Sat.Jan 25, 2020 - Fri.Jan 31, 2020

Why Email Marketing Enhances Brand Experience And How You Can Maximize It

Cortex

Think of your favorite clothing line—what do you like the most about it? Is it the material? The design concept of every collection? How about the cost or the ease of shopping online? Whatever feelings or memories are evoked by your favorite brand, that is called your brand experience

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A Small Amount of Data Can Do It for B2B Personalization

Content Marketing Institute

In B2B marketing, content personalization doesn’t require you to know their shoe size, family situation, pet ownership, or car model. A small amount of data combined with relevant insights can go a long way. Let’s explore.

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9 ABM Content Tactics to Win Deals and Influence Target Accounts

Content4Demand

As many have described it, ABM flips the funnel to start with a small, targeted group of accounts rather than casting a wide net for leads. ABM content holds the strategy together.

The Holy Grail: Email Send Time Optimization

Modern Marketing

Do people open your emails and delete them without a second thought? If most of your campaigns end up in the trash, then your timing — not your content — may be the culprit. Email send time studies vary greatly on their conclusions.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Trend Lightly: Keeping Up with Kidfluencers I Traackr

Traackr

We’re navigating the gray area between entrepreneurship and exploitation, in which parents and talent agents drive revenue from children

More Trending

Revenue Operations: A Game-Changer for B2B Marketers

InsightSquared

Article orginally published on MarketingProfs. R evenue operations is no doubt among the hottest trends in B2B marketing. Look at Twitter, for example, and you’ll see the hashtag #revops popping up more and more frequently.

Data-Driven Marketing | How To Build And Execute An Effective Data Strategy

Marketo

Marketing teams often hear a mandate from their CMOs: “Be data-driven.”. That’s because the pressure is on for marketers to utilize the myriad data sets at their disposal to meet the ever-higher customer experience bar.

Personas Aren’t Enough: Three Things You Need to Bring Them to Life

Heinz Marketing

By Matt Heinz , Founder and President of Heinz Marketing. Don’t get me wrong, customer personas are a great start. If you have documentation on who your customers are – their roles, their objectives, their tendencies and needs – that’s a solid foundation. Unfortunately, many personas just aren’t actionable. In other words, looking at many one-page personas we see on a regular basis, there isn’t a clear next step. How do you bring them to life?

The marketing transformation goes through AI and “Martech” consolidation.

Exo B2B

This may sound funny to you, but if you think about it, there are currently more than 7,000 marketing applications listed in the chart published each year by Scott Brinker of chiefmatech.com. A sea of martech.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

The Importance of Context with Marketing Experiments

FunnelEnvy

By now most marketers are familiar with the process of experimentation, identify a hypothesis, design a test that splits the population across one or more variants and select a winning variation based on a success metric.

Is Snapchat Discover Right for Your Brand?

Hubspot

When you think of Snapchat, what do you think of? Personally, I think of a single thing: "It's crazy how much marketing opportunity there is on this app.". Now, you may be thinking, "There's no way," or "Which one is Snapchat, again?" (if

AI and Content Writing: How to Adapt to the Future

B2B PR Sense

Content has ruled digital strategies for the past couple decades now -- and with that reign, we've seen some great content writing, as well as some misfires. But that's all human error -- unavoidable, right? Well, the recent evolution of AI has given us reason to think again.

Zero Party Data: What It Is and Why You Need It

Oktopost

Watch what you say around marketers—there are some new four letter words out there that are known to immediately raise the temperature in the room when people start dropping them. We’re talking about GDPR, CCPA , and the rest of the data compliance regulation acronyms.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

How to Automate Everything from Content Creation to Marketing

DivvyHQ

Why is the automation software industry booming? Because automating marketing tasks saves time and money, and improve effectiveness. Let's dig into how to automate processes like content creation, curation, distribution, lead nurturing, and MORE!

How to Draw the Most Popular Speakers in the Industry to Your Conference

Marketing Insider Group

A conference is nothing without keynote speakers. You could plan the most exciting, innovative conference in your industry for years, but the speakers you advertise will be its biggest drawcard.

Report: Lead Generation from Social Media Continues to Fall Short for Marketers

KoMarketing Associates

Marketers continue to turn to social media for lead generation, but new research shows that they could be more satisfied with the quality of leads they garner from this channel.

What's a Good Martech Investment You Could Make Instead of a Super Bowl Ad?

Hive9

Happy Super Bowl Sunday! Whether you’re thrilled or crushed you won’t see the Patriots - say what? - in the big game this year, you’re bound to be entertained by at least a few exceedingly pricey commercials, which are estimated to sell for roughly $175,000 per second.

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

What Is a Social Media Hub and Why Would You Use One?

Webbiquity

Guest post by Anne Griffin. Are you familiar with the concept of a social media hub?

The Simple Content Marketing Strategy for Startups

Marketing Insider Group

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. A content strategy?

Report: Leading B2B Marketers More Likely to Set CX Accountability Practices

KoMarketing Associates

As it turns out, leaders in B2B marketing are more likely to execute a wide array of customer experience (CX) accountability practices than their counterparts, according to new research.

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How Insurance Marketers Can Use Marketing Automation to Get Great Content in Front of the Right Audience

Act-On

Read this blog to learn how getting great content in front of the right audience can help your insurance company see results. Corporate

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity

Guest post by Shane Barker. Building a brand is more important than ever. It helps you create mindshare with buyers and establish what they can expect from you. Your brand is what differentiates you from your competitors. Image credit: Rebeca Calavera on Unsplash.

