keyword usage natural.

Next Year’s Boston Marathon: Mark Your Calendar

Marketing Craftmanship

Make a Statement in 2014. If the cowards behind the 2013 Boston Marathon bombings believed they would forever strike terror in the hearts of Americans…then they picked the wrong country, the wrong city and the wrong sport to make their point. The wrong country? Americans don’t back down from threats. As Afghan Taliban fighters learned the hard way, America’s armed forces “run toward our bullets.”. The wrong city?

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.