Single Grain

AUGUST 31, 2023

B2B marketing is tricky because of how unconventional it can be. What works for one brand is definitely not guaranteed to work for another. And that’s where we come to the topic of paid social media advertising for business-to-business companies. In this post, we’re going to explore some of the metrics we’ve been finding that shows some patterns of success (or non-success) for B2B businesses leveraging paid social ads.

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Paid Social Agency Social Media B2B Advertisements 98

Salesforce Marketing Cloud

AUGUST 29, 2023

Editor’s Note: Taylor Swift does not endorse Salesforce or its products and had nothing to do with this blog post. We’re in a golden Era of marketing, and lucky for us, so is Taylor Swift. Taylor is more than a global music sensation – she’s a marketing powerhouse, The 1 who keeps fans (and marketers) wondering what’s up her sleeve. (Yes, we’ll be referencing Taylor songs in this piece.

Planning 98

Planning Marketing & Strategy Paid Search Agency Marketing 98

Martech

AUGUST 30, 2023

Having a tough time with the transition from Universal Analytics (UA) to Google Analytics 4 (GA4)? You’re not alone, says Alex Lirtsman, co-founder of the marketing agency Ready Set Rocket and founder and CEO of marketing/BI platform Corral Data. As such, he has seen how big and small companies are handling the switchover. We sat down with Alex and asked him about that and other things related to GA4. ( Interview edited for length and clarity.

Paid Search Agency 106

Paid Search Agency Marketing Analytics Tools Advertising Agencies Marketing 106

Sword and the Script | B2B

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. That’s according to a survey of 20,000 consumers by the market research firm GWI.

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B2B Marketing Social Media Social Marketing B2B 92

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Velocity Partners

AUGUST 29, 2023

Generative AI is having its moment in the sun — and it’s casting a menacing shadow over the creative industries while it does it. The trouble is, too much of the conversation focuses on whether generative AI will replace creatives entirely (by generating images, copy and code from scratch). We think a better question to ask is: How could generative AI make creatives better?

Generation 84

Generation B2B Design User-Generated Content 84

Only B2B

AUGUST 31, 2023

In the world of marketing and sales, it’s really important to find potential customers in a smart way. This means sifting through lots of leads and focusing on the ones that are most likely to become valuable customers. A super important tool for doing this is called Marketing Qualified Leads (MQL) criteria. This blog looks into what MQL criteria are and how they help us find potential customers that matter.

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Marketing Qualified Leads Lead Ranking MQL Ideal Customer Profiles 62

Top Rank Marketing

AUGUST 28, 2023

Welcome back to our new series, “Feeling B2B,” where we journey into the heart of the B2B marketing landscape. In our debut installment we took a look at unconventional B2B marketing experiences with Joe Pulizzi of The Tilt, and we’re thrilled to present the next chapter of “Feeling B2B” featuring marketing expert Pam Didner , vice president at Relentless Pursuit.

B2B Marketing 73

B2B Marketing B2B Planning Marketing Analytics Tools 73

BuzzSumo

AUGUST 29, 2023

Rebranding can improve a company's image and valuation, but also risks confusing audiences, damaging engagement, and requiring years to rebuild recognition.

Press 85

Press Companies PR 85

Marketing Insider Group

AUGUST 28, 2023

SEO not working can be a major roadblock for any business. It can leave entrepreneurs scratching their heads, feeling frustrated, and unsure of what to do next. But here’s what you need to know: SEO is an ever-evolving strategy that needs constant attention and regular updates. It’s not a one-time setup-and-forget deal. If your SEO isn’t working, you might be falling into some common traps or using outdated strategies that don’t work anymore.

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SEO Lead Scoring Lead Ranking SERP 188

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Marketing Strategy

Webbiquity

AUGUST 30, 2023

Guest post by Nina Petrov. Building a strong brand starts with raising awareness and bringing customers on board with your vision. Maintaining a strong and resilient brand, however, is about building strong relationships with your customers, and making them a part of your story. Image credit: vectorjuice on Freepik Customer lifecycle management plays a large role in establishing and maintaining a powerful brand.

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Ideal Customer Profiles Marketing Management Top of Funnel Digital Marketing Funnels 234

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. But generative AI hits differently and closer to home. These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page. But you can’t just plug them in and sit back while they do all the work. The value of AI tools depends on the effort you put into them.

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Marketing AI Content Marketing Planning Content 125

Martech

SEPTEMBER 1, 2023

It’s been a whirlwind nine months of AI hype — so much potential and fear. AI is here to stay, poised to transform how your company operates and engages with customers. As AI-based applications make their way into enterprise organizations, here’s how to ensure you are in a position to use them properly. A look at AI’s pros and cons Every day, I hear from colleagues about ways they’ve used generative AI to either speed up a process or create content.

Marketing AI 116

Marketing AI Planning Paid Search Agency Marketing & Strategy 116

Marketing Insider Group

AUGUST 28, 2023

Put simply, nonprofit omnichannel marketing is a strategy that involves promoting your ideals or case for support within and between multiple marketing channels. For example, your organization might promote its goals and ask for support from donors and volunteers via direct mail, text messages, emails, social media, and out-of-home marketing. Ideally, communication should still feel seamless to recipients, even when they are exposed to messages on different channels.

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Planning Paid Search Agency Advertising Agencies Marketing & Strategy 181

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Marketing Analytics Tools

Bannersnack

AUGUST 31, 2023

16 minutes read AI is the buzzword of the hour. In advertising, more so than anywhere else. You’ve probably heard it thrown around many times. Every company wants to jump on the AI bandwagon, and many already have. The latter claim AI advertising is a game-changer: it can make you more productive, help your company achieve its marketing goals more efficiently, and drive revenue.

