Tue.May 14, 2019

Report: Marketers Now Seeing Increased Exposure, Traffic and Leads from Social Media Marketing

KoMarketing Associates

As marketers look for new ways to help their businesses stand out from the competition, new research suggests that social media marketing is helping them lead the charge.

Why Innovative CMOs are Prioritizing the Customer Experience

OneSpot

The role of the Chief Marketing Officer (CMO) is constantly shifting in terms of trends and technologies, but one aspect of the role has remained constant: capturing and maintaining consumer attention.

10 Must-Try Tactics for B2B Blog Optimization

KoMarketing Associates

You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. But, for some reason, the content just isn’t being found organically. It’s time to reevaluate your content marketing assets and look for opportunities to further optimize.

The Most Important B2B Marketing Metrics for CEOs

Marketing Insider Group

Do you know what CEOs want most from B2B marketers? They want clarity about marketing results. CEOs often complain, “Why can’t I see clear measures and ROI from our marketing?”

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Engage Your Customers at the Best Time with These Outreach Strategies

Act-On

Time is of the essence when it comes to attracting, nurturing, and converting new customers. These strategies will ensure you reach your audience at the best time. Customer Journey Email Marketing Automation

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The Next Evolution in Email Click Bots: Exploitive Bots Pretending to Be Engaged Subscribers

Modern Marketing

Bots are having a profound effect on how the internet functions and may even outnumber people on some platforms like Twitter.

Click 243

The Entrepreneur Interview Series #14: Amanuel Medhanie, Parsimony

Webbiquity

Teachers focus on (this is going to be a shock, wait for it)…teaching. They themselves attend continuing education each year to learn the latest in educational theory and practice. They strive to achieve the best learning outcomes for their students.

Course 155

Top 6 B2B Marketing Benefits of Doing a Brand Study- Research Roundup

Hinge Marketing

“Measure what is measurable, and make measurable what is not so.” – Galileo Galilei. Brands can be intangible.

What Does a Content Marketing Manager Do Exactly?

DivvyHQ

While the practice of content marketing has been around for decades, it’s only started to come into its own as a recognized and respected form of marketing in the last decade.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Youtube for Popular Content: The Complete Beginner’s Guide to YouTube Marketing [UPDATED]

BuzzSumo

When it comes to marketing channels, just about every company knows they need to leverage blogs and social media. Both have proven to be highly effective at attracting leads and nurturing them into clients.

100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

There is always debate among marketers what the effective uses of a marketing budget are. But, one thing almost all of them agree on is that even though pay-per-click (PPC) ads have been around for some time, they are still one of the most effective forms of advertising.

Want Better Content Marketing Management? Try One of These Tools

Content Marketing Institute

New content marketing tools always spring up in the digital marketing landscape. It’s tough to keep up on the ones that will make your team’s life easier. This is your introduction to five relatively new players worth your time.

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The Perfect Facebook Group Cover Photo Size for 2019

Bannersnack

Having the perfect Facebook group cover photo is pretty important. It’s the first thing a visitor will see when they hop on your group page. It should be eye-catching, explanatory of your group’s purpose, but most of all, it should be the perfect size.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Where B2B Content Marketing Fits in the Overall Content Operation

Kapost

Businesses need to understand how their content performs on two levels: (1) Program management: How is your content serving the rest of your organization? To what extent is it helping. The post Where B2B Content Marketing Fits in the Overall Content Operation appeared first on Kapost Blog.

8 Ways to Collect Better Customer Testimonials in 2019

TrueInfluence

Customer reviews and testimonials have been a staple in nearly every marketing strategy for decades. Because customer-created content is an effective way to convince an audience of a product’s value and thus, convert more prospects into paying customers. Consider these statistics: ?

Review 101

Life After Newsrooms: Yes, You Can Build a Successful, Full-Time Freelance Writing Business

ClearVoice

These days, layoffs in journalism are regular news. Journalists find themselves the targets of budget cuts as publications routinely cut work budgets, pay, schedules, head counts or go under altogether.

3 Ways to Convert Leads Into Customers

SnapApp

This is a guest blog post from Diego Pineda, Senior Content Creator at CloudTask. As marketers, we know that not all leads are created equal. In fact, nearly 80 percent of marketing leads never convert into a closed deal.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Dialing in The Three R’s of Growth: Retention, Referrals and Reviews

Hatchbuck

Whether you’re a small company with big dreams or an enterprise with a well-established brand, every client interaction is an opportunity to grow your business. You’re likely already using Hatchbuck’s market-leading sales and marketing tools to maximize every touch with your prospects.

B2B Sales vs B2C Sales

Outreach

What is B2B Sales? Business-to-business (B2B) describes a commercial relationship between business entities. Building on that definition, B2B sales is the process by which B2B companies engage decision makers at other companies to sell products or services.

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How Do Fintech Companies Build Brand Awareness Featuring Jason Beck

Golden Spiral

This article outlines just one of the four marketing imperatives outlined by Jason Beck. For the full interview, click here to listen or download the audio of our time together. According to Jason Beck, fintech companies have, “become over-reliant upon analytics.”

How Many Touches Does It Take To Close A New Customer?

Square 2 Marketing

The World May Never Know, Because Only You Know Your Customer. If you’re old enough, you get the subtle references to the old Tootsie Pop commercial that showed a wise old owl and a young boy discussing how many licks it takes to get to the center of a Tootsie Pop.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

How to Write an Email: 7 Email Copywriting Best Practices

ConvertKit

On average, people receive around 2.5 times more emails each day than they send. That means every time someone deletes an email, a few more pop up in its place. It’s easy to see why many people feel overwhelmed from staying on top of their email organization.

Immediate Impact of a Common Taxonomy

Kapost

As the Equinix marketing team considered bringing on a new platform to build our content operation, I remember thinking, “A content marketing platform? It might be a little early for. The post Immediate Impact of a Common Taxonomy appeared first on Kapost Blog.

How to Write an Email: 7 Email Copywriting Best Practices

ConvertKit

On average, people receive around 2.5 times more emails each day than they send. That means every time someone deletes an email, a few more pop up in its place. It’s easy to see why many people feel overwhelmed by staying on top of their email organization.

The Best 18 Online Marketing Tools for Small Businesses

Hubspot

Implementing a successful content marketing strategy for your business is a critical component for sustained growth -- and yet, 32% of B2B businesses rate their content creation workflow as fair or poor.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.