Sat.Dec 01, 2018 - Fri.Dec 07, 2018

5 Ways to Reimagine Your Content Leftovers

Content4Demand

by Tonya Vinas, Director of Content Strategy. It’s that time of year when Ralphie bemoans the loss of his family’s turkey after the Bumpus’ hound dogs abscond with it in the movie A Christmas Story : “ The heavenly aroma still hung heavy in the house. But it was gone, all gone! No turkey!

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Report: Customers Seeking Less Promotional Email From Marketers

KoMarketing Associates

As marketers continue to target their audiences with email, new research suggests that they may benefit from leaning more on the informational side than the promotional when it comes to content.

The ties that bind us: content marketing proven to foster trust and comfort with customers

Tomorrow People

When content marketing is done well, successful companies will build trust and comfort with an audience — without the hard-sell treatment. This infographic puts in the numbers, but successful marketers agree it’s all about the relationship.

Trust 190

6 Examples of AI Marketing

Marketing Insider Group

Technology is evolving and the world of online marketing is evolving along with it. Artificial intelligence and machine learning now make a wide variety of marketing tasks easy; even those which would have been impossible only a few years ago.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Common Problems Between Your Sales & Marketing Teams (And How to Fix Them)

Reachforce

Getting your sales and marketing teams to work together is essential to maximize sales and streamline your lead generation and conversion process. However, sometimes sales and marketing feel like they're pitted against each other, rather than being two parts of a process. marketing data

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How to Avoid Common Website Design Flaws

Webbiquity

By David Gutierrez. A lot of work goes into building a website. No matter if you’re starting from scratch or using a template—creating a unique design, populating your site with compelling content, and optimizing all elements—takes time and energy.

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How to Give Yourself Profit-Building Clout with Blog Posts

Marketing Insider Group

“I should write a book,” said one exasperated pediatrician whose patients’ after-hours questions kept her up practically all night.

Build 197

13 Lead Generation Tactics That Will Explode Your PR Campaign

B2B PR Sense

A skilled coach on the field has a game book of several tried and true plays that are designed to maximize the performance of his or her players. In the same way, every brand needs a "game book" of lead generation tactics to maximize the effectiveness of its campaigns.

More Marketers are Standing Out from the Pack with Visual Content

KoMarketing Associates

As marketers look for new ways to resonate with their target audiences, new research suggests that using visual content marketing is paying off. Venngage recently published an infographic depicting visual marketing statistics to know for 2019.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Five Sales Enablement Tactics B2B Marketers Need to Master

Webbiquity

Guest post by Mary Ade. Sales enablement significantly drives higher conversion rates and revenue. Nearly 75 percent of organizations using sales enablement tools say it greatly influenced sales growth over the past 12 months.

What is Content Marketing?

Marketing Insider Group

Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.

The Top Sales & Marketing Analytics to Watch

Reachforce

You want your business to grow, right? That's a trick question. Of course, the answer is yes. One of the best ways to maximize growth is by creating efficiency between your sales and marketing teams. This means not only working together but measuring progress and success together as well.

Word of Mouth Marketing: How to Spark Positive Conversations

B2B PR Sense

What is word of mouth marketing? And what makes it such a powerful tool? Let's start with an example. Say you catch an ad on social media for a new product. It claims to be the best of its class and will transform your business.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

6 Ways Marketing Automation Is Evolving for CMOs

Modern Marketing

As a CMO, your job is to be ready for every marketing development. You’re never allowed to stand still, because the moment you do, something in your industry will change, and you’ll fall behind the competition. Unfortunately, turnover for marketing jobs is increasing.

Make the Most of the Holiday Marketing Season (and Beyond)

Marketing Insider Group

By Steve Olenski In the middle of this holiday shopping season, there are some strong indications that it could be record-breaking for many companies. Amazon reported a Cyber Monday shopping record, surpassing its own previous record earlier this year on Prime Day.

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Rethink Marketing podcast: Hiring a Freelance Writer

Act-On

Corporate

How to Get More Qualified Leads into Your Lead Capture Forms

Reachforce

There are times when your lead generation goal is simply to get as many new leads as you can. As a brand new business, you want to reach as many people as possible. If you're ramping up your email marketing, you may also want to grow your list more quickly with less qualified leads. leads

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Report: B2B Marketers Still Lack Confidence in Their Data and Analytics

KoMarketing Associates

As B2B marketers look for new ways to reach out to their target audience, they are turning to data and analytics more frequently. However, not all marketers are confident in the data they are using to achieve their initiatives.

Pitch Perfect: Selling to Legal Operations

DiscoverOrg

A candid interview with Jill Konrath and Synchronoss’ Director of Legal Operations, Dana Huppert. Legal Operations might work behind the scenes of the General Counsel … but ops wears the pants on tech purchase decisions.

Building Your Marketing Automation Team: Roles, Collaboration, and Expectations (Hint: You don’t need to hire a technician)

Act-On

Building your marketing automation team is much simpler than you think. These are the roles and responsibilities that will set you up for success. Marketing Automation Marketing Strategy

3 Tips for Using Predictive Intelligence to Fuel Your Content Strategy

ScribbleLive

Superpowers. We daydream of having them, flood the cinemas to watch the Avengers’ latest woes and foes in dealing with having them, and use technologies that have brought us scarily close making them a part of our reality.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

SEO Best Practices for Internal Linking in B2B Websites

KoMarketing Associates

At KoMarketing we strongly believe SEO is most effective when educating client marketing teams in addition to providing impactful recommendations and tactics.

What Content Works Best for Each Level of the Marketing Sales Funnel?

Contently

The marketing sales funnel is both simple and confusing. It’s a basic concept to guide companies as they think about building relationships with potential customers. But in practice, people use different definitions and trip up on the different parts of the funnel.

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Create a Landing Page that Gets Results

Act-On

Landing pages let you curate content, images and resources to help leads during the decision-making process. Here are a few tips to make yours stand out. Landing Page Lead Generation

The Secret Value of Site Search

Biznology

While rushing to close 2018 deals, business teams everywhere are also finalizing 2019 plans. Business cases have been calculated, lists have been prioritized and they’re getting to green light 2019 initiatives. All of these are focused on yielding the greatest return for businesses.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Ceremonial Adoption - I Am Sure You Have Come Across It Before!

Modern Marketing

What is a common and fairly regular feature of Digital Transformation and Customer Success initiatives? I am sure you have seen it before. It starts with a CEO presentation on stage at the annual Company All-Hands, where they present the company's focus or the new vision.

ROI 196

Building B2B Relationships With Trust and Empathy [Interview]

Marketing Insider Group

We have more sales and marketing technology and channels to reach our customers, but they’re increasingly tuning us out. In short: we’re getting more disconnected from customers. Something is missing. Even though our tools have become smarter with AI and machine learning, connecting and building B2B relationships has never been harder. The question is: How can […]. The post Building B2B Relationships With Trust and Empathy [Interview] appeared first on Marketing Insider Group.

Trust 132

Why You Need a Customer Testimonial Video

Act-On

If you can have only one video, make it a case study video. Customer testimonial videos are incredibly effective at converting leads into customers. Content Marketing Demand & Lead Generation Landing Page Lead Generation Lead Management Lead Nurturing Marketing Strategy Video

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