Tomorrow People

SEPTEMBER 27, 2012

Return the wreath and cancel the hearse – despite what you might have heard, email marketing is not dead. Statistics show that: Email is the preferred method of commercial communication by 74% of all online adults. 63% of mobile email users check their account a minimum of once a day. True, consumers got wise to email marketing being used as a channel to push products or services, but it's still a viable medium for creating awareness.

Email Marketing 245

Email Marketing Tips Click Rate Paid Search Agency 245

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.

Facebook 219

Facebook Ideal Customer Profiles Brand Identity Branding 219

Digital B2B Marketing

SEPTEMBER 25, 2012

If you have viewed a LinkedIn profile in the last couple days, chances are you have seen a new box at the top of the page prompting you to endorse the individuals skills. Here is a screenshot of the endorse box on one of my connection’s profile page: With one click, I can endorse Lauren’s skills in these five areas simply because we are connected.

Linkedin 205

Linkedin CAN-SPAM Ideal Customer Profiles Display 205

ViewPoint

SEPTEMBER 27, 2012

My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. Prior to joining ITSMA in 1995, Dave held field marketing and sales positions with Oracle and Apple and started his career in 1984 as a market research analyst at The Ledgeway Group, now part of Gartner Group.

Organization 176

Organization Work Management Marketing Management Marketing Budget 176

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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KoMarketing Associates

SEPTEMBER 27, 2012

As I kid, I spent a lot of time in my “reading nook” (i.e., a canopy I fashioned out of a quilt slung over my top bunk bed). Go ahead and judge me—I was that kid. But a lifetime of reading and studying the English language, as well as an 8-year career in copy editing/content marketing, has taught me a thing or two about proper grammar—when to use it and how to avoid abusing it.

Effectiveness 175

Effectiveness Eye-Tracking Content Marketing & Strategy 175

Biznology

SEPTEMBER 25, 2012

Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via Twitter , take a second to think this through. My first question is: why have you waited until now? My second is: why now? And finally: are you prepared to commit to actively tweeting in good times and in bad, from this day forward, for better, for worse, for richer, for poorer, in sickness and in health, until death do you part?

Business 172

Business Twitter Work Management Social Media 172

ViewPoint

SEPTEMBER 25, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. “Of course,” you say. “We create a marketing plan every year.” But do you really? Do you create a marketing plan that drives sales based on the sales forecast? Is your lead generation plan based on the forecast by product?

Lead Generation 176

Lead Generation Planning Sales Qualified Leads Generation 176

The Point

SEPTEMBER 24, 2012

Let’s face it; a live product demo is a tough sell. As an unvarnished display of your product’s capabilities, a product demo is only ever going to appeal to prospects at the latter stages of the selling cycle. So how do you make sure that a demo attracts those critical buyers who are actively evaluating solutions like yours? Here are 3 tips to consider: 1.

Promotion 171

Promotion Product Tips Webinar Metrics 171

Webbiquity

SEPTEMBER 24, 2012

You’re smart, hard-working, and loyal as a dog. So why hasn’t your career taken off the way you had hoped? Quite possibly, it’s because while those qualities are appreciated by upper management, they aren’t enough to set you apart. Here are eight tips that may help. Note that if you are already at the top of your game, this guidance will seem old hat (though you may want to share this with younger colleagues).

Work Management 171

Work Management Marketing Management Lead Scoring Lead Ranking 171

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Biznology

SEPTEMBER 24, 2012

Photo credit: s_falkow. Business marketers have embraced social media with enthusiasm. One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear their direct marketing hats when they strategize and plan how to apply social media to their marketing objectives. So they get a lot of measurable value from social media, and they pull it into their programs as a full-fledged member of the integrated marketing mix.

Social Media 164

Social Media Direct Marketing Social Marketing B2B Marketing 164

Marketing Insider Group

SEPTEMBER 25, 2012

We are all drowning in a sea of information. And this is causing battle for customer attention between brands, agencies and publishers. Our kids will see every memory documented and stored in the cloud. And like us, they will look back at the devices of today, the gadgets from their youth, and they will laugh. Reaching them will be an epic battle for the major brands.

