Sat.Aug 26, 2023 - Fri.Sep 01, 2023

article thumbnail

Paid Social Media Advertising: A Bad Investment for B2B Brands?

Single Grain

B2B marketing is tricky because of how unconventional it can be. What works for one brand is definitely not guaranteed to work for another. And that’s where we come to the topic of paid social media advertising for business-to-business companies. In this post, we’re going to explore some of the metrics we’ve been finding that shows some patterns of success (or non-success) for B2B businesses leveraging paid social ads.

article thumbnail

5 Things You Can Learn From the Ultimate Marketer, Taylor Swift

Salesforce Marketing Cloud

Editor’s Note: Taylor Swift does not endorse Salesforce or its products and had nothing to do with this blog post. We’re in a golden Era of marketing, and lucky for us, so is Taylor Swift. Taylor is more than a global music sensation – she’s a marketing powerhouse, The 1 who keeps fans (and marketers) wondering what’s up her sleeve. (Yes, we’ll be referencing Taylor songs in this piece.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

GA4 is still stressing out marketers: Here’s why

Martech

Having a tough time with the transition from Universal Analytics (UA) to Google Analytics 4 (GA4)? You’re not alone, says Alex Lirtsman, co-founder of the marketing agency Ready Set Rocket and founder and CEO of marketing/BI platform Corral Data. As such, he has seen how big and small companies are handling the switchover. We sat down with Alex and asked him about that and other things related to GA4. ( Interview edited for length and clarity.

article thumbnail

Youth will be served: 3 Signs B2B needs to revamp social media marketing

Sword and the Script | B2B

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. That’s according to a survey of 20,000 consumers by the market research firm GWI.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

The B2B generative AI design shootout: Part 2

Velocity Partners

Generative AI is having its moment in the sun — and it’s casting a menacing shadow over the creative industries while it does it. The trouble is, too much of the conversation focuses on whether generative AI will replace creatives entirely (by generating images, copy and code from scratch). We think a better question to ask is: How could generative AI make creatives better?

Design 85

More Trending

article thumbnail

MQL Criteria: Identifying Potential Customers Effectively

Only B2B

In the world of marketing and sales, it’s really important to find potential customers in a smart way. This means sifting through lots of leads and focusing on the ones that are most likely to become valuable customers. A super important tool for doing this is called Marketing Qualified Leads (MQL) criteria. This blog looks into what MQL criteria are and how they help us find potential customers that matter.

article thumbnail

B2B Marketing Expert Interview Series: Feeling B2B with Pam Didner #MPB2B

Top Rank Marketing

Welcome back to our new series, “Feeling B2B,” where we journey into the heart of the B2B marketing landscape. In our debut installment we took a look at unconventional B2B marketing experiences with Joe Pulizzi of The Tilt, and we’re thrilled to present the next chapter of “Feeling B2B” featuring marketing expert Pam Didner , vice president at Relentless Pursuit.

article thumbnail

Rebranding Risks: The Impact on Press, Search & Engagement

BuzzSumo

Rebranding can improve a company's image and valuation, but also risks confusing audiences, damaging engagement, and requiring years to rebuild recognition.

Press 74
article thumbnail

Why Is SEO Not Working for You? (It’s Not Dead)

Marketing Insider Group

SEO not working can be a major roadblock for any business. It can leave entrepreneurs scratching their heads, feeling frustrated, and unsure of what to do next. But here’s what you need to know: SEO is an ever-evolving strategy that needs constant attention and regular updates. It’s not a one-time setup-and-forget deal. If your SEO isn’t working, you might be falling into some common traps or using outdated strategies that don’t work anymore.

SEO 196
article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

We Studied Over 1 Million Domains to Find the Most Common Technical SEO Issues

Ahrefs

We looked at 1,002,165 domains to find the most common technical SEO issues. Keep reading to see what we found. These are the issues flagged the most across the 1 million+ domains.

Domain 138
article thumbnail

Marketing leaders, are you actually ready for AI?

Martech

It’s been a whirlwind nine months of AI hype — so much potential and fear. AI is here to stay, poised to transform how your company operates and engages with customers. As AI-based applications make their way into enterprise organizations, here’s how to ensure you are in a position to use them properly. A look at AI’s pros and cons Every day, I hear from colleagues about ways they’ve used generative AI to either speed up a process or create content.

article thumbnail

Elevate B2B Marketing News Weekly Roundup: Google’s New Enterprise AI & The Rising Importance of B2B Upskilling

Top Rank Marketing

Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact Worldwide advertising spending is expected to expand by some 4.4 percent during 2023, reaching $963.5 billion, with an addition 8.2 percent expansion in 2024 that would see spending topping the $1 trillion mark, according to newly-published forecast data. MediaPost Attention metrics are the next frontier of digital ad measurement 36 percent of U.S. advertising buyers have said that they plan to increase their focus on attention m

article thumbnail

How To Put AI To Work for Better Content Marketing

Content Marketing Institute

Technological disruption is par for the course in content marketing. But generative AI hits differently and closer to home. These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page. But you can’t just plug them in and sit back while they do all the work. The value of AI tools depends on the effort you put into them.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Schema Markup: What It Is & How to Implement It

Ahrefs

Here’s a basic example of what the code can look like: <script type="application/ld+json"> { "@context": "[link] "@type": "Movie", "name": "Barbie", "dateCreated": "2023-07-21", "image": "[link] "director": { "@type": "Person", "name": "Greta Gerwig", "birthDate": "1983-08-04" } } </script> You can see that, … Read more ›

Examples 120
article thumbnail

The surprising truth about how to achieve your marketing goals

Martech

Forget about your customers — really, because the key to growth may not be what you think it is. In today’s environment, most companies have a singular and relentless focus on growth. And often, growth at all costs. However, we haven’t stopped to think about what really drives growth. What is the key to growth ? What is the biggest factor in whether or not we hit our targets and achieve our goals?

