CMSWire

FEBRUARY 15, 2024

Steps CMOs can take to become more successful in delivering customer experiences that add value for both the customer and the organization. Continue reading.

Organization 137

Organization Customer Satisfaction Loyalty Promotion 137

Content Marketing Institute

FEBRUARY 15, 2024

Just because you have no more budget or a smaller team doesn’t mean you can’t up your content and marketing game. Follow these nine tips to strengthen your marketing success without asking for another dollar or marketing person to help.

Spending 134

Spending Content Tips Personalization 134

CMSWire

FEBRUARY 15, 2024

Discover how a robust UX design strategy can transform the "unhappy path" into a smooth user journey, ensuring success beyond the "happy path." Continue reading.

Design 134

Design 134

Zoominfo

FEBRUARY 15, 2024

When markets are turbulent, marketers can get desperate. And your inbox pays the price. Facing pressure to engage with any and all potential buyers, growing companies too often rely on outreach habits that are unsophisticated and unstructured. At the same time, industry leaders are guiding us away from mass blasts and toward personalized emails supported by sophisticated data and buying signals.

CAN-SPAM 130

CAN-SPAM Phishing Domain Guidelines 130

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

CMSWire

FEBRUARY 15, 2024

Discover the power of prescriptive analytics. Dive into its definition, benefits and real-world applications to steer data-driven business decisions. Continue reading.

Analytics 127

Analytics Examples Business 127

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Webinar Metrics 123

Webinar Metrics Tips Marketing AI Social Media 123

Martech

FEBRUARY 15, 2024

Everybody’s talking about all the latest AI developments, but there’s a better, more pragmatic question to ask about it: How do you implement AI in your marketing organization? That’s the question we asked Carrie Mahon, CMO for Unanet, which provides ERP and CRM solutions for government contractors, architecture, engineering, construction, and professional services.

Marketing AI 121

Marketing AI Work Management Marketing Management Planning 121

Optinmonster

FEBRUARY 15, 2024

Do you want to use social proof to increase your conversion rate and win more sales? By including social proof in your digital marketing, you can convince more of your leads to make a purchase. How? By showing them how much their peers love your products. That’s why all the big brands use social proof on their sites, on their social media, and in their email marketing.

Social Marketing 116

Social Marketing Examples Peer-to-peer Case Studies 116

Martech

FEBRUARY 15, 2024

Artificial intelligence (AI) has come a long way over the past decade, from early chatbots to today’s virtual assistants that integrate with multiple applications to “learn” about us. However, as impressive as modern AI systems seem, they still have a long way to go before achieving true human-level intelligence. This article chronicles my experiences building various AI tools to assist with business functions and looks at what’s in store for marketers.

Marketing AI 118

Marketing AI Paid Search Agency Marketing Proposals Ideal Customer Profiles 118

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Optinmonster

FEBRUARY 15, 2024

I’ve got very exciting news to share with you today, but first, a question: If I said there was a simple way to grow your email list 600%, would you be interested in knowing what it is? Of course, because you’re a SMART marketer. Smart marketers know that one of the best ways to grow your list is by offering your website visitors a lead magnet. A lead magnet is a valuable piece of content offered to website visitors in exchange for contact details, like an email address.

Small Business Marketing 111

Small Business Marketing Leads Lead Marketing Qualified Leads 111

Martech

FEBRUARY 15, 2024

Google has released a detailed response to claims made about Privacy Sandbox in a recent report by the IAB Tech Lab. In a brief statement to which the response was attached, Google said: “(T)he analysis contains many misunderstandings and inaccuracies, which we consider important to correct in order to provide accurate information to the ecosystem.

Privacy 115

Privacy Google Paid Search Agency Marketing Proposals 115

Scoop.it

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That forces them to adopt cost-effective marketing strategies that can generate significant returns. That’s why email marketing is a perfect fit for them.

Small Business Marketing 101

Small Business Marketing Email Marketing Business Paid Search Agency 101

Martech

FEBRUARY 15, 2024

Today we have a tale of two surveys with very different messages. First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to. 6% still don’t know what AI is. Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. Methodology: Based on conversations with “2000 people based in the U.S. and U.K. working particularly in marketing, holding positions of in-house

Marketing AI 100

Marketing AI Enterprise Management CPC Cost Per Click 100

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Optinmonster

FEBRUARY 15, 2024

Social media SEO, let’s talk about it. The lines between social media and search engine optimization (SEO) are increasingly blurring. Businesses and content creators alike are realizing that a strong online presence goes beyond just having a well-optimized website. This is where the concept of social media SEO (or SEO Social Media) comes into play.

Social Media 98

Social Media SEO Media Lead Scoring 98

CopyBlogger

FEBRUARY 15, 2024

You don’t need an impressive resume to build a strong personal brand on LinkedIn. Many solopreneurs with modest prior accomplishments. Continue Reading The post The LinkedIn Personal Branding Strategy Influencers Use appeared first on Copyblogger.

