Tue.May 14, 2019

Report: Marketers Now Seeing Increased Exposure, Traffic and Leads from Social Media Marketing

KoMarketing Associates

As marketers look for new ways to help their businesses stand out from the competition, new research suggests that social media marketing is helping them lead the charge.

Why Innovative CMOs are Prioritizing the Customer Experience


The role of the Chief Marketing Officer (CMO) is constantly shifting in terms of trends and technologies, but one aspect of the role has remained constant: capturing and maintaining consumer attention.

10 Must-Try Tactics for B2B Blog Optimization

KoMarketing Associates

You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. But, for some reason, the content just isn’t being found organically. It’s time to reevaluate your content marketing assets and look for opportunities to further optimize.

The Top Event Marketing Trends for 2019

Marketing Insider Group

In an increasingly digital world, live events and face-to-face experiences are becoming more popular than ever before.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Engage Your Customers at the Best Time with These Outreach Strategies


Time is of the essence when it comes to attracting, nurturing, and converting new customers. These strategies will ensure you reach your audience at the best time. Customer Journey Email Marketing Automation

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The Entrepreneur Interview Series #14: Amanuel Medhanie, Parsimony


Teachers focus on (this is going to be a shock, wait for it)…teaching. They themselves attend continuing education each year to learn the latest in educational theory and practice. They strive to achieve the best learning outcomes for their students.

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The Next Evolution in Email Click Bots: Exploitive Bots Pretending to Be Engaged Subscribers

Modern Marketing

Bots are having a profound effect on how the internet functions and may even outnumber people on some platforms like Twitter.

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What Does a Content Marketing Manager Do Exactly?


While the practice of content marketing has been around for decades, it’s only started to come into its own as a recognized and respected form of marketing in the last decade.

Life After Newsrooms: Yes, You Can Build a Successful, Full-Time Freelance Writing Business


These days, layoffs in journalism are regular news. Journalists find themselves the targets of budget cuts as publications routinely cut work budgets, pay, schedules, head counts or go under altogether.

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

B2B Sales vs B2C Sales


What is B2B Sales? Business-to-business (B2B) describes a commercial relationship between business entities. Building on that definition, B2B sales is the process by which B2B companies engage decision makers at other companies to sell products or services.

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The Perfect Facebook Group Cover Photo Size for 2019


Having the perfect Facebook group cover photo is pretty important. It’s the first thing a visitor will see when they hop on your group page. It should be eye-catching, explanatory of your group’s purpose, but most of all, it should be the perfect size.

Where B2B Content Marketing Fits in the Overall Content Operation


Businesses need to understand how their content performs on two levels: (1) Program management: How is your content serving the rest of your organization? To what extent is it helping. The post Where B2B Content Marketing Fits in the Overall Content Operation appeared first on Kapost Blog.

8 Ways to Collect Better Customer Testimonials in 2019


Customer reviews and testimonials have been a staple in nearly every marketing strategy for decades. Because customer-created content is an effective way to convince an audience of a product’s value and thus, convert more prospects into paying customers. Consider these statistics: ?

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

How Many Touches Does It Take To Close A New Customer?

Square 2 Marketing

The World May Never Know, Because Only You Know Your Customer. If you’re old enough, you get the subtle references to the old Tootsie Pop commercial that showed a wise old owl and a young boy discussing how many licks it takes to get to the center of a Tootsie Pop.

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How Do Fintech Companies Build Brand Awareness Featuring Jason Beck

Golden Spiral

This article outlines just one of the four marketing imperatives outlined by Jason Beck. For the full interview, click here to listen or download the audio of our time together. According to Jason Beck, fintech companies have, “become over-reliant upon analytics.”

Want Better Content Marketing Management? Try One of These Tools

Content Marketing Institute

New content marketing tools always spring up in the digital marketing landscape. It’s tough to keep up on the ones that will make your team’s life easier. This is your introduction to five relatively new players worth your time.

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Immediate Impact of a Common Taxonomy


As the Equinix marketing team considered bringing on a new platform to build our content operation, I remember thinking, “A content marketing platform? It might be a little early for. The post Immediate Impact of a Common Taxonomy appeared first on Kapost Blog.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

There is always debate among marketers what the effective uses of a marketing budget are. But, one thing almost all of them agree on is that even though pay-per-click (PPC) ads have been around for some time, they are still one of the most effective forms of advertising.

Dialing in The Three R’s of Growth: Retention, Referrals and Reviews


Whether you’re a small company with big dreams or an enterprise with a well-established brand, every client interaction is an opportunity to grow your business. You’re likely already using Hatchbuck’s market-leading sales and marketing tools to maximize every touch with your prospects.

How to Build Password-Protected or Login Pages in the HubSpot CMS

SmartBug Media

In our world of digital, we are all familiar with online portals and gating content behind various forms, sign-ins, or paywalls. This is extremely commonplace in the digital world to access everything from our bank accounts to our streaming subscriptions.

How to Write an Email: 7 Email Copywriting Best Practices


On average, people receive around 2.5 times more emails each day than they send. That means every time someone deletes an email, a few more pop up in its place. It’s easy to see why many people feel overwhelmed by staying on top of their email organization.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Top ABM Takeaways from SiriusDecisions Summit 2019


In today’s day and age, organizations must join forces to help leaders and their businesses develop a customer-obsessed strategy to drive growth. In fact, that was the theme this year at SiriusDecisions Summit 2019 – TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine.

How Real-Time Marketing Assists B2B Companies


How Content Marketers Can Get Started with AI Today


Content marketers who embrace artificial intelligence stand to build a lasting competitive advantage for their brands and in their careers. How do we know? Marketers told us.

How do I add content to my microsite and then have that appear on my company website?


Content is set to appear on your microsite when it is posted to one of your networks (Facebook, LinkedIn, etc.). Edit one of your network connections and locate the option labeled “ Display on Microsite” Set this option to “Yes, show items in this network on the microsite” To publish information to your website, you have a few options: Publish to Your Blog. One very common method for pushing content to your website is to publish content into your blog.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

The Secret to Finding the Right Keywords for your SEO Strategy

The Lead Agency

Search engine optimisation is a crucial component of your organisation’s B2B digital marketing strategy. Integrating the right keywords across your online domains is at the heart of maximising your visibility, but how can you determine which ones will be the most effective?

Immediate Impact of a Common Taxonomy


As the Equinix marketing team considered bringing on a new platform to build our content operation, I remember thinking, “A content marketing platform? It might be a little early for. The post Immediate Impact of a Common Taxonomy appeared first on Kapost Blog.

Intent-Driven Campaigns: Challenges, Solutions and the Value of Context, Timing and Relevance


What challenges do marketers face when trying to build intent-driven campaigns? And how can an intent solution deliver comprehensive value? Intent-Driven Campaign Challenges and Solutions.