Contently
MARCH 16, 2023
Designing a content workflow may not be the most exciting part of content marketing—but it’s critical to success. Content workflows inform who needs to complete what task at any given moment, all while ensuring the content is accurate, in alignment with your strategy, and optimized for distribution. Simply put, they’re the secret to any high-performing content program.
Marketing Insider Group
MARCH 16, 2023
Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. Here’s why: 84% of buyers want to be treated like actual people, not numbers 82% say they want brand values to align with their own 73% say they’re more likely to buy when they love the brand To build the type of emotional con
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Benchmark Email
MARCH 16, 2023
Selecting an email marketing tool is a process. There’s a lot to consider, and it can get so overwhelming that some people just opt for the tool that is widely known. That’s one way to go about it. However, we don’t recommend that route. You run the risk of paying for bloated software you aren’t… The post The Best Mailchimp Alternatives for Email Marketing appeared first on Benchmark Email.
ClickZ
MARCH 16, 2023
30-second summary: Through unpredictable events and a sense that control has been lost, consumers have begun to switch brands at a higher rate than ever before People have become tired of false sustainability claims and outrage media and are seeking simple, calm and truthful experiences that make a difference or matter New technologies are offering exciting new ways to connect, with an emphasis on investing in brand and retention Ultimately, consumers want less innovation, and more reassurance:
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Oktopost
MARCH 16, 2023
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary B2B video marketing has evolved significantly over the last few years, driven by changes in technology, consumer behavior, and industry trends. With the rise of social media and the need for quick video content, B2B companies are now more likely to use video as part of their strategy, thanks to the proven effectiveness of vid
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
MARCH 16, 2023
Targeting the right keywords for your business can make search engines one of the most valuable and highest ROI channels. But how do you identify and prioritize the right keywords? Start with these four questions.
Search Engine Journal
MARCH 16, 2023
Explore AI-powered Bing's potential to transform your content creation efforts, with 5 prompts to boost creativity and streamline workflows. The post Microsoft Shares 5 Starter Prompts For AI-Powered Bing appeared first on Search Engine Journal.
Ahrefs
MARCH 16, 2023
For this concept to work, selecting which KPIs to monitor carefully is essential. Here are a few input and output KPI ideas you can use for your content marketing.
Search Engine Journal
MARCH 16, 2023
ChatSpot.ai from HubSpot allows you to use natural language in a chat interface to research competitors, run reports, summarize CRM data, and write effective messaging. The post We Took The New ChatSpot.ai For A Spin. What Did We Learn? appeared first on Search Engine Journal.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
SmartBug Media
MARCH 16, 2023
In today's fast-paced business environment , streamlining workflows and improving efficiency are crucial for success. One way to achieve this is through application programming interface (API) integrations. In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration.
CopyBlogger
MARCH 16, 2023
It’s tricky to stick to a schedule when you can see all of the flaws in your own writing. So, Continue Reading The post How to Stick to a Schedule, Even If You Lack Writing Confidence appeared first on Copyblogger.
Martech
MARCH 16, 2023
With so much uncertainty right now, one thing has remained constant: programmatic campaigns work. Programmatic is built for the open internet and provides a seamless cross-channel experience for consumers. Unparalleled targeting, customizable architecture, and advanced optimizations make programmatic an option you can rely on. Register today for “The Power of Programmatic Advertising: Stay Relevant With This Reliable Tactic,” presented by Adtaxi.
Search Engine Journal
MARCH 16, 2023
Microsoft unveiled its groundbreaking AI-powered Copilot, a tool designed to boost productivity and unleash creativity. The post Microsoft 365 Copilot: AI-Powered Tools To Boost Productivity appeared first on Search Engine Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Mass Analytics
MARCH 16, 2023
How is the Marketing Function Changing in the Digital Era Highlights from MASS Analytics and Massmedia Morocco at The African Digital Summit in Morocco The African Digital Summit marked the start of the partnership between MASS Analytics and Massmedia Morocco. The event, in its 5th edition, took place in Morocco on the 2nd and 3rd of March 2023. Dr.
