Thu.Feb 29, 2024

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5 Best Practices to Maintain Perfect Email Compliance

SendX

Email marketers are constantly navigating the complex landscape of regulations and laws, such as GDPR and CAN-SPAM, aiming to enhance their brand's integrity while maximizing engagement. The challenge lies not only in staying up-to-date with ever-changing laws but also in implementing practices that ensure every email sent is compliant.

Practices 221
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Customer Retention Strategies for B2B Companies in 2024

PureB2B

Acquiring B2B leads is only the beginning, here’s a helpful guide about B2B customer retention strategies you need to keep your clients satisfied.

B2B 137
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The role of artificial intelligence in business in 2024

Sprout Social

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge? At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision.

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Black History Month: Celebrating African Americans and the arts

Seismic

Here at Seismic, we love music. It’s not uncommon to have music playing as team members join a call. During those calls, it is also likely you’ll see a spare guitar or piano hanging out in your colleagues’ video conference background. Additionally, our Communities of Belonging are always creating and sharing playlists to give the greater employee base a stronger, more diverse musical education at key times of the year (including this year’s Black History Month playlist).

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Get SEO Buy-In: 7 Actionable Tips

Ahrefs

At Ahrefs, multiple team members have worked in these roles, so we’ve compiled a list of our top tips to help you get more buy-in for SEO projects. Start by identifying all the key influencers and decision-makers within the organization.

Buy 101

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WEBINAR: What you need to know about out-of-home advertising in 2024

illumin

Out-of-home advertising is returning to pre-pandemic levels. The format is projected to hit double-digit growth this year, led by a rise in programmatic digital out-of-home (pDOOH). From financial services to travel and tourism, the data points to a significant increase in ad spend across multiple categories. Dive into these trends in our upcoming Inside Scoop webinar with Drew Thachuk , Director of Channel Partnerships at leading OOH ad tech developer Broadsign.

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3 tips to maximize your martech stack’s value

Martech

“Do more with less” is a popular theme in marketing today. I cringe every time I hear this phrase because it usually means one of two things: Reduction of headcount with no reduction in expected results. Reduction of budget with no reduction in expected results. Including this phrase in your 2024 marketing plan deck may prompt at least one team member to start job hunting.

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Brand safety is everything in the Wild West of YouTube advertising

illumin

YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. User creation is the heart of the video-sharing site’s business model, and it should be at the heart of advertisers’ strategy too. For marketers looking to take their potential customers on a full-funnel journey, YouTube is a fantastic resource for connecting with audiences in a meaningful and effective way.

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25 Creative Instagram Feed Ideas that Will Inspire You in 2024

Bannersnack

11 minutes read Last update: 29.02.2024 Instagram is the place where 70% of shoppers come to discover new products. Since a significant portion of your potential customers will land on your profile, you want to make sure that your Instagram feed looks appealing and engaging. In this article, you’ll discover a variety of creative Instagram feed ideas that will make your profile stand out and attract more followers.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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MarTech in 2024 Part II: Who will be the winners and losers in the consulting and research and advisory worlds?

Martech

In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. Consulting organizations There are a wide variety of consultancies specializing in delivering marketing and sales technology-related services, from sma

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Expert Local SEO Services for Accountants

Go Beyond SEO

Welcome to our guide on expert local SEO services for accountants ! In today’s digital age, having a strong online presence is crucial for any business, including accounting practices. With the increasing competition in the industry, it is essential for accountants to leverage the power of local search engine optimization (SEO) to attract new clients and establish their brand locally.

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4 best practices to build a clean and engaged email database

Martech

A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. As email providers like Gmail continue to crack down on poor sending practices, it’s more crucial than ever for marketers to build and maintain a clean, engaged email list. This requires following current best practices and email regulations.

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What’s Trending in Marketing For February 2024

Stevens & Tate

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Noteworthy Marketing Trends and News 2024’s Super Bowl One of the nations traditions is sitting with loved ones and watching the yearly super bowl game.

Trends 90
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Mobile World Congress 2024: Unveiling Innovations and Insights

CMSWire

Take a look at the themes highlighted at this year’s Mobile World Congress in Barcelona and discover what to expect in the near future. Continue reading.

