SendX

FEBRUARY 26, 2024

Know why buying email lists to grow your subscriber base does more harm than good, and what alternative strategies you can use to build an email list.

Buy 392

Buy Ad Building 392

Marketing Insider Group

FEBRUARY 26, 2024

In a world where content is king, the challenge isn’t just creating content —it’s making it work for you. This is where content atomization comes into play, a strategy that not only streamlines your efforts, but also amplifies your voice. Imagine taking a single piece of content and expanding its reach exponentially, transforming it into multiple, targeted pieces that resonate across different platforms and audiences.

Lead Scoring 317

Lead Scoring Lead Ranking Content Thought Leadership 317

Ahrefs

FEBRUARY 26, 2024

The thing is, you need to be careful with mental models because they’re sneaky.

SEO 141

SEO 141

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. While hardly new or sexy, email newsletters are still a digital marketing stalwart and should be used to nurture relationships with your brand’s constituents.

Top of Funnel 137

Top of Funnel Newsletter Planning Peer-to-peer 137

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Martech

FEBRUARY 26, 2024

One day this month you’ll be hard at work, between meeting with vendors or reviewing an implementation plan, when an unexpected appointment pops on your calendar: Finance wants to review marketing’s technology expenses, top to bottom. In the meeting, you’re asked to work with IT and identify the tools you can cut to save the company millions. Are you ready for that meeting?

Enterprise Management 135

Enterprise Management Resource Management Work Management Planning 135

Martech

FEBRUARY 26, 2024

Over the past few months, I have been plagued by a disappointing customer experience with an administrative agency. Some of my friction points included: The overall experience (some positive and not-so-positive moments) was dependent upon the customer service representative I was paired with at the time. I had to submit the same paperwork multiple times.

Advertising Agencies 113

Advertising Agencies Paid Search Agency Ad Agencies Customer Satisfaction 113

CMSWire

FEBRUARY 26, 2024

Survey begging is the bias that results from employees (subconsciously or consciously) affecting customers' answers to your survey. Continue reading.

Customer Surveys 126

Customer Surveys Tips Loyalty 126

Martech

FEBRUARY 26, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Planning 112

Planning Multi-Channel Word of Mouth Best Practices 112

CMSWire

FEBRUARY 26, 2024

AI is key to supporting this evolution of patient-provider engagement. Continue reading.

Generation 126

Generation 126

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Salesforce Marketing Cloud

FEBRUARY 26, 2024

When you think of a copilot, the first thing that comes to mind is probably an airplane. Until now, a copilot has been that person sitting in the second chair in the cockpit, helping the captain on your flight. But sometime last year, the term “copilot” started to trend in a big way in the artificial intelligence (AI) space. Take all of the generative AI technology you’ve come to know and love in apps like ChatGPT, Bard, and Einstein.

Marketing AI 111

Marketing AI Work Management CRM Marketing Management 111

CMSWire

FEBRUARY 26, 2024

The merits and advantages, as well as the potential drawbacks and limitations, of each methodology for marketers. Continue reading.

Research 120

Research Marketing Personalization 120

Martech

FEBRUARY 26, 2024

Google accused the U.S. government of wanting to punish it for being more successful than its competitors. The company made the comments in an unsealed post-trial brief submitted to a DC federal judge as part of its ongoing legal battle with the U.S. Department of Justice, which has accused it of unlawfully monopolizing the search market. Within the legal documents, Google argued that its position as the world’s leading search engine results from its “unceasing hard work” and contended that if i

Paid Search Agency 108

Paid Search Agency Google Companies Mobile Advertising 108

Trade Press Services

FEBRUARY 26, 2024

For many years, “creating enough content” was cited by marketers responding to the Content Marketing Institute’s annual State of Marketing survey as their top challenge. In 2024, however, the top challenge for marketers has changed. Today, “creating the right content for their audience” represents the biggest communication challenge for 57 percent of marketers.

Trends 106

Trends B2B Thought Leadership B2B Thought Leadership 106

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Fuld & Company Blog

FEBRUARY 26, 2024

Last week, Shell made a move that looked very much like a major nail in the coffin of the hydrogen passenger car market. In October 2023, Shell quietly shut down its three UK hydrogen filling stations for passenger cars. Following this, last week, it did the same in California. Originally planning to establish 48 stations across the state, Shell scrapped these plans last year and announced the closure of all five passenger car stations, while maintaining its three heavy-duty hydrogen stations

Planning 105

Planning Paid Search Agency Comparison Price 105

SocialPilot

FEBRUARY 26, 2024

With a massive user base of 1 billion , LinkedIn continues to be a powerhouse for personal and professional growth. LinkedIn expert Neil Patel once said, “ LinkedIn is no longer an online resume. It’s your digital reputation. ” It is the go-to platform for building meaningful connections, sharing valuable insights, and positioning yourself as a thought leader in the industry.

