Mon.Jun 29, 2020

Why Less Is More When Designing a B2B Website Homepage

BOP Design

It may sound counter-intuitive, but the best way to stand out from the competition and rise above all the online noise is to keep things simple. Less is more when it comes to designing a quality B2B website. Your website’s homepage is often a prospect’s first impression of your product or service. Keep these three rules in mind when designing your B2B homepage: Focus on what matters.

What You Need to Know About B2B Buyers in This New Normal

Unbound B2B

The ongoing global pandemic is affecting businesses in various ways across all industries. The event is activating sales changes in the B2B sector, which are forcing marketers to re-imagine the old buyer persona for the new normal. The flu-like epidemic is also altering the interactive dynamics between the buyer and the seller. Like a selective extinction event, some businesses are facing a steep decline in demand.

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Empathy in Marketing: Why It’s More Important Than Data

Marketing Insider Group

Data has revolutionized marketing and become a valuable asset in improving targeting and personalization. It’s a key tool in decision making for any company, but it doesn’t necessarily lead to connections. Understanding your customer does. That’s why it’s critical to infuse empathy in marketing, delivering a true customer-centric approach. That sentiment is echoed loudly in an article by Noah Fenn, “ Despite All this Data, Empathy Is the Greatest Tool in a Marketer’s Toolbox. ”.

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The Power of Customer Advocacy in Unprecedented Times

Influitive

As we start to fall into a routine in this “new normal,” the need for customer engagement and advocacy continues to grow. According to data presented at the Forrester/SiriusDecisions Summit in May, companies who focus on advocacy in their customer marketing programs drive deeper relationships over time. In fact, 92% said it increases their credibility […]. The post The Power of Customer Advocacy in Unprecedented Times appeared first on Influitive.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

The Future of Marketing: 50 CMO Quotes On How Marketing Has Changed

Marketing Insider Group

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Some of the predictions on the rise of thought leadership, empathy , and culture were spot on. While other predictions , not so much.

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More Trending

Web Development Hacks to Increase Your Traffic Organically

Marketing Insider Group

Guest post by Sheryl Jones. Are you looking for a way to boost your traffic organically? Web development is one of the best ways to do that! . From looking after its design to maintaining all the web pages, web development is undoubtedly a lot of work. Different websites are built differently, but there are three components of web development, which are commonly required to create them all. .

On-page SEO: how to optimize your pages to rank on Google

RockContent

Search Engine Optimization is the key for your company to increase its reach on the internet. SEO refers to a set of techniques, prevalent in Content Marketing strategies, which aim to increase the ranking of your brand channels in search engine results pages. Therefore, it’s an organic alternative to digital ad campaigns, although you can use both approaches in a complementary way.

How One Event Company Transformed in the Face of COVID-19

Marketing Insider Group

Events like exhibitions and summits play an important role in connecting businesses with their customers as well as providing a platform for people to learn, share and gain new connections. With the ongoing pandemic and social distancing rules in place, the event industry has been hit hard. Physical events are being postponed and cancelled and people that looked to this channel as a source for meeting valuable connections and gaining insight are pivoting to digital alternatives.

10 Critical SaaS Marketing Metrics: Step-By-Step [Guide]

Roketto

Ahh, SaaS marketing metrics. Those pesky numbers and statistics that marketers know they need to be aware of, but can be a bit of a bore to actually track. Which ones are absolutely necessary? Which ones can you pass on? This is certainly one of the challenges involved in SaaS marketing as a whole. Featured SaaS Marketing

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Conduct a Social Media Audit (Includes a Free Template)

Hootsuite

If you’re using social media to market your business, you need to understand how to perform a social media audit. Don’t be alarmed—a social media audit is nowhere near as scary as it sounds. But it is a critical part of developing or updating an effective social media marketing plan. An audit of your social media accounts helps you understand what’s happening on each network. You’ll be able to spot at a glance: what’s working and what’s not. whether impostor accounts are stealing your fans.

Big Data and Your Bottom Line

Biznology

Billions of people around the world use and interact with e-commerce sites every day. In the process, data is accumulated at levels never before possible. Through collection and analysis of this large-scale data, often referred to as big data, you can transform your bottom line. In combination with Artificial Intelligence (AI) technologies, you can use big data in your e-commerce site to generate activity you never before thought possible.

