Sat.Jan 14, 2017 - Fri.Jan 20, 2017

9 Digital Marketing Lies You Should Stop Believing

Marketing Insider Group

We all lie to ourselves in one way or another. And this is equally true in Digital Marketing. Fortunately, we are facing the truth that consumers don’t want our banners or need our ads. We know those aren’t helping anyone. We are also facing the truth that marketing has value. And executives expect to see us deliver […]. The post 9 Digital Marketing Lies You Should Stop Believing appeared first on Marketing Insider Group. Content Marketing

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How To Maximize Your ABM Investment With Better Data

Oracle

What has account-based marketing done for me lately? B2B marketers aren’t asking this question too often, partially because many are new to adopting ABM and are waiting patiently for the results to appear. But this may change in 2017 as marketers face additional pressure to justify their initiatives in terms of pipeline, ROI, and ultimately revenue. Unfortunately, there have been some concerning answers to the question of whether ABM is producing results.

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Five steps to high-performing B2B promotional campaigns

Tomorrow People

Find out how to plan, manage and optimise B2B marketing campaigns for success with our new content series: The CMO's definitive guide to high-performing promotional campaigns. CMO's definitive guide b2b promotional campaigns

The 4 Stages of B2B Marketing Performance Management Maturity

bizible

Systematic improvements are the best way for a marketing organization to make consistent gains in performance. To have an impact over the long-run, changes should be made at the fundamental level to how the budget gets allocated, how content is created, how performance is measured, etc. That’s why marketing performance management (MPM) has increased as a focus for so many B2B marketing departments. What marketing performance management means to B2B organizations varies quite a bit.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

What Is The Best Time To Publish Thought Leadership?

Marketing Insider Group

We wanted to understand when senior executives preferred to read thought leadership content. With the help of our first Value of B2B Thought Leadership Survey this is what we discovered. The post What Is The Best Time To Publish Thought Leadership? appeared first on Marketing Insider Group. Content Marketing

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How to Boost the ROI of Your B2B Content Marketing Strategy

B2B PR Sense

When you think of your B2B content marketing strategy, your focus is probably on content creation, not ROI. But more and more content marketers are in a crunch to produce measurable results to allay their executives' financial concerns. But showing ROI in content marketing isn’t always easy. Why do we say that? There are two distinct challenges that occur when determining ROI. One challenge of a content marketing strategy is that it takes time to see results.

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What Is Algorithmic Attribution? And Why Should B2B Marketers Care?

bizible

B2B marketers use attribution to understand how their marketing impacts down-funnel sales. It enables them to see which marketing efforts successfully engaged and moved prospects through the funnel. Attribution data -- the number of leads, opportunities, revenue, etc. that were generated by each channel, campaign, ad, etc. -- then, is the foundation for measuring, analyzing, and mapping the customer journey. To make sense of attribution data, marketers apply attribution models.

4 SEO Tricks You Must Try in 2017

Marketing Insider Group

Every second, Google handles more than 63,000 searches, which, according to Search Engine Land, accounts for over 2 trillion searches per year. Seeing how so many people across the globe use the search engine, it’s no wonder why SEO is more important than ever. However, the world of SEO is ever-changing. Search engine algorithms are […]. The post 4 SEO Tricks You Must Try in 2017 appeared first on Marketing Insider Group.

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The Time is Now for the Future of Modern Marketing

Oracle

We often think that the future is just over the next hill, but when we asked global marketing experts to predict 2017 , it seems like the future is already here. We all know how important it is to collect and analyze the data—now being generated at a rate of 2.5 quintillion bytes daily—to improve the customer experience. Some of us are doing this now, and we expect to do it better in the future.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Empower Your Small Business PR with Thought Leadership

B2B PR Sense

In small business PR, it’s easy to suffer from product or service egomania. OK… so I made up that diagnosis. But the point is to succeed as a small B2B business, you need to believe in the greatness of your product or service. It can get to the point that you never stop thinking, dreaming, and babbling about your creation. After all, that unwavering attention is what you need to make it. Yet, ironically, that maniacal focus can be the kiss of death when it comes to thought leadership.

MarTech: Top 100 Influencers and Brands

Onalytica B2B

Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed.

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5 Efficient Content Marketing Ideas for SMBs

Marketing Insider Group

When small-to-medium sized businesses actualize highly-creative content marketing strategies, many great things can happen. From molding the voice, image and reputation of the brand to driving SEO and social media initiatives, brilliant content marketing can often have profound implications for companies on the local level. Because SMBs often lack the creative talent and personnel to […]. The post 5 Efficient Content Marketing Ideas for SMBs appeared first on Marketing Insider Group.

