Tue.Feb 11, 2020

The Future of B2B Marketing: Critical Skills to Master

BOP Design

The only constant about marketing is that it’s always changing. B2C marketing strategies and tactics change at break-neck speed, whereas B2B marketing changes at a more manageable pace.

What is Content Marketing and How Can You Measure ROI?


These are two questions that never seem to go away. For over 10 years these questions keep getting asked and many marketers still struggle to answer them.

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20 Smart Ways to Generate More B2B Sales Leads

Visitor Queue

Wouldn’t it be nice to grow your business without worrying about where your next clients or customers were coming from? Most B2B companies know they want to scale to new heights, but struggle to create a steady stream of qualified B2B sales leads.

Survey: 50% of B2B Marketing Leads with the Highest ROI Now Come from Email

KoMarketing Associates

As B2B marketers hunt for the tactic that will provide them with the most leads, new research suggests that email marketing may be the leading candidate.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

6 Strategies CMOs Can Use to Lead from the Front

Marketing Insider Group

Leading from the front is one of the key strategies CMOs should use to earn the respect of their team and their peers. Put this strategy to work today. Of all the strategies CMOs should use, leading from the front is probably the least understood.

More Trending

Email Marketing Trends for 2020: Competitive Differentiators

Modern Marketing

In the ever-changing world of email marketing , it can be difficult to know where to invest your time and energy.

When it Comes to Data Go for Best Not Perfect- What’s Your Edge?

Measure Up Marketing

What Grilling Has to Do With Data Management. Good data stimulates good decisions. This takes good data management. Living here in Austin, we can pretty much use our outdoor grill throughout the year. While we were recently grilling we were also talking about data.

SearchChat Podcast: Cookies are Dead. Now What?


Time and time again we see that people are uncomfortable with the ways companies are using third party data. The latest move representing the new wave is Google’s recent adoption of ITP. In this episode of SearchChat, Steve Zakur and I discuss the rise of ITP and the death of cookies.

Best Practices for Buyer Personas, Influencer Marketing, and Demand Generation in 2020: Key Takeaways from the Digital Branding Summit


Grabbing the attention of today’s busier-than-ever business buyers requires new thinking and new approaches. The good news? By using this guidance from three of the top minds in B2B marketing, you can do it.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

The What, Why, and How of TikTok for B2C Brands [Examples]

Content Marketing Institute

The social media app of Gen Z, TikTok is a surprisingly friendly place for B2C marketers. Just look at e.l.f. Cosmetics’ campaign that sparked over 3 million videos on the platform. Learn the what, why, and how of TikTok.

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6 Inbound Marketing Testing Methods You Should Be Utilizing

SmartBug Media

The days of trusting your gut and rolling with it when it comes to marketing efforts are gone. For optimum inbound marketing success, marketers should always be testing, analyzing, and adjusting their programs to achieve the optimum conversions.

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Why I Use BuzzSumo: a Data Journalist’s Perspective


The post Why I Use BuzzSumo: a Data Journalist’s Perspective appeared first on BuzzSumo. Social Media Marketing data data journalism journalism social media

Want to Solve CRM Adoption? Stop Counting Log-ins


Unlike in the movie Field of Dreams, when it comes to CRM, year after year, users have proven, “if you build it, they won’t necessarily come.”. The Customer Relationship Management (CRM) market is massive—expected to reach more than $80 billion in revenues by 2025 [1].

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

ABM Lessons from a Marketing Newbie


If you’re like me and are brand new to ABM or even the marketing world in general, it can all seem a bit confusing. I equate it to hearing British English. I’ve heard all of these words before, but I’ve assigned them different meanings.

4 Marketing AI Predictions for 2020, According to Experts


According to Gartner, 80% of technology will be built on an AI foundation by 2021. As AI becomes more prominent across industries, it's also impacting marketers in subtle ways that might not be obvious to them yet.

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4 Steps to Better Lead Generation Strategy | Digital Maturity


Customers are increasingly demanding more from B2B organizations. They no longer want to be treated just as “leads” in your system. They want simple, fast, and intuitive solutions to their complex problems. And they have options. This is where an advanced lead generation strategy comes in.

7 Secrets to Successful Brand Reputation Management on Social Media


The post 7 Secrets to Successful Brand Reputation Management on Social Media appeared first on BuzzSumo. Social Media Marketing brand reputation management software how to build brand reputation online reputation management social media reputation management

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Want to Solve SRM Adoption? Stop Counting Log-ins


Unlike in the movie Field of Dreams, when it comes to CRM, year after year, users have proven, “if you build it, they won’t necessarily come.”. The Customer Relationship Management (CRM) market is massive—expected to reach more than $80 billion in revenues by 2025 [1].

We Wrote the Book on Content Operations (No, Really)


We’ve been writing about content operations for a while now. Blogs, eBooks, white papers…we’ve done it all. And that work we’ve written has helped spark a new conversation about the ways B2B enterprises.

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Before Generating Sales Leads, Get Your Ducks In A Row

Marketing In Real Life

Most sales and marketing pros focus on generating sales leads. Just get people to the Website!” or “Just make the phones ring and our sales people can take it from there,” are common demands of marketing teams.

How to Use Existing Company Resources to Create New Content


Creating a beefy, gated ebook or developing a webinar series that requires prospects to provide some contact info is simply gold for feeding the top of your sales team’s prospecting funnel. So is there a way to get these assets produced in an easier fashion?

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Top 10 Marketing Podcasts of 2020 I Traackr


As podcasts continue to grow in popularity and numbers, they are proving to be a great option not only for entertainment, but for professional development

Social Media Trends Report: Key Insights You Need to Know


The Socialbakers Q4 2019 Social Media Trends Report reveals crucial insights into the changes and developments on social media. Studies

Nine Lessons from Four Years (and 200 Episodes) of Podcasting

Heinz Marketing

By Matt Heinz , President & Founder of Heinz Marketing. It was a little over four years ago that Jim Obermeyer finally convinced me to start a podcast. We call it radio, because technically it’s a live show every Thursday as part of a bank of content broadcast as an Internet radio package.

Introducing The New BuzzSumo YouTube Analyzer


The post Introducing The New BuzzSumo YouTube Analyzer appeared first on BuzzSumo. Content Marketing multimedia marketing video marketing Youtube marketing

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Is your marketing automation platform letting you down?

Modern B2B

Is your marketing automation platform letting you down?

Televerde Appoints Amy Fliegelman Olli to Its Board of Directors


Legal and enterprise technology executive with strong corporate social responsibility expertise will help guide strategic growth and mission to transform lives.

Top 10 Content Management System (CMS) Software for 2020


Selecting the right Content Management System (CMS) can be bamboozling for marketers.