Sat.Jan 25, 2020 - Fri.Jan 31, 2020

Why Email Marketing Enhances Brand Experience And How You Can Maximize It


Think of your favorite clothing line—what do you like the most about it? Is it the material? The design concept of every collection? How about the cost or the ease of shopping online? Whatever feelings or memories are evoked by your favorite brand, that is called your brand experience

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A Small Amount of Data Can Do It for B2B Personalization

Content Marketing Institute

In B2B marketing, content personalization doesn’t require you to know their shoe size, family situation, pet ownership, or car model. A small amount of data combined with relevant insights can go a long way. Let’s explore. Continue reading → The post A Small Amount of Data Can Do It for B2B Personalization appeared first on Content Marketing Institute. Company News


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9 ABM Content Tactics to Win Deals and Influence Target Accounts


As many have described it, ABM flips the funnel to start with a small, targeted group of accounts rather than casting a wide net for leads. ABM content holds the strategy together. While Demand Gen Report ’s 2019 ABM Benchmark Survey shows that 33% of businesses are still in the early stages of implementing ABM, businesses have increasingly recognized that ABM plays an essential role in meeting revenue goals as well as improving the customer experience and getting ahead of the competition.

The Holy Grail: Email Send Time Optimization


Do people open your emails and delete them without a second thought? If most of your campaigns end up in the trash, then your timing — not your content — may be the culprit. Email send time studies vary greatly on their conclusions. When the data from various companies was consolidated, it was found that midweek emails perform best, with optimal times ranging from 6 a.m. to midnight.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Trend Lightly: Keeping Up with Kidfluencers I Traackr


We’re navigating the gray area between entrepreneurship and exploitation, in which parents and talent agents drive revenue from children

More Trending

Revenue Operations: A Game-Changer for B2B Marketers


Article orginally published on MarketingProfs. R evenue operations is no doubt among the hottest trends in B2B marketing. Look at Twitter, for example, and you’ll see the hashtag #revops popping up more and more frequently. So why has revenue ops continued to gain popularity and traction by the day, and how can marketers reap its benefits? First, what is revenue ops?

Data-Driven Marketing | How To Build And Execute An Effective Data Strategy


Marketing teams often hear a mandate from their CMOs: “Be data-driven.”. That’s because the pressure is on for marketers to utilize the myriad data sets at their disposal to meet the ever-higher customer experience bar. But as a CMO, do you know exactly what you’re asking of your employees when you give this mandate? And does your team know what you mean?

Personas Aren’t Enough: Three Things You Need to Bring Them to Life

Heinz Marketing

By Matt Heinz , Founder and President of Heinz Marketing. Don’t get me wrong, customer personas are a great start. If you have documentation on who your customers are – their roles, their objectives, their tendencies and needs – that’s a solid foundation. Unfortunately, many personas just aren’t actionable. In other words, looking at many one-page personas we see on a regular basis, there isn’t a clear next step. How do you bring them to life?

The marketing transformation goes through AI and “Martech” consolidation.

Exo B2B

This may sound funny to you, but if you think about it, there are currently more than 7,000 marketing applications listed in the chart published each year by Scott Brinker of A sea of martech. They are listed in six major categories of marketing or “martech” technologies: Advertising and promotion Content and experience Social and relational Trade and sales Data Management. These broad categories are then divided into subcategories.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Importance of Context with Marketing Experiments


By now most marketers are familiar with the process of experimentation, identify a hypothesis, design a test that splits the population across one or more variants and select a winning variation based on a success metric. This “winner” has a heavy responsibility – we’re assuming that it confers the improvement in revenue and conversion that we measured during the experiment. The experiments that you run have to result in better decisions, and ultimately ROI.

Is Snapchat Discover Right for Your Brand?


When you think of Snapchat, what do you think of? Personally, I think of a single thing: "It's crazy how much marketing opportunity there is on this app.". Now, you may be thinking, "There's no way," or "Which one is Snapchat, again?" (if if you need a reminder, it's the yellow one with the videos and ghost logo). Snapchat is an undeniably popular social media app, with over 200 million millennials and Gen Z users opening the app every single day.

AI and Content Writing: How to Adapt to the Future

B2B PR Sense

Content has ruled digital strategies for the past couple decades now -- and with that reign, we've seen some great content writing, as well as some misfires. But that's all human error -- unavoidable, right? Well, the recent evolution of AI has given us reason to think again. With recent developments in the realm of AI and PR, we now have access to tools and strategies that make better content possible.

