ViewPoint

APRIL 1, 2015

'This year is all about Saturn. Saturn has moved from Scorpio to Sagittarius. Saturn will backpedal to Scorpio again from June 14 until September 17 in 2015, but after that he''ll be in Sagittarius until December 19, 2017. What does all of this mean? I have no idea. Here’s how I, Danmac the Magnificent, read the stars for your sign in 2015: Taurus (April 21 - May 21): You are working close to full-time trying to beat your quota in the first half of the year.

Cold Calling 225

Cold Calling Lead Scoring Lead Ranking Sales Qualified Leads 225

Customer Experience Matrix

APRIL 2, 2015

'I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. It might just be me, but this MarTech felt a bit less intense – less tribal -- than the first, held last August in Boston. It might have been the larger crowd, more laid back West Coast audience, or that talking to so many exhibitors reduced the time attendees spent interacting with each other

Enterprise Management 210

Enterprise Management Work Management Marketing Management Marketing Automation Services 210

Savanta

MARCH 31, 2015

'A clever chap called Daniel Kahneman has a theory. When making decisions there are two systems in our mind which influence the outcome. System 1 works at a sub-conscious level without us knowing it. Using intuition and beliefs about how the world works, it makes a rapid assessment of the situation then quickly settles on a course of action. In contrast, system 2 works at a conscious level.

B2B Marketing 208

B2B Marketing Allocation B2B Opinions 208

KoMarketing Associates

APRIL 2, 2015

'Don’t know what to write about when it comes to your B2B website’s blog? This is often a common problem for many bloggers and marketers in almost every industry. However, there are a few areas that any company is able to cover on their blog. These topics not only provide variety for your blog’s content, but they also help facilitate in telling the story of your brand and why it stands out from the competition.

Traffic 194

Traffic B2B Case Studies Case Study 194

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Marketing Insider Group

APRIL 1, 2015

'By NewsCred Brand Strategist Caitlin Domke. Last month, over 450 B2B marketers gathered in Scottsdale, AZ, at the Content2Conversion conference to hear from industry leaders and experts on how to optimize content to reach the right audience. While conversations throughout the event hit on several marketing hot topics – from working with influencers to aligning sales and marketing teams – there was one recurring theme: the importance of the buyer.

Correlation 191

Correlation CMO Intent Custom Publishing 191

Webbiquity

MARCH 30, 2015

'At the core of any successful blog is valuable content—helping readers solve a problem, increase their knowledge, work more effectively. But text alone isn’t enough; to really make a blog stand out, it needs to include compelling images as well. As noted on the CyberChimps blog , “a picture is worth a thousand words. But a 1000-word blog post with a great picture to go with it?

Best Practices 182

Best Practices Copyright Domain High Quality Lead 182

KoMarketing Associates

MARCH 31, 2015

'We’re closing in on the launch of our second annual B2B Website Usability Report. Last year, we learned a lot about the objectives of the B2B buyer and how vendors may miss opportunities to connect and provide further value through their website presence. This year, not only did we want to see if B2B vendors had improved their efforts, but we wanted further clarity in several points of respondent feedback that left us scratching our heads.

Vendors 194

Vendors Social Media Customer Surveys B2B 194

Crimson Marketing

APRIL 1, 2015

'In the past, determinations about the quality of sales leads were made rather arduously—often with sales reps going through lead lists manually in search of hunch-based indicators of conversion propensity. These days, with monthly lead flow for some companies in the thousands or tens of thousands, those old-school methods no longer cut it. Marketers need technology to quickly and reliably predict which leads are most likely to convert.

Lead Ranking 181

Lead Ranking Lead Scoring B2B Marketing SMB 181

Biznology

APRIL 2, 2015

'Data drives B2B marketing today, and it’s a fast-evolving arena. New tools, new technologies, and most importantly, new buying behavior among businesses—these changes are accelerating the pace and driving new directions for B2B data-driven marketing. In preparing my new book on the subject—to be published in June of 2015—I had a chance to speak to a variety of brilliant thinkers about where things are headed.

