Sat.Jan 14, 2017 - Fri.Jan 20, 2017

3 Reasons Video is a Phenomenal Sales Tool [Infographic]

Vidyard

It was only yesterday that we shared 11 of our favorite free sales tools so it seems timely that today we’re diving into one of the tools with the greatest potential for you to stand out and drive results with your sales outreach. Video!

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9 Digital Marketing Lies You Should Stop Believing

Marketing Insider Group

We all lie to ourselves in one way or another. And this is equally true in Digital Marketing. Fortunately, we are facing the truth that consumers don’t want our banners or need our ads. We know those aren’t helping anyone. We are also facing the truth that marketing has value.

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Trending Sources

The 4 Stages of B2B Marketing Performance Management Maturity

bizible

Systematic improvements are the best way for a marketing organization to make consistent gains in performance. To have an impact over the long-run, changes should be made at the fundamental level to how the budget gets allocated, how content is created, how performance is measured, etc.

MarTech: Top 100 Influencers and Brands

Onalytica B2B

Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed.

Brand 120

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Five steps to high-performing B2B promotional campaigns

Tomorrow People

Find out how to plan, manage and optimise B2B marketing campaigns for success with our new content series: The CMO's definitive guide to high-performing promotional campaigns. CMO's definitive guide b2b promotional campaigns

What Is Algorithmic Attribution? And Why Should B2B Marketers Care?

bizible

B2B marketers use attribution to understand how their marketing impacts down-funnel sales. It enables them to see which marketing efforts successfully engaged and moved prospects through the funnel. Attribution data -- the number of leads, opportunities, revenue, etc.

The Time is Now for the Future of Modern Marketing

Modern Marketing

We often think that the future is just over the next hill, but when we asked global marketing experts to predict 2017 , it seems like the future is already here. We all know how important it is to collect and analyze the data—now being generated at a rate of 2.5

4 SEO Tricks You Must Try in 2017

Marketing Insider Group

Every second, Google handles more than 63,000 searches, which, according to Search Engine Land, accounts for over 2 trillion searches per year. Seeing how so many people across the globe use the search engine, it’s no wonder why SEO is more important than ever.

SEO 137

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

5 Most Common Reasons why Influencer Marketing Fails

Onalytica B2B

Let’s get straight to the point; brands recognize the huge opportunity within Influencer Marketing but not many brands feel that they are being successful at it.

5 Content Marketing Lessons from Top Digital Marketing Blogs

Modern B2B Marketing

Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement.

Who Had the Greatest Professional Impact on Me in 2016? Shelly Kramer!

Webbiquity

Sales consultant and recruiter Jim Keenan wrote a blog post a few weeks ago about the individual who influenced him the most in 2016.

Dwell 75

Executives Are in Love with the Wrong Kind of Data

Marketing Insider Group

In the business world today, we can measure absolutely everything. Take your website as an example. You can measure clicks and views and how many of those views were unique. You can measure exit pages and bounce rates and conversion funnels.

CPM 131

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

The Story of a Storyteller Who Became a Vidyard Customer

Vidyard

Have you met someone recently where you thought, “Wow, you’re inspiring! How did you do that? What could I do with if I had your knowledge or passion or skills?” Well I have. And I didn’t have to go far to find her, because her company is a Vidyard customer. Stephanie Totty works at ExamSoft.

How To Maximize Your ABM Investment With Better Data

Modern Marketing

What has account-based marketing done for me lately? B2B marketers aren’t asking this question too often, partially because many are new to adopting ABM and are waiting patiently for the results to appear.

How to simultaneously attract new prospects and retain loyal customers

Biznology

One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time between the two can be challenging.

What Does it Take to Build a Successful Sales and Marketing Team?

Hubspot

Building a successful sales team depends as much on the people you hire as it does on nurturing a cohesive and productive relationship between sales and marketing. Working side by side, the sales and marketing teams represent the growth engine that will propel your business forward.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

12 Questions You Need to Ask Before Hiring an SEO Company

Modern B2B Marketing

Author: Nate Dame Search engine optimization (SEO) is a constantly evolving practice, as search engines continue to update their algorithms to provide a better user experience.

5 Efficient Content Marketing Ideas for SMBs

Marketing Insider Group

When small-to-medium sized businesses actualize highly-creative content marketing strategies, many great things can happen.

Does Your Martech Stack Add Up to a Good Customer Experience?

Modern Marketing

The customer journey is an increasingly complex beast. Your prospects and customers are interacting and engaging with you over a whole series of different channels and touchpoints. Up to 76% of B2B buyers now use three or more channels before making a purchase.

6 Reasons Why Your Bedtime Routine Is Wrecking Your Work

Hubspot

Last night, I began to read an excellent novel right before I went to bed. The plot twists! The engaging dialogue! The cliffhangers! It was a great read. But there was a problem. When I finally went to put the book down two hours later, I was completely wired, and nowhere near sleep.

Work 66

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

Tools and Tips for Outbound Sales Prospecting

Modern B2B Marketing

Author: Ernesto Castillo In my last blog , I explained why account-based marketing is important in outbound prospecting and how it should be used for account profiling and prioritization.

Running Low on Inspiration? Read These Tips on How to Generate Content Ideas For Your Blog

Marketing Insider Group

From time to time, every site owner or blogger appears in a situation when it is nothing to write about. Yes, everyone knows this can be avoided if planning a content strategy. However, everybody still falls in this position. So, what to write about, if you forget to update the editorial plan?

Behold the Ongoing B2B Mobile Marketing Disconnect

Modern Marketing

I don't know about you but I've heard the phrase "B2B marketers want to be more like B2C marketers" quite a few times in my career. Now, it may not have been those exact words per se but you get the point.

4 Exercises That Boost Creative Confidence

Hubspot

If you work in a creative profession, you've likely battled with self-doubt at one point or another. Perfectionism is the bane of any creative professional's existence. Constant insecurity about the quality of your own work can cause creative paralysis and make it difficult to stay motivated.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

Your Role on the Customer Journey

Act-On

Do you get lost? I do. I’m infamous for my 180-degree wrong sense of direction. Come to an intersection and I will invariably go left when I should go right, north when I should go south, and so on. It’s because I rely on instinct. And, for many years of my life, I lived in a place where the sun barely shone, so I couldn’t look to the sky to alight my path. But that’s another story.). Back to instinct. It can be a helpful tool. Some swear by it. What does your gut say?

Weekend Reading: “They Ask You Answer” by Marcus Sheridan

Marketing Insider Group

For the 106th episode of The Marketing Book Podcast, I interviewed Marcus Sheridan author of “They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer.”

Analysis: Marketing Conferences are Better Than Ice Cream

Modern Marketing

Some days instead of writing about marketing I want to write about ice cream. Today is one of those days. I’ve been sitting at my desk daydreaming about Mint Chocolate Chip.

Bizible Introduces Facebook Ads Integration Making Media Optimization Easy for B2B Marketers

bizible

At Bizible, we believe in helping marketing teams make the best decisions and our leading automated multi-touch attribution solution is already being leveraged by over 250 brands such as Optimizely, Avalara, and OpenColleges to do just that.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.