Thu.Jun 20, 2019

How to Make a Mid-Year Marketing Review Worth Your Time

Marketing Insider Group

We’re big advocates of setting SMART marketing goals at the beginning of the year. If you happen to work with HubSpot, or a HubSpot agency, setting goals can be even more lucrative due to the platform’s extensive set of tools for setting and tracking Key Performance Indicators (KPIs).

Review 285

B2B Social Media’s Two Evergreen Rules

Hinge Marketing

Any executive or marketing director working in professional services knows how rapidly change occurs in B2B marketing. And of the various spaces included in most marketing plans, B2B social media wins the superlative for most likely to change again tomorrow.

Rules 98

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Should you gate or un-gate your B2B content?

Blend Marketing

Gating or un-gating your B2B content needn't be an either or decision. There is a time and place for both approaches, each has its merits, and you could get the best results by combining them. Content Marketing Inbound Marketing

Best 52

PR Strategy: 5 Powerful Secrets to Awesome Media Attention

B2B PR Sense

Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we're focusing on the earned media portion of your public relations strategy. What is earned media ?

PR 259

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How to Convert Employees into Brand Ambassadors on LinkedIn

Webbiquity

Guest post by Anastasia Masters. There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. After all, it is a platform that connects talent with recruiters.

More Trending

1-in-2 B2B Leaders Believes Marketing Content Does Not Target Their Pain Points

KoMarketing Associates

While marketing content remains critical to the buyer journey, new research suggests that it does not always address important pain points, specifically those of B2B customers.

Target 190

Why and How to Craft a Content Editorial Calendar

Act-On

A strong editorial calendar can get you on the right path toward content marketing success. Learn which fields and features to include for great results. Content

Field 179

B2B Link Building Strategies That Really Work

KoMarketing Associates

The arrival of new technology has made B2B marketing even more difficult. Marketers are spoiled for choice in terms of the number of new marketing channels made available.

How To Architect Your Actionable Marketing Dashboard

Measure Up Marketing

An extensive study by the American Management Association found that the single largest gap between high performing organizations and low performing organizations was whether organization-wide performance measures matched the organization’s strategy.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How to Improve Your Website Structure to Boost Your Profits

Single Grain

A lot of websites have a confusing structure. Content is often haphazardly linked together and the user journey is full of dead ends and strange pathways. This can be frustrating for your visitors and difficult for Google to index.

Trending in Email Design: Going Off-Grid

Litmus

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing.

Design 110

Insights and Educational Content – SEMrush Rolls Out First Global Conference

SEMrush

SEMrush LIVE delivered insights into the present and potential future of online marketing.The goal of our first global user conference was to create an exceptional offline experience for the attendees, where they could engage with our product, gain knowledge about the industry, enhance professional skills and expand their network.

Thirteen email marketing platforms with high ROI

ClickZ

With more options to market your product or service than ever before, marketers have a wealth of possibilities at their fingertips. But at the core of any marketing strategy, email marketing when done well still has a huge bang for your buck.

ROI 103

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

AR/VR Storytelling for Marketing: 4 Things to Know

Content Marketing Institute

A select few use augmented and virtual reality in marketing. Allen Martinez is one of them. Learn what he says are the four principals of using AR/VR for successful storytelling in your marketing.

12 Top Uses of AI in Marketing by Vertical, According to CMOs

inPowered

In February of this year Duke University, in conjunction with Deloitte and the AMA, published its annual CMO Survey. It’s a very comprehensive survey with lots of different insights. However, one of its newest categories is Marketing’s use of artificial intelligence (AI).

How to Design Landing Pages that Convert

Single Grain

If you’ve been around the digital marketing arena for more than one day, you’ve heard people talking about landing pages as if they’re one of the most important parts of your website. Spoiler alert: that’s because they are.

How to Ask for Customer Referrals (and Actually Get Them)

Hatchbuck

In a world of digital marketing, it can be easy to forget the old tried-and-true way of getting new customers: word-of-mouth. The fact is, referrals remain one of, if not the most effective customer acquisition tactic. And new business that comes via your existing clientele is also more valuable.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Are You OCD? Developing Obsessive Customer Drive

Marsden Marketing

B2B Marketing Marketing Strategy

Reputable Marketing Awards Your Brand or Agency Should Pursue

ClearVoice

“We all have goals: We want to matter. We want to be important. We want to have freedom and power to pursue our creative work. We want respect from our peers and recognition for our accomplishments. Not out of vanity or selfishness, but of an earnest desire to fulfill our personal potential.”.

LinkedIn Have Nailed It Again With Their New Features

Marketing Envy

More Time for Faces, Thoughts & Feelings. LinkedIn has just released new features that give your audience new and exciting ways to engage with you and your content. Here’s our pick of their top new tricks: Create Connections and Build Networks Through Photos.

Scaling an Enterprise Content Operation

Kapost

Siemens, where I serve as head of demand generation, is a 170-year-old company. And it looks a little different than it did at its inception. What began as a ten-man. The post Scaling an Enterprise Content Operation appeared first on Kapost Blog.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

22 Live Streaming Statistics for B2B Marketers

Zoominfo

Live streaming, or the transmission of live video, has taken the world by storm. Whether it’s a friend live streaming their workout routine or a celebrity answering fan questions, the personal nature of live video is innately appealing.live.

8 Strategies for Closing More Sales at Your Events

Sharpspring

In-person marketing is a powerful strategy to drive all sorts of business goals. It’s an opportunity to generate new leads, nurture them, and even drive sales on the spot. But if you want to close more sales at your in-person events, you need to strategize for it specifically.

Sales 82

Keyword Research: How To

The Lead Agency

What is a Keyword? Keywords are phrases or ideas that relate to your business’ products or services. They will be used organically throughout your content to give users, and search engines a short cut in terms of what your webpage is about. Keywords are essential for Search Engine Optimisation.

How to stop the hustle and establish work-life boundaries

B2B Lead Blog

Has our devotion to work and hustle turned into the UnAmerican Dream? Some of the hardest working people I know are in sales and marketing. We often read success stories about how hustle and grit drove fantastic success.

Work 78

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!