B2B Marketing 175

B2B Marketing B to B Marketing Management Paid Search Agency 175

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

NuSpark Consulting

MARCH 29, 2015

'There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. No need to go through specific tactics for this blog post, but did want to shed some light on some nits, and suggestions for improving the advertising experience on LinkedIn.

Advertising Agencies 155

Advertising Agencies Linkedin Advertisements Advertising 155

Direct Response Coach

MARCH 29, 2015

'Even if you have no experience or interest in Twitter, this technique could work for you. ——————-. Thanks to John Jantsch’s blog at Duct Tape Marketing, I discovered a new tool yesterday called DashThis. It’s a marketing app that allows you to create your own dashboards using data from various marketing platforms like Google Analytics, [.].

Copywriting 154

Copywriting Generation Marketing Analytics Tools Direct Marketing 154

B2B Marketing Traction

APRIL 1, 2015

'Email marketing is easy, right? You decide on a message, create the email using one of many email programs, send a test for review and, when it looks good, hit send! Right? Wrong. A few days ago I got an email from a company announcing their name change. I didn’t recognize the company, and I didn’t recognize the sender. I scanned the email subject line, introduction, body content and signature line, and I still had no idea what the company did.

Email Marketing 134

Email Marketing B2B Marketing Planning B2B 134

Biznology

MARCH 31, 2015

'Last week I shared a couple Google Webmaster Tools tips and tricks with you. This week, I have three more, sitemaps, data highlighting, and site speed. I saved the best for last. If you have been obsessing on your Google Analytics numbers, cruising the SEO boards, and picking through MOZ and Woorank , wondering what Google wants and needs from you while scratching your head, then let me enlighten you!

Google 168

Google Tools Tips RSS 168

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Convince & Convert

APRIL 1, 2015

'With every passing year, SEO moves further away from the realm of clear and simple guidelines to the world of blurry indicators and stringent punishments for perceived transgressions. Once upon a time, SEO was synonymous with zeroing in on the right keywords and going crazy with a million iterations and use cases for these keywords all over your site.

Keywords 167

Keywords Lead Scoring Lead Ranking SERP 167

Avitage

APRIL 3, 2015

'For all the time, attention and investment made in sales enablement tools, it’s a shame a fraction of that hasn’t been invested in solving the core problem: the content itself. One of our colleagues often quips: “it’s easier to buy software.” He means easier than figuring out the culture and process changes, aligning siloed functions, enrolling stakeholders, and resolving all the interdependent causes of problems.

Work Management 120

Work Management Budget Programs Marketing Management Content 120

Marketing Craftmanship

APRIL 2, 2015

'Regardless of industry, B2B conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is typically not at fault for the lack of return on this marketing investment. It’s often the result of poor planning, lack of creativity, laziness or unrealistic expectations by the companies that participate in them.

Conference 116

Conference Tactics B2B Marketing Planning 116

Biznology

APRIL 1, 2015

'They mean well, our corporate legal counsel. They really do. They are paid to protect the company from risk. And when they see something new and risky on the horizon–like this social media thing–they react. They stamp it with a big red “NO.” They know that some employees are going to do the wrong thing or say the wrong thing.

Social Media 145

Social Media Paid Search Agency Companies Media 145

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Convince & Convert

MARCH 31, 2015

'Around here, we always have a lot of balls in the air. The Convince & Convert Consulting division provides digital business counsel to some of the world’s largest brands. And the Convince & Convert Media division provides digital advice to marketers and business owners via this blog (10 posts per week), our daily email ( The One Thing ), our 4 podcasts, ebooks, books, speaking and beyond.

Tools 166

Tools Product Paid Search Agency Companies 166

Adobe Experience Cloud Blog

MARCH 31, 2015

'Author: Heidi Lorenzen Seven billion. According to most estimates, our global population currently stands at a little more than seven billion people. English is the third most widely spoken language, but it’s only the native language for about 5% of the world’s population. In fact, only about 30% of the world’s population speaks English with some degree of competency.

