Tue.Jul 28, 2020

LinkedIn Responsiveness Drops 44% – Why Businesses Are Losing the Social Selling Game

Marketing Insider Group

LinkedIn’s State of Sales Report shows that 44% of sales and marketing teams are seeing a significant drop in responsiveness to social and email messaging. Many blame it on C-19. But buyers want to engage with experts and they want support for their current and future challenges.

What to Include in a Content Marketing Proposal

KoMarketing Associates

Whether you are looking to increase brand awareness, educate your audience, or nurture existing prospects to send them further along in the buying process, content marketing can be an extremely powerful tool.

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6 Marketing Strategies for Rapid Business Growth in 2020

SmartBug Media

Guest author Allan Dibs a marketer at Success Wise and the best-selling author of the of The 1-Page Marketing Plan. To build a successful business rapidly in 2020, you need a plan.

CMO Salary Data Suggests Declining CMO Influence?

Marketing Insider Group

What does a CMO’s (chief marketing officer) salary have to do with their influence? It’s an interesting question. Logically, we think the higher the salary, the greater the influence on a company.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

The 16 Best Tools for Online Meetings and Video Calls


Though online meeting technology may seem rather ho-hum at this point, there are actually some exciting developments in the works. The developers may be sheltering in place, but the applications continue to move forward. Image credit: Chris Montgomery on Unsplash.

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More Trending

85% of Marketers Agree that Data Analytics and Insight Generation are Growing in Importance to their Position

KoMarketing Associates

The role of the marketer is constantly evolving, and new research suggests that data and analytics are becoming more critical to professionals in the position at their respective companies.

Explosive Growth and Opportunity Fuel Kaon’s European Expansion


Kaon Interactive , whose interactive sales and marketing applications are used in nearly 150 countries, has announced its expansion into Europe to strengthen the company’s partnerships with global B2B organizations.

How interactive content will increase your visitor’s time on page


The efficiency of Digital Marketing strategies in different industries has considerably increased the struggle for space on the Internet.

Teaching Corporate Resilience To Tomorrow’s Leaders


We’re pleased to be able to syndicate pieces from Consultants Collective member consultants, advisors and coaches who have shared their expertise with leading business publications. Today, we feature Consultants Collective member consultant Bill Hall , whose article originally appeared in Forbes.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Trigger-based marketing = event-driven programming with “no code” martech in every stack


Last week, I shared some interesting stats on trigger-based marketing from a benchmark report by Blueshift. A couple of eye-popping, high-level findings: Email triggers are 497% more effective than batch emails. Mobile push triggers are 1,490% more effective than batch push notifications.

3 Questions to See If You Should Tackle Trending Topics

Content Marketing Institute

Topical content has advantages, but it also can trip you up. How do you decide when to pursue trending topics or stick with evergreen content? Answer these three questions.

This Week in Commerce


If you’ve been around ConvertKit for a while, you know that one of our core values as a company is to “work in public”.

What is Dynamic Marketing And How Can Your Business Implement It?


Dynamic marketing leverages the best practices of personalization and sales and marketing technology to hit that marketing sweet spot, delivering the right message to the right audience at the right time. Learn more in this guest post by Jori Hamilton.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The Anatomy of a Perfectly Crafted Sales Prospecting Email


The average B2B decision maker gets 50+ prospecting messages from sales professionals every single day. The rise in adoption of sales acceleration software and its ability to automate email outreach has led to a barrage of garbage messages flooding the inbox of your potential buyer.

How to Introduce Teamlancing to Your Company


One of the more challenging aspects of our ever-evolving work lives is introducing a somewhat radical new concept to clients or decision-makers.

The When, Where, How and Why of B2B Social Selling


Don’t call it social selling. Using social media to network has been a concept around since Reid Hoffman founded LinkedIn in 2002.

Qualified Leads vs. Unqualified Leads


Even with the help of the latest advancements in marketing automation technology, lead generation can still seem fruitless if your leads aren’t actually converting. An important step before chasing down a lead is to effectively differentiate between qualified leads vs. unqualified leads.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The Remote Work Experiment: How Are Employees Faring?


Remote work has been a blessing and a curse this year for the vast numbers of employees who made a very sudden adjustment.

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Three Key Steps to Building an Effective B2B Sales Team


A professional sales team is an extremely valid asset to B2B sales. Yes, we put such an emphasis on B2B because it implies an entirely different level of sales communication. For example, in B2C it’s possible to skip the sales team part entirely.

Interactive Content Guide: how to bring life to your Content Marketing strategy


Have you ever caught yourself taking a test to find out what kind of friend you are or enjoying fun with animated infographics on the web? It’s undeniable: interactive content like those really grabs our attention!

[Worksheet] How to Plan Your Email Campaign Strategy in 4 Steps


There are tons of tips & tricks on how to cut through the inbox clutter. But the real secret behind a high performing email? A rock solid strategy. Without it, you’re going in blindfolded—and that can cause cracks in your email workflow and subscriber engagement.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

What Topics are IT Buyers Researching in 2020?

Inbox Insight

Global IT spend is on the rise and despite project delays caused by the disruption of COVID, our data shows an overall trend of growth. But in a time of uncertainty, understanding B2B buyer behavior is more important than ever.

Why Your Sales Team Should Invest in Building a Personal Brand


Your brand identity might be at the forefront of building brand awareness and drawing in new leads, but it’s your sales team that’s ultimately responsible for sealing the deal.

ANA Selects inPowered as Winner of “Best Use of AI/Machine Learning” Category at 2020 B2 Awards


SAN FRANCISCO, CA – JULY 28, 2020 – inPowered , the AI platform delivering business outcomes with content marketing, was awarded the top honors for the “Best Use of AI/Machine Learning” category at the 2020 Association of National Advertiser’s B2 Awards. This marks the first time that inPowered has received this accolade from the ANA, one of the most highly regarded organizations within the advertising and marketing space.

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Big OptinMonster Plugin Update: Automatic Syncing and Gutenberg Block


You asked, we listened! At OptinMonster, we’re always listening to your feedback about how we could make OptinMonster, the world’s best conversion toolkit, as easy as possible for you to grow your email list, sales, and revenue.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.