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Advertisements Advertising Paid Search Agency Campaigns 116

Top Rank Marketing

SEPTEMBER 1, 2023

Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact Worldwide advertising spending is expected to expand by some 4.4 percent during 2023, reaching $963.5 billion, with an addition 8.2 percent expansion in 2024 that would see spending topping the $1 trillion mark, according to newly-published forecast data. MediaPost Attention metrics are the next frontier of digital ad measurement 36 percent of U.S. advertising buyers have said that they plan to increase their focus on attention m

B2B Marketing 115

B2B Marketing Paid Content B2B Planning 115

Sprout Social

AUGUST 31, 2023

What would your boss say if you proposed taking a month off of social media? At L.L.Bean, the answer was yes. Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. This initiative was prompted by the desire to embody their brand values, and look out for the well-being of their employees.

Social Media 108

Social Media Planning Social Marketing Work Management 108

Martech

AUGUST 31, 2023

Forget about your customers — really, because the key to growth may not be what you think it is. In today’s environment, most companies have a singular and relentless focus on growth. And often, growth at all costs. However, we haven’t stopped to think about what really drives growth. What is the key to growth ? What is the biggest factor in whether or not we hit our targets and achieve our goals?

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Planning Paid Search Agency Work Management Marketing 108

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Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.

Content

HG Data

AUGUST 30, 2023

Uncovering EMEA Cloud Services Opportunities In this video, Tom Burns, Account Manager, demonstrates how one of his customers used HG Insights’ Technology Intelligence to uncover cloud services opportunities in EMEA. The cloud services market has grown massively in recent years, with the big three hyperscalers getting most of the market share.

Marketing Management 105

Marketing Management Service Amazon Video Marketing 105

Salesforce Marketing Cloud

AUGUST 30, 2023

Recently, I asked my 16-year-old son if he had heard of ChatGPT (“Um, yeah, dad.”) and I wondered if he was using it at school. He said it helps him generate templates or starting points for essays. I then asked him if ChatGPT makes him smarter. No, he said, just faster. So it made me curious whether I could apply generative AI (not just ChatGPT) to my own work.

Marketing AI 105

Marketing AI Creativity User-Generated Content Ethics 105

Scoop.it

AUGUST 31, 2023

Did you know 82% of companies use content marketing to fuel their operations? Content is king. It enables you to connect with the right audience and generate traction for your brand. However, for content to work its magic, you should be consistent in creating it. This can be easier said than done, as content creation is an intricate and time-consuming process.

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Martech

AUGUST 31, 2023

In the age of data privacy regulations and increasing consumer concerns, brands must find ways to use first-party data while protecting consumer rights. Join experts who will dive into the power of first-party data and how to use it in a privacy-first manner. The panel will explore the importance of transparency, consent, and data security and offer practical tips for implementing responsible data practices.

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Privacy Personalization Digital Asset Management Marketing 105

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One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

Intent

SmartBug Media

AUGUST 29, 2023

In today's fast-paced marketing landscape, lead generation plays a crucial role in any business’s success. As companies strive to expand their customer base and increase sales, the idea of purchasing lead lists may appear enticing. However, it is essential to recognize the potential pitfalls that come with this approach. Though it may seem like a quick solution to acquiring leads, the truth is that purchasing lead lists can have detrimental effects on your business.

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Sales Qualified Leads Lead Scoring Lead Ranking Purchase 104

Sprout Social

AUGUST 30, 2023

Social media is much bigger than marketing and branding alone. To truly harness the power of social, it must be used org-wide. Developing the social media maturity of other teams can expand the impact of social media on your business —extending the reach of content, helping other teams uncover valuable business intelligence and maximizing content creation for bandwidth.

Social Media 103

Social Media Media Training Brand Identity 103

Square 2 Marketing

AUGUST 31, 2023

It’s the dog days of summer and your CEO just rolled into your office complaining about the general lack of leads the company is getting. Ouch! You tried to explain to her how everyone is on vacation. It’s a reasonable explanation, but in a couple of weeks that’s not going to fly, and if you don’t figure out what you could be doing better, you’re in for a long and painful rest of the year.

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Paid Search Agency Companies Marketing Leads 98

Martech

SEPTEMBER 1, 2023

This is your list of lists: All of MarTech’s experts to follow (so far) in one place for easy access. Keep an eye out, as we will be adding to it. ABM To target and engage high-value accounts with personalized experiences you need to follow these ABM experts. AI and marketing The must-follows to keep up with the AI revolution sweeping marketing technology.

Marketing Analytics Tools 100

Marketing Analytics Tools Account Based Marketing Marketing AI ABM 100

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In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

Cross-Selling

Forrester B2B

AUGUST 31, 2023

Accounts, buying groups, opportunities, oh my! Find out how they’re all connected in this week’s Saying Goodbye to MQLs blog.

Buy 119

Buy Account Based Marketing B2B Sales B2B Marketing 119

Single Grain

AUGUST 28, 2023

This social media marketing tool will revolutionize your content game. We don’t make a habit of posting articles centered around one single tool, but today’s entry was so impressive that we couldn’t help but highlight it. So what is it? It’s called Castmagic , and it’s a social media tool poised to disrupt the industry in more ways than one.

Social Media 98

Social Media Social Marketing Work Management Content 98

Salesforce Marketing Cloud

AUGUST 28, 2023

Are marketing trends moving too fast? That’s a question many of us may ask with the rise of AI and other evolving technologies. On the other hand, some may be wondering why their business’s customer experience is diminishing as they lose sight of value and connection. Perhaps you’re moving too fast, trying to keep up with the pace of innovation — and fearing falling behind if you don’t.

Marketing & Strategy 97

Marketing & Strategy Paid Search Agency Marketing Trust Marketing 97