Work Management 105

Work Management Marketing Management Marketing Automation Services Planning 105

NuSpark Consulting

MARCH 30, 2015

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. No need to go through specific tactics for this blog post, but I did want to shed some light on some hints, and suggestions for improving the advertising experience on LinkedIn.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Biznology

APRIL 3, 2015

'Social media is often hailed as the end-all and be-all for businesses that are trying to interact with consumers on a personal level. It’s true that social media has broken down some of the traditional barriers that exist between businesses and their customer bases but that does not mean that all social media content is created equal. So how can a brand or small business know if its social media strategy is actually working?

Effectiveness 145

Effectiveness Marketing & Strategy Social Networks Social Media 145

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Deliverability

Convince & Convert

APRIL 3, 2015

'Image via BigStockPhoto.com Customers talk in more than keywords and hashtags. And when they’re posting to social networks, customers say what’s on their mind—sometimes they @mention your brand handle, sometimes they include keywords you’re watching. But more often than not, posts don’t include the keywords or hashtags you’re likely watching (74% of content, our research shows).

Urgency Marketing 161

Urgency Marketing Tagging Social Media Keywords 161

Adobe Experience Cloud Blog

APRIL 3, 2015

'Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. The understanding of the role and importance content has in creating demand and educating buyers has also increased the marketers’ understanding of the web channel.

Allocation 105

Allocation Marketing Websites SMB B2B Thought Leadership 105

EMagine B2B Blog

MARCH 31, 2015

'This post is the beginning of a new Web Design series written by our Senior UX Designer, Fallon Boegmann. Enjoy! Who is your designer, really? The age-old idea of a traditional designer is vastly outdated; today there are numerous experts in the field, each focusing on different aspects of design: visual layout, user’s point of view, or with the product in mind.

Design 87

Design Deliverability Guidelines Differentiation 87

Biznology

MARCH 30, 2015

'Are you looking for a new way to supercharge your writing and increase conversion rates? Neuroscience and consumer psychology can teach you a few tricks. Check out these five brain hacking tricks you can try today! For years, scientists have studied the best brain hacks that build trust, persuade consumers, and drive sales. You see these copywriting and design hacks everywhere – from skin care marketing and B2B advertising to marketing copy selling airline tickets, software, and watches.

Copywriting 144

Copywriting Rules Conversion Rate B2B Sales 144

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Convince & Convert

MARCH 31, 2015

'On July 1 of 2014, the world’s biggest advertiser officially killed marketing. As part of a big reorganization at Proctor & Gamble (P&G), every marketing team was renamed “brand management” and hundreds of marketing directors shifted titles to become brand directors. The change was deliberate, meant to describe the broader vision brand directors are meant to have over managing an entire customer experience instead of just promoting a product.

Work Management 151

Work Management Marketing Management Paid Search Agency Cross-Selling 151

Adobe Experience Cloud Blog

MARCH 30, 2015

'Author: Michael Pollack Many of you are probably reading this blog on a mobile device, and you’re not alone. There are currently 7.2 billion+ mobile devices on the planet and that number isn’t slowing down (more here ). Just thirty years ago that number was zero. On the receiving end of those mobile devices is a consumer that is continuously inundated with messages, content, and calls-to-action.

Mobile Marketing 105

Mobile Marketing B2B Thought Leadership Thought Leadership Marketo 105

EMagine B2B Blog

APRIL 1, 2015

'Today Tim is back on the blog to share his 2nd post in his monthly blog series. Before we begin, he’d like to share this month’s theme - “Make This Better: Your Website” So without further ado… Tim’s Top 10 Tips For The Bestest Website Ever. 1. Let your nephew design your company’s new logo. That kid’s seen plenty of logos on the interwebs, and he’s been using the Photoshops for 3 months!

Marketing Websites 82

Marketing Websites Tips Design Linkedin 82