Mon.Oct 02, 2023

article thumbnail

Creating Industrial Content that Resonates with Engineers and Industrial Professionals

Industrial Marketing Today

As someone who has been creating industrial content and blog posts for engineers and industrial professionals for many years, I understand the difficulties and the importance of creating high-quality content that is informative, engaging, and easy to understand.

Content 108
article thumbnail

Martech is automating its way into a talent crisis


One of the great things about AI is its ability to handle much of the grunt work of marketing. The downside is that grunt work is also a key early learning experience. Consider data hygiene, one of those pieces of grunt work. Automating it will doubtless increase efficiency and accuracy. It will also deprive people of an experience that teaches how to quickly assess if AI output makes sense or not — as well as see other potential issues with the data.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to build the best social strategy


Since the early 2000s, social media has been a forum for community engagement and a great way for marketers to reach audiences and build trust; it follows then, that a strong social strategy is essential for establishing a meaningful digital presence. Social ad spending in 2023 is estimated to be about $83.72 billion USD. Influencer spending is also estimated to account for an additional $5.4 billion this year.

article thumbnail

How experimental marketers can drive martech utilization


With martech utilization plummeting to 33% , CMOs and their teams must maximize their stack’s value before seeking budget increases or new additions. Several factors can lead to stack underutilization, including scope issues, viewing investments as costs or inadequately supported teams. In my experience, another reason is that martech stack platforms are typically integrated with a company’s existing processes.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

7 AI Email Assistants That’ll Be Your Best Friends in 2023


Learn how to leverage AI email assistants to improve your efficiency, organize your inbox, and scale your communications strategy. The post 7 AI Email Assistants That’ll Be Your Best Friends in 2023 appeared first on SendGrid.

More Trending

article thumbnail

How to Allocate Your Marketing Budget

SmartBug Media

As the year draws to a close, marketers face a crucial task: allocating their remaining marketing budget to drive the best return on investment (ROI). Whether you're an experienced marketer or just starting out, we've got you covered. In this article, I'll walk you through a strategic approach to allocating (or reallocating) your year-end marketing budget effectively.

article thumbnail

HubSpot & LinkedIn Sales Navigator Integration: Benefits, Features, & How To Get Started

ATAK Interactive

Are you eager to supercharge your B2B sales efforts and transform your lead generation process? The HubSpot LinkedIn Sales Navigator integration is your answer. This seamless connection between HubSpot, a leading CRM and marketing platform, and LinkedIn Sales Navigator, a powerful tool for B2B lead generation, opens up new opportunities to reach and engage with potential customers.

Hubspot 60
article thumbnail

Creating Industrial Content that Resonates with Engineers and Industrial Professionals


As someone who has been creating industrial content and blog posts for engineers and industrial professionals for many years, I understand the difficulties and the importance of creating high-quality content that is informative, engaging, and easy to understand. In this article, I will share my thoughts and insights on creating industrial content to help you connect with your audience and establish yourself as an authority in your target industry.

Content 52
article thumbnail

Five Tips for Maximizing Third-Party Reviews for B2B Businesses

Trade Press Services

No matter what industry you are in, third-party validation and customer reviews are essential for building credibility and driving sales. B2C companies rely on customer reviews to establish brand reputation and social proof about their products and services. B2B businesses can benefit from reviews as well. In fact, research shows that 92 percent of B2B decision-makers are more likely to make a purchase after reading a trusted review.

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

Why DE&I is integral for your marketing strategy

SmartBrief - Marketing

DE&I has been top of mind for most companies in 2023, and as marketers we know it’s no longer an option to stay silent when it comes to the lack of diversity in our content, in our campaigns, and in our ad images. But how should we be thinking about DE&I when building it into everyday campaigns? And how do we make it authentic? This blog post will explore those topics and more.

article thumbnail

You Say Data, I Say Dayta: What’s Your Data Worth?


In this episode, Joe Forish chats with Kevin Marcus about the many pieces of data used in marketing. They cover many concepts such as probabilistic and deterministic models, correlating IP addresses with a timestamp, mobile IDs, data wrangling, among many others!

article thumbnail

Crafting an effective Go-to-Market Strategy: A SAGE’s Guide for Startups

Sage Marketing

Picture this: You stand at the helm of a promising venture with a fantastic idea and a product that has the potential to revolutionize the market. It’s the classic startup journey, isn’t it? But here’s a twist: Many startups tend to treat marketing as an afterthought, tackling it on the fly once everything else is in place. According to CB Insights, a staggering 42% of startups meet their demise not due to burnout or financial woes but because they divert their energies towards

article thumbnail

Unlocking the Power of Machine Learning in B2B Marketing


Introduction In the ever-evolving landscape of B2B marketing , staying ahead of the curve is crucial for success. One technology that has been making waves in this field is machine learning. Machine learning algorithms are transforming B2B marketing strategies, offering predictive analytics, optimization, and unparalleled personalization. In this blog, we will explore the various facets of machine learning in B2B marketing, from lead generation to advanced personalization techniques.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

What is Content Personalization Marketing and Its Importance?


