The Lead Agency

FEBRUARY 12, 2023

Social media platforms are flooded with new content each day. In all of this noise, how can you cut through the clutter and get the most out of your company’s social media presence? If you think about the social media pages you follow, they probably all have this in common: they post content you’re genuinely interested in. But consistently posting new content relevant to your audience and full of variety can take time and effort.

Social Media 126

Social Media Agency Leads Lead 126

Marketing Insider Group

FEBRUARY 13, 2023

It’s now been 20 years since the team at ITSMA coined the term Account-Based Marketing (ABM). I was very fortunate to work with ITSMA (now Momentum ITSMA after their merger) during a good part of my nearly two decades with SAP Marketing (and beyond). Looking back, ABM has risen in parallel with key concepts and practices including Thought Leadership, Marketing Analytics and Data, Marketing Technology (MarTech), and Marketing Transformation.

Account Based Marketing 184

Account Based Marketing Benchmark Marketing & Strategy ROMI 184

US Data Corporation

FEBRUARY 13, 2023

Purchasing data is essential to running a successful business. In today's data-driven economy, businesses that have access to accurate, high-quality, and up-to-date information on customers, markets, and trends have a distinct advantage over those that do not. The post Why is Purchasing Data Essential to Running a Successful Business? appeared first on US Data Corporation.

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Purchase Business Trends Mail 98

Contently

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? At the end of the day, content marketers must nurture readers throughout a buyer’s journey, driving them down the funnel and engaging with them at every stage.

Marketing & Strategy 149

Marketing & Strategy Process Strategy SEO 149

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

Experience

KoMarketing Associates

FEBRUARY 15, 2023

As marketers dedicate more of their budget to content, new research suggests that senior leadership is seeing the value of it, and content is becoming a key revenue driver. WordPress VIP recently published its “Content Matters 2023 Report,” and the majority of respondents (58.4%) stated that they expect their content marketing budgets to increase in 2023.

Budget 260

Budget Marketing & Strategy Allocate Search Engine 260

Only B2B

FEBRUARY 12, 2023

Outsourcing is a common practice in many industries, including the B2B sector, and is used by businesses to handle a variety of tasks, including appointment generation. A report by Grand View Research found that the B2B outsourcing market was valued at $163.2 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 7.5% from 2021 to 2028.

B2C 85

B2C Frequency Buzz Training 85

chiefmartech

FEBRUARY 14, 2023

15 years ago, sitting at a wobbly kitchenette table in our cramped apartment, on a frigid February morning outside Boston, I started this blog for marketing technologists. Of course, at the time, almost nobody knew what a marketing technologist was. It sounded like an oxymoron. While there were certainly people already working at the intersection of IT and marketing, they were few and far between.

Writing 90

Writing Aggregator Copyright Opinions 90

Litmus

FEBRUARY 14, 2023

Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch. 1 But should email marketers embrace or ignore this trend? Read on for a deeper look at AMP for email, and our thoughts on whether it’s right for your email marketing campaigns. 8 Email Marketing & Design Trends to Know (And 1 to Ignore) Discover the eight email marketing and design tr

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Trends Email Bandwidth Interactive 85

Brandpoint

FEBRUARY 13, 2023

If you work in marketing, you’ve lost track of how many headlines about AI marketing and ChatGPT you’ve seen by now. It’s interesting, fun to experiment with and frankly, if you’ve read Asimov or watched any of the Terminator movies, it’s a little scary. As AI technology develops, it is going to increasingly touch almost every aspect of our lives, in ways we cannot even anticipate.

Marketing & Strategy 126

Marketing & Strategy Planning Copyright API 126

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Intent Signal

SendX

FEBRUARY 16, 2023

Many ambitious business owners will have at least one eye on international expansion, aiming to reach new consumers, diversify their income streams, and build a truly global brand. If your business is one of them — or if you’re already operating in more than one global market — then you’ll of course need to develop an international marketing strategy.

Email 195

Email Income Marketing & Strategy Course 195

NuSpark Consulting

FEBRUARY 13, 2023

Trust plays a crucial role in generating leads and sales for businesses of all kinds. When potential customers trust a brand, they are more likely to take the next step and make a customer or sale. Here are some ways in which trust can help generate leads and sales: Builds credibility : A trustworthy brand is seen as credible, reliable, and knowledgeable.

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Trust Consulting Generation Lead 130

Marketing Insider Group

FEBRUARY 14, 2023

Email isn’t going anywhere anytime soon, and making sure your message stands out is becoming harder and harder to do. The average person receives 121 emails per day. That’s a lot of stuff to comb through, and the trash button is typically the quickest way to declutter. One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line.

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Creative Writing Examples Marketing & Strategy 247

ANNUITAS

FEBRUARY 16, 2023

Over the past six months, we have been writing and speaking about the importance of building a Converged Growth organization as the foundation of a successful go-to-market transformation. Research has not only proven the value of this transformational shift but, also the value of being led by a Chief Growth Officer in this initiative. “53% of CEOs cite growth as a top business priority, ahead of profitability, customers and product improvements,” notes Vista Equity Partners.

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CMO Touchpoints Government Income 130

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction. Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment.

Experience

Webbiquity

FEBRUARY 16, 2023

Guest post by Brit Tucker. According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% over a five-year period. This would make the industry worth $18.7 billion by 2027. Image credit: Pexels Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing.

