Delivra
DECEMBER 14, 2018
**This post has been updated as of December 2018**. Drip campaigns can do incredible things for your business. Email newsletters certainly don’t hurt, but you can use B2B drip campaigns to build careful relationships with your recipients over time. With loyal subscribers, you’re more likely to benefit financially. Plus, retaining customers is easier (and cheaper) than acquiring new ones.
Adobe Experience Cloud Blog
DECEMBER 14, 2018
Today’s marketers are in the early stages of transforming how they identify, execute, and evaluate campaigns leveraging new and innovative technology: artificial intelligence (AI). As digital-savvy customers expect more sophisticated and personalized experiences, marketers can lean on AI advancements to seamlessly deliver what they crave. From AI-enabled chatbots that offer specific recommendations based on past behavior to intelligent solutions that improve decision making by analyzing reams of
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SEMrush
DECEMBER 14, 2018
Traffic Analytics is a highly effective market intelligence aggregator transforming petabytes of web traffic and user behavior data into insightful graphs and charts that you can use to make informed business decisions. Move beyond the limits of the Overview report and uncover the hidden benefits of looking at your competitors’ or potential partners’ traffic from different perspectives.
Biznology
DECEMBER 14, 2018
The Internet has been a catalyst for so many changes in our values, economics, lifestyles and even geographic living preferences. Millennials, the first true Internet generation, have prompted many of these changes. Their digital competency and social impact have fueled three key trends that can lead to new branding opportunities for progressive cities around the world that are eager to adapt new innovations: Millennials’ Preference for Urban Living – Their passion for experiencing new events, k
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
SEMrush
DECEMBER 14, 2018
To help look ahead to understand what platforms and techniques will be trending in PPC in 2019, we’ve turned to 6 PPC experts from different countries to get insight into what changes we should expect in the coming year. Explore what skills you will need to be sought-after as a PPC expert in the nearest future.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SmartBug Media
DECEMBER 14, 2018
As someone who firmly believes all people should be actively learning their entire lives, today is one of my favorite days. And no, it’s not “enjoy a cup of tea in your cozy home office while learning from your colleagues” day. That’s every day when you work for an awesome remote company like SmartBug. Today is Certification Day. Maybe you’ve heard us talking about it on LinkedIn , Twitter , or Instagram.
Vision Edge Marketing
DECEMBER 14, 2018
Test Post. The post Pop up test appeared first on VisionEdge Marketing.
DAGMAR Marketing
DECEMBER 14, 2018
Looking for advice on where to spend your 2019 online marketing budget and be prepared for what’s coming next? I’ve got you covered with my best SEO predictions for 2019. Here’s what’s coming into focus: Content, especially long content, will be even more important. Google’s Quality Ratings Guidelines should be part of your SEO toolkit. Content marketing will be the new link building.
Content Marketing Institute
DECEMBER 14, 2018
OK, the original plan for this article was to provide great examples of ledes in B2B and B2C content marketing. But a funny thing happened in that search – mediocre ledes dominated. That’s disappointing because, next to the headline, the lede is everything. It’s the determining factor on whether to read the article. The lede has many responsibilities – to hook the reader, to indicate the subject matter, to set the article tone, etc.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Vidyard
DECEMBER 14, 2018
Throughout 2018, Vidyard solidified community engagement programming and community initiatives, contributing to the building of a “give back” strategy that inspires others – and it’s all backed by Vidyard’s board of directors KITCHENER, Ontario – December 14, 2018 – Vidyard , the leading video platform for business, has prioritized the company’s commitment to Community as a key stakeholder.
illumin
DECEMBER 14, 2018
We get it. Advertising is hard. Consumers are on pins and needles while binging the lastest season of The Handmaid’s Tale and we are interrupting it to tell them they should really consider switching laundry detergent. As they gleefuly wait for the ‘skip ad’ button to appear, it becomes clear that advertising has to be good and it has to be fast. After the death of Vine and the mad rush to 3-second ads, we are now seeing a flurry of renewed pitches for 6-second ads.
Vidyard
DECEMBER 14, 2018
Throughout 2018, Vidyard solidified community engagement programming and community initiatives, contributing to the building of a “give back” strategy that inspires others – and it’s all backed by Vidyard’s board of directors KITCHENER, Ontario – December 14, 2018 – Vidyard , the leading video platform for business, has prioritized the company’s commitment to Community as a key stakeholder.
Emplifi
DECEMBER 14, 2018
Thanks to the introduction of Facebook Reactions, users have a variety of different ways they can express themselves. But do all countries use these reactions the same, or are there some differences? We used Socialbakers data to find out!
