Sat.Jan 25, 2020 - Fri.Jan 31, 2020

Why Email Marketing Enhances Brand Experience And How You Can Maximize It


Think of your favorite clothing line—what do you like the most about it? Is it the material? The design concept of every collection? How about the cost or the ease of shopping online? Whatever feelings or memories are evoked by your favorite brand, that is called your brand experience

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A Small Amount of Data Can Do It for B2B Personalization

Content Marketing Institute

In B2B marketing, content personalization doesn’t require you to know their shoe size, family situation, pet ownership, or car model. A small amount of data combined with relevant insights can go a long way. Let’s explore.

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9 ABM Content Tactics to Win Deals and Influence Target Accounts


As many have described it, ABM flips the funnel to start with a small, targeted group of accounts rather than casting a wide net for leads. ABM content holds the strategy together.

The Holy Grail: Email Send Time Optimization

Modern Marketing

Do people open your emails and delete them without a second thought? If most of your campaigns end up in the trash, then your timing — not your content — may be the culprit. Email send time studies vary greatly on their conclusions.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Trend Lightly: Keeping Up with Kidfluencers I Traackr


We’re navigating the gray area between entrepreneurship and exploitation, in which parents and talent agents drive revenue from children

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More Trending

Revenue Operations: A Game-Changer for B2B Marketers


Article orginally published on MarketingProfs. R evenue operations is no doubt among the hottest trends in B2B marketing. Look at Twitter, for example, and you’ll see the hashtag #revops popping up more and more frequently.

Data-Driven Marketing | How To Build And Execute An Effective Data Strategy


Marketing teams often hear a mandate from their CMOs: “Be data-driven.”. That’s because the pressure is on for marketers to utilize the myriad data sets at their disposal to meet the ever-higher customer experience bar.

Personas Aren’t Enough: Three Things You Need to Bring Them to Life

Heinz Marketing

By Matt Heinz , Founder and President of Heinz Marketing. Don’t get me wrong, customer personas are a great start. If you have documentation on who your customers are – their roles, their objectives, their tendencies and needs – that’s a solid foundation. Unfortunately, many personas just aren’t actionable. In other words, looking at many one-page personas we see on a regular basis, there isn’t a clear next step. How do you bring them to life?

The marketing transformation goes through AI and “Martech” consolidation.

Exo B2B

This may sound funny to you, but if you think about it, there are currently more than 7,000 marketing applications listed in the chart published each year by Scott Brinker of A sea of martech.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The Importance of Context with Marketing Experiments


By now most marketers are familiar with the process of experimentation, identify a hypothesis, design a test that splits the population across one or more variants and select a winning variation based on a success metric.

Is Snapchat Discover Right for Your Brand?


When you think of Snapchat, what do you think of? Personally, I think of a single thing: "It's crazy how much marketing opportunity there is on this app.". Now, you may be thinking, "There's no way," or "Which one is Snapchat, again?" (if

AI and Content Writing: How to Adapt to the Future

B2B PR Sense

Content has ruled digital strategies for the past couple decades now -- and with that reign, we've seen some great content writing, as well as some misfires. But that's all human error -- unavoidable, right? Well, the recent evolution of AI has given us reason to think again.

Zero Party Data: What It Is and Why You Need It


Watch what you say around marketers—there are some new four letter words out there that are known to immediately raise the temperature in the room when people start dropping them. We’re talking about GDPR, CCPA , and the rest of the data compliance regulation acronyms.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

How to Automate Everything from Content Creation to Marketing


Why is the automation software industry booming? Because automating marketing tasks saves time and money, and improve effectiveness. Let's dig into how to automate processes like content creation, curation, distribution, lead nurturing, and MORE!

The Simple Content Marketing Strategy for Startups

Marketing Insider Group

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. A content strategy?

What Is a Social Media Hub and Why Would You Use One?


Guest post by Anne Griffin. Are you familiar with the concept of a social media hub?

The Necessary Marketing Apprenticeship of Customer Success

Modern Marketing

This article was originally published at: [link]. It is co-written by Peter Armaly and Steve Olenski. Marketing has been around forever. The ancient Greeks practiced it as did the Ming Dynasty Chinese in the 1400s.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Report: Lead Generation from Social Media Continues to Fall Short for Marketers

KoMarketing Associates

Marketers continue to turn to social media for lead generation, but new research shows that they could be more satisfied with the quality of leads they garner from this channel.

How to Draw the Most Popular Speakers in the Industry to Your Conference

Marketing Insider Group

A conference is nothing without keynote speakers. You could plan the most exciting, innovative conference in your industry for years, but the speakers you advertise will be its biggest drawcard.

Five Ways to Boost Your Brand Value Using Social Amplification


Guest post by Shane Barker. Building a brand is more important than ever. It helps you create mindshare with buyers and establish what they can expect from you. Your brand is what differentiates you from your competitors. Image credit: Rebeca Calavera on Unsplash.

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Take the Temperature of On-Site Customer Behavior with Oracle Maxymiser’s Heatmaps

Modern Marketing

Register today to join our webinar on February 26, 2020, at 11AM EST (US and Canada) to learn more about Oracle Maxymiser Heatmaps. Business and customer insights are the foundation of an effective marketing strategy.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Report: Leading B2B Marketers More Likely to Set CX Accountability Practices

KoMarketing Associates

As it turns out, leaders in B2B marketing are more likely to execute a wide array of customer experience (CX) accountability practices than their counterparts, according to new research.

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What's a Good Martech Investment You Could Make Instead of a Super Bowl Ad?


Happy Super Bowl Sunday! Whether you’re thrilled or crushed you won’t see the Patriots - say what? - in the big game this year, you’re bound to be entertained by at least a few exceedingly pricey commercials, which are estimated to sell for roughly $175,000 per second.

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How Insurance Marketers Can Use Marketing Automation to Get Great Content in Front of the Right Audience


Read this blog to learn how getting great content in front of the right audience can help your insurance company see results. Corporate

5 Tips to Create an Effective Instagram Marketing Strategy


Instagram has become one of the most popular social media channels, continuously counting more and more users. The latest Instagram statistics by Statista show that the social media app had reached 1 billion monthly active users in 2018. The number is higher now.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.