Thu.Feb 15, 2024

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9 Actions You Can Take To Get Better Content Results Without Spending More

Content Marketing Institute

Just because you have no more budget or a smaller team doesn’t mean you can’t up your content and marketing game. Follow these nine tips to strengthen your marketing success without asking for another dollar or marketing person to help.

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Why AI will have the faults of human intelligence

Martech

Artificial intelligence (AI) has come a long way over the past decade, from early chatbots to today’s virtual assistants that integrate with multiple applications to “learn” about us. However, as impressive as modern AI systems seem, they still have a long way to go before achieving true human-level intelligence. This article chronicles my experiences building various AI tools to assist with business functions and looks at what’s in store for marketers.

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UX Design Strategy: Designing for the 'Unhappy Path'

CMSWire

Discover how a robust UX design strategy can transform the "unhappy path" into a smooth user journey, ensuring success beyond the "happy path." Continue reading.

Design 102
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Audience engagement: What it is and tips to improve it

Sprout Social

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Customer Experience Metrics: 3 Steps That Drive Growth

CMSWire

Steps CMOs can take to become more successful in delivering customer experiences that add value for both the customer and the organization. Continue reading.

More Trending

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What Is Prescriptive Analytics? Definition, Benefits and 6 Real-World Examples

CMSWire

Discover the power of prescriptive analytics. Dive into its definition, benefits and real-world applications to steer data-driven business decisions. Continue reading.

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 5 Key Benefits of Email Marketing for Small Businesses

Scoop.it

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That forces them to adopt cost-effective marketing strategies that can generate significant returns. That’s why email marketing is a perfect fit for them.

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AI-powered martech releases and news: Feb. 15

Martech

Today we have a tale of two surveys with very different messages. First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to. 6% still don’t know what AI is. Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. Methodology: Based on conversations with “2000 people based in the U.S. and U.K. working particularly in marketing, holding positions of in-house

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How to Use AI to Build a Better Shopping Experience

Salesforce Marketing Cloud

Retailers are betting big on the future of artificial intelligence (AI), with 92% investing in the technology. Using AI in retail isn’t new — 59% of retailers use it to help store associates make product recommendations while 55% use digital assistants to help online shoppers. But AI use is gaining momentum as the technology quickly continues to evolve, and retailers are already reaping the benefits.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The LinkedIn Personal Branding Strategy Influencers Use

CopyBlogger

You don’t need an impressive resume to build a strong personal brand on LinkedIn. Many solopreneurs with modest prior accomplishments. Continue Reading The post The LinkedIn Personal Branding Strategy Influencers Use appeared first on Copyblogger.

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5 steps to a seamless post-M&A brand integration

Martech

Mergers and acquisitions can throw your marketing plans into chaos. Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. It’s a high-visibility project with a tight timeline. Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process.

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AE to CEO: The Journey

Engagio

When you’re first starting a sales career, the most obvious trajectory is to go from SDR to AE to Sales Manager (and up from there). But what about for those of us who want to take the path less traveled? My journey diverged at the beginning of 2023 when I decided to go “all in” on my role as CEO of my business of two years, Women in Sales.

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A Bright Start to 2024: January in Review

Champion Communications

The new year is off to an impressive start with our clients making headlines on key topics like sustainability, generative AI, the next-gen workforce, and more. Our clients continue to share their insights and innovations, driving conversations that matter in 2024. Ivanti Wavelink: 2024 Informed: the next gen workforce Ivanti Wavelink’s VP and GM Brandon Black highlighted to TechInformed that labour shortages are a major concern for warehouses, but robotics and automation adopted incrementally c

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Leveraging Buyer Intent Data to Stay Ahead in the B2B Industry

PureB2B

Gain actionable insights and directly influence the sales cycle. Here’s how you can leverage buyer intent data to get ahead of the game.

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Addressing the Marketing Funnel Is Not Enough

MarketMuse

Pull your audiences from the knowledge funnel into the marketing funnel by creating insightful pieces of content that address true pain.

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Ultimate Investor Pitch Deck Blueprint

SmartBug Media

When you’re pulling together an investor pitch deck, there’s a lot running through your mind. You need to scale. You need to impress a room or a Zoom call of strangers. You need to make yourself, your data, and your pitch look great. We have good news: This is less a “good luck” situation and more a science. With the right beats, data, prep, and practice, your investor pitch deck can do the heavy lifting for you.