Zero Party Data: What It Is and Why You Need It


Watch what you say around marketers—there are some new four letter words out there that are known to immediately raise the temperature in the room when people start dropping them. We’re talking about GDPR, CCPA , and the rest of the data compliance regulation acronyms. If you’re in marketing and you haven’t felt the impact of these laws on your work yet, it’s probably only a matter of time.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Automate Everything from Content Creation to Marketing


Why is the automation software industry booming? Because automating marketing tasks saves time and money, and improve effectiveness. Let's dig into how to automate processes like content creation, curation, distribution, lead nurturing, and MORE!

The Simple Content Marketing Strategy for Startups

Marketing Insider Group

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. A content strategy? Give me a break, you say. Well, you could spend hundreds of thousands of dollars on some fancy ad agency to run ads no one will see since you can’t afford prime-time slots. Oh, yeah. You’re a startup.

The Necessary Marketing Apprenticeship of Customer Success


This article was originally published at: [link]. It is co-written by Peter Armaly and Steve Olenski. Marketing has been around forever. The ancient Greeks practiced it as did the Ming Dynasty Chinese in the 1400s. For something that’s been around for hundreds of years, you might think it shouldn’t be such a consistent target today of business leaders who question its value. Yet that’s where we are.

Cold Call Sales Voicemail Scripts That Get Callbacks


We’ve talked about cold calls time and time again on the ZoomInfo Blog. Do they work? How can you find more success with cold calling? And so on. But we’ve yet to discuss the next step after your cold call fails to get picked up. So without further ado, here’s Account Executive Dave Harris on […]. B2B Sales

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Report: Lead Generation from Social Media Continues to Fall Short for Marketers

KoMarketing Associates

Marketers continue to turn to social media for lead generation, but new research shows that they could be more satisfied with the quality of leads they garner from this channel. Social Media Today recently conducted “The State of Social Lead Generation” report, and statistics suggested that the majority of marketers (38%) are only “somewhat satisfied” with the volume of leads they generate from social media.

How to Draw the Most Popular Speakers in the Industry to Your Conference

Marketing Insider Group

A conference is nothing without keynote speakers. You could plan the most exciting, innovative conference in your industry for years, but the speakers you advertise will be its biggest drawcard. Attendees will travel from across the globe for the chance to hear directly from some of the biggest and most respected names in the industry. A great speaker can transform your event from something mediocre into a memorable experience for years to come.

Take the Temperature of On-Site Customer Behavior with Oracle Maxymiser’s Heatmaps


Register today to join our webinar on February 26, 2020, at 11AM EST (US and Canada) to learn more about Oracle Maxymiser Heatmaps. Business and customer insights are the foundation of an effective marketing strategy. That's why the Oracle Maxymiser team is excited to introduce the new Heatmaps tool within Oracle Maxymiser. Powered by Oracle Infinity , the Heatmaps tool sits natively within Oracle Maxymiser.

10 Ways to Elevate the Marketing Content You’re Creating


If you’re looking to grow your business, publishing high-quality marketing content is a must. But as the online marketplace becomes louder with each passing year, it becomes more difficult to stand out. How do you create content that consistently boosts your rankings, drives traffic, and generates leads? And what exactly constitutes knock-out content that’s guaranteed […]. B2B Marketing

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Report: Leading B2B Marketers More Likely to Set CX Accountability Practices

KoMarketing Associates

As it turns out, leaders in B2B marketing are more likely to execute a wide array of customer experience (CX) accountability practices than their counterparts, according to new research. Medallia recently published the “Setting the Standard for CX in B2B” report, and statistics showed that 58% of B2B marketing leaders are more likely to share feedback with employees who are responsible for acting on specific customer comments or concerns, compared to just 16% of their counterparts.

What's a Good Martech Investment You Could Make Instead of a Super Bowl Ad?


Happy Super Bowl Sunday! Whether you’re thrilled or crushed you won’t see the Patriots - say what? - in the big game this year, you’re bound to be entertained by at least a few exceedingly pricey commercials, which are estimated to sell for roughly $175,000 per second. Yup, according to CNBC’s estimates , it’ll cost a company a total of $5.25 million for 30 seconds of advertising this year, which is up from $37,500-$42,500 per spot back in 1967, the year of the first Super Bowl.

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Dark Mode for Email: How Marketers Should Adapt


Dark mode is a major trend in user interface experiences across a wide range of apps, including email clients. As support for dark mode continues to grow, the question that our clients are asking us is: Should my company change its designs and code to be compatible for dark mode for email and, if so, exactly what changes should we make? Before we answer that question, let’s take a step back and address the basics, like. What Is Dark Mode?

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What You Should Know About Data Privacy Day 2020


January 28 marks a very special holiday: Data Privacy Day. If this is one of those holidays that has slipped under your radar, 2020 is the year to correct that mistake — so allow us to give you a little background. Spearheaded by the National Cyber Security Alliance (NCSA), Data Privacy Day serves the purpose […]. B2B Growth

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.