Paid Search Agency 163

Paid Search Agency Companies Banner Ads Content 163

The Effective Marketer

SEPTEMBER 25, 2012

I’ve been on both sides of the table, both as the vendor putting together partner marketing initiatives and as the reseller making use of the marketing resources a partner company has made available. It is interesting that once you’ve been on the consuming side of things you get a different perspective. I have worked with partner marketing programs from some big companies like IBM, SAP, Sage, and smaller ones like Adaptive Planning and Avalara and based on this experience I would lik

Advertising Agencies 148

Advertising Agencies Work Management Marketing Management Planning 148

NuSpark Consulting

SEPTEMBER 23, 2012

Increase Conversions with New Remarketing Options. Retargeting or remarketing banner ad campaigns continue to be in my head as a lead generation and conversion tactic for internet marketing strategies. I’ve addressed retargeting before within an older post. With Adwords remarketing, you can target audiences by which pages visited, and which pages not visited (like a “thank you” page) to target audiences who do not perform conversions the first time they visit your website or landing page.

Marketing Analytics Tools 141

Marketing Analytics Tools Analytics Advertisements Advertising 141

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Social Media

Biznology

SEPTEMBER 27, 2012

Photo credit: Lulu Vision. Many businesses spend their time each fall trying to predict the future. They’re diving deep into historical data and trying to overlay that onto their expectations for next year. How many customers will purchase from us again? Which channels require a larger presence? What larger economic factors must we account for? And so on.

Allocation 161

Allocation Online Marketing Planning Paid Search Agency 161

Marketing Insider Group

SEPTEMBER 27, 2012

How do you describe an “unconference?” Last week I attended Stream in Athens, Greece, hosted by the amazing folks at WPP. And it was truly one of the most memorable events. The attendees were an eclectic mix of folks from the worlds of technology, startup, publisher, agency, brand, design and more. All smart as can be. What made this conference special was not just the location, the attendee-driven discussions, the Ignite presentations, the extravaganza / talent show or the R

Paid Search Agency 162

Paid Search Agency Advertising Agencies Conference Twitter 162

Digital B2B Marketing

SEPTEMBER 27, 2012

Two weeks ago GoDaddy’s outage knocked numerous sites offline for an extended period of time. On the same day, this site ( B2B Digital Marketing , in case you are reading this elsewhere) received more search traffic than ever before. Google search traffic was up 20% over the previous one-day high and was nearly 40% higher than the average from the prior three weeks.

Godaddy 141

Godaddy Marketing Management Planning Marketing & Strategy 141

ViewPoint

SEPTEMBER 26, 2012

Last week I had the privilege of taking part in the Bright TALK Customer Insight Summit. It was an online event consisting of 11 webinars discussing best practices in social CRM, email, mobile marketing, SEO and web 2.0 approaches, all with examples on how to best utilize customer insight. (the sessions are still available on demand). My session, “The Truth About Leads”, addressed the fact that lead generation is a basic business process that is broken in most companies.

Web 2.0 139

Web 2.0 Leads Lead Marketing Qualified Leads 139

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Biznology

SEPTEMBER 26, 2012

Yesterday, I gave a Biznology Webinar called, “Using Social Media for B2B Sales.” B2B marketing and sales have always been divided, but those days are over. How do you decide which group handles social media? It’s both. Social media is a tool and B2B marketers and sales people must both use it. Does your sales team know what to do? Do they know how to avoid trouble?

Social Media 159

Social Media B2B Sales Media B2B 159

Direct Response Coach

SEPTEMBER 28, 2012

It seems like everyone has a list these days – which is a good thing. Thanks to the growth of email and the email service provider (ESP) industry, businesses of all types and sizes are staying in touch and communicating with their prospects and clients. Email has made it so easy and affordable for everyone [.].

Buy 138

Buy Service Business Direct Marketing 138

Writing on the Web

SEPTEMBER 26, 2012

The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. But the number one advantage to blogging is that it’s a meritocracy; in other words, anyone can be successful at it! Just look at Perez Hilton. He comes from an unremarkable background far away from Hollywood, but his blogging has amassed thousands of followers and his approach has changed the way people view the entertainment industry.