How to Make Personal and Corporate Branding Work Together

Content Marketing Institute

You and your co-workers have professional personal brands. Your employer has a corporate or business brand. They are intertwined. Now, it’s time to be smarter about that connection and make it mutually beneficial. Continue reading → The post How to Make Personal and Corporate Branding Work Together appeared first on Content Marketing Institute. Company News

The Road to Recovery: A Look at the Digital Future of Small Business 

Hootsuite

With MSME Day just past us, we’re celebrating small businesses, the people who run them, and looking at the strategies they’re using to rebound from the impact of COVID-19. They come into 66 from the tributary side roads, from the wagon tracks and the rutted country roads.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The AI-enhanced CX: Agility for an uncertain future

ClickZ

30-second summary: In March 2020, market research firm IDC forecasted 2020 artificial intelligence (AI) spending to range from $48 billion, a 25% increase from 2019, to $50.7 billion, a 32% increase. Demand for AI is showing resilience compared to other technologies in a post COVID-19 reality. Here’s how AI is impacting three CX-focused business functions: marketing and customer engagement, sales execution and omnichannel customer service.

How to Add a Free Shipping Bar to Your Online Store

Optinmonster

Do you want to add a free shipping bar to your website that motivates customers to make a purchase? Providing your customers with free shipping can be a great incentive to turn window shoppers into paying customers. But how do you let customers know you’re offering free shipping in the first place? One of the best solutions is with a floating bar at the top of your website. That’s why, today, we’ll teach you how to create a free shipping bar to your online store.

5 Ways to Effectively Track Your Churn Rate

SmartBug Media

What keeps SaaS marketers and executives up at night, costs companies hundreds of thousands of dollars, and is just as certain as death and taxes? Customer churn. Churn is a metric that most SaaS marketers loathe talking about because marketing is responsible for bringing leads in the front door, not keeping customers from exiting out the back.Well yes, but actually no. The leads marketing brings in are only worth as much as their lifetime value.

10 Critical SaaS Marketing Metrics: Step-By-Step [Guide]

Roketto

Ahh, SaaS marketing metrics. Those pesky numbers and statistics that marketers know they need to be aware of, but can be a bit of a bore to actually track. Which ones are absolutely necessary? Which ones can you pass on? This is certainly one of the challenges involved in SaaS marketing as a whole. Featured SaaS Marketing

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How We Know the 90-9-1 Rule for Online Community Engagement is Officially Outdated

Higher Logic

A rule about online engagement has floated around the internet for a while, called the Rule of Participation Inequality, or the 90-9-1 Rule. The rule goes something like this: User participation in any online internet community generally follows the 90-9-1 rule : 90% of community members are lurkers who read or observe, but don't contribute. 9% of community members edit or respond to content but don't create content of their own. 1% of community members create new content.

Breaking Down the Barriers to Scaling Personalization in Advertising

QuanticMind

Marketers today know how critical personalization is to capturing audience attention, engaging them, and influencing them to become customers. That said, the realities and results of investing in personalization are not so simple. Gartner research predicts 80% of marketers who invest in personalization will abandon their efforts by 2020. . If personalization is so valuable, why let it go?

Sales Pipeline Radio, Episode 211: Q & A with Jim Benton @jim_benton

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

How We Know the 90-9-1 Rule for Online Community Engagement is Officially Outdated

Higher Logic

A rule about online engagement has floated around the internet for a while, called the Rule of Participation Inequality, or the 90-9-1 Rule. The rule goes something like this: User participation in any online internet community generally follows the 90-9-1 rule : 90% of community members are lurkers who read or observe, but don't contribute. 9% of community members edit or respond to content but don't create content of their own. 1% of community members create new content.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The SEO Strategy to Get Your Content Ranking #1 on Google

G2M Solutions

This is written by guest blogger Matthew Howells-Barby, Senior Director of Acquisition at HubSpot and a partner at Traffic Think Tank. He's the founder of The Coin Offering , an educational site focused on blockchain technology, and the co-host of The Decrypting Crypto Podcast. At HubSpot, blogging is our primary source of traffic.

5 Best CRMs for Enterprise Companies

Visitor Queue

There are plenty of CRMs for enterprise software tools out there for you to choose from, and I am sure when you read the title one or two platforms come to mind. The ones you immediately think of are likely the heavy hitters in this category, and some of the more popular options, but are […]. The post 5 Best CRMs for Enterprise Companies appeared first on Blog Visitor Queue.

9 LinkedIn Ad Case Studies That Marketers Can Learn From

Hubspot

When you think about social media marketing, what's the first platform that comes to mind? For many marketers, it's probably Facebook or Instagram. But if I were to pick one, I'd go with LinkedIn. Well, first, LinkedIn is an amazing platform to use for brand awareness. Their Business Solutions offer a variety of ad types, like photo or video. Ads are visible to the platform's 630 million users , and the unique optimization tools, like audience targeting, ensure Ads reach qualified leads.

Why You Need to Increase Your Lead Generation Efforts Now

Opt Intelligence

There’s no denying that we are in unprecedented times, and increasingly reliant on digital means of communication. From everyday errands to milestone celebrations, nearly every facet of life is being lived online. Which means more time spent browsing, shopping and checking email. This also means more opportunity for you, as well as more competition. It’s time to generate leads without landing pages and grow your email marketing list quickly and efficiently.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.