Behold the Ongoing B2B Mobile Marketing Disconnect

Oracle

I don't know about you but I've heard the phrase "B2B marketers want to be more like B2C marketers" quite a few times in my career. Now, it may not have been those exact words per se but you get the point. My presumption is that what this means is B2B marketers look across the aisle and see their B2C counterparts doing cool things and trying out new technologies while they seem to be stuck in the year 2005. Chasing the Ever More Mobile Buyer.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to simultaneously attract new prospects and retain loyal customers

Biznology

One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time between the two can be challenging. B2B companies tend to focus more resources on attracting new customers than retaining current customers. Because it’s much tougher to “switch brands” when it comes to complex B2B products and services, B2B companies make the mistake of taking their customers for granted.

Leveraging AI for Sales & Marketing – Beyond the Hype

Ignite Tech

This article was originally published on the OpenView blog by Sean Zinsmeister , Senior Director of Product Marketing at Infer. The hype around AI technology is at all-time high, with the market forecasted to reach $37 billion by 2025. In sales and marketing, the potential for 10x conversion rates and accelerated growth from AI-driven predictive analytics is enticing. But what’s really possible and what’s still in the distant future?

Running Low on Inspiration? Read These Tips on How to Generate Content Ideas For Your Blog

Marketing Insider Group

From time to time, every site owner or blogger appears in a situation when it is nothing to write about. Yes, everyone knows this can be avoided if planning a content strategy. However, everybody still falls in this position. So, what to write about, if you forget to update the editorial plan? Check out this […]. The post Running Low on Inspiration? Read These Tips on How to Generate Content Ideas For Your Blog appeared first on Marketing Insider Group. Content Marketing

Analysis: Marketing Conferences are Better Than Ice Cream

Oracle

Some days instead of writing about marketing I want to write about ice cream. Today is one of those days. I’ve been sitting at my desk daydreaming about Mint Chocolate Chip. I’m not a purist, so I don’t care if it is green or white, but the combination of creamy mint and the crunch of the chocolate has always hit the spot since childhood. I don’t even mind that the chocolate gets stuck in my molars and i have to dig it out.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

The Results Of 3 B2B Account-Based Marketing Campaigns: The Good, The Bad And The Ugly

Influitive

Account-based marketing (ABM) is one of the hottest marketing trends right now—and with good reason. Today’s customers don’t want to be treated like just another email address. They expect personalized, relevant experiences. According to a study by Walker, the customer experience is expected to overtake product and price as a company’s key brand differentiator by.

Bizible Introduces Facebook Ads Integration Making Media Optimization Easy for B2B Marketers

bizible

At Bizible, we believe in helping marketing teams make the best decisions and our leading automated multi-touch attribution solution is already being leveraged by over 250 brands such as Optimizely, Avalara, and OpenColleges to do just that. To do their job well, B2B media managers need comprehensive attribution information and insights. Today I’m excited to announce Bizible now has a native integration with Facebook Ads.

8 Ways to Increase Traffic to Your Business Blog

Marketing Insider Group

Lots of bloggers get discouraged when they first start out, because no matter how much they tweet, they just can’t seem to increase their traffic. If you’re in this situation, it’s time to start thinking outside the box. With so much content on the internet, you’ll need tactics much more creative than social media to […]. The post 8 Ways to Increase Traffic to Your Business Blog appeared first on Marketing Insider Group. Content Marketing

Uncovering CMO Insights On Their Journey To Digital Agility

Oracle

"The path of the journey to digital agility is paved with continuous planning, testing, and integration," says Sylvia Jensen, Senior Director, EMEA Marketing, Oracle Marketing Cloud. She of course is spot on for to be agile is to be continuous, to never resting on any laurels or getting comfortable – ever.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Is your marketing focus internal or external?

Biznology

If your marketing focus is on your products, your sales prices, your funnel, and your outcomes, you’ve got a problem. All the “yours” in that last sentence should be a pretty obvious clue. Your (ahem) primary focus as a marketer has to be on the needs and attitudes of your target market. Every other decision flows from what you know about your clients and their needs.

Secrets of the fastest growing B2B marketing agencies

Savanta

B2B marketing agencies are in rude health. The B2B Agencies Benchmarking Report reveals that 62% of agency leaders (we spoke to 75 of them from the UK’s leading players) describe their commercial performance in 2016 as ‘good’ and a further 26% report that it was ‘strong’. Their financial numbers reflect this confidence. 85% of agencies have grown revenues year-on-year, with an average increase in Gross Income of 9% and an average rise of 31% in Net Profit.

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Google’s Biggest Search Algorithm Updates Of 2016

Marketing Insider Group

Our annual visual rendition of the most significant changes to Google’s search algo is out! This year, the search giant (if we can still call them that) has been more active than the last in tweaking the algorithm – especially the way results are displayed – in ways that anticipate and meet user intent better. … Continue reading "Google’s Biggest Search Algorithm Updates Of 2016".

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Account-Based Marketing Ad Targeting: Cookie or IP-Address?

NuSpark

Account-based marketing, also known as ABM, is a strategy to target the individuals who will buy your products. It takes into account that most B2B buying decisions are not made by a single person, but rather by a collective group of people.This is Business-to-Business marketing that pinpoints the people you want to reach with your products and services through the communications channels they use.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.