Thu.Jun 20, 2019

How to Make a Mid-Year Marketing Review Worth Your Time

Marketing Insider Group

We’re big advocates of setting SMART marketing goals at the beginning of the year. If you happen to work with HubSpot, or a HubSpot agency, setting goals can be even more lucrative due to the platform’s extensive set of tools for setting and tracking Key Performance Indicators (KPIs).

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B2B Social Media’s Two Evergreen Rules

Hinge Marketing

Any executive or marketing director working in professional services knows how rapidly change occurs in B2B marketing. And of the various spaces included in most marketing plans, B2B social media wins the superlative for most likely to change again tomorrow.

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Should you gate or un-gate your B2B content?

Blend Marketing

Gating or un-gating your B2B content needn't be an either or decision. There is a time and place for both approaches, each has its merits, and you could get the best results by combining them. Content Marketing Inbound Marketing

Best 52

PR Strategy: 5 Powerful Secrets to Awesome Media Attention

B2B PR Sense

Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we're focusing on the earned media portion of your public relations strategy. What is earned media ?

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Convert Employees into Brand Ambassadors on LinkedIn

Webbiquity

Guest post by Anastasia Masters. There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. After all, it is a platform that connects talent with recruiters.

More Trending

5 Reasons Your Enterprise Needs Agile Marketing

Marketing Insider Group

While startups may have an easier time adopting Agile principles, large enterprises can’t afford to be discouraged by the difficulty of introducing new processes into their organization.

Why and How to Craft a Content Editorial Calendar

Act-On

A strong editorial calendar can get you on the right path toward content marketing success. Learn which fields and features to include for great results. Content

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B2B Link Building Strategies That Really Work

KoMarketing Associates

The arrival of new technology has made B2B marketing even more difficult. Marketers are spoiled for choice in terms of the number of new marketing channels made available.

How To Architect Your Actionable Marketing Dashboard

Measure Up Marketing

An extensive study by the American Management Association found that the single largest gap between high performing organizations and low performing organizations was whether organization-wide performance measures matched the organization’s strategy.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Trending in Email Design: Going Off-Grid

Litmus

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing.

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How to Improve Your Website Structure to Boost Your Profits

Single Grain

A lot of websites have a confusing structure. Content is often haphazardly linked together and the user journey is full of dead ends and strange pathways. This can be frustrating for your visitors and difficult for Google to index.

Thirteen email marketing platforms with high ROI

ClickZ

With more options to market your product or service than ever before, marketers have a wealth of possibilities at their fingertips. But at the core of any marketing strategy, email marketing when done well still has a huge bang for your buck.

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The Essential Ingredients for a Kickass Content Calendar

DivvyHQ

A content planning process has many moving parts and pieces. Just like a recipe, each component needs to be included for the dish to turn out right, which can be overwhelming in larger organizations with multiple team members and complex workflows. How do you put it all together?

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

AR/VR Storytelling for Marketing: 4 Things to Know

Content Marketing Institute

A select few use augmented and virtual reality in marketing. Allen Martinez is one of them. Learn what he says are the four principals of using AR/VR for successful storytelling in your marketing.

How to Design Landing Pages that Convert

Single Grain

If you’ve been around the digital marketing arena for more than one day, you’ve heard people talking about landing pages as if they’re one of the most important parts of your website. Spoiler alert: that’s because they are.

Are You OCD? Developing Obsessive Customer Drive

Marsden Marketing

B2B Marketing Marketing Strategy

14 Benefits of Video Marketing for Small Businesses

Vidyard

Chances are, if you’re a marketer for a small business, you wear many different hats. Some of them probably aren’t even marketing hats. From product marketing to content creation, social posts to event presence—even sales—you name it: It’s on you.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How to Ask for Customer Referrals (and Actually Get Them)

Hatchbuck

In a world of digital marketing, it can be easy to forget the old tried-and-true way of getting new customers: word-of-mouth. The fact is, referrals remain one of, if not the most effective customer acquisition tactic. And new business that comes via your existing clientele is also more valuable.

Reputable Marketing Awards Your Brand or Agency Should Pursue

ClearVoice

“We all have goals: We want to matter. We want to be important. We want to have freedom and power to pursue our creative work. We want respect from our peers and recognition for our accomplishments. Not out of vanity or selfishness, but of an earnest desire to fulfill our personal potential.”.

Scaling an Enterprise Content Operation

Kapost

Siemens, where I serve as head of demand generation, is a 170-year-old company. And it looks a little different than it did at its inception. What began as a ten-man. The post Scaling an Enterprise Content Operation appeared first on Kapost Blog.

22 Live Streaming Statistics for B2B Marketers

Zoominfo

Live streaming, or the transmission of live video, has taken the world by storm. Whether it’s a friend live streaming their workout routine or a celebrity answering fan questions, the personal nature of live video is innately appealing.live.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

LinkedIn Have Nailed It Again With Their New Features

Marketing Envy

More Time for Faces, Thoughts & Feelings. LinkedIn has just released new features that give your audience new and exciting ways to engage with you and your content. Here’s our pick of their top new tricks: Create Connections and Build Networks Through Photos.

8 Strategies for Closing More Sales at Your Events

Sharpspring

In-person marketing is a powerful strategy to drive all sorts of business goals. It’s an opportunity to generate new leads, nurture them, and even drive sales on the spot. But if you want to close more sales at your in-person events, you need to strategize for it specifically.

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How to stop the hustle and establish work-life boundaries

B2B Lead Blog

Has our devotion to work and hustle turned into the UnAmerican Dream? Some of the hardest working people I know are in sales and marketing. We often read success stories about how hustle and grit drove fantastic success.

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Insights and Educational Content – SEMrush Rolls Out First Global Conference

SEMrush

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.