KoMarketing Associates

MAY 14, 2019

As marketers look for new ways to help their businesses stand out from the competition, new research suggests that social media marketing is helping them lead the charge. Social Media Examiner recently published the “2019 Social Media Marketing Industry Report,” and statistics showed that increased exposure (93 percent), increased traffic (87 percent) and generated leads (74 percent) are the top benefits of utilizing social media.

Social Media 120

Social Media Marketing Report Traffic Social Marketing 120

KoMarketing Associates

MAY 14, 2019

You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. But, for some reason, the content just isn’t being found organically. It’s time to reevaluate your content marketing assets and look for opportunities to further optimize. What exactly does this entail? Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

Marketing Insider Group

MAY 14, 2019

In an increasingly digital world, live events and face-to-face experiences are becoming more popular than ever before. Over 40% of marketers believe that live events are their most important marketing channel, and the number of companies organizing 20 or more events per year has increased by 17% from 2017 to 2018. As 2018 trends such as […]. The post The Top Event Marketing Trends for 2019 appeared first on Marketing Insider Group.

Event Marketing 252

Event Marketing Trends Paid Search Agency Marketing 252

Webbiquity

MAY 14, 2019

Teachers focus on (this is going to be a shock, wait for it)…teaching. They themselves attend continuing education each year to learn the latest in educational theory and practice. They strive to achieve the best learning outcomes for their students. But how can they be sure about the impact their programs are having with students? The science of measuring educational impact is different from the practice of teaching.

Word of Mouth 152

Word of Mouth Education Statistics Course 152

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

MAY 14, 2019

Do you know what CEOs want most from B2B marketers? They want clarity about marketing results. CEOs often complain, “Why can’t I see clear measures and ROI from our marketing?” They expect their marketing leaders to provide clear metrics and be accountable for meeting their numbers just like their sales leaders. In sum, CEOs get […]. The post The Most Important B2B Marketing Metrics for CEOs appeared first on Marketing Insider Group.

B2B Marketing 228

B2B Marketing B2B B2B Sales ROI 228

Atomic Reach

MAY 14, 2019

There is always debate among marketers what the effective uses of a marketing budget are. But, one thing almost all of them agree on is that even though pay-per-click (PPC) ads have been around for some time, they are still one of the most effective forms of advertising. With popular platforms such as Google Ads and Facebook offering incredible targeting for specific consumers and their budget-friendly pricing, it's no wonder that 74% of businesses are investing in PPC.

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Content Marketing Institute

MAY 14, 2019

New content marketing tools always spring up in the digital marketing landscape. It’s tough to keep up on the ones that will make your team’s life easier. This is your introduction to five relatively new players worth your time. Continue reading → The post Want Better Content Marketing Management? Try One of These Tools appeared first on Content Marketing Institute.

Tools 107

Tools Content Marketing Content Paid Search Agency 107

Bannersnack

MAY 14, 2019

Having the perfect Facebook group cover photo is pretty important. It’s the first thing a visitor will see when they hop on your group page. It should be eye-catching, explanatory of your group’s purpose, but most of all, it should be the perfect size. Source: Expert Photography Group Facebook keeps throwing us for a […].

Facebook 100

Facebook Social Media Advertisements Advertising 100

Hubspot

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates , AT&T launched the first banner ad , and the CRM industry was just starting to thrive. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hinge Marketing

MAY 14, 2019

“Measure what is measurable, and make measurable what is not so.” – Galileo Galilei. Brands can be intangible. In the B2B marketplace, we experience brands through a series of interactions like reading a blog post, attending a webinar, exchanging emails with sales reps, and ultimately receiving some kind of product, service or other deliverable.

Studies 94

Studies Research B2B Marketing Brand Identity 94

Kapost

MAY 14, 2019

Businesses need to understand how their content performs on two levels: (1) Program management: How is your content serving the rest of your organization? To what extent is it helping. The post Where B2B Content Marketing Fits in the Overall Content Operation appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

B2B Marketing 94

B2B Marketing Content Marketing Content B2B 94

SnapApp

MAY 14, 2019

This is a guest blog post from Diego Pineda, Senior Content Creator at CloudTask. As marketers, we know that not all leads are created equal. In fact, nearly 80 percent of marketing leads never convert into a closed deal. And yet, many of us are guilty of sending leads to sales that look qualified from the outside—but in reality—don’t perfectly align with their definition of a SQL.

Lead Scoring 88

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 88

Outreach

MAY 14, 2019

What is B2B Sales? Business-to-business (B2B) describes a commercial relationship between business entities. Building on that definition, B2B sales is the process by which B2B companies engage decision makers at other companies to sell products or services. In general, it involves high price points, long and complex buying cycles, and direct outreach and follow-up to prospects via multiple communication channels.

B2B Sales 91

B2B Sales B2B Sales Cycle Advertising Agencies 91

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

ConvertKit

MAY 14, 2019

On average, people receive around 2.5 times more emails each day than they send. That means every time someone deletes an email, a few more pop up in its place. It’s easy to see why many people feel overwhelmed from staying on top of their email organization. As our inboxes become inundated with promotional emails and long conversational threads, it’s more important than ever to make sure you know how to write an email that is actionable, easy to consume, and enjoyable to read.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

SEMrush

MAY 14, 2019

This week, Ross Tavendale is discussing content ideation, and ways to find ideas that will work for your target audience. Watch this week‘s video to find out how identity, social information, and utility play a huge part in creating content that will reach your audiences and results in sales.

