Zoominfo

FEBRUARY 15, 2024

When markets are turbulent, marketers can get desperate. And your inbox pays the price. Facing pressure to engage with any and all potential buyers, growing companies too often rely on outreach habits that are unsophisticated and unstructured. At the same time, industry leaders are guiding us away from mass blasts and toward personalized emails supported by sophisticated data and buying signals.

CAN-SPAM 130

CAN-SPAM Phishing Domain Guidelines 130

CMSWire

FEBRUARY 15, 2024

Discover how a robust UX design strategy can transform the "unhappy path" into a smooth user journey, ensuring success beyond the "happy path." Continue reading.

Design 134

Design 134

Zoominfo

FEBRUARY 15, 2024

Business leaders in every sector and vertical are under immense pressure to increase revenue and grow their businesses in an uncertain economy. It’s no longer enough, however, to pursue that growth at any cost; executives must reckon with the environmental and social impacts of their businesses. At ZoomInfo, we’re constantly looking for ways to not only drive strong revenue growth, but to do so in a sustainable way that benefits our company, our communities, our employees, and the world around u

Zoominfo 130

Zoominfo Enterprise Management Privacy Verticals 130

CMSWire

FEBRUARY 15, 2024

Steps CMOs can take to become more successful in delivering customer experiences that add value for both the customer and the organization. Continue reading.

Organization 137

Organization Customer Satisfaction Loyalty Promotion 137

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Unlock the potential of your thought leadership by writing stories with greater impact. This comprehensive guide shares expert strategies for transforming data into narratives that resonate with your target audience. Download the guide to learn: Practical techniques for building captivating narratives Methods to align content with your strategic goals Tips on leveraging data for credibility and depth Real-world examples and case studies from industry leaders Whether you're an experienced markete

Thought Leadership

Martech

FEBRUARY 15, 2024

Artificial intelligence (AI) has come a long way over the past decade, from early chatbots to today’s virtual assistants that integrate with multiple applications to “learn” about us. However, as impressive as modern AI systems seem, they still have a long way to go before achieving true human-level intelligence. This article chronicles my experiences building various AI tools to assist with business functions and looks at what’s in store for marketers.

Marketing AI 121

Marketing AI Paid Search Agency Marketing Proposals Ideal Customer Profiles 121

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Webinar Metrics 118

Webinar Metrics Tips Marketing AI Social Media 118

Content Marketing Institute

FEBRUARY 15, 2024

Just because you have no more budget or a smaller team doesn’t mean you can’t up your content and marketing game. Follow these nine tips to strengthen your marketing success without asking for another dollar or marketing person to help.

Spending 116

Spending Content Tips Personalization 116

Martech

FEBRUARY 15, 2024

Today we have a tale of two surveys with very different messages. First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to. 6% still don’t know what AI is. Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. Methodology: Based on conversations with “2000 people based in the U.S. and U.K. working particularly in marketing, holding positions of in-house

Marketing AI 103

Marketing AI Enterprise Management CPC Cost Per Click 103

Optinmonster

FEBRUARY 15, 2024

I’ve got very exciting news to share with you today, but first, a question: If I said there was a simple way to grow your email list 600%, would you be interested in knowing what it is? Of course, because you’re a SMART marketer. Smart marketers know that one of the best ways to grow your list is by offering your website visitors a lead magnet. A lead magnet is a valuable piece of content offered to website visitors in exchange for contact details, like an email address.

Small Business Marketing 97

Small Business Marketing Marketing Qualified Leads Leads Lead 97

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. It’s a high-visibility project with a tight timeline. Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process.

Work Management 100

Work Management Branding Brand Identity Marketing Management 100

Scoop.it

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That forces them to adopt cost-effective marketing strategies that can generate significant returns. That’s why email marketing is a perfect fit for them.

Small Business Marketing 95

Small Business Marketing Email Marketing Business Paid Search Agency 95

Salesforce Marketing Cloud

FEBRUARY 15, 2024

Retailers are betting big on the future of artificial intelligence (AI), with 92% investing in the technology. Using AI in retail isn’t new — 59% of retailers use it to help store associates make product recommendations while 55% use digital assistants to help online shoppers. But AI use is gaining momentum as the technology quickly continues to evolve, and retailers are already reaping the benefits.

Marketing AI 92

Marketing AI Ad Building Merchandising Loyalty 92

CopyBlogger

FEBRUARY 15, 2024

You don’t need an impressive resume to build a strong personal brand on LinkedIn. Many solopreneurs with modest prior accomplishments. Continue Reading The post The LinkedIn Personal Branding Strategy Influencers Use appeared first on Copyblogger.

Linkedin 91

Linkedin Personalization Branding Brand Identity 91

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Need higher-quality leads for your target market? If so, we can help! Aggregage is the publisher of B2B Marketing Zone and 100+ other B2B publications across many industries. Our proven marketing programs deliver top-notch leads from senior buyers! Why choose Aggregage? Comprehensive Reach: Quickly target buyers across a range of industries, including financial services, healthcare, pro services, supply chain, technology and more.

Lead Generation

Engagio

FEBRUARY 15, 2024

When you’re first starting a sales career, the most obvious trajectory is to go from SDR to AE to Sales Manager (and up from there). But what about for those of us who want to take the path less traveled? My journey diverged at the beginning of 2023 when I decided to go “all in” on my role as CEO of my business of two years, Women in Sales.