Linkedin 95

Linkedin Personalization Branding Brand Identity 95

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. It’s a high-visibility project with a tight timeline. Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process.

Work Management 94

Work Management Branding Brand Identity Marketing Management 94

Salesforce Marketing Cloud

FEBRUARY 15, 2024

Retailers are betting big on the future of artificial intelligence (AI), with 92% investing in the technology. Using AI in retail isn’t new — 59% of retailers use it to help store associates make product recommendations while 55% use digital assistants to help online shoppers. But AI use is gaining momentum as the technology quickly continues to evolve, and retailers are already reaping the benefits.

Marketing AI 92

Marketing AI Ad Building Merchandising Loyalty 92

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Roketto

FEBRUARY 15, 2024

Content is the lifeblood of digital communication.

Content 83

Content Tools Automation Content Marketing 83

MarketMuse

FEBRUARY 15, 2024

Pull your audiences from the knowledge funnel into the marketing funnel by creating insightful pieces of content that address true pain.

Marketing Funnels 79

Marketing Funnels Top of Funnel Marketing & Strategy Marketing 79

PureB2B

FEBRUARY 15, 2024

Gain actionable insights and directly influence the sales cycle. Here’s how you can leverage buyer intent data to get ahead of the game.

Buyer Intent 73

Buyer Intent Intent Data Intent Sales Cycle 73

Salesforce Marketing Cloud

FEBRUARY 15, 2024

If you’re only thinking about how your reps can hit quota, you’re missing out. As a leader, you have to set broader sales goals, track your team’s progress, and keep your team accountable if you want to see real payoff. But setting goals that are both challenging and achievable is easier said than done. Start small with weekly or monthly goals, and build up your confidence to work towards bigger and more lucrative goals down the road.

Examples 64

Examples Cross-Selling Lead Ranking Lead Scoring 64

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Efficiency

SmartBug Media

FEBRUARY 15, 2024

When you’re pulling together an investor pitch deck, there’s a lot running through your mind. You need to scale. You need to impress a room or a Zoom call of strangers. You need to make yourself, your data, and your pitch look great. We have good news: This is less a “good luck” situation and more a science. With the right beats, data, prep, and practice, your investor pitch deck can do the heavy lifting for you.

Churn Rate 62

Churn Rate Enterprise Management Thought Leadership Planning 62

PureB2B

FEBRUARY 15, 2024

Gain actionable insights and directly influence the sales cycle. Here’s how you can leverage buyer intent data to get ahead of the game.

Buyer Intent 62

Buyer Intent Intent Data Intent Sales Cycle 62

Engagio

FEBRUARY 15, 2024

When you’re first starting a sales career, the most obvious trajectory is to go from SDR to AE to Sales Manager (and up from there). But what about for those of us who want to take the path less traveled? My journey diverged at the beginning of 2023 when I decided to go “all in” on my role as CEO of my business of two years, Women in Sales.

DemandBase 62

DemandBase CPA Cost per Acquisition Communities 62

Champion Communications

FEBRUARY 15, 2024

The new year is off to an impressive start with our clients making headlines on key topics like sustainability, generative AI, the next-gen workforce, and more. Our clients continue to share their insights and innovations, driving conversations that matter in 2024. Ivanti Wavelink: 2024 Informed: the next gen workforce Ivanti Wavelink’s VP and GM Brandon Black highlighted to TechInformed that labour shortages are a major concern for warehouses, but robotics and automation adopted incrementally c

Advertising Agencies 62

Advertising Agencies Customer Surveys Impressions Cost 62

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

Oktopost

FEBRUARY 15, 2024

Content is king, but B2B buyers are all drowning in more content than they can ever consume. Sharing cookie-cutter content in bulk is like throwing shots in the dark and hoping one will eventually land. If you want to get your audience’s attention effectively, it’s quality over quantity. 94% of marketers report that curated, personalized content increases sales.

Marketing Budget Creation 62

Marketing Budget Creation Work Management Marketing Budget Marketing Automation Services 62

Go Beyond SEO

FEBRUARY 15, 2024

Are you looking to take your business to new heights? Harnessing the power of on page SEO services can be the key to unlocking exponential growth for your business. At GoBeyond SEO , we understand the importance of optimizing your website’s on-page elements to achieve higher search engine rankings and attract more qualified traffic. In this article, we will explore how on page SEO services can benefit your business and help it grow organically.

SEO 60

SEO Service High Quality Lead Lead Scoring 60

NetLine

FEBRUARY 15, 2024

We’re all familiar with the language used when it comes to keeping up with trends. In this rapidly evolving landscape of B2B marketing. Check. Staying informed about the latest trends and strategies is crucial. Check. In these unprecedented ti- wait, that was during COVID. Scratch that one. Anyway, everyone is trying their best to stay ahead of the curve.

Marketing AI 59

Marketing AI Trends Work Management Marketing Management 59