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Heinz Marketing
DECEMBER 14, 2018
I’ve been sharing some of my “ ten lessons from ten years in business ” here on the blog the past couple weeks. So far it’s included Putting Values First , Putting Yourself First , Two Types of Focus , Power of Thank You and Strategy is Choosing. Today I wanted to talk about the importance of adjustments vs pure planning. Simply put, plans are useful but not sufficient.
Parse.ly
DECEMBER 14, 2018
We place a very high value on people’s time and attention at Parse.ly. To prep for the coming year, we wanted to wrap this one knowing we helped everyone find more time with the best and easiest workflows in their Parse.ly dashboards. Users have told us that some of these tips have saved them hours each day. We like to set achievable goals here, so we’re aiming to save you 30 minutes a week.
SendinBlue
DECEMBER 14, 2018
2019 is just about here, and it’s sure to bring even more marketing automation adoption along with it. If you’re not using automation yet, here are 6 good reasons why you might want to change your tune this year! You’ve most likely heard people talking about marketing automation. But what exactly does it do? Does » Read the full article. The post 6 Reasons to Start Using Marketing Automation in 2019 appeared first on SendinBlue Blog.
DivvyHQ
DECEMBER 14, 2018
It’s no coincidence that the individual boxes in a spreadsheet are called “cells.” When we rely on them too much for content planning and other important operational functions, they can start to feel like prisons. Collaboration is confined. Data is detained. Creativity is restricted. If you still find yourself trapped in this system, we’re here to let you know there are spreadsheet alternatives offering a better way.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
DECEMBER 14, 2018
Maybe you just made the transition to an Android, or maybe the process of taking a screenshot just slipped your mind. Either way, whether you want to include a screenshot in one of your blog posts or send a funny meme to a colleague, here’s a quick, easy guide for taking a screenshot on your Android phone. How to Take a Screenshot on Your Android Phone.
Sharpspring
DECEMBER 14, 2018
The internet is the number-one tool people use to shop. They use it to figure out what kinds of products/services they need to solve their problems, compare different options, and finally make a purchase. Businesses that create digital content to help leads on their research and buying journey are well positioned to attract a variety of new customers through the web.
BenchmarkONE
DECEMBER 14, 2018
Selling can be an emotional roller coaster—one that takes you from the high-adrenaline moments when you’re closing a big sales to the lows, when sales are slow. So how can you stay on even keel when things are not going your way? Reading inspirational quotes on sales can help you connect to the wisdom of sellers who’ve come before you. Here are 7 favorites that will help you regain your momentum. 1.
Seismic
DECEMBER 14, 2018
When do I need sales enablement ? This is one of the most crucial questions that emerges when embarking on a sales enablement journey. Because a sales enablement solution drastically alters the way an organization conducts its sales and marketing activities, it is imperative to understand exactly when you need sales enablement. To begin understanding the answer to this question let’s take a look at the steps a typical organization will go through before they begin to think in terms that will ult
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
NetLine
DECEMBER 14, 2018
Learn how to easily connect your NetLine Portal lead generation campaigns to Eloqua. As with all lead generation and demand generation tactics, timing is always of the essence and lead nurture is becoming increasingly important. Automation is the simplest approach to enable lead nurture and improve conversion; fortunately, real time connectors take unnecessary delays and Excel sheets out of the timeline.
Predictive Response
DECEMBER 14, 2018
Inbound marketing is one of the most transformative trends in online marketing since pay-per-click ads. It takes advantage of how people come to the Internet for answers and solutions. Instead of interrupting your target market’s other searches, videos, and games with marketer-centric ads, inbound marketing is about pulling shoppers in when they actually need you.
Stevens & Tate
DECEMBER 14, 2018
Whether you’re looking for a commercial or a full on marketing campaign, our team at Stevens and Tate has been offering the best solutions to our partners since our start in 1992. As a B2B service company, we recognize that our success stems from the success of our partners, and that is why we aim to deliver exactly what our clients need in order to boost their business.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
FMG Suite
DECEMBER 14, 2018
We get a lot of questions from financial advisors about search engine optimization (SEO). This punchy term has wooed and romanced just about everyone with a website, especially businesses that are looking toward the Internet for new clients. Well meaning advisors have spent tens of thousands of dollars in hopes of increasing their SEO and seeing their website rank at the the top of a Google search.
SendinBlue
DECEMBER 14, 2018
2019 is just about here, and it’s sure to bring even more marketing automation adoption along with it. If you’re not using automation yet, here are 6 good reasons why you might want to change your tune this year! You’ve […]. The post 6 Reasons to Start Using Marketing Automation in 2019 appeared first on SendinBlue Blog.
Leading Results Rambings
DECEMBER 14, 2018
The approaching new year brings the question: “What new trends will push marketing forward next year?” The real answer is that no one knows – but paying attention to 2018’s trends allows us to make educated predictions. These are my predictions for the top 3 marketing trends to expect in 2019.
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