Sat.Apr 13, 2013 - Fri.Apr 19, 2013

Rant: It Doesn't Take a Genius to Spot a Goat in a Flock of Sheep

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

Spot 276

Marketing Is In The Throes of A Buyer Revolution

Marketing Insider Group

The first step in effective marketing is listening, research and a solid understanding of your buyers. A few years ago I found Tony Zambito online and we became instant friends despite the fact that we have never spoken live or met in person.

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How Reversing the Funnel Increased Sales by 14% for a Sales Incentive Company

B2B Lead Generation

Tweet Traditional marketing practice presumes the more you invest in driving leads through the top of the sales funnel, the more revenue will come out the other side.

Funnel 260

How to Tame Panda and Penguin with WPO

Webbiquity

Google’s Panda and Penguin updates have irreversibly changed the practice of SEO.

Link 250

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Ad:Tech San Francisco Recap & Takeaways (#adtechsf)

KoMarketing Associates

Last week I headed out west for ad:tech San Francisco. It was my first time at an ad:tech conference and I was fortunate to be able to both enjoy the show and speak on a social media panel. The conference offered some excellent sessions on content, social media, mobile advertising, display, and more.

Ads 235

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10 reasons social media has peaked. 8 reasons that’s a relief

Biznology

After years of significant growth, social networks exhibited mixed results last year. It was bound to happen. Here are 10 reasons social media has peaked.

Good Reads for B2B Sales - Selling at Every Level

ViewPoint

Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Are You Paying Enough Attention To Your Sales Teams?

How Google Gets Search Traffic Wrong

Webbiquity

How much traffic does your website get from organic search? Easy question, right?

Is Your Business Blog Sexy? 4 Simple Ways to Get More Blog Readers

Writing on the Web

4 Simple Ways to Get More Blog Readers" src="[link] width="231" height="231" title="Is Your Business Blog Sexy? 4 Simple Ways to Get More Blog Readers" /> When it comes to business blogging , many professionals forget that there is more to it than getting information out on the page.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

What the Crumbling State of the Media Means for Digital Marketing

Biznology

Photo credit: Wikipedia. We’re entering – or, I should say, re-entering – an era where “Content is King.” You might not realize it, however, from all the hand-wringing about the end of the news media.

Media 222

5 Ways to Personalize Emails and Enhance Open Rates

Modern Marketing

by Amanda Batista | Tweet this I recently received an email that began, “Hi Amanda, you know from our last eBook you read, mobile is having an enormous impact on the events industry…” I kept reading, because I recalled recently downloading an eBook about mobile event applications.

Top Three Takeaways from Sales 2.0 – San Francisco #S20C

ViewPoint

The Sales 2.0 Conference billed itself as “the number one industry event devoted to excellence in leveraging SaaS technologies.” Attendees were promised they would learn: how to create a sales process ruled by metrics and measurement. how collaboration can promote productivity and enhance the customer experience. ways to leverage technology to empower your team. Thirty-one sponsors joined Gerhard Gschwandtner, founder & CEO of Selling Power , and his team in early April for two packed days.

Sales 176

Your Facebook Company Page: How to Show Posts by Others

B2B Marketing Traction

If you’re puzzling over why you no longer see posts by others directly on your Facebook company page, puzzle no more. Facebook simply made yet another change that affects the way we manage pages. This issue has not come up that much for my clients.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Social media and the tragedy in Boston

Biznology

Yesterday, two bombs exploded near the finish line of the Boston Marathon. I first learned about the bombing on Facebook. Then Twitter, then NPR, and then TV.

The X Factor: The Convergence of Customer Experience and Web Experience Management

Modern Marketing

by Steven Woods | Tweet this Today’s blog post was written by Steven Woods, GVP of Software Development at Oracle. The article ran Apr. 16 in CMS Wire, .

Lattice Engines Automates All Steps in Prospect Discovery

Customer Experience Matrix

There’s nothing new about using public information to identify business opportunities: it’s why lawyers chase ambulances and bankers phone lottery winners. But the Internet has exponentially grown the amount of data available and made it easily accessible.

From text ad copy to landing pages; key elements to increase pay-per-click conversions

NuSpark

There are countless factors involved in the conversion of visitors to your website. Leaving a single one unaccounted for can have disastrous results. Such problems must be quickly accounted for when utilizing pay-per-click advertising. Fortunately this means, inversely, that correcting even one of these factors can result in drastic improvements to your ROI. Text Ad Copy. The perfect landing page means nothing if your initial copy doesn’t generate valuable visitors.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Red Flags of Deceitful Link Building Firms

Biznology

Photo credit: MyTudut.

How Modern Marketers Stack Up in Database Spring Cleaning [CHART]

Modern Marketing

by John Stetic | Tweet this Spring is in the air! Well, at least for people outside Colorado. Sorry about the weather postponing the Road to Revenue Tour this week!).

Next Year’s Boston Marathon: Mark Your Calendar

Marketing Craftmanship

Make a Statement in 2014. If the cowards behind the 2013 Boston Marathon bombings believed they would forever strike terror in the hearts of Americans…then they picked the wrong country, the wrong city and the wrong sport to make their point. The wrong country? Americans don’t back down from threats. As Afghan Taliban fighters learned the hard way, America’s armed forces “run toward our bullets.”. The wrong city?

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Why SEO Best Practices Are Like A Chocolate Milkshake

Crimson Marketing

How is great SEO and a chocolate milkshake alike? According to this recent article we read, each contain 3 important ingredients. While a chocolate milshake has ice cream, chocolate and milk, great SEO contains the following: On-page SEO -keep your keyword usage natural.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Attack of the Customers: Why Critics Assault Brands Online & How to Avoid Victimization

Biznology

Photo credit: Automotivespace. Yesterday’s Biznology® Webinar by Paul Gillin was about how to prepare for and prevent social media attacks on your brand. That Facebook page you set up to promote your business might just become your biggest headache.

Online 185

B2B Marketing Survey Says Email and Twitter Work

B2B Marketing Traction

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. As usual, I have to provide information about the source of the survey, which few bloggers ever do.

Next Year’s Boston Marathon: Mark Your Calendar

Marketing Craftmanship

Make a Statement in 2014. If the cowards behind the 2013 Boston Marathon bombings believed they would forever strike terror in the hearts of Americans…then they picked the wrong country, the wrong city and the wrong sport to make their point. The wrong country? Americans don’t back down from threats. As Afghan Taliban fighters learned the hard way, America’s armed forces “run toward our bullets.”. The wrong city?

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142

Marketing Automation Problems (And How To Solve Them)

Fathom

More than 50% of respondents in Jessica Groopman’s “ Focus Research Study: Marketing Automation ” (PDF) say they have not yet fully realized the value of their investment in marketing automation. Would you count your company among this group?

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!