Mon.Jun 29, 2020

Why Less Is More When Designing a B2B Website Homepage

BOP Design

It may sound counter-intuitive, but the best way to stand out from the competition and rise above all the online noise is to keep things simple. Less is more when it comes to designing a quality B2B website. Your website’s homepage is often a prospect’s first impression of your product or service.

What You Need to Know About B2B Buyers in This New Normal

Unbound B2B

The ongoing global pandemic is affecting businesses in various ways across all industries. The event is activating sales changes in the B2B sector, which are forcing marketers to re-imagine the old buyer persona for the new normal.

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Empathy in Marketing: Why It’s More Important Than Data

Marketing Insider Group

Data has revolutionized marketing and become a valuable asset in improving targeting and personalization. It’s a key tool in decision making for any company, but it doesn’t necessarily lead to connections. Understanding your customer does.

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The Power of Customer Advocacy in Unprecedented Times

Influitive

As we start to fall into a routine in this “new normal,” the need for customer engagement and advocacy continues to grow.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Future of Marketing: 50 CMO Quotes On How Marketing Has Changed

Marketing Insider Group

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like.

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Web Development Hacks to Increase Your Traffic Organically

Marketing Insider Group

Guest post by Sheryl Jones. Are you looking for a way to boost your traffic organically? Web development is one of the best ways to do that! . From looking after its design to maintaining all the web pages, web development is undoubtedly a lot of work.

10 Critical SaaS Marketing Metrics: Step-By-Step [Guide]

Roketto

Ahh, SaaS marketing metrics. Those pesky numbers and statistics that marketers know they need to be aware of, but can be a bit of a bore to actually track. Which ones are absolutely necessary? Which ones can you pass on? This is certainly one of the challenges involved in SaaS marketing as a whole.

How One Event Company Transformed in the Face of COVID-19

Marketing Insider Group

Events like exhibitions and summits play an important role in connecting businesses with their customers as well as providing a platform for people to learn, share and gain new connections. With the ongoing pandemic and social distancing rules in place, the event industry has been hit hard.

Big Data and Your Bottom Line

Biznology

Billions of people around the world use and interact with e-commerce sites every day. In the process, data is accumulated at levels never before possible. Through collection and analysis of this large-scale data, often referred to as big data, you can transform your bottom line.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

On-page SEO: how to optimize your pages to rank on Google

RockContent

Search Engine Optimization is the key for your company to increase its reach on the internet. SEO refers to a set of techniques, prevalent in Content Marketing strategies, which aim to increase the ranking of your brand channels in search engine results pages.

The AI-enhanced CX: Agility for an uncertain future

ClickZ

30-second summary: In March 2020, market research firm IDC forecasted 2020 artificial intelligence (AI) spending to range from $48 billion, a 25% increase from 2019, to $50.7 billion, a 32% increase. Demand for AI is showing resilience compared to other technologies in a post COVID-19 reality.

How to Make Personal and Corporate Branding Work Together

Content Marketing Institute

You and your co-workers have professional personal brands. Your employer has a corporate or business brand. They are intertwined. Now, it’s time to be smarter about that connection and make it mutually beneficial.

How to Add a Free Shipping Bar to Your Online Store

Optinmonster

Do you want to add a free shipping bar to your website that motivates customers to make a purchase? Providing your customers with free shipping can be a great incentive to turn window shoppers into paying customers.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

How to Conduct a Social Media Audit (Includes a Free Template)

Hootsuite

If you’re using social media to market your business, you need to understand how to perform a social media audit. Don’t be alarmed—a social media audit is nowhere near as scary as it sounds. But it is a critical part of developing or updating an effective social media marketing plan.

5 Ways to Effectively Track Your Churn Rate

SmartBug Media

What keeps SaaS marketers and executives up at night, costs companies hundreds of thousands of dollars, and is just as certain as death and taxes? Customer churn.

Sales Pipeline Radio, Episode 211: Q & A with Jim Benton @jim_benton

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.

The SEO Strategy to Get Your Content Ranking #1 on Google

G2M Solutions

This is written by guest blogger Matthew Howells-Barby, Senior Director of Acquisition at HubSpot and a partner at Traffic Think Tank. He's the founder of The Coin Offering , an educational site focused on blockchain technology, and the co-host of The Decrypting Crypto Podcast.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

9 LinkedIn Ad Case Studies That Marketers Can Learn From

Hubspot

When you think about social media marketing, what's the first platform that comes to mind? For many marketers, it's probably Facebook or Instagram. But if I were to pick one, I'd go with LinkedIn. Well, first, LinkedIn is an amazing platform to use for brand awareness.

5 Best CRMs for Enterprise Companies

Visitor Queue

There are plenty of CRMs for enterprise software tools out there for you to choose from, and I am sure when you read the title one or two platforms come to mind. The ones you immediately think of are likely the heavy hitters in this category, and some of the more popular options, but are […].

How to Create a Content Calendar: A Step-by-step Guide for New Content Marketers

DivvyHQ

When you’re just getting started with content marketing, there are several skills you must master. One thing you should not overlook is learning how to create a content calendar. Here's a step-by-step guide to ensure you're starting out with a great plan.

Breaking Down the Barriers to Scaling Personalization in Advertising

QuanticMind

Marketers today know how critical personalization is to capturing audience attention, engaging them, and influencing them to become customers. That said, the realities and results of investing in personalization are not so simple.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Why You Need to Increase Your Lead Generation Efforts Now

Opt Intelligence

There’s no denying that we are in unprecedented times, and increasingly reliant on digital means of communication. From everyday errands to milestone celebrations, nearly every facet of life is being lived online. Which means more time spent browsing, shopping and checking email.

Email Marketing: Keeping Brands & Customers Connected During COVID-19

TowerData

The way in which brands communicate with customers is vastly changing. One of these shifts involves an increased reliance on email marketing and valid email addresses. Email Marketing featured

How to Create a Content Calendar: A Step-by-step Guide for New Content Marketers

DivvyHQ

When you’re just getting started with content marketing, there are several skills you must master. One thing you should not overlook is learning how to create a content calendar. Here's a step-by-step guide to ensure you're starting out with a great plan.

10 Surprising Things You Didn’t Know About Human Resource Manager, Little Buddy

GreenRope

Meet Human Resource Manager, Little Buddy. Little Buddy (LB) has been with GreenRope since he was just a wee pup. LB has a paw in many different aspects of GreenRope, including team morale building, employee relations management, and new hire interviewing.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.