Tue.May 14, 2019

Report: Marketers Now Seeing Increased Exposure, Traffic and Leads from Social Media Marketing

KoMarketing Associates

As marketers look for new ways to help their businesses stand out from the competition, new research suggests that social media marketing is helping them lead the charge.

Why Innovative CMOs are Prioritizing the Customer Experience

OneSpot

The role of the Chief Marketing Officer (CMO) is constantly shifting in terms of trends and technologies, but one aspect of the role has remained constant: capturing and maintaining consumer attention.

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10 Must-Try Tactics for B2B Blog Optimization

KoMarketing Associates

You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. But, for some reason, the content just isn’t being found organically. It’s time to reevaluate your content marketing assets and look for opportunities to further optimize.

The Top Event Marketing Trends for 2019

Marketing Insider Group

In an increasingly digital world, live events and face-to-face experiences are becoming more popular than ever before.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Engage Your Customers at the Best Time with These Outreach Strategies

Act-On

Time is of the essence when it comes to attracting, nurturing, and converting new customers. These strategies will ensure you reach your audience at the best time. Customer Journey Email Marketing Automation

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The Next Evolution in Email Click Bots: Exploitive Bots Pretending to Be Engaged Subscribers

Modern Marketing

Bots are having a profound effect on how the internet functions and may even outnumber people on some platforms like Twitter.

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The Entrepreneur Interview Series #14: Amanuel Medhanie, Parsimony

Webbiquity

Teachers focus on (this is going to be a shock, wait for it)…teaching. They themselves attend continuing education each year to learn the latest in educational theory and practice. They strive to achieve the best learning outcomes for their students.

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Top 6 B2B Marketing Benefits of Doing a Brand Study- Research Roundup

Hinge Marketing

“Measure what is measurable, and make measurable what is not so.” – Galileo Galilei. Brands can be intangible.

Youtube for Popular Content: The Complete Beginner’s Guide to YouTube Marketing [UPDATED]

BuzzSumo

When it comes to marketing channels, just about every company knows they need to leverage blogs and social media. Both have proven to be highly effective at attracting leads and nurturing them into clients.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

There is always debate among marketers what the effective uses of a marketing budget are. But, one thing almost all of them agree on is that even though pay-per-click (PPC) ads have been around for some time, they are still one of the most effective forms of advertising.

The Perfect Facebook Group Cover Photo Size for 2019

Bannersnack

Having the perfect Facebook group cover photo is pretty important. It’s the first thing a visitor will see when they hop on your group page. It should be eye-catching, explanatory of your group’s purpose, but most of all, it should be the perfect size.

Weekly Wisdom with Ross Tavendale: 3 Unique Ways to Come Up with Content Ideas

SEMrush

This week, Ross Tavendale is discussing content ideation, and ways to find ideas that will work for your target audience. Watch this week‘s video to find out how identity, social information, and utility play a huge part in creating content that will reach your audiences and results in sales.

8 Ways to Collect Better Customer Testimonials in 2019

TrueInfluence

Customer reviews and testimonials have been a staple in nearly every marketing strategy for decades. Because customer-created content is an effective way to convince an audience of a product’s value and thus, convert more prospects into paying customers. Consider these statistics: ?

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Where B2B Content Marketing Fits in the Overall Content Operation

Kapost

Businesses need to understand how their content performs on two levels: (1) Program management: How is your content serving the rest of your organization? To what extent is it helping. The post Where B2B Content Marketing Fits in the Overall Content Operation appeared first on Kapost Blog.

How to Write an Email: 7 Email Copywriting Best Practices

ConvertKit

On average, people receive around 2.5 times more emails each day than they send. That means every time someone deletes an email, a few more pop up in its place. It’s easy to see why many people feel overwhelmed from staying on top of their email organization.

Want Better Content Marketing Management? Try One of These Tools

Content Marketing Institute

New content marketing tools always spring up in the digital marketing landscape. It’s tough to keep up on the ones that will make your team’s life easier. This is your introduction to five relatively new players worth your time.

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How to Write an Email: 7 Email Copywriting Best Practices

ConvertKit

On average, people receive around 2.5 times more emails each day than they send. That means every time someone deletes an email, a few more pop up in its place. It’s easy to see why many people feel overwhelmed by staying on top of their email organization.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Dialing in The Three R’s of Growth: Retention, Referrals and Reviews

Hatchbuck

Whether you’re a small company with big dreams or an enterprise with a well-established brand, every client interaction is an opportunity to grow your business. You’re likely already using Hatchbuck’s market-leading sales and marketing tools to maximize every touch with your prospects.

Life After Newsrooms: Yes, You Can Build a Successful, Full-Time Freelance Writing Business

ClearVoice

These days, layoffs in journalism are regular news. Journalists find themselves the targets of budget cuts as publications routinely cut work budgets, pay, schedules, head counts or go under altogether.

3 Ways to Convert Leads Into Customers

SnapApp

This is a guest blog post from Diego Pineda, Senior Content Creator at CloudTask. As marketers, we know that not all leads are created equal. In fact, nearly 80 percent of marketing leads never convert into a closed deal.

B2B Sales vs B2C Sales

Outreach

What is B2B Sales? Business-to-business (B2B) describes a commercial relationship between business entities. Building on that definition, B2B sales is the process by which B2B companies engage decision makers at other companies to sell products or services.

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How Many Touches Does It Take To Close A New Customer?

Square 2 Marketing

The World May Never Know, Because Only You Know Your Customer. If you’re old enough, you get the subtle references to the old Tootsie Pop commercial that showed a wise old owl and a young boy discussing how many licks it takes to get to the center of a Tootsie Pop.

How Do Fintech Companies Build Brand Awareness Featuring Jason Beck

Golden Spiral

This article outlines just one of the four marketing imperatives outlined by Jason Beck. For the full interview, click here to listen or download the audio of our time together. According to Jason Beck, fintech companies have, “become over-reliant upon analytics.”

Immediate Impact of a Common Taxonomy

Kapost

As the Equinix marketing team considered bringing on a new platform to build our content operation, I remember thinking, “A content marketing platform? It might be a little early for. The post Immediate Impact of a Common Taxonomy appeared first on Kapost Blog.

The Best 18 Online Marketing Tools for Small Businesses

Hubspot

Implementing a successful content marketing strategy for your business is a critical component for sustained growth -- and yet, 32% of B2B businesses rate their content creation workflow as fair or poor.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!