Content 86

Content Video Marketing Content Marketing Marketing 86

ConvertKit

MAY 14, 2019

On average, people receive around 2.5 times more emails each day than they send. That means every time someone deletes an email, a few more pop up in its place. It’s easy to see why many people feel overwhelmed by staying on top of their email organization. As our inboxes become inundated with promotional emails and long conversational threads, it’s more important than ever to make sure you know how to write an email that is actionable, easy to consume, and enjoyable to read.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

BenchmarkONE

MAY 14, 2019

Whether you’re a small company with big dreams or an enterprise with a well-established brand, every client interaction is an opportunity to grow your business. You’re likely already using Hatchbuck’s market-leading sales and marketing tools to maximize every touch with your prospects. The purpose of this post is to ensure that your company is positioned to maximize growth from your existing client base by managing the three R’s: Retention, Referrals and Reviews.

Enterprise Management 85

Enterprise Management Marketing Management Ideal Customer Profiles Word of Mouth 85

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

MAY 14, 2019

As a salesperson, you need to have the utmost confidence and belief in the product or service you're selling. If you don't believe in your product, it's likely the prospect won't believe in it either. One of the greatest football coaches of all time, Vince Lombardi , said, "Most people fail not because of a lack of desire but because of a lack of commitment.

Cold Calling 83

Cold Calling Trade Show Training High Quality Lead 83

Kapost

MAY 14, 2019

As the Equinix marketing team considered bringing on a new platform to build our content operation, I remember thinking, “A content marketing platform? It might be a little early for. The post Immediate Impact of a Common Taxonomy appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Ad Building 72

Ad Building Content Marketing Content Marketing & Strategy 72

Hubspot

MAY 14, 2019

Implementing a successful content marketing strategy for your business is a critical component for sustained growth -- and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. Nowadays, with marketing pertaining to everything from SEO to social media to PPC, you can't do it alone. Fortunately, there are plenty of impressive online marketing tools you can use to help create a more effective solution.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

Strategic-IC

MAY 14, 2019

What challenges do marketers face when trying to build intent-driven campaigns? And how can an intent solution deliver comprehensive value? Intent-Driven Campaign Challenges and Solutions. In this video, taken from our March 2019 event, John Clarke CEO of B2B intent platform Cyance, explores common challenges that marketers face when looking to build intent-driven campaigns, and how an intent-model built on context, timing and relevance can deliver value.

Lead Ranking 67

Lead Ranking Intent Relevance Lead Scoring 67

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Rev

MAY 14, 2019

B2B sales is competitive. No doubt about it. So a sales rep must be prepared to succeed at it. But a startling statistic reveals that 82% of B2B decision makers believe sales reps are unprepared to follow up on leads. It should come as no surprise then that the B2B lead generation strike rates are at their lowest in recent times. Being unprepared is just one type of mistake a sales rep can make that can ruin a lead generation campaign.

B2B Sales 60

B2B Sales B2B Best Practices Statistics 60

Heinz Marketing

MAY 14, 2019

By Matt Heinz, President of Heinz Marketing. Account-based marketing has emerged strongly over the past 2-3 years as a more disciplined, interactive way for sales and marketing to increase focus, conversion and velocity amongst their most important, strategic target accounts. And until recently the best practices around ABM have been found primarily in blog posts, a few white papers and keynote presentations at the right conference.

Account Based Marketing 69

Account Based Marketing ABM DemandBase Budget Programs 69

Hubspot

MAY 14, 2019

If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website ? If you're trying to generate leads for your business, and you don't have at least a few landing pages on your website, you're missing out on a key opportunity to turn website visitors into something more. What is a landing page?

Landing Pages 69

Landing Pages Ad Exchange Lead Capture Mobile Advertising 69

DemandBase

MAY 14, 2019

Last week, we attended one of our favorite conferences, the SiriusDecisions Summit in Austin. The theme of this year’s show was “TOGETHER,” underscoring the importance of having the same goals, data and analytics across an organization. Fittingly, at the SiriusDecsions Summit, we announced the launch of the Demandbase ABM Ecosystem , an initiative aimed at bringing together the key technologies for executing an ABM strategy to deliver consistent cross-channel content, messaging

Enterprise Management 66

Enterprise Management Account Based Marketing Marketing Management DemandBase 66

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Leading Results Rambings

MAY 14, 2019

We’ve been talking a lot about marketing with Facebook and programmatic ads , but we haven’t discussed what makes a successful ad design. You can gather the right audience, build appealing assets, and create landing pages, but if the ad itself doesn’t draw the audience’s attention, it won’t be a successful campaign. Here are 3 must-haves for a successful social or mobile advertisement design.

Design 65

Design Ads Mobile Advertising Landing Pages 65

Square 2 Marketing

MAY 14, 2019

The World May Never Know, Because Only You Know Your Customer. If you’re old enough, you get the subtle references to the old Tootsie Pop commercial that showed a wise old owl and a young boy discussing how many licks it takes to get to the center of a Tootsie Pop. The owl attempts to find out but can’t wait and bites the candy to get to the chocolaty inside.

Marketing Prospects 63

Marketing Prospects Buyer's Journey Process Marketing 63

Valasys

MAY 14, 2019

Real-Time Marketing (RTM) is a marketing approach that analyses customer data in real-time & allows B2B marketers to engage with potential buyers based on that real-time information, including the behavior & action of the buyer persona & their engagement with news or events (related to the product or services at disposal) that are being conducted, globally.

B2B Marketing 63

B2B Marketing Paid Search Agency Planning B2B 63