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The Necessary Marketing Apprenticeship of Customer Success

Modern Marketing

This article was originally published at: [link]. It is co-written by Peter Armaly and Steve Olenski. Marketing has been around forever. The ancient Greeks practiced it as did the Ming Dynasty Chinese in the 1400s.

30-point video production checklist

Biznology

Here’s a list of 30 things that, in my experience, are all-too-easily overlooked in the process of making videos to support technology solution selling. Organization. ? Team includes the people with the most customer and market insight. ?

Why You Need to Bolster Your Business Acumen

Measure Up Marketing

It’s hard to be taken seriously by members of the leadership team if you can’t demonstrate a solid understanding of the business. As Marketing leaders and professionals, it’s easy to be focused and passionate about our work.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Why Content Marketing is Important for B2B Software and Tech Marketers

KoMarketing Associates

When thinking about B2B marketing, it can be easy to forget that you’re communicating with the same people that use Google (or other search engines) to discover news on a given topic, check the score of their favorite team’s game, find the lyrics to a song, or locate the nearest location of a specific store. The list goes on and on, but the point is, B2B buyers are online and looking for information on products or services much like any other consumer. Then, factor in that less than 20 percent of businesses consider legacy relationships a factor when purchasing an enterprise software solution digitally, and the writing is on the wall. B2B software and technology marketers need to make sure their brand’s products or services are visible online – and this all begins with a strong content marketing strategy. In this post, we will take a closer look at how content marketing efforts can help B2B software and technology organizations: Showcase Intricate Products or Services in a Digestible Manner. Target Specific Segments of the Audience. Achieve Search Engine Visibility for Many Keyword Targets. Capture and Generate High-Quality Leads. Showcase Intricate Products or Services in a Digestible Manner. Here at KoMarketing, as we begin getting integrated into a software and/or technology client’s marketing program, we very often (and quickly) notice they have very little website content for their core products or services. While product or services pages are certainly a necessity and should be the starting point for all new content marketing programs, the commitment to those pages and associated keywords must blossom into something much larger. As you think about expanding beyond a sales-heavy product or services page, research to understand exactly what your customers or prospects are searching for. This can be done through the creation of buyer personas (and interviews), interacting with customers via social media, or conducting keyword research that relates to your services. Once you better understand your audience, you can then begin creating blog posts, infographics, webinars, videos, whitepapers, and much more, which break down the benefits of your products and services in greater (targeted) detail. Target Specific Segments of the Audience. As a B2B software or technology marketer, you understand the needs of your buyers may vary depending on the size of the organization, industry, location, etc. As a result, you likely have different offerings for a multitude of buyers. Content marketing opens the door for beginning conversations on a granular level. Forrester reports that 92 percent of B2B purchases start with search, and B2B buyers are demanding personalized experiences. Use content marketing to create collateral that speaks to the specific pain points of a subset of your audience. This will show your organization understands the complexities of today’s business world and that effective solutions need to be customized and scalable. Achieve Search Engine Visibility for Many Keyword Targets. For this section, we will use a real-world example to see why this is important, and how it can be done. Let’s say your organization’s core focus is on marketing automation. You will likely build your website around “marketing automation” as a core keyword, which is certainly a solid starting point. But, as your content marketing strategy evolves, it’s critical to create content that can be seen (and consumed) by prospects that may be looking for your solution in a more specific manner, or simply using different words or phrases to discover your website. Take a look at the snapshot below ( SEMrush ): As you move down the list, you will quickly notice some other “related” keyword opportunities. For example, nearly 1,000 searches a month are for “what is marketing automation.” If you don’t have content on your site that’s answering this question, you would be missing out on plenty of opportunities to drive brand awareness and open the door to future sales discussions. If you’d like a detailed explanation of how to create new content based on expanded keyword research, give this post a read. Capture and Generate High-Quality Leads. At the end of the day, if your organization is going to put dollars and personnel into an effort (like content marketing), you will need it to be bringing in real business opportunities. At the onset of your content marketing program, it will be critical to produce various types of content (blogs, reports, case studies, etc.) to determine what works best with your audience. As you create assets, think about ways to “pull-in” leads. For example, as you produce free content marketing assets, think about placing other more comprehensive assets behind lead generation forms. Once you have this content, link to it across your website, or simply place it at the bottom of popular pages so the reader can easily navigate there after they consume the content. Once you understand what’s driving the most qualified leads, you can then refine your tactics and become even more effective. Final Thoughts. Content marketing is a critical component of an effective business strategy in 2020 and beyond. We hope this post helped to explain the importance of content marketing for B2B software and tech marketers as they determine what channels to emphasize in the near and distant future. Feel free to connect with me on Twitter to keep this conversation going! If you’re looking for more information on effective online marketing tactics in the B2B software and technology industry, give this post a read: A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers. B2B Online Marketing Blog Content Marketing b2b content marketing content marketing software and technology

Take the Temperature of On-Site Customer Behavior with Oracle Maxymiser’s Heatmaps

Modern Marketing

Register today to join our webinar on February 26, 2020, at 11AM EST (US and Canada) to learn more about Oracle Maxymiser Heatmaps. Business and customer insights are the foundation of an effective marketing strategy.

5 Tips to Create an Effective Instagram Marketing Strategy

Biznology

Instagram has become one of the most popular social media channels, continuously counting more and more users. The latest Instagram statistics by Statista show that the social media app had reached 1 billion monthly active users in 2018. The number is higher now.