Sat.Apr 17, 2010 - Fri.Apr 23, 2010

When Emails Go Bad: A Lesson in How to Apologize

The Point

If you’ve been involved in email marketing for any length of time, no matter how diligent and prepared you are for every campaign, something somewhere at some point will go wrong.

B2B 18

An eye-popping integration of digital media

grow - Practical Marketing Solutions

This short video was a total “wow&# for me — and a digital best practice to share with you.

Digg 13

Trending Sources

Meaningful Metrics for B2B Blogging

Proteus B2B Marketing Blog

Whether you’re just starting a B2B blog or have been blogging for a long time, you should be hungry to see results. After all, a lot of time and effort is going into creating new content, and it’s hard to continually feed the content marketing dragon. But if you’re looking to traditional consumer blog metrics [.].

Five Big Shifts in Social Media Marketing


Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Power has gradually shifted over the past couple of decades from manufacturers (e.g. HP, P&G) to the channel (e.g.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

Customer Service at its Best: Wind Mobile

Anything Goes Marketing

For someone who lives and breaths customer service as part of my profession I am very critical with companies I deal with as I have a high expectation on the type of service I should receive.

The 10 Rules for Creating a Buyer Persona: Rule 6

Tony Zambito

Image by kevinzhengli via Flickr. The quest for information can be addicting.    In organizations where the leadership is mostly analytical in nature, the need for information and analysis can be interwoven into the corporate culture and is a component of every decision. 

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

Doing more with less is pretty much the mantra du jour in industrial and B2B marketing these days. How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected

Understanding the Value of Social Media Data

Buzz Marketing for Technology

There is a big difference between data and insights. Technology may have given us access now to endless amounts of data from every corner of the world. But the real challenge is making sense of all this seemingly disconnected data.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

The Rise of Content in B2B Marketing

Ambal's Amusings

Why should you quickly groom internal resources for content assets and blogging? How should you adapt to the changing trends in B2B marketing? We asked Galen De Young "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?".

Interviews Part 2: Are your questions leading or asking?


I keep a file of interview questions for case studies that I have collected from various client projects over the years. Some question lists are short. Others run to multiple pages, with questions covering every detail of a customer's situation or product implementation.

Why B2B Marketing Buyer Personas Rule

B2B Marketing Traction

Tweet. When I created B2B marketing buyer personas (“personae” for those of you who studied Latin) for one of my clients last year, it became crystal clear why they beat working from demographic and even psychographic profiles hands-down.

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

For a while, it was difficult to find hardcore data to make a business case for social media. I'm happy to see that's no longer the case. Just this week, I received two invaluable reports with charts and graphs to answer many of the

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

OneSource Survey: Salespeople Accept Value of Leads from Marketing

Customer Experience Matrix

Summary: A survey of business-to-business salespeople finds they (still) consider themselves their best source of qualified leads. But marketing-generated leads are gaining increasing respect and salespeople are increasingly looking for help from outside data vendors.

The 10 Rules for Creating a Buyer Persona: Rule 5

Tony Zambito

Image via Wikipedia. When you travel to a foreign country where you are not familiar with the culture or the language, it can be exciting yet very trying.

Do your Content have a Personality?

Ambal's Amusings

Does your content have a personality? Does your content build your KLT Factor (Know, Like and Trust)? We asked Patsi Krakoff "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Patsi Krakoff, Psy.D.

Forget your website, create a social footprint

grow - Practical Marketing Solutions

On a webinar last week, I briefly covered an idea I call the information eco-system (or social footprint) and received a lot of questions about it. This is a critical concept for businesses today so I thought I should expand on the idea.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Are Experts Obsolete? Not In My Informed Opinion

Customer Experience Matrix

I recently tripped over an intriguing article on Extinction of the Expert by Denise Gershbein, a creative director at frog design. To be honest, I couldn’t quite follow her argument, but the gist seemed to be that true experts in the future will be people who can integrate information from multiple domains by leading teams of people who are themselves experts in different fields.

The 10 Rules for Creating a Buyer Persona: Rule 4

Tony Zambito

Image by Peter Fuchs via Flickr. Understanding your customer’s pain points has been a staple of sales and marketing for quite some time. 

Is B2B Ready for Corporate Journalism?

B2B Memes

Over the weekend, one of my blog posts from several months ago provoked a comment that was simply too good to let pass unnoticed. It spelled out the feelings of many journalists when faced with the prospect of going over to the dark side , as David Meerman Scott has put it, by writing directly for a sponsor. The commenter’s position was that by doing so, you are inevitably compromising the journalistic goal of telling the truth. What adds heft to this view is its basis in experience.

My own 11 little secrets

grow - Practical Marketing Solutions

Two weeks ago, Chris Penn blogged his 11 Little Secrets to staying happy, healthy, productive and sane. Quite a few other bloggers followed suit, so I thought I would give it a whirl. What follows is my actual approach to life, not what I think you want to hear or what is politically correct.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

The Magic of Leadership and Management

Your Sales Management Guru

Building your business requires both leadership and management, and the first step in that journey is understanding the difference between the two. Leadership is the ability to make things happen by encouraging and channeling others’ contributions, addressing important issues and acting as a catalyst for change and continuous improvement. Management is the skill of attaining predefined objectives with others’ cooperation and effort.

Can Culture Shock Align Sales and Marketing?

Tony Zambito

Image by scottpowerz via Flickr.

Buy 2

How To Craft Content to 4 Stages of the B2B Buying Cycle

The Content Factor

I talk with B2B companies who are on board with content marketing as a concept, but don't know where to start. What makes content "good" for their particular buyers? And how can their content be more compelling than their competitor's? They can brainstorm titles for white papers all day, but not be confident that one content theme will be any more effective than another. read more.

B2B 2

Best Email Marketing Strategies and Tactics of 2009


While social media marketing gets the headlines, email marketing remains an effective and increasingly used tool in marketer’s toolboxes. After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. How has email marketing changed in the last few years?

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Beef Up Your Email Deliverability


Most of our email deliverability posts have discussed the more technical aspects of what keeps an email from hitting the target inbox, or the types of things that brand you as an email no one wants to read. In reality there are always more things you can do to make

5 dials to tune in your lead generation process

B2B Lead Generation Blog

It's important to think of lead generation as a process, rather than an isolated event, or a series of campaigns. A process can be continually improved through ongoing testing and refinement and will generate higher quality results more cost effectively (i.e.

Outbound vs. Inbound Marketing: What's the Right Lead Generation Mix?


Outbound Marketing versus Inbound Marketing by John Leavy

Great B2B Marketing

. “ In marketing there are those who satisfy needs and those who create wants. ” – Juan Carlos Castillo. . There was a time when the housewife relished the thought of a salesman knocking at the front door; excited to see the latest technology for cleaning the floors. People actually enjoyed watching commercials when they first appeared at the beginning or end of their favorite television shows. Commercials never appeared during the show. Those days are long gone.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results