Martech
MARCH 16, 2023
Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. This year will see a renewed emphasis on regulatory compliance as five additional U.S. states roll out new privacy legislation. ​ Between growing consumer concerns, technological changes and mounting data protection legislation, companies that do not address the need for data privacy will inevitably take a hit, especially in terms of user confidence, credibility
ClickDimensions
MARCH 16, 2023
You might have heard of the term ‘ user persona ’ before, but what does it actually mean? A user persona is the creation of a business-based fictional character designed to represent a group of individuals who use a product or a service in a similar way. The descriptions of these users typically include their behavioral patterns, skills, goals, as well as their background information with details about their work environment.
Martech
MARCH 16, 2023
Today, TransUnion announced the expansion of their TruAudience line of marketing solutions. These solutions now combine the consumer data, identity resolution, audience building and targeting capabilities of TransUnion and Neustar, which TransUnion acquired in 2021. TruAudience offers a suite of privacy-first identity resolution, data enrichment, audience targeting and advanced analytics solutions.Neustar is a global information services and identity resolution provider.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Blue Flame Thinking
MARCH 16, 2023
There’s been quite a bit of chatter around ChatGPT over the last several weeks. Like any company, we have a range of fascinations with it. We have those who jumped on right away and started testing it for their kids’ projects or just for fun. We have those who are waiting to see what happens with it and Google’s new rival tool, and we have those who will just wait it out until they must use it.
Martech
MARCH 16, 2023
Stay ahead of the curve with the 2023 Consumer Trends Index report. This report from Marigold provides valuable insights into the latest global consumer attitudes and trends in personalization, privacy, messaging, advertising, and brand loyalty. With the data from over 30 countries and 6,000 consumers, you’ll be able to better understand your customer and create a marketing strategy that is tailored to their needs.
ATAK Interactive
MARCH 16, 2023
We examine the field of web design and the work of web designers in this blog. It takes a variety of talents, including graphic design, coding, and user experience design, to create and maintain websites. The blog covers the duties of web designers, including gathering requirements from clients, coming up with layouts, building functionality, testing and debugging, and maintaining websites.
Search Engine Journal
MARCH 16, 2023
What makes a great SaaS PPC campaign? Check out these recommendations to ensure your account is built to last. The post How To Build A SaaS PPC Campaign That’s Built To Last appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Engagio
MARCH 16, 2023
This blog dives into how to develop an action plan to help your organization leverage ABM to navigate an economic downturn. The post 5 B2B Business Leaders Offer Insights on Leveraging ABM to Survive a Downturn appeared first on Demandbase.
Search Engine Journal
MARCH 16, 2023
Learn about the success of Traffic Think Tank, why it was sold to SEMrush, and career advice for SEO professionals from co-founder Matthew Howells-Barby. The post After Semrush Acquired Traffic Think Tank, What’s Next? Insights From Co-founder Matthew Howells-Barby appeared first on Search Engine Journal.
RDW Group
MARCH 16, 2023
There are so many factors that contribute to the success of an organization. One of the most crucial is your … The post Developing a Brand Strategy For Your Organization appeared first on RDW Group.
Square 2 Marketing
MARCH 16, 2023
Many of you who read our articles know that one of the secrets to lead generation and demand generation in 2023 is content creation. You need to create compelling, educational and entertaining thought leadership content. This content has to take many different forms, including videos, whitepapers, e-books, explainers, tip sheets, research, webinars, checklists, podcasts and more.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Bannerflow
MARCH 16, 2023
2023 is well and truly on, and it’s clear that the MarTech landscape is rapidly evolving. The rise of new technologies, changing consumer behaviours, and increasing competition drives marketers to be more innovative and creative than ever before. In this blog post, we’ll explore some of the top MarTech trends for 2023, and how marketers can stay ahead of the game.
Hubspot
MARCH 16, 2023
Account executives work a fast-paced job that requires talent and discipline. They have to find sales opportunities, negotiate with customers, track multiple customers, and work to deliver on relevant KPIs every day. So when interviewing to fill that position, you should expect questions to be just as thorough. Your interviewer will be asking questions that encompass all these responsibilities and more.
Huptech Web
MARCH 16, 2023
Table Of Contents Introduction What is eCommerce Personalization? Why is Personalization the Future of eCommerce? What are the Benefits of eCommerce Personalization? eCommerce Personalization Trends and Tactics Final Thoughts Introduction Consumers are increasingly turning towards online shopping to fulfill their retail needs as the world has become increasingly technologically advanced.
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