Tue.Feb 11, 2020

The Future of B2B Marketing: Critical Skills to Master

BOP Design

The only constant about marketing is that it’s always changing. B2C marketing strategies and tactics change at break-neck speed, whereas B2B marketing changes at a more manageable pace. What works in B2C marketing, doesn’t always translate well for B2B marketing – regardless of what generations the target market includes.

What is Content Marketing and How Can You Measure ROI?


These are two questions that never seem to go away. For over 10 years these questions keep getting asked and many marketers still struggle to answer them. There are many opposing ideas and half of answers out there that seem to complicate things, so in this post we’ll break down the answers to these questions as thoroughly and as simply as possible. What is Content Marketing? Let’s start with what content marketing isn’t.


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20 Smart Ways to Generate More B2B Sales Leads

Visitor Queue

Wouldn’t it be nice to grow your business without worrying about where your next clients or customers were coming from? Most B2B companies know they want to scale to new heights, but struggle to create a steady stream of qualified B2B sales leads. But savvy business owners tap into tried-and-tested strategies and the latest lead […]. The post 20 Smart Ways to Generate More B2B Sales Leads appeared first on Blog Visitor Queue. B2B Marketing B2B Sales Sales B2B Lead Generation

Email Marketing Trends for 2020: Competitive Differentiators


In the ever-changing world of email marketing , it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics as well as their predicted impact during 2020. We then mapped the results into adoption-impact quadrants.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

6 Strategies CMOs Can Use to Lead from the Front

Marketing Insider Group

Leading from the front is one of the key strategies CMOs should use to earn the respect of their team and their peers. Put this strategy to work today. Of all the strategies CMOs should use, leading from the front is probably the least understood. All too many CMOs see themselves as a Napoleon, arms crossed imperiously for their LinkedIn portrait, barking orders from atop their digital white horse to the horseless troops in the rear. Not at all.

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Survey: 50% of B2B Marketing Leads with the Highest ROI Now Come from Email

KoMarketing Associates

As B2B marketers hunt for the tactic that will provide them with the most leads, new research suggests that email marketing may be the leading candidate. Chief Marketer recently published results from its “2020 B2B Marketing Outlook Survey,” and statistics showed that email (50%) is the channel that produces the most B2B marketing leads with the highest ROI. This is followed by search engine optimization (43%), content marketing (34%) and live events (32%).

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SearchChat Podcast: Cookies are Dead. Now What?


Time and time again we see that people are uncomfortable with the ways companies are using third party data. The latest move representing the new wave is Google’s recent adoption of ITP. In this episode of SearchChat, Steve Zakur and I discuss the rise of ITP and the death of cookies. We cover what this means for your business and offer some guidelines on how you can make personalization work for you without personal data.

7 Secrets to Successful Brand Reputation Management on Social Media


The post 7 Secrets to Successful Brand Reputation Management on Social Media appeared first on BuzzSumo. Social Media Marketing brand reputation management software how to build brand reputation online reputation management social media reputation management

Special Characters, Emojis, Line Breaks: More Tricks for Optimizing Your Emails for Screen Readers


After taking the first steps by implementing these seven simple tricks to make your code more accessible and refactoring your bulleted lists for semantic accessibility , you might be wondering what to do next to optimize your email code for screen readers. No worries, we’ve got you covered! Many of us already use role=”presentation” on our tables to streamline how our emails sound in screen readers and clarify our messages. That’s a great start. But what about all the other clutter?

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Why I Use BuzzSumo: a Data Journalist’s Perspective


The post Why I Use BuzzSumo: a Data Journalist’s Perspective appeared first on BuzzSumo. Social Media Marketing data data journalism journalism social media

The What, Why, and How of TikTok for B2C Brands [Examples]

Content Marketing Institute

The social media app of Gen Z, TikTok is a surprisingly friendly place for B2C marketers. Just look at e.l.f. Cosmetics’ campaign that sparked over 3 million videos on the platform. Learn the what, why, and how of TikTok. Continue reading → The post The What, Why, and How of TikTok for B2C Brands [Examples] appeared first on Content Marketing Institute. Company News

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Nine Lessons from Four Years (and 200 Episodes) of Podcasting

Heinz Marketing

By Matt Heinz , President & Founder of Heinz Marketing. It was a little over four years ago that Jim Obermeyer finally convinced me to start a podcast. We call it radio, because technically it’s a live show every Thursday as part of a bank of content broadcast as an Internet radio package. We get far more people listening via the podcast subscription and RSS feed than listening live , but it’s still fun to call it Sales Pipeline Radio.

