BOP Design
JUNE 29, 2020
It may sound counter-intuitive, but the best way to stand out from the competition and rise above all the online noise is to keep things simple. Less is more when it comes to designing a quality B2B website. Your website’s homepage is often a prospect’s first impression of your product or service. Keep these three rules in mind when designing your B2B homepage: Focus on what matters.
Marketing Insider Group
JUNE 29, 2020
Data has revolutionized marketing and become a valuable asset in improving targeting and personalization. It’s a key tool in decision making for any company, but it doesn’t necessarily lead to connections. Understanding your customer does. That’s why it’s critical to infuse empathy in marketing, delivering a true customer-centric approach. That sentiment is echoed loudly in an article by Noah Fenn, “ Despite All this Data, Empathy Is the Greatest Tool in a Marketer’s Toolbox. ”.
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Influitive
JUNE 29, 2020
As we start to fall into a routine in this “new normal,” the need for customer engagement and advocacy continues to grow. According to data presented at the Forrester/SiriusDecisions Summit in May, companies who focus on advocacy in their customer marketing programs drive deeper relationships over time. In fact, 92% said it increases their credibility […].
Marketing Insider Group
JUNE 29, 2020
During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Some of the predictions on the rise of thought leadership, empathy , and culture were spot on.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Roketto
JUNE 29, 2020
Ahh, SaaS marketing metrics. Those pesky numbers and statistics that marketers know they need to be aware of, but can be a bit of a bore to actually track. Which ones are absolutely necessary? Which ones can you pass on? This is certainly one of the challenges involved in SaaS marketing as a whole.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Influitive
JUNE 29, 2020
As we start to fall into a routine in this “new normal,” the need for customer engagement and advocacy continues to grow. According to data presented at the Forrester/SiriusDecisions Summit in May, companies who focus on advocacy in their customer marketing programs drive deeper relationships over time. In fact, 92% said it increases their credibility […].
Marketing Insider Group
JUNE 29, 2020
Events like exhibitions and summits play an important role in connecting businesses with their customers as well as providing a platform for people to learn, share and gain new connections. With the ongoing pandemic and social distancing rules in place, the event industry has been hit hard. Physical events are being postponed and cancelled and people that looked to this channel as a source for meeting valuable connections and gaining insight are pivoting to digital alternatives.
The Daily Egg
JUNE 29, 2020
The best POS system is Square. To find out why — or check out our other suggestions — read our reviews below. As a business owner, you need a good way to accept payments from your customers. That’s why you need a good POS system. These systems give your business flexibility when it comes to […]. The post Best POS Systems appeared first on The Daily Egg.
Content Marketing Institute
JUNE 29, 2020
You and your co-workers have professional personal brands. Your employer has a corporate or business brand. They are intertwined. Now, it’s time to be smarter about that connection and make it mutually beneficial. Continue reading → The post How to Make Personal and Corporate Branding Work Together appeared first on Content Marketing Institute.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
ClickZ
JUNE 29, 2020
30-second summary: In March 2020, market research firm IDC forecasted 2020 artificial intelligence (AI) spending to range from $48 billion, a 25% increase from 2019, to $50.7 billion, a 32% increase. Demand for AI is showing resilience compared to other technologies in a post COVID-19 reality. Here’s how AI is impacting three CX-focused business functions: marketing and customer engagement, sales execution and omnichannel customer service.
Sprout Social
JUNE 29, 2020
These days, you’d be hard pressed to find a university or higher education institution without a presence on social media. Regardless of which platform universities choose, social media enables universities to cultivate a sense of community for students and to engage with their alumni base. And though some may view social as little more than an awareness play, the reality is social can support higher education institutions at all stages of their marketing funnel.
Biznology
JUNE 29, 2020
Billions of people around the world use and interact with e-commerce sites every day. In the process, data is accumulated at levels never before possible. Through collection and analysis of this large-scale data, often referred to as big data, you can transform your bottom line. In combination with Artificial Intelligence (AI) technologies, you can use big data in your e-commerce site to generate activity you never before thought possible.
