Marketing Insider Group

JUNE 20, 2019

We’re big advocates of setting SMART marketing goals at the beginning of the year. If you happen to work with HubSpot, or a HubSpot agency, setting goals can be even more lucrative due to the platform’s extensive set of tools for setting and tracking Key Performance Indicators (KPIs). The tools let you set KPI benchmarks […]. The post How to Make a Mid-Year Marketing Review Worth Your Time appeared first on Marketing Insider Group.

Advertising Agencies 277

Advertising Agencies Paid Search Agency Advertising Benchmark Hubspot 277

Hinge Marketing

JUNE 20, 2019

Any executive or marketing director working in professional services knows how rapidly change occurs in B2B marketing. And of the various spaces included in most marketing plans, B2B social media wins the superlative for most likely to change again tomorrow. The world of B2B social media is frustrating — often leaving marketing directors disoriented because what was working three months ago doesn’t work anymore.

Rules 91

Rules B2B Social Media Advertising Agencies 91

Blend Marketing

JUNE 20, 2019

Gating or un-gating your B2B content needn't be an either or decision. There is a time and place for both approaches, each has its merits, and you could get the best results by combining them.

B2B 40

B2B Content Best Practices Inbound Marketing 40

Webbiquity

JUNE 20, 2019

Guest post by Anastasia Masters. There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. After all, it is a platform that connects talent with recruiters. However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors.

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Linkedin Branding Brand Identity Ideal Customer Profiles 225

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

JUNE 20, 2019

Live streaming, or the transmission of live video, has taken the world by storm. Whether it’s a friend live streaming their workout routine or a celebrity answering fan questions, the personal nature of live video is innately appealing.live. But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy.

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Statistics B2B Marketing B2B Zoominfo 198

KoMarketing Associates

JUNE 20, 2019

While marketing content remains critical to the buyer journey, new research suggests that it does not always address important pain points, specifically those of B2B customers. Heinz Marketing and PathFactory recently conducted the “Inside the Head of a Marketing Leader: The Buyer’s Journey” report and found that 92 percent of B2B marketing leaders claim that content plays a critical role in the decision-making process.

B2B Marketing 122

B2B Marketing B2B Buyer's Journey Content 122

Circle Studio

JUNE 20, 2019

Prospective clients and new hires are not only scanning your company’s website, but your LinkedIn company page and employees’ pages too, from the C-suite to interns alike. There’s a demand for a holistic and comprehensive digital view of your firm—and this includes your employees. Many discussions on ways to bring a human element to corporate social media have focused on one individual–the CEO.

Ideal Customer Profiles 124

Ideal Customer Profiles Profiling Linkedin B2B Thought Leadership 124

Leadspace

JUNE 20, 2019

The world of marketing is always changing and evolving, so it’s essential for good marketers to always be educating themselves. Whether this is reading blog posts, checking out case studies, or listening to podcasts, marketers constantly need to be digesting content and information about improving their own tactics and strategies for the companies with which they work.

Best Practices 103

Best Practices Copywriting Paid Search Agency Marketing & Strategy 103

EveryoneSocial

JUNE 20, 2019

Educational content that is unconditionally proffered by a company is a low-cost means to enable brand exposure and foster engagement with the general public, prospects, competitors, and existing clients or customers. The overarching criteria for every type of educational content explored and differentiated in this piece is unconditional accessibility.

Education 105

Education Branding Brand Identity Content 105

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Only B2B

JUNE 20, 2019

Generating and acquiring leads can be really simple for most businesses. However, getting MQL marketing leads, the ones that are most likely to convert, are far more difficult since it. The post 5 Ways to Implement MQL Marketing Tactics appeared first on ONLY B2B.

Marketing Qualified Leads 95

Marketing Qualified Leads Lead Ranking MQL Tactics 95

Content Marketing Institute

JUNE 20, 2019

A select few use augmented and virtual reality in marketing. Allen Martinez is one of them. Learn what he says are the four principals of using AR/VR for successful storytelling in your marketing. Continue reading → The post AR/VR Storytelling for Marketing: 4 Things to Know appeared first on Content Marketing Institute.

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Storytelling Paid Search Agency Marketing Content Marketing 98

Envy

JUNE 20, 2019

More Time for Faces, Thoughts & Feelings. LinkedIn has just released new features that give your audience new and exciting ways to engage with you and your content. Here’s our pick of their top new tricks: Create Connections and Build Networks Through Photos. Recognize that person in the photo from the BrightTALK event? Now you can tag them. Just seen a photo of your co-worker giving a presentation at InfoSec?

Linkedin 89

Linkedin Features Privacy Tagging 89

Convert

JUNE 20, 2019

Social media marketing is something that almost every brand and marketer is doing these days. Due to this, there is a lot of competition and it is really difficult to stand out in the crowd. When consumers are being bombarded with marketing and branded content on all platforms, how do you make sure that your.

Social Media 89

Social Media Media Marketing & Strategy Social Marketing 89

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Social Media

SEMrush

JUNE 20, 2019

SEMrush LIVE delivered insights into the present and potential future of online marketing.The goal of our first global user conference was to create an exceptional offline experience for the attendees, where they could engage with our product, gain knowledge about the industry, enhance professional skills and expand their network. Learn about this event, and see why you can‘t miss the next one.