How to Ask Your Boss About Remote Working


Reading Time: 4 minutes. If you’ve been reading along with our series on remote work , by now you know the many benefits of a flexible work schedule, for both employers and employees alike: that remote work can boost productivity, improve employee morale, and even cut costs. You might even be thinking that it’s time to try a remote work schedule for yourself. If you’re in this camp, the next step will be to convince your boss that remote work will benefit the company.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Televerde Appoints Amy Fliegelman Olli to Its Board of Directors


Legal and enterprise technology executive with strong corporate social responsibility expertise will help guide strategic growth and mission to transform lives.

6 Inbound Marketing Testing Methods You Should Be Utilizing

SmartBug Media

The days of trusting your gut and rolling with it when it comes to marketing efforts are gone. For optimum inbound marketing success, marketers should always be testing, analyzing, and adjusting their programs to achieve the optimum conversions. There are many methods you can employ to test various elements of your marketing campaigns and see which variations perform better, but here are the most used and most valuable. A/B Testing.

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6 Advantages of Hiring a Marketing Contractor

Marketing 261

This blog post outlines the six advantages for why a startup should hire a marketing contractor. It is no secret that startup companies encounter significant hardships and setbacks when first launching their business.

4 Steps to Better Lead Generation Strategy | Digital Maturity


Customers are increasingly demanding more from B2B organizations. They no longer want to be treated just as “leads” in your system. They want simple, fast, and intuitive solutions to their complex problems. And they have options. This is where an advanced lead generation strategy comes in. The new generation of digitally savvy customers does a bulk of their product research online.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Safer Internet Day Special: Is Data Dignity the Way Forward for Privacy?

Martech Advisor

Safer Internet Day promotes responsible, respectful, and positive use of online and digital technology on the internet. In an era where consumers are becoming increasingly anxious about their privacy, how can marketers be respectful toward their data and build trust? Data dignity could be the answer. Let’s explore. February 11 is Safer Internet Day this year. It is a global celebration to inspire conversation around internet safety.

How to Use Existing Company Resources to Create New Content


Creating a beefy, gated ebook or developing a webinar series that requires prospects to provide some contact info is simply gold for feeding the top of your sales team’s prospecting funnel. So is there a way to get these assets produced in an easier fashion?

Want to Solve CRM Adoption? Stop Counting Log-ins


Unlike in the movie Field of Dreams, when it comes to CRM, year after year, users have proven, “if you build it, they won’t necessarily come.”. The Customer Relationship Management (CRM) market is massive—expected to reach more than $80 billion in revenues by 2025 [1]. And yet despite all the investment, it’s a tool that’s failing sales. A tool that B2B organizations constantly struggle to get maximum value out of.

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We Wrote the Book on Content Operations (No, Really)


We’ve been writing about content operations for a while now. Blogs, eBooks, white papers…we’ve done it all. And that work we’ve written has helped spark a new conversation about the ways B2B enterprises. The post We Wrote the Book on Content Operations (No, Really) appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo. The Future of Content

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Storytellers – Variety’s CMO on Producing Over 70 Live Events Per Year


The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. In this installment of the series, we were fortunate to speak with Dea Lawrence, Chief Marketing Officer at Variety.

Top 10 Marketing Podcasts of 2020 I Traackr


As podcasts continue to grow in popularity and numbers, they are proving to be a great option not only for entertainment, but for professional development

Is your marketing automation platform letting you down?

Modern B2B

Is your marketing automation platform letting you down? This is a “tale as old as time” – a company purchases a piece of software, such as a marketing automation platform (MAP), and expects it to immediately function to its maximum potential and be the unicorn system you were promised during the demo. However, a marketing […]. The post Is your marketing automation platform letting you down? appeared first on Modern | B2B Marketing Agency.

Introducing The New BuzzSumo YouTube Analyzer


The post Introducing The New BuzzSumo YouTube Analyzer appeared first on BuzzSumo. Content Marketing multimedia marketing video marketing Youtube marketing

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.