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How can on page SEO Services help my business grow?

Go Beyond SEO

Are you looking to take your business to new heights? Harnessing the power of on page SEO services can be the key to unlocking exponential growth for your business. At GoBeyond SEO , we understand the importance of optimizing your website’s on-page elements to achieve higher search engine rankings and attract more qualified traffic. In this article, we will explore how on page SEO services can benefit your business and help it grow organically.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Keep Up with B2B’s Latest 2024 Trends

NetLine

We’re all familiar with the language used when it comes to keeping up with trends. In this rapidly evolving landscape of B2B marketing. Check. Staying informed about the latest trends and strategies is crucial. Check. In these unprecedented ti- wait, that was during COVID. Scratch that one. Anyway, everyone is trying their best to stay ahead of the curve.

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Leveraging Buyer Intent Data to Stay Ahead in the B2B Industry

PureB2B

Gain actionable insights and directly influence the sales cycle. Here’s how you can leverage buyer intent data to get ahead of the game.

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Automated Content Generation: Using AI Tools in Content Marketing

Roketto

Content is the lifeblood of digital communication.

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10 Best Ways to Use LinkedIn for Sales Prospecting

SalesIntel

Sales prospecting on LinkedIn is preferred by most salespeople. According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. They keep their profiles up to date, research their prospects’ profiles before contacting or emailing, and monitor what prospective customers share in groups. Sales reps also understand how to conduct prospect searches and narrow outcomes by sector, business, venue, and other criteria.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How B2B Intent-driven Data Solutions Are Changing the Business Game

Binary Demand

“ The goal is to turn data into information, and information into insight.” – By Carly Fiorina, ex CEO of Hewlett-Packard [ps2id id=’intro’ target=”/]Business data serves as the cornerstone for making well-informed decisions, crafting precise marketing strategies, and achieving overall success in the B2B realm. By harnessing dependable and accurate data, enterprises can pinpoint and grasp their intended audience, unearth market trends, and personalize their customers’ experienc

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The Marketing Manager’s Handbook to Canva: Design Made Simple

Benchmark Email

As a marketing manager, creating visually appealing content is crucial for engaging your audience and effectively communicating your brand’s message. However, not all marketing professionals have a background in graphic design. This is where Canva, an intuitive and user-friendly graphic design tool, becomes invaluable. In this guide, we’ll explore how marketing managers can harness the… The post The Marketing Manager’s Handbook to Canva: Design Made Simple appeared first

Design 52
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What is CMYK in graphic design

Bannersnack

2 minutes read Definition of CMYK in Graphic Design In graphic design, “CMYK” stands for Cyan, Magenta, Yellow, and Key (Black). It is a color model used in printing to reproduce a wide range of colors by combining these four ink colors in varying proportions. CMYK is also known as the subtractive color model. Usage CMYK is commonly used in full-color printing processes, such as offset printing and digital printing, to produce color images and documents.

Design 52
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Revenue Generation: Guide to Adaptive Compensation Strategies

Varicent

In the fast-paced world of revenue generation, Chief Revenue Officers (CROs) find themselves at the helm of a ship navigating through constant change. This blog serves as a guide, providing CROs with profound insights into the dynamic realm of adaptive compensation strategies to steer their organizations toward unprecedented success.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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What is bleed in graphic design

Bannersnack

2 minutes read Definition of bleed in graphic design In graphic design, “bleed” refers to the area beyond the final trim size of a printed document or image. This extra space ensures that when the document is trimmed to its final size, any images, colors, or background elements that extend to the edge of the page do not leave unprinted white edges.

Design 52
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The benefits of a project management approach to marketing, with Emily Randall

B2BMarketing.net

In this episode of The B2B Marketing Podcast, David Rowlands caught up with Emily Randall, Head of Marketing Activation at Mott MacDonald, to discuss the benefits of taking a serious, project management approach to marketing. Emily and David chat through the mistakes some marketers make, as well as the opportunities for running much tighter projects.

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How to Master B2B Marketing Certainty in 5 Easy Steps

B2B Digital Marketer

Balancing the Art of Trust and Technology in B2B Understanding consumer behavior and driving successful marketing strategies. In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field. Brandon, with his unique background transitioning from operating health clubs to leading a marketing firm, shares his expert perspective on the shift from B2C to B2B marketing and t