Tue.Feb 27, 2024

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Urgent Email Subject Lines - Do They Actually Work?

SendX

Urgent subject lines have become a common strategy in email marketing, aimed at catching the attention of the receiver. At first glance, the effectiveness of using "URGENT" or "LAST"or "HURRY" in subject lines might seem straightforward. It's about getting more people to open the emails.

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4 Practical Tips to Avoid Confirmation Bias with AI

Vision Edge Marketing

Most of us take comfort in the familiar. We tend to seek out perspectives that align with our pre-existing beliefs. This cognitive tendency is known as confirmation bias. The problem with confirmation bias is that it results in a person ignoring information that is inconsistent with their beliefs , in favor of information that confirms what they believe or value.

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How influencers and content creators are reshaping brand strategies

Martech

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. They’re captivating millions with content that deeply connects with their followers. Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation.

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How to Craft a B2B Digital Marketing Strategy to Generate Leads

BOP Design

We’ve often discussed the importance of a strong digital marketing strategy for B2B firms. The core function of a well-crafted B2B digital marketing strategy is often to generate qualified leads. Sounds easy, right? While it’s not rocket science or chemical engineering (those are hard!), creating a digital marketing strategy to generate leads is doable.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Seamless Omnichannel Strategy: Best Practices for Customer Engagement

CMSWire

How organizations can craft a seamless omnichannel strategy, focusing on customer engagement, key components and expanding support channels. Continue reading.

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Well, SaaS tech stacks shrank from 2023 to 2024… but only by 8%. You were expecting more?

chiefmartech

First, a quick ask: please take this 5-minute survey on martech composability. We’ll share the full results back with everyone. I bet it will be very interesting. Thank you! Okay, back to today’s post… I prefer empircal data over gut-feel prognostications. For 12 years, I’ve been told that SaaS in general — and martech in particular — is going to dramatically consolidate.

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Klaviyo launches Klaviyo AI

Martech

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. Why we care. The big question for any AI updates is how the new tools will lead to conversions and other business goals.

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20 Skills That Make You A Proficient Digital Marketer

Benchmark Email

For many people, digital marketing is a dream job. With the onset of many technology company perks and telecommuting jobs, digital marketing experts can make a six-figure salary, have unlimited vacation, and enjoy a flexible schedule that allows them to work from home — or even across the world as a digital nomad. If you’re… The post 20 Skills That Make You A Proficient Digital Marketer appeared first on Benchmark Email.

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The power of livestream marketing: Engaging audiences and creating buzz

SmartBrief - Marketing

The livestreaming market is estimated to grow from $1.49 billion in 2023 to $3.09 billion by 2028. With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign. By livestreaming events, you can expand possibilities for real-time engagement with a global audience, significantly extending your brand’s reach.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Attention vs.Trust: Which Should Content Marketers Prioritize?

Content Marketing Institute

Marketers frequently measure the time a consumer spends with content as a proxy for trust. The more time spent with the content, the deeper the trust in the content or brand. That’s a big mistake. Find out why.

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CIOs and Business Transformation: Managing CEO Expectations

CMSWire

Marketers and customer experience leaders take note: The CIO role is evolving, and they want to become architects of change and leaders in the digital arena. Continue reading.

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TikTok’s Sofia Hernandez on Disrupting Sameness in Digital Marketing

Content Standard

A Content Disrupted podcast with Sofia Hernandez, Global Head of Business Marketing at TikTok. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Observing what’s trending on TikTok, you can discern a tremendous amount about what piques people’s interest and how they prefer to consume information.

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30 Best Growth Hacking Tools to Unlock Exponential Success

Optinmonster

Are you looking for quick and efficient ways to grow your business? Do you want to know about the best growth hacking tools to achieve business goals faster? There are a lot of business growth tools out there, and sometimes it’s hard to know which are the most useful. In this post, I’ve curated the best growth hacking tools that you can use to scale your business.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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CX and EX: Great CX Improves Employee Experience, Too

CMSWire

Learn how a great customer experience can inspire, enable and empower employees, leading to business success. Continue reading.

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Learn the ABCs of DXPs [Sponsored]

Content Marketing Institute

Not sure if you should add a digital experience platform to your martech stack? Here’s how the latest systems make content easier to manage, optimize, and deliver to your audience.

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Managing Business Listings Online: Common Errors to Avoid

BOP Design

Authored by Christopher Moore The main purpose of creating an online business listing is to make it easier for potential clients to discover and contact your business. If done properly, your listings can bring new traffic to your B2B website and improve the visibility of your brand online. On the other hand, a few common. The post Managing Business Listings Online: Common Errors to Avoid appeared first on Bop Design.

