Sat.Apr 25, 2015 - Fri.May 01, 2015

Industrial Content Marketing – Selling the Problem not Just Solutions

Industrial Marketing Today

Manufacturers, distributors and engineering companies want to jump into industrial content marketing because they’ve read the buzz about its effectiveness in generating high quality leads for selling solutions. They want to educate the market about their solutions and in the process create “thought leadership.”

10 Top Trends Driving The Future Of Marketing


Editor's Note: Today's post comes courtesy of Daniel Newman , President of V3 Broadsuite and Broadsuite Media Group, a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and earned media to drive meaningful business outcomes. Marketers are constantly looking into the future, trying to predict the next big trend, be it for their brands or their clients.

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22 Free Content Marketing Tools To Drive Your Content Marketing Plans

Marketing Insider Group

One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding. While there is a strategic approach to answering that question, at some point you have to get down to the dirty job of producing content. And lucky for all of us, there are plenty of free content marketing tools to help drive your content marketing plans, no matter what size business you are in.

Task management is time management: 3 tools that work


Until they invent cloning, we entrepreneurs will have to work smarter with the technology that’s available to us. Fortunately, there are some great tools out there that help us better manage our time and make it more fun to run a business. All-in-One Social Media Management. You’ve got your Twitter profile. Your Google+ account. Don’t forget Pinterest, Instagram, Facebook, and LinkedIn. You feel like you spend more time logging in to these different sites than actually using them.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

4 Ways The B2B Buying Process Has Changed in 2015

Crimson Marketing

Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. Let’s explore the four key ways B2B buying is changing: 1. The Buying Process Is Growing More Complex. B2B marketing technology is developing rapidly. “Decision makers are faced with increasingly complex problems, and they often need to decide between growing numbers of potential vendors to solve them.

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Are The Days Of Mad Men And Big Ideas Dead Or Alive?

Marketing Insider Group

Most business people would agree that the digital, social, mobile age has caused massive impacts to the marketing function. If our goal is creating customers, then we know that customers have become harder to reach. If our goal is to define the insights that drive product innovation, then we know that online and offline communications are exploding and increasing every day. This makes it harder to see where the world is headed.

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6 Questions to Answer When Launching a B2B Content Marketing Program

KoMarketing Associates

It’s been well-documented that the landscape of marketing has experienced a fundamental shift from outbound to inbound strategies in recent years, largely influenced by the penetration of digital channels. This shift in behavior has opened up an endless need for content, especially among B2B marketers. In fact, The Content Marketing Institute released statistics leading up to 2015, showing that 86 percent of today’s B2B marketers employ a formal content strategy.

Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly

Customer Experience Matrix

A recent piece in TechCrunch quoted me as saying that “almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software.” The author included a link to the source of that quote, but unfortunately it was broken (it has since been fixed). This lead to enough questions about the data that it now seems worth a blog post on the topic. To resolve the original mystery: the quote references a survey I conducted with VentureBeat and released in June 2014.

How to Successfully Launch Your First Marketing Automation Program


Editor's Note: Today's post comes courtesy of Zach Watson, content manager at TechnologyAdvice. He covers gamification, healthcare IT, business intelligence, and other emerging technology. Connect with him on LinkedIn. For marketing departments accustomed to smaller, fragmented software applications, implementing marketing automation software can be a daunting task.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How Marketing Technology Can Help Tell Brand Stories

Crimson Marketing

When choosing marketing software to tell their stories, marketers typically want to use technology in a way others have not tried before. But the question to really ask yourself when choosing marketing technology is: “Does the new technology help tell a better story about my brand or will the story be about the technology itself?” ” Why choose marketing technology? As marketers, you like to push boundaries and stay on the cutting-edge of tools and technologies available to you.

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Is Your B2B Marketing Valuing C2B?

KoMarketing Associates

We know what B2B means, but C2B is consumer-to-business, meaning that the consumer (or customer or even client perhaps) creates or offers something of value to a business, which they then use to turn into a profit or as a key factor into their business decisions. A retail example would be when a college student sells their used textbooks to a book reseller, who then resells them.

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Are you thinking clearly about the search ranking algorithm?


Last week was an interesting week in search marketing, with Google rolling out what pundits cheekily describe as “mobilegeddon”–Google’s update to their search ranking algorithm that boosts mobile-friendly sites while lowering the rankings for sites that don’t display well on small screens. The way that you have responded to this news says a lot about how successful you are as search marketer. I’ve seen a few different reactions: The sky is falling!

