Tue.May 14, 2019

Report: Marketers Now Seeing Increased Exposure, Traffic and Leads from Social Media Marketing

KoMarketing Associates

As marketers look for new ways to help their businesses stand out from the competition, new research suggests that social media marketing is helping them lead the charge. Social Media Examiner recently published the “2019 Social Media Marketing Industry Report,” and statistics showed that increased exposure (93 percent), increased traffic (87 percent) and generated leads (74 percent) are the top benefits of utilizing social media.

Why Innovative CMOs are Prioritizing the Customer Experience

OneSpot

The role of the Chief Marketing Officer (CMO) is constantly shifting in terms of trends and technologies, but one aspect of the role has remained constant: capturing and maintaining consumer attention. In today’s ad-driven landscape, consumers are seeking content experiences that inform and delight them. The CMO has to figure out how to make those experiences high quality and hyper relevant along the customer journey.

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10 Must-Try Tactics for B2B Blog Optimization

KoMarketing Associates

You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. But, for some reason, the content just isn’t being found organically. It’s time to reevaluate your content marketing assets and look for opportunities to further optimize. What exactly does this entail? Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more.

The Most Important B2B Marketing Metrics for CEOs

Marketing Insider Group

Do you know what CEOs want most from B2B marketers? They want clarity about marketing results. CEOs often complain, “Why can’t I see clear measures and ROI from our marketing?” They expect their marketing leaders to provide clear metrics and be accountable for meeting their numbers just like their sales leaders. In sum, CEOs get […]. The post The Most Important B2B Marketing Metrics for CEOs appeared first on Marketing Insider Group. Content Marketing

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

The Next Evolution in Email Click Bots: Exploitive Bots Pretending to Be Engaged Subscribers

Modern Marketing

Bots are having a profound effect on how the internet functions and may even outnumber people on some platforms like Twitter. Email marketing is not immune to click bots, with the newest activity being from bots that mimic human subscribers in order to collect information to power data service businesses.

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Engage Your Customers at the Best Time with These Outreach Strategies

Act-On

Time is of the essence when it comes to attracting, nurturing, and converting new customers. These strategies will ensure you reach your audience at the best time. Customer Journey Email Marketing Automation

The Entrepreneur Interview Series #14: Amanuel Medhanie, Parsimony

Webbiquity

Teachers focus on (this is going to be a shock, wait for it)…teaching. They themselves attend continuing education each year to learn the latest in educational theory and practice. They strive to achieve the best learning outcomes for their students. But how can they be sure about the impact their programs are having with students? The science of measuring educational impact is different from the practice of teaching. The question of impact is, of course, vital to answer.

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Top 6 B2B Marketing Benefits of Doing a Brand Study- Research Roundup

Hinge Marketing

“Measure what is measurable, and make measurable what is not so.” – Galileo Galilei. Brands can be intangible. In the B2B marketplace, we experience brands through a series of interactions like reading a blog post, attending a webinar, exchanging emails with sales reps, and ultimately receiving some kind of product, service or other deliverable. In my years doing research at Hinge, I’ve studied hundreds of professional services brands.

100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

There is always debate among marketers what the effective uses of a marketing budget are. But, one thing almost all of them agree on is that even though pay-per-click (PPC) ads have been around for some time, they are still one of the most effective forms of advertising. With popular platforms such as Google Ads and Facebook offering incredible targeting for specific consumers and their budget-friendly pricing, it's no wonder that 74% of businesses are investing in PPC.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

The Perfect Facebook Group Cover Photo Size for 2019

Bannersnack

Having the perfect Facebook group cover photo is pretty important. It’s the first thing a visitor will see when they hop on your group page. It should be eye-catching, explanatory of your group’s purpose, but most of all, it should be the perfect size. Source: Expert Photography Group Facebook keeps throwing us for a […]. Advertising Social Media

Youtube for Popular Content: The Complete Beginner’s Guide to YouTube Marketing [UPDATED]

BuzzSumo

When it comes to marketing channels, just about every company knows they need to leverage blogs and social media. Both have proven to be highly effective at attracting leads and nurturing them into clients. However, over the past few years, it’s become harder and harder to ignore that YouTube is also a powerful marketing asset. In many markets, it’s responsible for some of the most popular content. So, if your business doesn’t have a YouTube channel yet, it’s time to change that.

8 Ways to Collect Better Customer Testimonials in 2019

TrueInfluence

Customer reviews and testimonials have been a staple in nearly every marketing strategy for decades. Because customer-created content is an effective way to convince an audience of a product’s value and thus, convert more prospects into paying customers. Consider these statistics: ? 89 percent of marketers say that customer testimonials and case studies are the most effective content forms for influencing purchases. source ). ?

