Martech

MARCH 4, 2024

Marketing automation is a great tool. It allows companies to set up campaigns that run on their own without further human intervention. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly. In this article I’ll provide a list of things to check to make sure your automated programs aren’t giving you or your company a big black eye.

Marketing Automation Services 127

Marketing Automation Services Marketing Automation Work Management Automation 127

Oktopost

MARCH 4, 2024

SaaS is synonymous with innovative and ground-breaking products. But the pressure to innovate is just one of the many challenges SaaS companies face. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

CMSWire

MARCH 6, 2024

Learn why being memorable and famous is essential in B2B marketing and how it can make or break your brand. Continue reading.

B2B Marketing 137

B2B Marketing Marketing & Strategy Marketing Strategy B2B 137

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences.

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Top of Funnel Trends B2B Thought Leadership Buyer Personas 78

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

protocol 80

MARCH 5, 2024

How to use AI in marketing – if at all – is a valid question. We share specific scenarios in email, content, & brainstorming where AI is useful.

Effectiveness 83

Effectiveness B2B Marketing Validation B2B 83

Only B2B

MARCH 6, 2024

“The only metric that matters in marketing is how many qualified leads you generate every month.” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue. But there are a lot of factors littering the path of lead conversion [time, sales, team, and more].

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Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

B2B Marketing Directions

MARCH 3, 2024

Marketers have long argued that a strong brand can induce customers to pay premium prices, increase customer loyalty, and drive growth. But until recently, it's been difficult for marketers to explain exactly why and how a strong brand produces these results. Read on to learn why established principles of decision science can explain the power of a strong brand.

Branding 71

Branding Brand Identity Loyalty Pricing 71

Marketing Insider Group

MARCH 4, 2024

Consumers have a love-hate relationship with digital advertising. On one hand, they want to learn about new products and services. On the other, they resent being bombarded and followed by ads that feel irrelevant, intrusive, or downright creepy. How can marketers ensure their ads are welcomed rather than resented? One solution is to give consumers more choice and control over the ad-related content they see.

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Advertisements Advertising Case Studies Opt-out 183

PureB2B

MARCH 5, 2024

DemandScience empowers your demand generation beyond distributing your content, here’s what sets us apart from other demand gen services.

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Demand Generation Agencies Demand Generation Demand Generation 77

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

SendX

MARCH 7, 2024

An email nurture campaign is a series of emails strategically sent to guide potential customers through the sales funnel, from initial contact to the point of purchase. This method focuses on building relationships with leads through targeted content that addresses their specific needs and interests at each stage of their customer journey. The goal is to gently steer the recipient towards making a decision, such as purchasing a product or subscribing to a service, by providing them with valuable

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Campaigns Top of Funnel Purchase Contacts 396

Trade Press Services Newsletter

MARCH 7, 2024

Have you ever dreamt about writing and publishing a book? Many aspiring authors have a story or message they want to share with the world but don’t know where to start. Writing a book takes a monumental investment of time, energy, and resources. For many, the dream of finishing a manuscript and publishing it can seem out of reach. Still, millions of aspiring authors strive to embark on a literary journey at some point in their lives.

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Paper Thought Leadership Planning Storytelling 311

The Forward Observer

MARCH 8, 2024

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement.

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Social Media Resource Management Organization Social Marketing 158

Zoominfo

MARCH 8, 2024

One of the key promises of generative AI for business is the ability to eliminate time-consuming, manual research and prospecting tasks for frontline go-to-market professionals. But what do these time savings and productivity gains actually look like at scale? What if every member of your sales team could do the kind of exhaustive, in-depth research done by the very best salespeople — or the firms with the largest pool of researchers?

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Zoominfo Cross-Selling Marketing Analytics Tools Verticals 130

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SendX

MARCH 7, 2024

In emails, the little summary below the subject line is called a preheader. It's like a sneak peek that can make people curious about what's inside. Knowing how to craft a catchy preheader can be a game changer to your email open rates which can improve your email engagement and ultimately drive more conversions.

Practices 393

Practices Best Practices Open Rate Conversion 393

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. In fact, the biggest reason of all may be the “endless aisle,” that feeling that there’s always another option or a better choice.

