Webbiquity
MAY 10, 2016
Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network.
Marketing Insider Group
MAY 10, 2016
Last week I wrote about some “local” tools that big brand CMOs need to be aware of. Today, it’s a not-so-gentle reminder to the same group that there are lessons to be learned from startups who, just like you, are interested in learning how to expand their customer bases and increase monthly income. Fortunately, CMOs can […]. The post 5 Growth Hacking Secrets CMOs Can Apply To Their Brands appeared first on Marketing Insider Group.
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ViewPoint
MAY 10, 2016
Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the first of a 9 part blog series. One of my favorite authors and speakers, Mike Weinberg, says the following about the CEO’s role in companies: “As goes the leader, so goes the organization. The level of the team rarely, if ever, exceeds the level of its leader.”.
Marketing Insider Group
MAY 10, 2016
For young marketers, finding the right mentor is critical to professional growth and success. The right mentor can teach you invaluable lessons, open doors to new opportunities and provide guidance that is imperative when navigating the (sometimes) treacherous waters of a career. But finding the a great mentor isn’t easy. Paths and opportunities don’t always cross and […].
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Lattice
MAY 10, 2016
We’re seeing extreme growth right now in marketing and sales organizations that collect an ever-growing amount of data about their prospects and customers. There are a number of reasons fueling this – one is that the data is now so easily collectable, and the second is that there are tools now that can analyze huge amounts of data, which wasn’t possible before with just human calculations.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Contently
MAY 10, 2016
A lot of content programs develop like this: Step 1: Realize that your competitors have content programs. Decide to start one too. Step 2: Hastily develop a content strategy. Despite a 50-page pitch deck about ALWAYS-ON INNOVATION, said strategy basically boils down to copying competitors. Put mid-level marketing manager in charge. Add “content” to his title.
Convince & Convert
MAY 10, 2016
The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. The rise of this multi-faceted approach to community was the subject of a deep, strategic Webinar I hosted recently with my good friends at Janrain (a leading provider of customer identity management and community functionality, and a Convince & Conv
Contently
MAY 10, 2016
Last year, the five major players of the PC industry—Dell, Microsoft, Lenovo, Intel, and Hewlett-Packard—joined forces on an ad campaign to promote the advantages of desktop computers. It was nothing short of cringe-worthy. The tagline “PC Does What?” was an attempt at millennial speak, but ended up as unintentional irony since people do, indeed, seem to be asking what a PC does that a smartphone doesn’t.
Convince & Convert
MAY 10, 2016
May the Fourth Be With You. As Star Wars fans across the world know, May 4th is the day on which their beloved franchise is celebrated. The date was chosen as a pun on the film’s catchphrase, “May the Force be with you.” Even though “May the Fourth be with you” is not recognized as a holiday by LucasFilm, observance of May 4th still explodes each year across the Internet and social media.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Contently
MAY 10, 2016
In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. The story inspired a generation of loyal toddlers (and their parents) and resulted in a $1.2 billion franchise that bumped the corporation’s first-quarter earnings 13 percent. The corporation, of course, is Walt Disney—and the story is Frozen.
Convince & Convert
MAY 10, 2016
Millions and Billions of… Something? It’s accepted as fact that your reach and impact on social is directly related to the numbers of views, likes, fans, followers, retweets, and plays your posts receive. Right? Well… not really. With 18 years of experience at Cox Communications, Martin heads a team that oversees the evolution, placement, and evaluation of social that appeals to several different verticals.
Contently
MAY 10, 2016
In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. The story inspired a generation of loyal toddlers (and their parents) and resulted in a $1.2 billion franchise that bumped the corporation’s first-quarter earnings 13 percent. The corporation, of course, is Walt Disney—and the story is Frozen.
Adobe Experience Cloud Blog
MAY 10, 2016
Author: Ellen Gomes The energy and excitement is palpable at the Marketo Marketing Nation Summit. Marketers from across the globe are in Las Vegas, Nevada to join the brain power of 5,300 marketers and peers. We’ve all heard the saying, “the early bird gets the worm,” but for our early arrivals on Monday, many of them just got muscle soreness (in a good way!
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
MAY 10, 2016
Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, the success trajectory wasn't looking good. Since then, Snapchat has evolved into something so much more. And while it's certainly not the cornerstone of every marketing strategy just yet, the channel has earned a reputation for fast growth and innovation.
Kapost
MAY 10, 2016
Today, everything is connected. From the screen of your iPhone you can: control the heat of your home, monitor your bank account, play music, sync photos, send an email, etc. The advancements in technology over the past ten years have been pretty great—err, unless you’re a B2B marketer. Why? Technology has completely changed the way we market.
