Sword and the Script | B2B

NOVEMBER 28, 2023

Welcome emails enjoy open rates of 60% or more; for most marketers, this will be your best-performing email ‘campaign’ Anyone who follows me knows I harp on businesses to build their own list of subscribers. From where I sit, if you aren’t building subscribers, you aren’t really doing “ content marketing.” More importantly, absent subscribers, you are missing the benefits of producing all that content.

Open Rate 78

Open Rate CTR PR Click Rate 78

Forrester B2B

NOVEMBER 28, 2023

Expansion is gaining focus across the board at B2B organizations. While large enterprises have long been focused on expanding their influence and share of wallet with top customers, more small and midsize businesses are now emphasizing cross-sell and upsell targets in their revenue goals. This is for good reason.

Account Based Marketing 70

Account Based Marketing Cross-Selling ABM Demand 70

Marketing Insider Group

NOVEMBER 28, 2023

An increasing number of businesses are seeing the value of a clear content marketing strategy. At the start of 2022, 57% had a defined process, and that number jumped to 66% the following year. However, your content marketing strategy doesn’t just involve what you’re doing but also who is doing it and how. If you’re going to succeed, you need to fill all of the essential content marketing roles.

Digital Asset Management 324

Digital Asset Management Marketing & Strategy Marketing Strategy Work Management 324

Vision Edge Marketing

NOVEMBER 28, 2023

In a fiercely competitive landscape, the importance of a growth strategy cannot be overstated. It is the blueprint that paves the way to a successful future for any size business. A well-crafted strategy anticipates market changes, aligns with the company’s vision, mission, and objectives, and drives growth through competitive advantage. Let’s explore five essential elements that are required to create an effective growth strategy.

Webinar Metrics 205

Webinar Metrics SWOT Marketing & Strategy Lead Ranking 205

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Webbiquity

NOVEMBER 28, 2023

Guest post by Eduard Klein. Crafting an impeccable B2B sales journey isn’t straightforward. Many sales reps struggle with it, as if stumbling in the dark. Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation.

B2B Sales 200

B2B Sales Webinar Metrics B2B Peer-to-peer 200

ANNUITAS

NOVEMBER 28, 2023

Salelsoft has been calling itself an “AI-powered revenue platform” of late – an evolution of its positioning. The company has grown from a simple ‘sales cadence’ and ABM tool for nurturing and building insights around buying committees into a more insight-driven workflow platform that aims to enable more right place, right time engagement for sellers and prospects.

Advertising Agencies 130

Advertising Agencies Account Based Marketing API ABM 130

The Mx Group

NOVEMBER 28, 2023

B2B marketers should seriously consider how they can leverage gaming mechanics and culture in their marketing programs to engage customers and prospects.

Marketing & Strategy 126

Marketing & Strategy Marketing Prospects Marketing B2B Marketing 126

Ahrefs

NOVEMBER 28, 2023

Here are the top takeaways: There were also a few surprises: Overview Here’s how annual salaries broke down across our respondents: According to the SEOs we polled, most of them learned SEO on the job or were self-taught.

SEO 122

SEO Customer Surveys Research Studies 122

The Daily Egg

NOVEMBER 28, 2023

The beauty of a tree trunk is that it’s both solid and flexible; it can help a mighty oak thrive through even. The post Is a SIP Trunk Worth It? Yes, If You Like Flexibility. appeared first on The Daily Egg.

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Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Ahrefs

NOVEMBER 28, 2023

Even if these techniques make an impact, it’s often for a short time, and Google can easily devalue them down the line.

High Quality Lead 119

High Quality Lead Tactics Examples Google 119

Martech

NOVEMBER 28, 2023

Personalized marketing isn’t just a trend. It’s a cornerstone strategy for businesses aiming to forge deeper connections with their audiences. By crafting messages that resonate on a personal level, companies are not just capturing attention. They are cultivating conversations and building lasting brand loyalty. This shift is particularly crucial in sectors like SaaS, where diverse markets demand a keen understanding and targeted messaging.

Marketing AI 108

Marketing AI Paid Search Agency Loyalty eCommerce 108

Ahrefs

NOVEMBER 28, 2023

I spoke with two influencers—Wes Kao and Matt Diggity—for their best tips on establishing a name for yourself online. A personal brand is how people perceive you and what you’re known for.

Personalization 112

Personalization Brand Identity Branding Ad Building 112

Heinz Marketing

NOVEMBER 28, 2023

By Tom Swanson, Engagement Manager Today we’re delving into a crucial aspect of change initiatives – maintaining effective communication. It’s a question I frequently encounter: How do you sustain communication amidst significant changes? While there’s no one-size-fits-all answer, let’s explore a strategic approach to addressing this common challenge.

Work Management 108

Work Management Marketing Management Planning Education 108

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Animalz blog

NOVEMBER 28, 2023

Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content. In this article, he shows how content teams can use AI tools in their research process. Your first experiences with ChatGPT are likely similar to mine: excitement, wonder, and fear, quickly followed by disappointment — and some relief — about its hallucinations.

Marketing AI 107

Marketing AI Research Tactics SME 107

Martech

NOVEMBER 28, 2023

Questions about consumer reluctance and lackluster discounts were answered by strong Cyber Week numbers this year. Over the five days from Thanksgiving to Cyber Monday online shoppers spent $38 billion total, up 7.8% year-over-year. Cyber Monday itself was a record breaker with U.S. consumers spending $12.4 billion, up 9.6% year-over-year, according to Adobe Analytics ecommerce data.