Traffic 138

Traffic Blogger RSS Opinions 138

Convince & Convert

SEPTEMBER 24, 2012

If you wanted a group of 50 people to return to a location at a specific time, would you instruct them to “be back here in 10 minutes, at 11:40″ or would you say, “Be here at 20 after. Wait, I mean 20 before which I guess is 20 plus 20.” I was told the latter, which is how I came to be very publicly fired from my first-ever gig as a certified BBQ judge.

Social Media 167

Social Media Business Media 167

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Biznology

SEPTEMBER 28, 2012

Photo credit: angeloangelo. Twitter is not just for the kids. Smart business tweeters know that the network is a great tool in promotion, brand recognition and customer interaction. The same goes for other social media outlets – the number of them growing by the day. Read on to find out more. Twitter is not just for the kids. Smart business tweeters know that the network is a great tool in promotion, brand recognition and customer interaction.

Paid Search Agency 156

Paid Search Agency Practices Business Social Media 156

Webbiquity

SEPTEMBER 28, 2012

Guest post by Megan Totka. When it comes to marketing, which is easier, business to business marketing or business to consumer marketing? Both concepts are pretty self-explanatory. Business to business (B2B) is the marketing exchange between two businesses. Business to consumer (B2C) is the marketing from a business directed at consumers. So how are each used?

B2B Marketing 131

B2B Marketing B2B Small Business Marketing Marketing & Strategy 131

NuSpark Consulting

SEPTEMBER 26, 2012

Good statistical summary of the importance of lead nurturing. Embedded Link. 7 Reasons You Can’t Afford to Ignore Lead Nurturing | B2Bbloggers.com. 7 statistics that show if you’re not taking advantage of lead nurturing, you’re losing customers and revenue, and very quickly. Google+: Reshared 1 times Google+: View post on Google+. Post imported by Google+Blog.

Lead Nurturing 126

Lead Nurturing Statistics Leads Lead 126

Convince & Convert

SEPTEMBER 27, 2012

In just a couple of weeks, I’ll be launching (along with Jason Falls , Mark Schaefer , Tom Webster , and our partners at Edison Research ) the newest edition of The Social Habit. Landmark, legitimate research into how social media is used, and by whom. I’ve seen the raw data, and it’s a mind-blower. There’s still time to subscribe to this edition (which also gets you exclusive access to our grand unveiling Webinar on October 11 ), so if you haven’t parted with yo

Social Media 167

Social Media Media Webinar Metrics Research 167

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

B2B Memes

SEPTEMBER 26, 2012

For many in B2B publishing, the future hinges on a simple question: Is online advertising viable? The answer, unfortunately, is not yet clear. But to me, at least, one thing is certain: advertising will only work where it is based on transparent, equal, and positive relationships among publisher, advertiser, and consumer. This was a topic raised in last week’s episode of This Week in Google.

Advertisements 121

Advertisements Advertising Media Transparency 121

Webbiquity

SEPTEMBER 22, 2012

You’re smart, hard-working, and loyal as a dog. So why hasn’t your career taken off the way you had hoped? Quite possibly, it’s because while those qualities are appreciated by upper management, they aren’t enough to set you apart. Here are eight tips that may help. Note that if you are already at the top of your game, this guidance will seem old hat (though you may want to share this with younger colleagues).

Work Management 121

Work Management Marketing Management Social Media PR 121

NuSpark Consulting

SEPTEMBER 24, 2012

Be careful- it'll be a battle- don't abuse this. Embedded Link. LinkedIn endorsements offer more credibility behind skill sets | ZDNet. Summary: LinkedIn rolls out Endorsements feature for boosting credibility to a user's skills and expertise. Google+: View post on Google+. Post imported by Google+Blog. Created By Daniel Treadwell. Related Posts: Coming soon-Facebook Gifts I'm meeting with eXelate Thursday- digital intelligence firm AuthorRank.

Linkedin 126

Linkedin Google Facebook Features 126