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Conference Education Content Product 86

Kapost

JUNE 20, 2019

Siemens, where I serve as head of demand generation, is a 170-year-old company. And it looks a little different than it did at its inception. What began as a ten-man. The post Scaling an Enterprise Content Operation appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Content 75

Content Demand Generation Demand Generation 75

Salesforce Marketing Cloud

JUNE 20, 2019

Most marketers believe in the benefits of personalization. They agree that their customers expect personalization and that if they delivered more relevant experiences, they would increase their bottom line. Yet many people I speak with are still providing static experiences to their prospects and customers.

Personalization 75

Personalization Marketing Prospects Relevance Account Based Marketing 75

BenchmarkONE

JUNE 20, 2019

In a world of digital marketing, it can be easy to forget the old tried-and-true way of getting new customers: word-of-mouth. The fact is, referrals remain one of, if not the most effective customer acquisition tactic. And new business that comes via your existing clientele is also more valuable. In fact, referred customers have a 25% higher lifetime value than those found using other means.

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Word of Mouth Loyalty Acquisitions Network Marketing 73

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Televerde

JUNE 20, 2019

I had the privilege of being part of the 2018 graduating class of the Valley Leadership Institute. Each year, approximately 55 leaders are selected for this nine-month program that explores the most pressing issues facing Arizona and sets participants up to have meaningful impact. As part of the program, members are encouraged to participate in group tours to understand the state’s challenges and opportunities and how class members can be a part of creating the solution.

Work Management 72

Work Management Lock-In Communities Class 72

Hubspot

JUNE 20, 2019

The best billboards demand your attention with bold fonts, in-your-face messages, and bright, eye-catching graphics. The best Facebook ads take the exact opposite approach. If you want to reach and engage with potential customers on Facebook, you need to create ads that blend as seamlessly as possible into the rest of the content on their newsfeeds.

Rules 78

Rules Facebook Ads Tools 78

The Lead Agency

JUNE 20, 2019

What is a Keyword? Keywords are phrases or ideas that relate to your business’ products or services. They will be used organically throughout your content to give users, and search engines a short cut in terms of what your webpage is about. Keywords are essential for Search Engine Optimisation. In terms of SEO , keywords are the words that searchers enter into search engines in order to find answers to their queries.

Keywords 67

Keywords Research Paid Search Agency Long Tail Marketing 67

Hubspot

JUNE 20, 2019

Welcome to The Science Behind Success -- a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we're showing you how psychology can help you overcome workplace obstacles and excel in your career. Because a little mindset change could go a long way.

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Rules Ethics Thought Leadership Barriers 76

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

SmartBug Media

JUNE 20, 2019

Demand generation is a powerful element of any sales and marketing strategy, especially an inbound strategy. However, leads are just one piece of the puzzle. And although the inbound methodology is built upon the idea of attracting, converting, closing, and delighting qualified contacts, this methodology is only effective when communication with prospective clients is aligned with the Buyer’s Journey.

Sales Qualified Leads 69

Sales Qualified Leads Lead Scoring Lead Ranking Leads 69

illumin

JUNE 20, 2019

It’s time to say goodbye to manual audience segmentation. For starters, it sets buyers up for inefficient and ineffective campaign management. Buyers need to cherry-pick from innumerable audience attributes, across many data sources, to build segments. They also need to manually track and analyze performance (an incredibly slow process), then make manual adjustments.

Marketing AI 68

Marketing AI Ideal Customer Profiles Blast Campaigns Segmentation 68

Valasys

JUNE 20, 2019

Neuromarketing is a “Buzzword” in the marketplace these days & it has expanded its reach to encompass B2B dominion as well. The term was coined in 2002 by Dutch marketing professor Ale Smidts & was first published the same year in an article by BrightHouse (a marketing firm based in Atlanta). U.S.A-based Marketing professor Gerald Zaltman is associated with first experiments in neuromarketing, though the concept was popularized in 2004 with the “Pepsi Challenge” (

Inbound Marketing 61

Inbound Marketing B2B Marketing Optimization Conversion 61

Blend Marketing

JUNE 20, 2019

Let me say this right off the bat: it doesn't have to be an either-or decision when it comes to gated and ungated content. There's a time and place for both approaches. Each has its merits and, in most cases, you'll get the best results if you combine them.

Content 52

Content Best Practices Inbound Marketing Content Marketing 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Square 2 Marketing

JUNE 20, 2019

Content Marketing Has Changed; You Might Be Making Mistakes And Not Even Knowing It. Savvy marketing leaders know that content management is an essential part of business operations. After all, your strength as an organization is almost entirely dependent on the quality and effectiveness of your content, so it makes sense to have a healthy asset management system in place.

Content 56

Content Marketing Strategy Marketing & Strategy Organization 56

DrumUp

JUNE 20, 2019

You have to go where your congregation already is and in 2019, that’s definitely social media. However, social media doesn’t have to be complicated at all! In this article, we’re going to show you everything you need to reach your congregation where it counts: On their social media feeds. Why Churches Have to Be on.

Social Media 53

Social Media Media Marketing & Strategy Tips 53

Sharpspring

JUNE 20, 2019

In-person marketing is a powerful strategy to drive all sorts of business goals. It’s an opportunity to generate new leads, nurture them, and even drive sales on the spot. But if you want to close more sales at your in-person events, you need to strategize for it specifically. Here are 8 ways to increase the value of in-person marketing by driving more sales: 1.

Marketing & Strategy 52

Marketing & Strategy Marketing Automation Services Urgency Marketing Event Marketing 52