Spending 106

Spending eCommerce Merchandising Price 106

Content Marketing Institute

NOVEMBER 28, 2023

All the disruption this year may have you feeling uneasy about your content work. But you can head into 2024 with a spirit of innovation, creativity, and inspiration with this renewed case for strategic content.

Content 106

Content Creativity Companies 106

Martech

NOVEMBER 28, 2023

If you thought ushering the 2020s in with a global pandemic would be the unlikeliest thing to happen for a while, you weren’t alone. But even as 2023 gives way to 2024, unexpected and unexplainable things remain in the air for businesses and their marketing teams. While the pandemic devastated industries like travel, tourism and hospitality, it created a boom for segments like B2B technology, home goods retailers and home improvement businesses.

Customer Surveys 106

Customer Surveys Budget Programs Click Rate Rules 106

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Goodish Agency

NOVEMBER 28, 2023

By steering clear of these mistakes, you're not just avoiding problems; you're making sure your GA4 data is accurate, useful, and easy to act on.

Act-On 97

Act-On Google Analytics 97

Martech

NOVEMBER 28, 2023

Imagine walking into a hotel room and discovering a personalized note next to a plate of your favorite food. Opening the note reveals information about hotel amenities and recommendations for local attractions aligned with your interests. It sounds like a dream scenario, doesn’t it? Personalization plays a crucial role in various industries, particularly in hospitality.

Loyalty 106

Loyalty Marketing AI Ideal Customer Profiles Marketing Automation Services 106

Bannersnack

NOVEMBER 28, 2023

5 minutes read Ad tagging is a crucial component of your display advertising efforts. Not only do ad tags play a huge role in optimizing your ad strategy, but they can also help you measure its performance. Let’s kick off this article by breaking down what an ad tag is. What Is an Ad Tag? An ad tag is a piece of HTML code that is inserted within the source code of a web page where an ad will be displayed.

Tagging 93

Tagging Ads Display Advertisements 93

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a few of the key trends shaping the future of TV advertising in 2024. 1. Addressable TV advertising Despite some challenges, addressable TV advertising will continue to build momentum as advertisers continue to look for ways to make their ad dollars go further

Marketing AI 106

Marketing AI Advertising Advertisements Trends 106

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Efficiency

Hubspot

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. It’s not intuitive, then, that these two functions often exist in silos, each having their own systems and processes. Sales collaboration dramatically improves results, but bringing it to fruition can be more complex than it sounds.

Sales Management 77

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 77

Martech

NOVEMBER 28, 2023

More frequently than not, B2B commerce buyers are vetting sellers based not only on product specifications, pricing, and other traditional factors but also on the digital experiences they deliver. Failing to adapt to these rising customer expectations can be costly. Deloitte Digital conducted a study of more than 500 B2B executives at U.S. companies and discovered that 77% of B2B executives agree that digital transformation is critical to their company’s success.

Trends 105

Trends Customer Satisfaction Digital Transformation Price 105

Hubspot

NOVEMBER 28, 2023

No one knows what it’s like to work in sales better than those in the trenches of the day-to-day — salespeople trying to hit their numbers while battling the ups and downs of the job. If you’re thinking about a career in sales, you probably want to hear the cold, hard truths about sales and what it entails. So, we partnered with some of the best sales professionals to give you their insights, including the biggest challenges and tips to get past them.

Work Management 74

Work Management Marketing Management Peer-to-peer High Quality Lead 74

Martech

NOVEMBER 28, 2023

Salesforce and AWS are expanding their integration and now many of Salesforce’s core products can be purchased through the AWS Marketplace. In addition, the CRM giant is launching connections for AWS’ cloud that will make it easier to customize large language models. Dig deeper: IAB Tech Lab’s updated data clean room standards: What marketers need to know This expansion of their existing long-term partnership was announced Monday at the AWS re:Invent 2023 conference.

Marketing Management 104

Marketing Management Lock-In Amazon Lead Ranking 104

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

Salesforce Marketing Cloud

NOVEMBER 28, 2023

If you’re checking the weather, sending or receiving a payment, or calculating a tip, there’s a strong chance you’re using a mobile application. Smartphone use now surpasses web time on desktop computers, with people spending 88% of their time on mobile apps. That equates to an average of about four hours a day per user , or half a day at work. This heavy usage drives revenue for app developers.

Mobile Marketing 72

Mobile Marketing Barriers User-Generated Content Cost 72

Navigate the Channel

NOVEMBER 28, 2023

In today’s digital age, businesses are constantly seeking innovative ways to connect with their audience and establish a strong online presence. One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth.

Lead Ranking 65

Lead Ranking Lead Scoring Thought Leadership Peer-to-peer 65

Salesforce Marketing Cloud

NOVEMBER 28, 2023

Who doesn’t have a favorite pizza order? Whether it’s sausage and green pepper, all veggie, or the perfect ratio of sauce and cheese, the formula for a crowd-pleaser is in the just-right combination of toppings. Add too many and it’s tough to focus on any of the flavors (we’ll leave the pineapple debate for another day). Similarly, a solid sales compensation plan is about striking the right balance.

Planning 64

Planning Examples High Quality Lead Sales Qualified Leads 64