Webbiquity
JUNE 28, 2022
Guest post by Eleanor Hecks. Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. One obvious way to showcase that is through case studies of your clients and their successes.
KoMarketing Associates
JUNE 29, 2022
Although many B2B marketers have adopted account-based marketing (ABM) practices, new research indicates that they are struggling with messy data and measuring their strategy’s effectiveness. DemandGen recently published the results of its “2022 Marketing Measurement & Attribution Survey,” and statistics suggested that at the moment, the majority of B2B marketers (58%) are struggling to tie anonymous account engagement to known stakeholders.
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SendX
JUNE 30, 2022
Introduction. Email Marketing is one of the most effective and affordable online marketing strategies to promote your brand. According to the Content Marketing Institute , about 87% of B2B marketers use email channels to distribute their content.
Vision Edge Marketing
JUNE 28, 2022
T he current economic environment is concerning to us all. I n the midst of uncertainty, continuing to mak e clear-headed business decisions is exceedingly important. Let’s explore how to ensure stress due to the current economic situation doesn’t result in suboptimal decisions that may have long-term negative consequences. . Four Economic Indicators that C an Lead to Unsuccessful Business Decisi ons.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Webbiquity
JUNE 30, 2022
Contributed post. To build a successful business, customer trust is crucial. You need to strategize how you will establish that trust up front through your content and messaging, then maintain it over time with sound, ethical business practices. Image credit: Campaign_Creators on Pixabay. Your website is your “online storefront” where prospects will most often form their first impression of your business and learn about your company before proceeding with completing calls-to-action and making pu
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SmarkLabs
JUNE 27, 2022
Integrated marketing agencies use multi-channel targeting strategies with the same or similar messaging for improved strategy & execution.
SendX
JUNE 28, 2022
The need for email marketing in the world of marketing cannot be overemphasized.
Zoominfo
JUNE 30, 2022
Andrea Lopez caught her big break in the entertainment industry through a DM on Instagram. After getting flown to LA to appear on NBC’s “Bring the Funny,” she began growing her following on social media through her spot-on celebrity impressions. Then, while negotiating a big brand partnership, she recognized a familiar face. Hear how Lopez learned the value of good impressions and good relationships for building her personal brand on this week’s episode of Pretty Big Deal.
Influitive
JUNE 28, 2022
What does it take for brands to have thriving customer advocates? Well, the common thread uniting these successful advocacy programs is that the companies driving them are all customer-obsessed. So, what does it actually take to be “customer-obsessed?” Last week, Lauren Turner – the Director of Global Customer Marketing at Qlik – walked us through […].
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Unbounce
JUNE 28, 2022
More people are shopping online than ever before. Online sales are expected to make up 22.3% of retail sales overall by 2023. A big part of ecommerce is using social media to engage audiences and build an authentic brand. But now, social media can also be used as an ecommerce market of its own: social commerce. If you’re a chronic social media scroller, you’ve probably seen typical social media ads that include an embedded link that takes you to the product page.
Hinge Marketing
JUNE 30, 2022
Build your brand and you will build your business. That is the promise of brand building. In this post we’ll explore that promise and explain how to go about building your professional services firm’s brand, step by step. We’ll even cover some common pitfalls and mistakes to avoid. But what do we mean by brand building, anyway, and why is it important?
Zoominfo
JUNE 27, 2022
The importance of data is undeniable. But the path to reliable business intelligence is not always straightforward. When you set out to buy a third-party data set, you might assume you should compare based on quantity and cost. But using evaluations like “how many accounts can you provide?” or “what is your cost per contact?” often means the vendor with the most records wins and the one offering the highest quality data gets overlooked.
Search Engine Journal
JUNE 25, 2022
This guide covers everything you need to know about Google Search Console, complete with tips on how you can improve site health and search performance. The post A Complete Google Search Console Guide For SEO Pros appeared first on Search Engine Journal.