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Setting Themselves Apart From Their Competitors - The Penn Foster Story (Video)


Founded in 1890, Penn Foster has been a leader in career-focused distance and hybrid learning for over 125 years. More than 13 million people have enrolled in their College, Career School and High School to further their education and learn advanced skills to better position them for life success.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

3 Key Factors to Choosing the Right B2B Marketing Consultant

B2B Marketing Traction

Expert marketer. Marketing guru. Dynamic speaker. Prolific writer. Experienced. The list of superlatives used by B2B marketing consultants goes on and on ( and on ) today. How do you choose a B2B marketing consultant that can get you the results you want and more ? Today experience, marketing expertise, great speaking and writing abilities, a strategic approach and a broad understanding of marketing tactics are what you should expect in a quality marketing consultant.

Experiences:The 7 th Era of Marketing


Perhaps you have read the latest marketing book, Experiences: The 7th Era of Marketing ? If not, it’s time to hop online and get your copy today. The book, written by Carla Johnson and Robert Rose , provides insight into what marketers need to focus on today and it has nothing to do reach or campaigns.

How much does customizing your marketing technology cost?


I have been noticing a pattern among many of my large clients recently. They’ve customized themselves out of business. They’ve spent so much time, money, and energy customizing their marketing technology that they have painted themselves into a corner, with no easy way out. I’m not saying you should never customize technology, but you should be thinking very clearly about the kind of customization you are implementing, as well as what its true cost is.

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#BADMarketing from La Vela Restaurants

Crimson Marketing

We do love seafood. We don’t love a seagull superimposed on this woman’s body. BADMarketing. Image: Courtesy of The post #BADMarketing from La Vela Restaurants appeared first on. BADMarketing


How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Appreciative Inquiry Summit, 1 Week Out: Riding the Purpose Train


One week after this organization left an appreciative inquiry summit with burning passion , I’ve checked on the status of Fathom’s many visions for the future that came out of it. I’m pleased to report things are in full swing. Groups have been reassembling. Tasks and responsibilities are being assigned. Emails and prototypes are flying around. Purpose is in the air. Another exciting development is that NE Ohio is jumping on the purpose train.

Modern Marketing – How Can We Do It Better?


It’s been about a month since Oracle’s Modern Marketing Experience (#MME15) in Las Vegas and I’m still thinking about some the themes of the event. There were so many areas covered at the event, but a few topics that were all the rage at Eloqua Experience in 2013, e.g. content marketing, weren’t hot topics this year. Not because they were fads in 2013, but because they’ve been accepted as the standard in modern marketing.

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Understanding consumers


Over the last two years we observed a shift from a linear perspective about how consumers behave and interact to a fuzzier, holistic perspective, with many more parameters to describe it. People spend most of their time on the go online, and they become receivers of crazy amounts of information in real time. At the same time, we add more machine-to-machine dialogues into the perspective.

A Two-Tiered Direct Mail Strategy

Direct Response Coach

Which direct mail strategy is better? Frequent mailings to the same audience or fewer mailings (maybe just one) to a broader audience? This is a common problem for many business owners and marketers who look at their market size and then look at their budget – and realize they can’t do both. Well, they [.]. The post A Two-Tiered Direct Mail Strategy appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing General Lead Generation

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Technology Marketing Strategies: Taking Risks & Losing Fast is Better than Taking It Slow & Missing Opportunities


The Software as a Service (SaaS) technology industry is a constantly evolving beast: New players jump into the fray as each moment passes. EVERYONE is being innovative at a rapid rate. Competitors are always on the offensive. Reaction time needs to be quick to seize opportunities before someone else.

Salesfusion wins “Best Seamless SugarCRM Integration”


The post Salesfusion wins “Best Seamless SugarCRM Integration” appeared first on Salesfusion.

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5 B2B Social Media Tips to Drive Prospect Engagement

Hinge Marketing

Transparency and responsiveness have long been cornerstones of good business practice. Today, they are critical elements for success in a business environment where communication with one’s network of friends and followers is just a few clicks away. As a professional services firm, your brand depends on your reputation for open, responsive communication.

WordPress Version 4.2.1: What You Need To Know

EMagine B2B Blog

If you haven’t already heard, on April 23, 2015 WordPress released Version 4.2 named “Powell”, in honor of jazz pianist Bud Powell. This update is complete with new features that will help you communicate and share globally with a new and improved plugin, PressThis, extended character support including native Chinese, Japanese and Korean characters and much, much more!

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.