Square 2 Marketing
JULY 20, 2022
Struggling to get results from marketing? Your campaign execution might be broken. Learn how to plan, set up, execute, analyze and optimize marketing campaigns to drive results.
Launch Marketing
JULY 20, 2022
The B2B buyer’s journey and the environment it operates in have changed dramatically in the last few years. Buyers now look for digital-first, self-service paths and increasingly more consumer-like experiences. Today, nearly 27% of the full buyer’s journey is spent conducting independent research online. People want information quickly, without needing a real person to supply it to them.
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Kaon
JULY 20, 2022
Think you don’t need a digital marketing strategy for an in-person trade show? A Gen Z marketer shares her B2B trade show experience and recommendations for better customer engagement.
KoMarketing Associates
JULY 20, 2022
As marketers struggle to tie their strategic efforts to revenue, new research suggests that a lack of data unification may be to blame. Ascend2 recently published its “Improving Marketing Attribution” report, and statistics indicated that the majority of marketers (95%) agree that having a unified data source improves marketing attribution. Approximately 44% of respondents stated that improving data quality has been a top challenge to improving overall marketing attribution.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Sword and the Script | B2B
JULY 20, 2022
Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
JULY 20, 2022
Google Ads is launching a handful of new features, including an easy way for businesses to create video ads. The post Google Makes It Easy To Create Video Ads appeared first on Search Engine Journal.
Triblio
JULY 20, 2022
Reflecting on a less-than-perfect first half? Use these ABM program metrics to reach your goals in the future.
Search Engine Journal
JULY 20, 2022
Analyze these seven ecommerce metrics to keep your head above water and stay on top of your entire business. The post 7 Crucial Ecommerce Metrics You Should Be Tracking Right Now appeared first on Search Engine Journal.
Triblio
JULY 20, 2022
Triblio's ABM experts answer the top account-based marketing questions we've seen across Reddit & LinkedIn.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Stevens & Tate
JULY 20, 2022
Running a business is difficult, no matter how big or small it is. To successfully maintain and grow a business, you need to retain existing customers as well as reach new ones. As such, a good marketing strategy is essential to the success of any business. Marketing helps you communicate with your target audience, build relationships, and generate leads.
Martech
JULY 20, 2022
Email may have been around since the dawn of the internet, but the space doesn’t stand still. Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. Developments in the email marketing platform environment, especially consolidation and integrations between parts of the tech stack, mean that the practice of
The Daily Egg
JULY 20, 2022
After 60 hours of researching and testing more than 40+ link-building tools on the market, we determined that SEMrush Backlink Gap is. The post Best Link Building Tools Compared appeared first on The Daily Egg.
Content Marketing Institute
JULY 20, 2022
Stop wasting time on the basic metrics. Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
The Daily Egg
JULY 20, 2022
Your business’s payment gateway is the intermediary between your customers and your ability to make money. We researched dozens of the most. The post Best Payment Gateways Compared appeared first on The Daily Egg.
Search Engine Journal
JULY 20, 2022
Google is rolling out a new feature for Business Profiles that allows you to set up automated responses to frequently asked questions from customers. The post Google Lets Businesses Set Auto Responses To Common Questions appeared first on Search Engine Journal.
Heinz Marketing
JULY 20, 2022
By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing. I’m super fascinated by how people tick, what motivates them, and how they work. I always have been. I also love words and language which is just one reason I got certified as a conversion copywriter last fall. To enhance my skills, I recently read Influence, New and Expanded: The Psychology of Persuasion (a gift from my copywriting mentor ).
Square 2 Marketing
JULY 20, 2022
HubSpot Sales Hub CRM helps your sales team be more efficient, close more new customers and close them faster. Learn how in this article.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Conversica
JULY 20, 2022
AI in Marketing: The New Frontier. If you haven’t seen the cover story for the latest issue of PeerSphere magazine, check it out! The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. During Super Bowl LI, more than 100 million viewers heard that “one of the most powerful tools our species has created” was being unleashed to search out every possibl
Walker Sands
JULY 20, 2022
Through strategic surveys, powerful visuals and story angles that highlight newsworthy findings, our teams continue to leverage creativity and data to create compelling, results-driven campaigns. The PRSA Skyline Awards recognize campaigns that display creativity and produce exceptional results in public relations, and we are honored to receive an award in the Integrated Communications (Business to Business) category for our data-driven PR campaign for Visier.
SmartBug Media
JULY 20, 2022
At the heart of inbound marketing is a commitment to creating a variety of content that is informative, engaging, and helpful at each stage of the buyer’s journey. Good content increases a reader’s awareness of a problem, engages with a solution to that problem, and creates an overall excellent customer experience. Among the many types of content created by inbound marketers is email marketing, which is the process of receiving queries, answering questions, and providing content that informs and
Square 2 Marketing
JULY 20, 2022
Demand generation underperforming? Try these 10 upgrades today and watch your metrics head up and to the right.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Martech
JULY 20, 2022
Great customer experiences are easier to imagine than to actually understand and deliver. That’s why tools that help marketers analyze the customer journey and act on the insights gained — customer journey orchestration (CJO) software — are finding a spot in businesses’ technology stacks. Basic CJO categories. Customer journey orchestration isn’t as precisely defined as other marketing technology categories.
BrandMaker Blog
JULY 20, 2022
Fifteen industries. Sixteen languages. Twenty-three countries. That’s the result of three recently merged customer bases across the company. Kira Kletti, our multilingual customer marketing manager, is learning how to connect with 350+ enterprise companies—all from her desk in Germany. We caught up with Kira, who made the unique switch from product to customer marketing when our three entities merged in 2021, to learn what’s on the horizon, what surprises she’s seen on the job, and what it’s lik
Search Engine Journal
JULY 20, 2022
A new report finds almost one-tenth of advertisers’ budgets go to programmatic display and video ads on clickbait sites. And that's not all. The post $115M In Ad Spend Lost To Clickbait Sites, Report Finds appeared first on Search Engine Journal.
Litmus
JULY 20, 2022
This piece originally appeared in TechCrunch. Early 2020 saw commerce transform as people transitioned to online shopping by necessity. But the trend was already starting. The pandemic merely accelerated it. In fact, by 2025, global ecommerce will generate over $7 trillion , contributing to over 24% of total global retail shares. What does that double-digit growth mean for retailers?
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Search Engine Journal
JULY 20, 2022
Instagram’s location maps are now searchable, making it easier to discover places and businesses in your geographic area. The post Instagram Makes It Easier To Discover Local Businesses appeared first on Search Engine Journal.
BenchmarkONE
JULY 20, 2022
In a time when everyone is a self-proclaimed influencer, it can be hard to spot the real deal. And when it comes to the marketing industry, thought leaders are a dime a dozen, each claiming they know what the next marketing trends and tools are. . Knowing who’s actually got the goods to share and is worth following isn’t always easy. And with the time constraints of running a business and all of the content out there, it can be tough to read every blog and social channel to find the best guidanc
Search Engine Journal
JULY 20, 2022
Are you ready to upgrade your Instagram Reels? Here's what you need to know about Instagram Reels Insights, plus best practices and recommended video editors. The post How To Measure Instagram Reels Performance appeared first on Search Engine Journal.
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