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Sales Follow Up Email: Templates, Subject Line & Examples

Optinmonster

Do you want to learn how to write the perfect sales follow up email? In the world of sales, the follow up sales email stands as a beacon of persistence and professionalism. It’s the gentle nudge that reminds your prospects you’re there, ready to offer value. Yet, crafting that perfect follow-up can sometimes feel like searching for a needle in a haystack.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Performance Branding: why strategy and data must work together to drive pipeline

Velocity Partners

Jon Miller recently said that the B2B go-to-market playbook is kaput. That’s the same Jon Miller who practically invented that playbook at the dawn of inbound marketing. You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). That Jon Miller. I agree with Jon that most (not all) B2B tech businesses are struggling to meet the pipeline needs of the business and the main reason is that they’ve either neglected performance brand strategy altoget

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Game Changers in Video Gaming

SmartBrief - Marketing

AI, AR and cloud gaming My partner handmade a coffee table that can run 30 1970s and 1980s arcade games. While I generally think of this as evidence that the guy’s awesome – he also beat “The Hitchhiker’s Guide to the Galaxy” text adventure without a hint book – it’s also evidence of how far video game technology has come since the days when people would make a special trip to the arcade to play Asteroids, or even since the Console Wars of my youth. (16 whole bits!

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Mastering Fear-Based Marketing: An Ethical Approach

Ignite

Let's set the record straight before visions of panic-inducing campaigns flood your mind. Our approach to fear-based marketing is about insightful guidance, not alarmism. It's the art of highlighting risks in a constructive and genuinely beneficial manner. So, how do we navigate this nuanced path between motivation and intimidation? Join me as we explore the ethical application of fear in marketing, ensuring it serves as a beacon rather than a deterrent.

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How to Create a Successful Branded Content Campaign

Brandpoint

Branded content campaigns, which encompass various forms of content such as articles, infographics, and videos, serve as compelling storytelling tools that engage audiences and resonate with their emotions. The primary benefit of branded content lies in its ability to establish authentic connections with your audience, offering a glimpse into the core values and essence of your business.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Walmart’s VIZIO acquisition – what does it really mean?

illumin

Walmart is diving into the streaming wars head first with its acquisition of VIZIO and its SmartCast Operating System. The real question is, will this acquisition position Walmart alongside the ranks of Amazon Prime, Netflix, Apple TV, and Disney+? And is there more to this acquisition than meets the eye? VIZIO is a leading developer of immersive entertainment and technology that is well known for its smart TVs and sound bars.

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Take Action Against Collaboration Drag

Heinz Marketing

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Are you familiar with the idea of “collaboration drag?” It’s a term our President, Matt Heinz , uncovered recently, and it’s garnering a lot of attention among business leaders—for good reason. Collaboration drag is a lot like playing the game of ‘telephone’ as kids. Everything starts well enough, but little by little, things go off course.

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HG Wins Inc. Regionals Award: Pacific’s Fastest-Growing Companies

HG Data

HG Insights named a fastest-growing company in the Pacific region by Inc. — awarded to only the best of the best! Inc.’s Regionals awards honor companies that have made an outsized impact in their fields and on society. An evolution of the annual Inc. 5000 list, this regional award represents a unique look at the […] The post HG Wins Inc. Regionals Award: Pacific’s Fastest-Growing Companies appeared first on HG Insights.

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10 Completely Free SEO Training Courses

Ahrefs

Here are ten that won’t cost a dime.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Is MTA dead?

ScanmarQED

The original promise of Multi-Touch Attribution (MTA) was that it excelled at offering a detailed perspective on how customers engaged with various touchpoints during their journey; aiding businesses in making informed decisions about marketing budget allocation; providing granular insights by tracking individual touchpoints across digital channels; gauging the effectiveness of marketing campaigns and helping identify the most influential channels and optimizing conversions.

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AI-generated Pages and more in Seismic’s Winter 2024 Release 

Seismic

Today, we’re excited to announce the latest features and updates to existing capabilities in the Seismic Enablement Cloud. In Fall 2023 , we introduced a number of Generative AI capabilities that unlock growth and boost productivity. Seismic’s Winter 2024 Release strengthens Aura Copilot with new tools to help enablement professionals work more efficiently in their roles.

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Marketer of The Month Podcast- EPISODE 177: From Regulation to Renewal: Orange Polska’s Blueprint for a Sustainable Telecom Tomorrow

Outgrow

Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Monika Tenerowicz for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Monika and here’s what we discussed about- 1. Explores the evolution of the Polish telecom market spanning the last two decades. 2. Highlights the rigorous regulations governing Poland’s telecom market, encompassing competition and accepted business norms. 3.