Want Better Content Marketing Management? Try One of These Tools

Content Marketing Institute

New content marketing tools always spring up in the digital marketing landscape. It’s tough to keep up on the ones that will make your team’s life easier. This is your introduction to five relatively new players worth your time. Continue reading → The post Want Better Content Marketing Management? Try One of These Tools appeared first on Content Marketing Institute. Company News

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Write an Email: 7 Email Copywriting Best Practices

ConvertKit

On average, people receive around 2.5 times more emails each day than they send. That means every time someone deletes an email, a few more pop up in its place. It’s easy to see why many people feel overwhelmed from staying on top of their email organization. As our inboxes become inundated with promotional emails and long conversational threads, it’s more important than ever to make sure you know how to write an email that is actionable, easy to consume, and enjoyable to read.

Where B2B Content Marketing Fits in the Overall Content Operation

Kapost

Businesses need to understand how their content performs on two levels: (1) Program management: How is your content serving the rest of your organization? To what extent is it helping. The post Where B2B Content Marketing Fits in the Overall Content Operation appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo. Marketing Strategy

How to Write an Email: 7 Email Copywriting Best Practices

ConvertKit

On average, people receive around 2.5 times more emails each day than they send. That means every time someone deletes an email, a few more pop up in its place. It’s easy to see why many people feel overwhelmed by staying on top of their email organization. As our inboxes become inundated with promotional emails and long conversational threads, it’s more important than ever to make sure you know how to write an email that is actionable, easy to consume, and enjoyable to read.

Dialing in The Three R’s of Growth: Retention, Referrals and Reviews

BenchmarkONE

Whether you’re a small company with big dreams or an enterprise with a well-established brand, every client interaction is an opportunity to grow your business. You’re likely already using Hatchbuck’s market-leading sales and marketing tools to maximize every touch with your prospects. The purpose of this post is to ensure that your company is positioned to maximize growth from your existing client base by managing the three R’s: Retention, Referrals and Reviews. Retention is key.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

3 Ways to Convert Leads Into Customers

SnapApp

This is a guest blog post from Diego Pineda, Senior Content Creator at CloudTask. As marketers, we know that not all leads are created equal. In fact, nearly 80 percent of marketing leads never convert into a closed deal. And yet, many of us are guilty of sending leads to sales that look qualified from the outside—but in reality—don’t perfectly align with their definition of a SQL. Today, marketers are on the hook for increasing KPIs and revenue-oriented goals.

B2B Sales vs B2C Sales

Outreach

What is B2B Sales? Business-to-business (B2B) describes a commercial relationship between business entities. Building on that definition, B2B sales is the process by which B2B companies engage decision makers at other companies to sell products or services. In general, it involves high price points, long and complex buying cycles, and direct outreach and follow-up to prospects via multiple communication channels.

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How Many Touches Does It Take To Close A New Customer?

Square 2 Marketing

The World May Never Know, Because Only You Know Your Customer. If you’re old enough, you get the subtle references to the old Tootsie Pop commercial that showed a wise old owl and a young boy discussing how many licks it takes to get to the center of a Tootsie Pop. The owl attempts to find out but can’t wait and bites the candy to get to the chocolaty inside. If you want to see the old commercial, click here to watch it.

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Immediate Impact of a Common Taxonomy

Kapost

As the Equinix marketing team considered bringing on a new platform to build our content operation, I remember thinking, “A content marketing platform? It might be a little early for. The post Immediate Impact of a Common Taxonomy appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo. Marketing Strategy

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

6 Steps to Build Your Personal Brand with Video

A Better Jones

When you’re working to gain prominence in your field, video is one of your biggest allies. A strong video campaign will build your personal brand and help you become widely known and respected. Think about these facts: 45 percent of people watch over an hour of video on Facebook and YouTube each week, and 40 percent of viewers take some type of action after seeing an online video ad, says Social Media Today. According to one study 75 percent of mobile traffic will come from video by 2020.

How do I add content to my microsite and then have that appear on my company website?

ContentMX

Content is set to appear on your microsite when it is posted to one of your networks (Facebook, LinkedIn, etc.). Edit one of your network connections and locate the option labeled “ Display on Microsite” Set this option to “Yes, show items in this network on the microsite” To publish information to your website, you have a few options: Publish to Your Blog. One very common method for pushing content to your website is to publish content into your blog.

Intent-Driven Campaigns: Challenges, Solutions and the Value of Context, Timing and Relevance

Strategic-IC

What challenges do marketers face when trying to build intent-driven campaigns? And how can an intent solution deliver comprehensive value? Intent-Driven Campaign Challenges and Solutions. In this video, taken from our March 2019 event, John Clarke CEO of B2B intent platform Cyance, explores common challenges that marketers face when looking to build intent-driven campaigns, and how an intent-model built on context, timing and relevance can deliver value.

4 Sales Reps Who Do Best at B2B Sales

LeadCrunch

B2B sales is competitive. No doubt about it. So a sales rep must be prepared to succeed at it. But a startling statistic reveals that 82% of B2B decision makers believe sales reps are unprepared to follow up on leads. It should come as no surprise then that the B2B lead generation strike rates are at their lowest in recent times. Being unprepared is just one type of mistake a sales rep can make that can ruin a lead generation campaign. Many other mistakes exist.

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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.