Planning 123
article thumbnail

L.L.Bean’s social team went off the grid: Here’s how you can do it, too

Sprout Social

What would your boss say if you proposed taking a month off of social media? At L.L.Bean, the answer was yes. Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. This initiative was prompted by the desire to embody their brand values, and look out for the well-being of their employees.

article thumbnail

Can An AI ‘Sidekick’ Make Us Faster and More Creative? 

Salesforce Marketing Cloud

Recently, I asked my 16-year-old son if he had heard of ChatGPT (“Um, yeah, dad.”) and I wondered if he was using it at school. He said it helps him generate templates or starting points for essays. I then asked him if ChatGPT makes him smarter. No, he said, just faster. So it made me curious whether I could apply generative AI (not just ChatGPT) to my own work.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

7 Inspiring Content Marketing Examples (And Why They Worked)

Ahrefs

To answer this question, we’ve put our Content Explorer to work. These seven examples came from filtering over 6.2B live pages in English by organic traffic and referring domains.

Examples 118
article thumbnail

Discover the benefits of consent-based marketing: Privacy and personalization

Martech

In the age of data privacy regulations and increasing consumer concerns, brands must find ways to use first-party data while protecting consumer rights. Join experts who will dive into the power of first-party data and how to use it in a privacy-first manner. The panel will explore the importance of transparency, consent, and data security and offer practical tips for implementing responsible data practices.

Privacy 118
article thumbnail

HG Use Case: Uncovering EMEA Cloud Services Opportunities

HG Data

Uncovering EMEA Cloud Services Opportunities In this video, Tom Burns, Account Manager, demonstrates how one of his customers used HG Insights’ Technology Intelligence to uncover cloud services opportunities in EMEA. The cloud services market has grown massively in recent years, with the big three hyperscalers getting most of the market share.

article thumbnail

Unveiling the Risks: Why Purchasing a Lead List Is a Costly Mistake

SmartBug Media

In today's fast-paced marketing landscape, lead generation plays a crucial role in any business’s success. As companies strive to expand their customer base and increase sales, the idea of purchasing lead lists may appear enticing. However, it is essential to recognize the potential pitfalls that come with this approach. Though it may seem like a quick solution to acquiring leads, the truth is that purchasing lead lists can have detrimental effects on your business.

Purchase 104
article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Why Is Content Marketing Important? 7 Reasons to Start Content Marketing

Ahrefs

We go through seven reasons why. If Billy wants to drive more traffic to his site, he doesn’t search for “Ahrefs” and buy our toolset right away. That’s because he doesn’t even know what SEO is.

article thumbnail

MarTech’s experts to follow: The lists so far

Martech

This is your list of lists: All of MarTech’s experts to follow (so far) in one place for easy access. Keep an eye out, as we will be adding to it. ABM To target and engage high-value accounts with personalized experiences you need to follow these ABM experts. AI and marketing The must-follows to keep up with the AI revolution sweeping marketing technology.

article thumbnail

A Guide to Content Curation Workflow: Why Do You Need One?

Scoop.it

Did you know 82% of companies use content marketing to fuel their operations? Content is king. It enables you to connect with the right audience and generate traction for your brand. However, for content to work its magic, you should be consistent in creating it. This can be easier said than done, as content creation is an intricate and time-consuming process.

Curation 103
article thumbnail

10 of the Most Common Mistakes Companies Are Making With Their Marketing

Square 2 Marketing

It’s the dog days of summer and your CEO just rolled into your office complaining about the general lack of leads the company is getting. Ouch! You tried to explain to her how everyone is on vacation. It’s a reasonable explanation, but in a couple of weeks that’s not going to fly, and if you don’t figure out what you could be doing better, you’re in for a long and painful rest of the year.

article thumbnail

The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

article thumbnail

How GTM teams can use AI to drive efficiency

Seismic

It’s hard to believe that artificial intelligence (AI) has been around for seven decades. Recently, the topic has exploded with the evolution of generative AI. Now, we’re hearing more about the world of AI and what it means for the future of work on a daily basis. But when it comes to understanding how AI works, knowing when to use it, and how to integrate AI into our existing workflows for better efficiency, it can be challenging.

article thumbnail

ChatGPT goes enterprise and other AI martech releases this week

Martech

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. It also includes advanced data analysis capabilities and can be customized to meet specific organizational needs.

article thumbnail

B2B Marketers on the Move: Celebrating B2B Industry Rising Leadership

Top Rank Marketing

As the summer of 2023 marches ahead into autumn, so to do new opportunities, and as B2B marketers adjust to the changes this year has already brought — from the rise of AI tools to the increasing power of personalization , the industry continues to offer growth opportunities as well as unexpected shifts that often seem to happen so quickly they can be difficult to fully appreciate.