Tue.Feb 11, 2020

The Future of B2B Marketing: Critical Skills to Master

BOP Design

The only constant about marketing is that it’s always changing. B2C marketing strategies and tactics change at break-neck speed, whereas B2B marketing changes at a more manageable pace.

What is Content Marketing and How Can You Measure ROI?


These are two questions that never seem to go away. For over 10 years these questions keep getting asked and many marketers still struggle to answer them.

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20 Smart Ways to Generate More B2B Sales Leads

Visitor Queue

Wouldn’t it be nice to grow your business without worrying about where your next clients or customers were coming from? Most B2B companies know they want to scale to new heights, but struggle to create a steady stream of qualified B2B sales leads.

Email Marketing Trends for 2020: Competitive Differentiators

Modern Marketing

In the ever-changing world of email marketing , it can be difficult to know where to invest your time and energy.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

6 Strategies CMOs Can Use to Lead from the Front

Marketing Insider Group

Leading from the front is one of the key strategies CMOs should use to earn the respect of their team and their peers. Put this strategy to work today. Of all the strategies CMOs should use, leading from the front is probably the least understood.

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Survey: 50% of B2B Marketing Leads with the Highest ROI Now Come from Email

KoMarketing Associates

As B2B marketers hunt for the tactic that will provide them with the most leads, new research suggests that email marketing may be the leading candidate.

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When it Comes to Data Go for Best Not Perfect- What’s Your Edge?

Measure Up Marketing

What Grilling Has to Do With Data Management. Good data stimulates good decisions. This takes good data management. Living here in Austin, we can pretty much use our outdoor grill throughout the year. While we were recently grilling we were also talking about data.

SearchChat Podcast: Cookies are Dead. Now What?


Time and time again we see that people are uncomfortable with the ways companies are using third party data. The latest move representing the new wave is Google’s recent adoption of ITP. In this episode of SearchChat, Steve Zakur and I discuss the rise of ITP and the death of cookies.

Special Characters, Emojis, Line Breaks: More Tricks for Optimizing Your Emails for Screen Readers


After taking the first steps by implementing these seven simple tricks to make your code more accessible and refactoring your bulleted lists for semantic accessibility , you might be wondering what to do next to optimize your email code for screen readers. No worries, we’ve got you covered!

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

7 Secrets to Successful Brand Reputation Management on Social Media


The post 7 Secrets to Successful Brand Reputation Management on Social Media appeared first on BuzzSumo. Social Media Marketing brand reputation management software how to build brand reputation online reputation management social media reputation management

The What, Why, and How of TikTok for B2C Brands [Examples]

Content Marketing Institute

The social media app of Gen Z, TikTok is a surprisingly friendly place for B2C marketers. Just look at e.l.f. Cosmetics’ campaign that sparked over 3 million videos on the platform. Learn the what, why, and how of TikTok.

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Nine Lessons from Four Years (and 200 Episodes) of Podcasting

Heinz Marketing

By Matt Heinz , President & Founder of Heinz Marketing. It was a little over four years ago that Jim Obermeyer finally convinced me to start a podcast. We call it radio, because technically it’s a live show every Thursday as part of a bank of content broadcast as an Internet radio package.

How to Ask Your Boss About Remote Working


Reading Time: 4 minutes. If you’ve been reading along with our series on remote work , by now you know the many benefits of a flexible work schedule, for both employers and employees alike: that remote work can boost productivity, improve employee morale, and even cut costs.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Televerde Appoints Amy Fliegelman Olli to Its Board of Directors


Legal and enterprise technology executive with strong corporate social responsibility expertise will help guide strategic growth and mission to transform lives.

Why I Use BuzzSumo: a Data Journalist’s Perspective


The post Why I Use BuzzSumo: a Data Journalist’s Perspective appeared first on BuzzSumo. Social Media Marketing data data journalism journalism social media

6 Inbound Marketing Testing Methods You Should Be Utilizing

SmartBug Media

The days of trusting your gut and rolling with it when it comes to marketing efforts are gone. For optimum inbound marketing success, marketers should always be testing, analyzing, and adjusting their programs to achieve the optimum conversions.

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4 Steps to Better Lead Generation Strategy | Digital Maturity


Customers are increasingly demanding more from B2B organizations. They no longer want to be treated just as “leads” in your system. They want simple, fast, and intuitive solutions to their complex problems. And they have options. This is where an advanced lead generation strategy comes in.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Safer Internet Day Special: Is Data Dignity the Way Forward for Privacy?

Martech Advisor

Safer Internet Day promotes responsible, respectful, and positive use of online and digital technology on the internet. In an era where consumers are becoming increasingly anxious about their privacy, how can marketers be respectful toward their data and build trust? Data dignity could be the answer.

Want to Solve CRM Adoption? Stop Counting Log-ins


Unlike in the movie Field of Dreams, when it comes to CRM, year after year, users have proven, “if you build it, they won’t necessarily come.”. The Customer Relationship Management (CRM) market is massive—expected to reach more than $80 billion in revenues by 2025 [1].

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We Wrote the Book on Content Operations (No, Really)


We’ve been writing about content operations for a while now. Blogs, eBooks, white papers…we’ve done it all. And that work we’ve written has helped spark a new conversation about the ways B2B enterprises.

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Storytellers – Variety’s CMO on Producing Over 70 Live Events Per Year


The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to Use Existing Company Resources to Create New Content


Creating a beefy, gated ebook or developing a webinar series that requires prospects to provide some contact info is simply gold for feeding the top of your sales team’s prospecting funnel. So is there a way to get these assets produced in an easier fashion?

ABM Lessons from a Marketing Newbie


If you’re like me and are brand new to ABM or even the marketing world in general, it can all seem a bit confusing. I equate it to hearing British English. I’ve heard all of these words before, but I’ve assigned them different meanings.

Top 10 Marketing Podcasts of 2020 I Traackr


As podcasts continue to grow in popularity and numbers, they are proving to be a great option not only for entertainment, but for professional development

Is your marketing automation platform letting you down?

Modern B2B

Is your marketing automation platform letting you down?

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.