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Research Loyalty Case Studies Communities 145

PureB2B

MARCH 7, 2024

The post B2B Tech Vendors Need Effective Communication Strategies to Build & Support Their Channel Partner Program appeared first on DemandScience.

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Vendors Advertising Agencies Advertising Channels Paid Search Agency 152

Zoominfo

MARCH 6, 2024

It’s been just over a year since ChatGPT pushed AI into the mainstream, promising to upend the ways we work, learn, and create. And for executives with artificial intelligence expertise, that shift is translating into immense opportunity. A new analysis by ZoomInfo shows that AI-related job titles in senior leadership have doubled in just two years, illustrating how critical AI technology has become in organizational strategy, leadership, and decision-making.

Marketing AI 130

Marketing AI Budget Programs Zoominfo Work Management 130

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SendX

MARCH 7, 2024

The email bounce rate remains a perpetual concern for professionals in the marketing domain. Unlike other metrics, gauging email deliverability poses a slightly intricate challenge, making it tough to assess the effectiveness of campaigns.

Advertising Benchmark 378

Advertising Benchmark Email Marketing Deliverability Domain 378

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. But what are the specific ways that GTM professionals are using AI? And what is working and not working?

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

CMSWire

MARCH 8, 2024

Not keeping web content up to date does a huge disservice to the people who depend on you and come to your website thinking that they can trust what they read. Continue reading.

Content 130

Content Marketing Websites 130

Zoominfo

MARCH 4, 2024

Let’s face it: programmatic advertising is hard. Without the right data, tech stack, or process in place, B2B marketers run the risk of wasting their time and money on subpar results. One of the biggest mistakes that B2B marketers make is relying on traditional demand-side platforms (DSPs) to launch their advertising campaigns. While traditional DSPs excel in reaching individual consumers, they often fall short when it comes to B2B campaigns.

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Advertising Agencies Allocation Advertisements Advertising 130

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SendX

MARCH 5, 2024

Email automation tools streamline marketing campaigns with preset triggers and workflows. Rather than manually sending each message, these platforms deliver timed, personalized content to contacts based on their actions and preferences.

Email Marketing 221

Email Marketing Automation Tools Trigger Marketing 221

Martech

MARCH 8, 2024

As organizations grapple with the complexities of AI adoption, a strategic framework becomes essential for assessing readiness and ensuring successful implementation. Before introducing even more tech into your stack, you must know what you’re working with. How confident are you with your team’s readiness for change? Can you also sustain those changes?

Work Management 124

Work Management Marketing Management User-Generated Content CMO 124

CMSWire

MARCH 8, 2024

Explore the ethical challenges of AI in marketing, from FTC regulations to ensuring transparency and customer trust in AI-based products and services. Continue reading.

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Ethics Transparency Trust Marketing Marketing 130

Marketri

MARCH 6, 2024

Written in Celebration of Marketri’s 20th Anniversary Most know me as a marketer, and the exciting field of marketing is absolutely a passion of mine. But there’s another passion that I rarely write or post about—entrepreneurship. It’s an exciting, challenging, nerve-wracking, sleep-losing, time-sucking, adrenaline-inducing career choice. It’s not for everyone but being an entrepreneur has fulfilled my creative itch and natural craving to build something.

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Tips Ad Building Brand Identity Branding 118

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Litmus

MARCH 6, 2024

Every email has a purpose. Whether it’s to inform users of a product update, an upcoming event, or the latest offers—every campaign should have a primary goal. In most cases, the goal is to get subscribers to do something. Enter: calls-to-action (CTAs). CTAs help guide your subscriber to the primary action you want them to take. In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important?

Email Marketing 120

Email Marketing Planning Design Mobile Marketing 120

Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. Another 37% of marketers said AI’s impact on the space will be “moderate, improving some aspects [of retail media], but not transformative.

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Marketing AI Media Paid Search Agency Privacy 117

CMSWire

MARCH 4, 2024

Understanding customer dissatisfaction and crafting a human-centric approach when it comes to AI in retail customer experiences. Continue reading.

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Personalization Design 135