Advertiser: ZoomInfo
Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
Sprout Social
JUNE 27, 2022
Each month, 80 million people spend an average of 24 hours on TikTok. This new opportunity has revolutionized how B2C brands interact with their customers. Can TikTok for B2B marketing unlock the same potential? Quite a few brands are trying to answer that question for themselves. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network.
Zoominfo
JUNE 30, 2022
It’s not rocket science: the foundation of any successful marketing strategy is strong data. The tricky part is understanding the nuances of first-party and third-party data, to leverage each in a way that allows you to serve relevant ads to your target audiences. It’s also important to be aware that, as privacy laws crack down on third-party cookies, it will soon become more difficult for marketers to deliver on their goals.
Search Engine Journal
JUNE 30, 2022
SEO isn’t just about the numbers. It is also about understanding the audience and building an SEO campaign around that information. The post 7 Methods To Research & Analyze Your Audience For SEO appeared first on Search Engine Journal.
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Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.
Only B2B
JULY 1, 2022
It’s wonderful to get a hot lead, but it’s also a process that needs a significant amount of planning, commitment, and time before you can consider the sale done. Consider your favorite competitors crossing the finish line this summer at the Olympics. They didn’t just show up one day and enter the competition. Every single one of them has put money into themselves and prepared for success on the track.
Content Marketing Institute
JUNE 28, 2022
Your content program might slow down when everyone's on vacation. But don't get frustrated. Get busy on useful things you typically don't have time to do but will pay long-term benefits.
Zoominfo
JUNE 28, 2022
If the original incarnation of the Internet was Web 1.0, and the advent of social media was Web 2.0, then decentralized web technologies — commonly referred to as “Web3” — represent the next major shift in how people might soon access the web and online experiences. Like the giants of Web 2.0 before them, decentralized Web3 technology companies have attracted significant sums from investors.
Search Engine Journal
JULY 1, 2022
Want to create a content strategy aligned with search intent at every stage of the funnel? Here's what you need to know. The post Creating Content That Satisfies Search Intent & Meets Customer Needs appeared first on Search Engine Journal.
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One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.
Envy
JUNE 29, 2022
Artificial Intelligence (AI), which was a relatively unknown concept a few decades ago, is all the rage. And while the advantages of AI vs. the disadvantages of AI debate rages on, that is not the purpose of this blog. With AI on everyone’s mind, multiple industries, including B2B marketing, are lining up to see how to take advantage of the wonders of AI.
Martech
JUNE 27, 2022
Now that consumers expect speed and hyper-personalization in all things, marketers have to find innovative ways to meet demands and maximize their budgets. To do this, marketers are turning to artificial intelligence and machine learning. In fact, there is a new term just for this – “AI Marketing.” Customer expectations have never been higher.
Content Standard
JULY 1, 2022
Like many of you, I’m watching the economy closely. We entered 2022 with marketing budgets finally climbing back from the pandemic’s record lows to an average of 9.5% of total business revenue. However, concerns of a recession now threaten those gains. Some CMOs I’ve recently spoken with are preparing for budget cuts as high as 30%.
Search Engine Journal
JUNE 29, 2022
The organization in charge of HTML and web privacy standards announced a major change to address future of web at a faster pace. The post W3C Announces Major Change appeared first on Search Engine Journal.
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In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B
Anyword
JUNE 30, 2022
It’s time to face the music — acquiring new customers is getting more expensive with each passing day. Roughly 57% of 118 retailers stated that rising customer acquisition costs (CAC) are a threat to their 2022 sales goals. Since CAC started increasing by 60% over the last several years, brands needed to incorporate various tactics and strategies to try to reduce these costs while still bringing in new business.
Launch Marketing
JUNE 29, 2022
As the fintech industry evolves, grows and introduces new technologies, it is important to ensure that fintech companies are capitalizing on the most effective marketing tactics to reach the right audience with the right content at the right time. Having worked with many B2B companies over the years, here are key tactics our fintech marketing agency has used successfully to help companies improve results and increase revenue. 1.
Content Marketing Institute
JUNE 27, 2022
An unexpected tweet prompted this solo marketing agency owner to create a network of freelance writers. Here’s how he did it and what he learned.
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