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Navigating the New Era of Email: Insights on Innovations for Marketers

Litmus

The email marketing landscape in 2023 was tumultuous to say the least. Amidst the ever present buzz of a looming recession, marketers navigated a world where email volume was on the rise, new AI-powered innovations were front and center, and subscriber expectations were skyrocketing. On top of this, increasing data privacy regulations heightened the need for marketers to lean into first-party data.

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Cultural Marketing: How Platforms Have Changed CX Strategy

CMSWire

How cultural marketing and platform business models are revolutionizing the way brands connect with diverse customer groups. Continue reading.

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The Swift Effect: What Brands Can Learn from Taylor Swift

Brandwatch Marketing

Taylor Swift's marketing tactics have lead her to becoming the biggest singer on the planet right now. Here's what brands can learn from her methods.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Keep Gmail from Clipping Your Emails

Litmus

In the realm of email marketing, few things are sadder than working hard on an email and sending it out, only to see Gmail truncate your content with the dreaded “[Message clipped]” text. Gmail is the second-most popular email client , and we know that avoiding unnecessary user experience friction is important for increasing engagement with your content.

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How To Get More Followers On Twitter (Avoid These Mistakes)

CopyBlogger

Most of the advice to get more followers on Twitter is the same – post valuable content consistently. Yet many. Continue Reading The post How To Get More Followers On Twitter (Avoid These Mistakes) appeared first on Copyblogger.

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How to Write a Vision Statement (with examples) 

Scoop.it

Introduction What is a vision statement? Why should your company have one? These are both important questions to consider when starting or rebranding a business. In short, a vision statement is the overarching perspective of your company’s mission. It is the guide for the direction your business is heading. You’ll often see them referred to as the company’s “north star.

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8 Steps and Tools for Content Quality Checking

MarketMuse

You’ve read our posts on creating and optimizing great content. You’ve developed a content strategy, planned, assigned and edited, and now you’re ready to post.

Tools 77
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The Swift Effect: What Brands Can Learn from Taylor Swift

Brandwatch Marketing

Taylor Swift's marketing tactics have lead her to becoming the biggest singer on the planet right now. Here's what brands can learn from her methods.

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Maximizing Social Selling ROI with Dedicated Platforms for B2B Organizations

Oktopost

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. To effectively gauge the success of social selling initiatives, you need to employ robust analytics and track your prospects as they move through your sales funnel.

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Sustainable Website Design: Is Your Website Hurting the Planet?

CMSWire

How is it that, as with so much else in digital, we have been progressing and innovating backward? Continue reading.

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Top 10 Healthcare Email Marketing Best Practices for Doctors

Lake B2B

Email marketing serves as a powerful tool for doctors to connect with patients, build trust, and provide valuable information. To maximize the impact of healthcare email marketing, doctors must adhere to best practices that ensure professionalism, compliance, and engagement. In this blog post, we will delve into the top 10 healthcare email marketing best practices […] The post Top 10 Healthcare Email Marketing Best Practices for Doctors appeared first on Blog.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Social Media Management Cost – How Much to Charge in 2024?

SocialPilot

Social media is indeed a powerful tool to achieve various marketing objectives like reaching a wider audience, increasing brand awareness, fostering customer engagement, and cost-effectively generating leads. Businesses turn to social media management services to leverage the expertise of professionals to help create effective social media strategies and navigate the complexities.

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What Should Fractional CMO Services Include?

The Marketing Blender

Fractional CMO services should include strategy and planning, brand messaging and positioning, budgeting, tracking, reporting, and managing execution across all marketing resources (internal team, freelancers, agencies, and the marketing tech stack). These are the typical accountabilities for a Chief Marketing Officer. Building Strategy Managing Execution Tracking and Optimization Growing the Ecosystem Maturing MarTech Building a Marketing Strategy, Plan, and Roadmap Creating an effective B

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6 Reasons MQLs Don’t Work When Your B2B Buyer is a Committee

LeanData

For high-consideration products that require input from a buying group, MQLs don’t work. Learn why an Opportunity motion is more effective. The post 6 Reasons MQLs Don’t Work When Your B2B Buyer is a Committee appeared first on LeanData.

B2B 52