DemandBase 62

DemandBase Cost per Acquisition CPA Communities 62

Champion Communications

FEBRUARY 15, 2024

The new year is off to an impressive start with our clients making headlines on key topics like sustainability, generative AI, the next-gen workforce, and more. Our clients continue to share their insights and innovations, driving conversations that matter in 2024. Ivanti Wavelink: 2024 Informed: the next gen workforce Ivanti Wavelink’s VP and GM Brandon Black highlighted to TechInformed that labour shortages are a major concern for warehouses, but robotics and automation adopted incrementally c

Advertising Agencies 62

Advertising Agencies Customer Surveys Impressions Cost 62

PureB2B

FEBRUARY 15, 2024

Gain actionable insights and directly influence the sales cycle. Here’s how you can leverage buyer intent data to get ahead of the game.

Buyer Intent 73

Buyer Intent Intent Data Intent Sales Cycle 73

MarketMuse

FEBRUARY 15, 2024

Pull your audiences from the knowledge funnel into the marketing funnel by creating insightful pieces of content that address true pain.

Marketing Funnels 76

Marketing Funnels Top of Funnel Marketing & Strategy Marketing 76

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

Intent Data

SmartBug Media

FEBRUARY 15, 2024

When you’re pulling together an investor pitch deck, there’s a lot running through your mind. You need to scale. You need to impress a room or a Zoom call of strangers. You need to make yourself, your data, and your pitch look great. We have good news: This is less a “good luck” situation and more a science. With the right beats, data, prep, and practice, your investor pitch deck can do the heavy lifting for you.

Churn Rate 64

Churn Rate Enterprise Management Thought Leadership Planning 64

Go Beyond SEO

FEBRUARY 15, 2024

Are you looking to take your business to new heights? Harnessing the power of on page SEO services can be the key to unlocking exponential growth for your business. At GoBeyond SEO , we understand the importance of optimizing your website’s on-page elements to achieve higher search engine rankings and attract more qualified traffic. In this article, we will explore how on page SEO services can benefit your business and help it grow organically.

SEO 60

SEO Service High Quality Lead Lead Scoring 60

NetLine

FEBRUARY 15, 2024

We’re all familiar with the language used when it comes to keeping up with trends. In this rapidly evolving landscape of B2B marketing. Check. Staying informed about the latest trends and strategies is crucial. Check. In these unprecedented ti- wait, that was during COVID. Scratch that one. Anyway, everyone is trying their best to stay ahead of the curve.

Marketing AI 59

Marketing AI Trends Work Management Marketing Management 59

PureB2B

FEBRUARY 15, 2024

Gain actionable insights and directly influence the sales cycle. Here’s how you can leverage buyer intent data to get ahead of the game.

Buyer Intent 62

Buyer Intent Intent Data Intent Sales Cycle 62

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Online Marketing

Roketto

FEBRUARY 15, 2024

Content is the lifeblood of digital communication.

Content 83

Content Tools Automation Content Marketing 83

SalesIntel

FEBRUARY 15, 2024

Sales prospecting on LinkedIn is preferred by most salespeople. According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. They keep their profiles up to date, research their prospects’ profiles before contacting or emailing, and monitor what prospective customers share in groups. Sales reps also understand how to conduct prospect searches and narrow outcomes by sector, business, venue, and other criteria.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Binary Demand

FEBRUARY 15, 2024

“ The goal is to turn data into information, and information into insight.” – By Carly Fiorina, ex CEO of Hewlett-Packard [ps2id id=’intro’ target=”/]Business data serves as the cornerstone for making well-informed decisions, crafting precise marketing strategies, and achieving overall success in the B2B realm. By harnessing dependable and accurate data, enterprises can pinpoint and grasp their intended audience, unearth market trends, and personalize their customers’ experienc

Enterprise Management 52

Enterprise Management Work Management Marketing Management Intent 52

Benchmark Email

FEBRUARY 15, 2024

As a marketing manager, creating visually appealing content is crucial for engaging your audience and effectively communicating your brand’s message. However, not all marketing professionals have a background in graphic design. This is where Canva, an intuitive and user-friendly graphic design tool, becomes invaluable. In this guide, we’ll explore how marketing managers can harness the… The post The Marketing Manager’s Handbook to Canva: Design Made Simple appeared first

Design 52

Design Advertising Benchmark Marketing Email Marketing 52

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Bannersnack

FEBRUARY 15, 2024

2 minutes read Definition of CMYK in Graphic Design In graphic design, “CMYK” stands for Cyan, Magenta, Yellow, and Key (Black). It is a color model used in printing to reproduce a wide range of colors by combining these four ink colors in varying proportions. CMYK is also known as the subtractive color model. Usage CMYK is commonly used in full-color printing processes, such as offset printing and digital printing, to produce color images and documents.

Design 52

Design Process 52

Varicent

FEBRUARY 15, 2024

In the fast-paced world of revenue generation, Chief Revenue Officers (CROs) find themselves at the helm of a ship navigating through constant change. This blog serves as a guide, providing CROs with profound insights into the dynamic realm of adaptive compensation strategies to steer their organizations toward unprecedented success.

Generation 52

Generation Organization 52

Bannersnack

FEBRUARY 15, 2024

2 minutes read Definition of bleed in graphic design In graphic design, “bleed” refers to the area beyond the final trim size of a printed document or image. This extra space ensures that when the document is trimmed to its final size, any images, colors, or background elements that extend to the edge of the page do not leave unprinted white edges.

Design 52

Design Business 52