Trends 239

Trends Advertising Agency B2B Forecast 239

NuSpark Consulting

FEBRUARY 16, 2023

SHOW 7 Recorded: February 15,2023 Topic: A deep and thought-provoking discussion on how marketing and sales can align better with goals and tactics to drive revenue growth Guest: Rick Tkaczyk, Century Sales Solutions, LLC Learn more about What’s My Pipeline and Subscribe to Future Shows CLICK to go to our What’s My Pipeline home page, get more information on upcoming shows and topics.

Consulting 130

Consulting CMO Tactics Click 130

Roketto

FEBRUARY 17, 2023

Are you in a dilemma over which marketing automation tool to choose for your business? Don't fret! We have got you covered. This article will compare Pardot (now known as Salesforce Marketing Cloud Account Engagement) and HubSpot Marketing Hub.

Hubspot 157

Hubspot Marketing Automation Automation Tools 157

Contently

FEBRUARY 17, 2023

Innovation is the name of the game in 2023. Artificial intelligence, machine learning, augmented reality, and virtual reality are hitting all the major headlines in the news and on social. These new technologies are simplifying our lives at home and work in awe-inspiring ways. Right now, everyone’s talking about generative AI and how it’s transforming content and design.

Content 139

Content Marketing AI Marketing & Strategy Customer 139

Advertisement

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

Intent Signal

Webbiquity

FEBRUARY 14, 2023

Guest post by Chris Tweten. Patience is a virtue—but time is more precious than gold. In the case of eCommerce, the patience of your customers is thin, but their time spent on your site browsing products turn into your gold. Image credit: Indira Tjokorda on Unsplash A few seconds isn’t much time, but it could be the deciding factor between a website visitor buying a product or abandoning your site.

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Ecommerce Bandwidth Sites Insert 45

ATAK Interactive

FEBRUARY 15, 2023

The world of web development is constantly evolving, changing and growing, and it can be difficult to keep up with all the latest trends and technologies. In this discussion, we will explore some of the most popular trends in website development, including the use of artificial intelligence, the rise of mobile-first design, and the increasing importance of cybersecurity.

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Interactive Develop Trends Websites 78

Roketto

FEBRUARY 17, 2023

Are you running a B2B or B2C enterprise business? If so, SEO will likely be an integral part of your marketing strategy.

B2C 154

B2C Companies Tools SEO 154

Contently

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind.

Intent 187

Intent Optimization Search Marketing & Strategy 187

Advertiser: ZoomInfo

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

Survey

Go Beyond SEO

FEBRUARY 13, 2023

“Google it!” We’ve heard it. We’ve said it. A staple in the cultural zeitgeist, we are all very familiar with Google as consumers. From a business standpoint, the importance of a Google My Business Profile cannot be understated. It is integral for every business; large and small, brick-and-mortar or exclusively online. You may be curious why it’s important to have a Google My Business profile.

Profiling 78

Profiling Google Business Small Business 78

Navigate the Channel

FEBRUARY 15, 2023

We first started writing and talking with clients about online and offline integration in 2015, or so. It was slow going at first, but B2B companies can be trailblazers once they understand the benefits of a new trend or strategy. Today, we’re still advocates for the practice, as we know how effective the mixtures can be. The trick is to begin with your marketing comfort zone and then start the tweaks.

Channel 65

Channel Marketing & Strategy Online Marketing Online 65

Envy

FEBRUARY 13, 2023

At some point, every business will need to translate an article or piece of content - Be it an eBook, blog or anything in between. And if you don’t have in house native speakers on hand to translate, chances are you will need to use a translation service.

B2B 118

B2B Service Content Business 118

Ignite

FEBRUARY 17, 2023

Closing the deal is so much more than getting a signature on the bottom line. A more accurate description is that it includes getting two commitments from the buyer: a private commitment and a public commitment. An often forgotten part of the sales process is that a buyer’s commitment actually comes in two steps: First, the prospect decides privately, to themselves, to purchase—to test the waters, so to speak.

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Press Signature Question Relationship 62

Advertisement

On average, seven out of ten online shoppers utilize a website's search bar. Website owners not using their search bars to their full capabilities are missing out on prime opportunities to boost their conversion. Search metrics can drive buyer conversion by helping website owners learn from their online visitors, allowing eCommerce merchandisers and digital marketers to create, adapt, and execute an effective marketing strategy with help from the data collected by an onsite search bar.

Search

Brandpoint

FEBRUARY 17, 2023

One of the most exciting parts of working in social media is right in the title: social. As a brand owner, you get to interact and engage with your audience and make those social connections that strengthen your brand’s image. However, there’s a fine line between being on trend in the social media world and jumping headfirst into a viral moment that doesn’t fit your company at all.

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Viral Social Media Media Trends 62

Hinge Marketing

FEBRUARY 16, 2023

For professional services and other B2B organizations, it’s essential to have a website that accurately represents both your brand and your capabilities, while also providing a positive user experience. A well-designed website can increase brand credibility, generate leads, and ultimately drive revenue growth. But one question that many leaders and marketers have is exactly how much they should spend on a modern, high performance website.

Cost 108

Cost Websites Develop Marketing 108

The Lead Agency

FEBRUARY 15, 2023

Are you running Google Ads for your B2B business? If so, it’s important to optimise your campaigns for the best results. One of the easiest and most effective ways to do this is by adding negative keywords to your campaigns. Negative keywords are words or phrases that you add to your campaign so that your ad won’t show up when someone searches for that term.

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Agency Leads Lead Keyword 62