Tue.May 14, 2019

Report: Marketers Now Seeing Increased Exposure, Traffic and Leads from Social Media Marketing

KoMarketing Associates

As marketers look for new ways to help their businesses stand out from the competition, new research suggests that social media marketing is helping them lead the charge.

Why Innovative CMOs are Prioritizing the Customer Experience


The role of the Chief Marketing Officer (CMO) is constantly shifting in terms of trends and technologies, but one aspect of the role has remained constant: capturing and maintaining consumer attention.

10 Must-Try Tactics for B2B Blog Optimization

KoMarketing Associates

You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. But, for some reason, the content just isn’t being found organically. It’s time to reevaluate your content marketing assets and look for opportunities to further optimize.

The Most Important B2B Marketing Metrics for CEOs

Marketing Insider Group

Do you know what CEOs want most from B2B marketers? They want clarity about marketing results. CEOs often complain, “Why can’t I see clear measures and ROI from our marketing?”

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6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Engage Your Customers at the Best Time with These Outreach Strategies


Time is of the essence when it comes to attracting, nurturing, and converting new customers. These strategies will ensure you reach your audience at the best time. Customer Journey Email Marketing Automation

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The Next Evolution in Email Click Bots: Exploitive Bots Pretending to Be Engaged Subscribers

Modern Marketing

Bots are having a profound effect on how the internet functions and may even outnumber people on some platforms like Twitter.

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The Entrepreneur Interview Series #14: Amanuel Medhanie, Parsimony


Teachers focus on (this is going to be a shock, wait for it)…teaching. They themselves attend continuing education each year to learn the latest in educational theory and practice. They strive to achieve the best learning outcomes for their students.

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What Does a Content Marketing Manager Do Exactly?


While the practice of content marketing has been around for decades, it’s only started to come into its own as a recognized and respected form of marketing in the last decade.

Where B2B Content Marketing Fits in the Overall Content Operation


Businesses need to understand how their content performs on two levels: (1) Program management: How is your content serving the rest of your organization? To what extent is it helping. The post Where B2B Content Marketing Fits in the Overall Content Operation appeared first on Kapost Blog.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Want Better Content Marketing Management? Try One of These Tools

Content Marketing Institute

New content marketing tools always spring up in the digital marketing landscape. It’s tough to keep up on the ones that will make your team’s life easier. This is your introduction to five relatively new players worth your time.

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3 Ways to Convert Leads Into Customers


This is a guest blog post from Diego Pineda, Senior Content Creator at CloudTask. As marketers, we know that not all leads are created equal. In fact, nearly 80 percent of marketing leads never convert into a closed deal.

Life After Newsrooms: Yes, You Can Build a Successful, Full-Time Freelance Writing Business


These days, layoffs in journalism are regular news. Journalists find themselves the targets of budget cuts as publications routinely cut work budgets, pay, schedules, head counts or go under altogether.

Youtube for Popular Content: The Complete Beginner’s Guide to YouTube Marketing [UPDATED]


When it comes to marketing channels, just about every company knows they need to leverage blogs and social media. Both have proven to be highly effective at attracting leads and nurturing them into clients.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

B2B Sales vs B2C Sales


What is B2B Sales? Business-to-business (B2B) describes a commercial relationship between business entities. Building on that definition, B2B sales is the process by which B2B companies engage decision makers at other companies to sell products or services.

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Dialing in The Three R’s of Growth: Retention, Referrals and Reviews


Whether you’re a small company with big dreams or an enterprise with a well-established brand, every client interaction is an opportunity to grow your business. You’re likely already using Hatchbuck’s market-leading sales and marketing tools to maximize every touch with your prospects.

8 Ways to Collect Better Customer Testimonials in 2019


Customer reviews and testimonials have been a staple in nearly every marketing strategy for decades. Because customer-created content is an effective way to convince an audience of a product’s value and thus, convert more prospects into paying customers. Consider these statistics: ?

The Perfect Facebook Group Cover Photo Size for 2019


Having the perfect Facebook group cover photo is pretty important. It’s the first thing a visitor will see when they hop on your group page. It should be eye-catching, explanatory of your group’s purpose, but most of all, it should be the perfect size.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Write an Email: 7 Email Copywriting Best Practices


On average, people receive around 2.5 times more emails each day than they send. That means every time someone deletes an email, a few more pop up in its place. It’s easy to see why many people feel overwhelmed from staying on top of their email organization.

Immediate Impact of a Common Taxonomy


As the Equinix marketing team considered bringing on a new platform to build our content operation, I remember thinking, “A content marketing platform? It might be a little early for. The post Immediate Impact of a Common Taxonomy appeared first on Kapost Blog.

How to Write an Email: 7 Email Copywriting Best Practices


On average, people receive around 2.5 times more emails each day than they send. That means every time someone deletes an email, a few more pop up in its place. It’s easy to see why many people feel overwhelmed by staying on top of their email organization.

Top 6 B2B Marketing Benefits of Doing a Brand Study- Research Roundup

Hinge Marketing

“Measure what is measurable, and make measurable what is not so.” – Galileo Galilei. Brands can be intangible.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

4 Sales Reps Who Do Best at B2B Sales


B2B sales is competitive. No doubt about it. So a sales rep must be prepared to succeed at it. But a startling statistic reveals that 82% of B2B decision makers believe sales reps are unprepared to follow up on leads.

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100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

There is always debate among marketers what the effective uses of a marketing budget are. But, one thing almost all of them agree on is that even though pay-per-click (PPC) ads have been around for some time, they are still one of the most effective forms of advertising.

How Content Marketers Can Get Started with AI Today


Content marketers who embrace artificial intelligence stand to build a lasting competitive advantage for their brands and in their careers. How do we know? Marketers told us.

How Real-Time Marketing Assists B2B Companies


Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy