Sat.Oct 25, 2014 - Fri.Oct 31, 2014

8 Key Changes In Google Search B2B Marketers Should Know

KoMarketing Associates

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. The key takeaway?

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The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy

The Forward Observer

Would you like your social media strategy to help increase website traffic, leads and sales? These five things can help make that happen. Despite social media’s ubiquity and adoption by people, there are a lot of B2B companies that have not done much to leverage its power.

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10 Ways to Optimize Your Lead Conversion Rate

B2B Lead Generation

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. As I talk to marketers about their lead generation results, I often hear statements like, “We’re generating lots of leads, but they aren’t converting” or “We need to increase lead quantity” or “We need to generate more qualified leads.”

Banner Ads Must Die!!!

Marketing Insider Group

Earlier this week I was asked for my view on which marketing tactic is like “The Walking Dead” of marketing. I was honored to be included on the list of contributors along with amazing thought leaders in marketing like Ann Handley, Joe Pulizzi, Doug Kessler, Neil Patel and more.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

The Point

Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success.

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What the growth of inside sales means to B2B marketers

Biznology

I heard an arresting comment at the LeadsCon conference in New York in August. The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both surprised me and got me thinking.

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Mark Thabit, CMO at Cision: Paid, Earned and Owned Media—How to Amplify Your PR Message Across Marketing Channels [Podcast]

Crimson Marketing

The traditional marketing relationship between public relations professionals and traditional media was very straightforward—one had information in need of an audience, the other had an audience receptive to information.

Accomplish More, Stress Less – Five Ways to Be More Productive

Webbiquity

If there’s one universal truth in business today, it’s that everyone is busy. This is what drives people to try to multitask (even though it’s not possible ).

Sales Thinks The Leads Are Weak - Well Are They? 12 Power Opinions (Pt 1)

ViewPoint

The leads are weak? You’re weak! If you have never seen the movie/play “Glengarry Glen Ross,” do yourself a favor and watch it. Alec Baldwin rips into the late Jack Lemmon for commenting, “the leads are weak,” with a classic Baldwin-esque tongue-lashing: “The leads are weak? The leads are weak! You’re weak!” ” Lead Qualification

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The dashboard has finally been perfected

Biznology

One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data.

The Scariest Blog: No Personality

Writing on the Web

What’s the scariest blog post you have ever read? For me it’s a blog or website without any personality. Storytelling and personalization is the key piece in content marketing as I see it. People are good at writing about what they know.

3 Deadly Sins of Content Marketing

Modern Marketing

You know how certain days have a different “feel” to them? Days of the week surely do as Sunday has a different feel than say Wednesday for example. There are also other days, such as holidays that have an undeniable feel to them as well.

Wise.io Provides Another Choice for Automated Predictive Modeling

Customer Experience Matrix

I’m beginning to feel like Lucille Ball in the chocolate factory: predictive modeling systems are coming at me faster than I can review them. I had already planned this week to write about Wise.io and then yesterday omnichannel personalization vendor Sailthru announced their own predictive solution.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Long-Form content and the art of persuasion

Biznology

Long-form content is not only a search darling. It also gives digital marketers options beyond the ubiquitous how-to articles or quick commentaries on local news.

10 Customized LinkedIn Communication Tactics That Will Increase Response

NuSpark

Are you getting the most out of your LinkedIn account? This professional social media giant boasts 240 million active users, 79 percent of which are age 35 or older and earn an income of more than $75,000 a year.

Shift from Repository to Content, Communication and Collaboration Ecosystem

Avitage

People responsible for sales and channel enablement, marketing and content operations, or supporting groups that use content, face many challenges. We have identified a solvable challenge that immediately improves productivity, efficiency, and, most of all, business outcomes.

New eBook: The 7 1/2 Deadly Sins of Content Marketing (And How To Avoid Them)

Modern Marketing

Halloween is of course tomorrow and trick or treaters all across the land will be out and about in search of, well. treats. There will be lots of spooky sights and sounds and scary costumes and black cats and witches and ghosts and goblins and. Sorry, scared myself there for a second.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

“Up” your game in crisis management

Biznology

I’ve had the opportunity to see a few crisis management situations in my time. (I’m I’m old.) The ones that have worked out the best had less to do with the actual crisis and a lot more to do with the company’s plan for crisis management.

The Visible Expert: Why Every Firm Needs an Industry Star

Crimson Marketing

Image: Courtesy of Access Consciousness Blog. In a recent study involving 130 well known industry experts, our team at the Hinge Research Institute discovered something every CMO should know: There is a secret to faster growth, and it starts with having a Visible Expert in your ranks.

Why Content Creation Isn’t Everyone’s Job

Avitage

I read with interest John Jantsch’s Duct Tape Marketing blog Why Content Creation Is Everyone’s Job. The post raises good ideas with, in my opinion, the wrong conclusion. It’s a short post, I suggest you read it. I’d like to offer a different perspective and approach. This is a teachable moment. The lesson involves the difference between thinking like a marketer, and thinking like a publisher.

When best practice isn’t always the best practice

Modern Marketing

Social Fresh West 2014, billed as the “secret weapon for social media success,” delivered on that promise, as it wrapped up in sunny San Diego yesterday.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Mobile and behavioral

Biznology

Human behaviors are multifarious and myriad in nature. It is a challenging task to envisage and learn the human behavior from daily routine activities.

6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Here are some of the ways a competitive analysis can help your B2B marketing. Identify what kind of marketplace your business competes in. Is your industry new and fragmented?

#BADMarketing from Mountain Dew

Crimson Marketing

Alienating 50% of the population probably isn’t the best strategy. BADMarketing. Image: Courtesy of Twitter. The post #BADMarketing from Mountain Dew appeared first on. BADMarketing

5 Tips For Maximizing Your Video Marketing

Modern Marketing

Editor’s Note: Today’s post comes courtesy of Daniel Glickman,CMO of emaze. He loves analyzing marketing data and building strategic and tactical plans. Follow Daniel on Twitter @firmflair. A picture is worth a thousand words, and according to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 million words.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!