Gone are the days of generic content and ads that lacked any semblance of segmentation. When 90% of customers find personalization efforts appealing and it drives revenue growth of up to 30%, it’s not a question of whether or not content personalization marketing is relevant, but how to achieve it at scale. Content personalization marketing caters to all touch points throughout the customer experience journey.

article thumbnail

Boosting Local SEO and Small Business Visibility: 6 Tips


In today’s digital age, having a strong online presence is crucial for small businesses looking to thrive in their local communities. Local SEO helps your business get noticed by potential customers in your area, driving more foot traffic and online engagement. In this article, we will explore six valuable tips to boost your local SEO efforts and enhance your small business’s visibility.

article thumbnail

How To Make the Most Out Of Your AUSA 2023 Experience


AUSA 2023 is just around the corner! AUSA’s Annual Meeting offers a unique opportunity to network with other defense contractors and military personnel, gain insights into the Army’s priorities heading into the following year, and stay updated on industry trends. Here is your guide to making the most of your AUSA experience: Set Clear Goals: Before attending the conference, define your objectives.

article thumbnail

Keeping Online Communities Safe Through Intelligent Moderation


The internet has connected people around the world like never before. With the ability to easily share ideas comes the responsibility to foster healthy online communities. Negativity often spreads faster than positivity online, so site owners must be proactive in moderating user-generated content. But how can you balance free speech with safety? The answer lies in intelligent moderation.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Marketing Automation for Financial Services Marketers


Financial industry marketers face unique challenges: Balancing creativity with strict regulatory requirements. Navigating digital transformation in a slow-moving industry. Generating growth even as the larger economy falters.With the Fed actively waging war against inflation, and the rate increases that come with it, it’s enough for any financial industry marketer to cry for “help!

article thumbnail

How to build better Black Friday emails: Knock Black Friday & Cyber Monday out of the park


Hear that sound? It’s millions of clicks from shoppers hitting that “add to cart” button this holiday season. Black Friday emails (and their Cyber Monday counterparts) campaigns are some of the most high-stakes emails you’ll design this year. If you want to hit your Q4 goals, this is the most important series of the year. No pressure, right? You’re not just competing against other brands, but against your subscribers’ high expectations.

article thumbnail

12 Can’t Miss Sessions at MarketingProfs B2B Forum #MPB2B

Top Rank Marketing

Remember that scene in the Matrix where Neo downloads dozens of new skills in just a few hours? You know: “Whoa. I know Kung Fu.” via GIPHY That’s basically what happens at a marketing conference. It’s a concentrated download of the latest marketing trends, best practices and practical advice. So it’s always exciting when conference season comes around again.

article thumbnail

The 5 Worst Types of Sales Messages and How to Fix Them, According to Reforge's COO


You don’t get many chances with your prospects. Send a self-serving, pointless, or pushy email, and they’ll probably write you off. Do it again — and they definitely will. As a result, you should think carefully about every message you send. Does it provide new information? Does it have a clear purpose? Does it somehow benefit the buyer? If you can’t answer “yes” to all three of those questions, head back to the drawing board.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

B2B Marketing on Snapchat and Other Video Sharing Sites

Navigate the Channel

Too many B2B marketing experts are missing the wealth of opportunity that comes from a solid presence on social media sites with a reputation for B2C and personal, non-business content. Savvy marketers recognize that the addition of business analytics to specialized profiles on Instagram and the plethora of articles that detail the business uses of Twitter’s Periscope are more than tangential to the success of these companies; after the initial buzz and funding rounds are over, social medi

article thumbnail

Omnichannel E-Book Chapter 1: An Introduction to Omnichannel Marketing


In today’s fast-paced and hyper-competitive business world, the term “omnichannel marketing” has become a rallying cry for success. Statistics speak volumes about its impact: Companies with robust omnichannel strategies retain an astonishing 89% of their customers, while weak strategies secure just 33%. Omnichannel efforts drive 80% of in-store visits, with 74% of customers researching online before visiting physical stores.

article thumbnail

The Warren Buffett Way of Finding Your Content Box

Single Grain

When it comes to investing, Warren Buffett is a legend. The Oracle of Omaha, as he’s affectionately known, has a unique approach that’s as pragmatic as it is strategic: He knows exactly what he’s good at and sticks to it. But have you ever wondered how Buffett’s philosophy could be applied to content creation? In this post, we’ll take a look at Warren Buffet’s approach to investing and see how it can be applied to the content marketing.

article thumbnail

Which Startup Marketing Agency Is Ideal for You?

Marketing Insider Group

At the heart of every successful startup lies not just a groundbreaking idea, but also the right partners to bring that idea to life. We’re a content marketing agency that’s been in the game for a while, and we’ve teamed up with loads of startups just like yours. We’ve seen the highs, the lows, and everything in between. Over the years, we’ve learned a lot.

article thumbnail

The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

article thumbnail

Data lessons from a successful Taylor Swift exhibit


Originally set to close on September 4, “Taylor Swift: Storyteller,” an exhibit at Manhattan’s Museum of Arts and Design, was recently extended through March 24, 2024. A no-brainer, right? It’s Taylor Swift. In fact, this decision, like many other strategic choices made by MAD (as the museum is known) was data-driven; driven, in fact, by data aggregated and interpreted by visitor analytics platform Dexibit. “The show came to us in 2023,” said Wendi Parson, dep

POS 115