Hubspot
MAY 10, 2016
Where do you see yourself in five years? Of all the interview questions out there, this might be the most difficult. These days, career paths aren’t linear. The age-old corporate ladder model of putting in a few years as an individual contributor, becoming a manager of a small team, and climbing your way through senior management or director roles is not right for everyone.
The Lead Agency
MAY 10, 2016
Over 100 billion searches are performed on Google every month. With statistics like this, one thing has become clear to marketers across the globe: Search Marketing is no longer optional, it’s vital. Search Marketing is the process of gaining traffic and visibility from search engines. This can be done through paid advertising, organic search engine optimisation, or a combination of both.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
MAY 10, 2016
You’ve worked your socks off to get as much press coverage as possible. You’ve created blog posts, been included in news articles, and even made an appearance in a few features. A successful campaign is something to be proud of, so sit back for a minute and admire the fruits of your labour. Done? Now it’s back to business. Squeezing every bit of value out of a PR campaign is something very few of us actually do.
SnapApp
MAY 10, 2016
Do you have that right content for the bottom of the funnel? The sales funnel and content. Content and the sales funnel. The two marketing entities are more linked now than ever before, and their relationship is generally made of three different categories. Top-of-the-funnel content. Middle-of-the-funnel content. Bottom-of-the-funnel content. Top-of-the-funnel content is where your marketing creates awareness, brand identity, and new leads.
Vidyard
MAY 10, 2016
With such an expansive marketing technology landscape, building an efficient marketing tech stack has become one of the common struggles of modern marketers in the last few years. Just having an automated email system doesn’t cut it anymore. However, it’s easy to get drowned in all the marketing tech options out there, and ultimately lose focus. We recently caught up with someone who is no stranger to robust digital marketing technologies: Michael Ballard, the Senior Manager of Digital Marketin
Crafted Agency
MAY 10, 2016
Imagine for a second you walked into a hole-in-the-wall restaurant with stained yellow walls, sticky tables and oily floors. Would you consider ordering their food? You would really have to trust that they are meeting the 90% sanitation score for that day.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
6sense
MAY 10, 2016
I was fascinated recently by a documentary I saw about a serial inventor, Dean Kaman, called “ SlingShot.” What stuck out most to me about the movie was a scene in which Dean shows six pictures of his heroes he keeps on a wall in his home. His heroes included Archimedes, Da Vinci, Galileo, Newton, Maxwell and Einstein. Each thinker represented a fundamental leap in our understanding of the way the world operates.
Content Standard
MAY 10, 2016
I remember a period of time as a teenager when I considered my father to be a bit of a rube. He’d open spam mail, click on pop-ups, download off-brand virus scanners that were viruses themselves—pretty much everything a babe on the internet shouldn’t do. So of course, in that ever-common folly of youth, I took what was merely inexperience to indicate ignorance.
QuanticMind
MAY 10, 2016
Depending on your industry, you might have millions of keywords to manage. A travel company, for instance, could have 8,000 relevant keywords. But be honest, how many can you really manage bidding for if you’re doing it manually? Thousands, maybe? I’m sure you’re doing your best, but without automated bidding, your company is leaving money on the table and is at risk of losing business to competitors who are using a bid automation platform.
GreenRope
MAY 10, 2016
3 Tips for Cleaning your Data for Better Sales and Marketing. It is no longer about whether you need a CRM or not, it is about implementing your CRM successfully. There are many strategies and tactics out there, however, the first rule of thumb, and probably the biggest indicator of success all relies on your data, yes, your data. 1. Make sure the emails you have are active.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Brandfolder
MAY 10, 2016
This month marks my one year anniversary at Brandfolder, and what a great year it’s been. It’s finally feeling like spring here in Colorado, so I’ve decided to celebrate with.
GreenRope
MAY 10, 2016
3 Tips for Cleaning your Data for Better Sales and Marketing. It is no longer about whether you need a CRM or not, it is about implementing your CRM successfully. There are many strategies and tactics out there, however, the first rule of thumb, and probably the biggest indicator of success all relies on your data, yes, your data. 1. Make sure the emails you have are active.
Hubspot
MAY 10, 2016
For years now, businesses have been using inbound marketing as a way to attract,convert, close, and delight new customers online. But what if it's not "customers" that you're after? What if you're targeting volunteers, donors, or members? In other words, what if you're a nonprofit? The good news is that inbound marketing still works for nonprofits. The better news, is that we have a new ebook explaining how.
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