SendGrid
JUNE 29, 2020
Learn how to deliver email through Twilio SendGrid using the Python Flask framework and the Flask-Mail extension. . The post Sending Emails from Python Flask Applications With Twilio SendGrid appeared first on SendGrid.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SmartBug Media
JUNE 29, 2020
What keeps SaaS marketers and executives up at night, costs companies hundreds of thousands of dollars, and is just as certain as death and taxes? Customer churn. Churn is a metric that most SaaS marketers loathe talking about because marketing is responsible for bringing leads in the front door, not keeping customers from exiting out the back.Well yes, but actually no.
Roketto
JUNE 29, 2020
Ahh, SaaS marketing metrics. Those pesky numbers and statistics that marketers know they need to be aware of, but can be a bit of a bore to actually track. Which ones are absolutely necessary? Which ones can you pass on? This is certainly one of the challenges involved in SaaS marketing as a whole.
Visitor Queue
JUNE 29, 2020
There are plenty of CRMs for enterprise software tools out there for you to choose from, and I am sure when you read the title one or two platforms come to mind. The ones you immediately think of are likely the heavy hitters in this category, and some of the more popular options, but are […]. The post 5 Best CRMs for Enterprise Companies appeared first on Blog Visitor Queue.
DivvyHQ
JUNE 29, 2020
When you’re just getting started with content marketing, there are several skills you must master. One thing you should not overlook is learning how to create a content calendar. Here's a step-by-step guide to ensure you're starting out with a great plan.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Optinmonster
JUNE 29, 2020
Do you want to add a free shipping bar to your website that motivates customers to make a purchase? Providing your customers with free shipping can be a great incentive to turn window shoppers into paying customers. But how do you let customers know you’re offering free shipping in the first place? One of the best solutions is with a floating bar at the top of your website.
Opt Intelligence
JUNE 29, 2020
There’s no denying that we are in unprecedented times, and increasingly reliant on digital means of communication. From everyday errands to milestone celebrations, nearly every facet of life is being lived online. Which means more time spent browsing, shopping and checking email. This also means more opportunity for you, as well as more competition.
G2M Solutions
JUNE 29, 2020
This is written by guest blogger Matthew Howells-Barby, Senior Director of Acquisition at HubSpot and a partner at Traffic Think Tank. He's the founder of The Coin Offering , an educational site focused on blockchain technology, and the co-host of The Decrypting Crypto Podcast. At HubSpot, blogging is our primary source of traffic. In fact, a significant percentage of HubSpot customers first stumbled upon our brand and our website through our blog – usually by searching for something on Google a
Moz
JUNE 29, 2020
Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Acrolinx
JUNE 29, 2020
Social media has made a huge impact on our everyday lives. But is it wreaking havoc on the way we write? The Acrolinx team explores. The post Social Speak: Is Social Media Ruining the Way We Write? appeared first on Acrolinx.
Moz
JUNE 29, 2020
Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business.
TowerData
JUNE 29, 2020
The way in which brands communicate with customers is vastly changing. One of these shifts involves an increased reliance on email marketing and valid email addresses.
DivvyHQ
JUNE 29, 2020
When you’re just getting started with content marketing, there are several skills you must master. One thing you should not overlook is learning how to create a content calendar. Here's a step-by-step guide to ensure you're starting out with a great plan.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
GreenRope
JUNE 29, 2020
Meet Human Resource Manager, Little Buddy. Little Buddy (LB) has been with GreenRope since he was just a wee pup. LB has a paw in many different aspects of GreenRope, including team morale building, employee relations management, and new hire interviewing. LB takes his position at GreenRope very seriously, having never missed a day at the office! The entire team relies on LB to be successful.
Visitor Queue
JUNE 29, 2020
Leadlander vs. VisitorTrack vs. Visitor Queue, it can be difficult to know which tool is best suited for your needs. With new players appearing in this industry almost daily, it can be difficult to weed through the platforms that are not suited for you and your team, and find the companies that can work alongside […]. The post Leadlander vs. VisitorTrack vs.
PathFactory
JUNE 29, 2020
When everyone is bidding for the same ad space and fishing for opens in the same inboxes, getting the most marketing bang for your buck can be tricky. It’s crunch time, folks. To achieve this, I want to introduce you to a tactic that will garner more repeat engagement from the leads you’ve generated from any channel. Using this method, we were able to encourage our most engaged leads to come back to our content for an additional 183% more engagement.
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