Linkedin 105

Linkedin Tips Lead Ranking Lead Scoring 105

Martech

FEBRUARY 26, 2024

Justin Sharaf, founder of marketing services and consulting company GIR Consulting, has put together a fantastic panel for the upcoming MarTech Conference. Together with Michelle Martinez (partner/co-founder, Seicho Syndicate), Carol Mendenhall (senior director, marketing operations, Thomson Reuters) and Paul Wilson (chief strategist, GTM Systems Inc.), he’ll be discussing how MOps should prepare their stacks and teams for customer experienced-based AI.

Conference 105

Conference Marketing AI Marketing Analytics Tools Paid Search Agency 105

Top Rank Marketing

FEBRUARY 26, 2024

It’s a tough time for the tech industry. Big Tech continues to experience painful job cuts and layoffs , while players throughout the space are struggling against tight budgets, stagnant growth and thickening competition. In this environment, marketers are under pressure to drive impact and bolster the pipeline.

Advertising Agencies 104

Advertising Agencies Paid Search Agency Ad Agencies Allocation 104

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

SocialPilot

FEBRUARY 26, 2024

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. Most people who are not well versed in Artificial Intelligence see it as a potential threat to human jobs, but this statement from Fei-Fei Li does not advocate for the replacement.

Marketing AI 103

Marketing AI Work Management Marketing Budget Marketing Management 103

ClickZ

FEBRUARY 26, 2024

At the end of 2023, LinkedIn launched what it claims was be the world’s first deep sales platform. This platform has been designed to revolutionize the way businesses approach sales, offering a new category of B2B sales intelligence technology. The deep sales platform is a product of LinkedIn Sales Solutions, a division dedicated to enhancing the sales process through technology.

Buyer Intent 98

Buyer Intent Privacy Intent B2B Sales 98

ClearVoice

FEBRUARY 26, 2024

Believe it or not, the average person spends around 7 hours per day consuming content. We know what you’re thinking; that’s a lot of screen time. But here’s the kicker: ever since the pandemic turned the world upside down, content consumption has more than doubled. And it takes a whole village to satisfy that content craving, not just a lone writer at the keyboard.

Effectiveness 98

Effectiveness Content Storytelling Work Management 98

Benchmark Email

FEBRUARY 26, 2024

Email marketing is the cornerstone of effective communication and engagement. Yet, even as we harness its power to connect with audiences, the path is fraught with pitfalls that can undermine our efforts and alienate our subscribers. Recognizing the importance of learning from the experts, we turned to our own team at Benchmark Email to share… The post Benchmark Email Experts Weigh in on Common Email Marketing Mistakes appeared first on Benchmark Email.

Advertising Benchmark 98

Advertising Benchmark Email Marketing Marketing Effectiveness 98

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Binary Demand

FEBRUARY 26, 2024

[ps2id id=’overview’ target=”/]“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos, the visionary entrepreneur and founder of Amazon. The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. Data’s secrets unravel, crafting precise marketing strategies that create trends and seize opportunities with impeccable timing.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers.

Enterprise Management 93

Enterprise Management Brand Identity Branding Work Management 93

Acrolinx

FEBRUARY 26, 2024

Effective knowledge transfer ensures everyone has access to the right information at the right time. Learn how content is key to better knowledge transfer at your enterprise. The post Building a Culture of Content-Driven Knowledge Transfer appeared first on Acrolinx.

Ad Building 91

Ad Building Content Effectiveness 91

Salesforce Marketing Cloud

FEBRUARY 26, 2024

We’ve all heard it’s important for businesses to be data-driven. To be successful, businesses need employees who can explore, understand, and communicate with data. And with the rise of artificial intelligence (AI), accessing and analyzing company data accurately has never been more important. Many companies around the world have met this challenge by visualizing their data and uncovering valuable insights with Tableau, the world’s leading AI-powered analytics and business intelligence pla

Ethics 90

Ethics Enterprise Management Storytelling Work Management 90

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Video Marketing

Hubspot

FEBRUARY 26, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. A while back, I was at the park, and my phone rang. I rarely get phone calls, and I usually ignore them. This time, something felt different. I decided to pick up. Bad move — it was a salesperson. Him: Hi this is Sean calling from Bulletproof Lead Gen.

Lead Gen 81

Lead Gen Sales Qualified Leads Buyer Personas High Quality Lead 81

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Get ready, world: AI assistants may become your new business BFF. Imagine writing an email in 20 seconds instead of 20 minutes, completing hours of research in minutes, or automatically receiving a full summary of a customer’s service history. These timesavers demonstrate the power of an AI assistant, or copilot. It’s the next level of innovation within generative artificial intelligence (AI) technology, where you simply tell a copilot what to do for you, right in the flow of your work.

Marketing AI 89

Marketing AI Business Enterprise Management Work Management 89

Heidi Cohen

FEBRUARY 26, 2024

Are you a book author who wants to get published? Then get the inside case studies and marketing tips you need to get into print and become a book author. The post Book Authors Want To Get Published? 3 Experts Spill What You Need To Know appeared first on Heidi Cohen.

Case Studies 66

Case Studies Case Study Studies Tips 66