Launch Marketing
FEBRUARY 8, 2023
Every new B2B product needs a sound marketing plan to foster awareness and ultimately revenue growth, but before you can walk, you must learn to crawl. Read on, to learn about the four essential elements of a product launch marketing plan. Product Launch Schedule and Marketing Budget Two of the most basic rules of a marketing plan are to know the budget and know the schedule.
Contently
FEBRUARY 8, 2023
Content marketing is like cooking. There are days when you are inspired and creative and deliver the best risotto ever. And then there are times when you just want someone to tell you what to whip up because you’re flat out of ideas. Another challenge? Your creation has to satiate even the most finicky eaters. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide.
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The Daily Egg
FEBRUARY 8, 2023
Planview is a comprehensive project portfolio management (PPM) platform that helps organizations maximize the value of their investments in projects and resources. The post Planview Review appeared first on The Daily Egg.
Search Engine Journal
FEBRUARY 8, 2023
Satisfy the SEO needs of your customers beyond simple responsive design. The post What Is User Experience? How Design Matters To SEO appeared first on Search Engine Journal.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
FEBRUARY 8, 2023
Welcome to my first column for MarTech, where I will immediately and publicly admit I’m suffering through an existential crisis that began on November 30, 2022… A full-blown, real-life, mind-bending, core-gripping conundrum, the kind that causes a person to immediately reposition or curl up in the fetal position. I call my quandary existent-AI-lism.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The Daily Egg
FEBRUARY 8, 2023
VivifyScrum is web-based project management software that can accommodate small teams and larger organizations alike. As the name implies, VivifyScrum delivers tools. The post VivifyScrum Review appeared first on The Daily Egg.
Martech
FEBRUARY 8, 2023
As a marketer, one of your primary goals is to not only attract new customers but retain the ones you already have and entice them to buy from your business again and again. Offering a competitively priced product that customers want to purchase is a huge piece of the puzzle. But how do you convince those customers to stay with you? How do you get them to buy, not once, but many times over?
Search Engine Journal
FEBRUARY 8, 2023
Discover the latest advancements in language translation with Google's AI-powered features in Google Translate. The post Google Launches AI-Powered Contextual Translations appeared first on Search Engine Journal.
Martech
FEBRUARY 8, 2023
SEO agency Search Logistics has released a report that claims almost 90% of CNET’s AI-generated content was detectable using a public AI detection tool. CNET Money had been experimenting with an “AI assist” to compile explainers in response to frequently asked questions. By mid-January they had published around 75 such articles. Why we care.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Ahrefs
FEBRUARY 8, 2023
Keyword mapping is popularly defined as assigning keywords to pages. But what you really need to solve the problem is assigning topics to content types.
seo.co
FEBRUARY 8, 2023
The online marketing and SEO industry is a highly competitive arena. Businesses from all niches vie for the top spot to place their products and services before a target audience doing search. With their techno savvy, competitors could easily swallow you up. If you’re running a business that operates only online, you need to master effective Search Engine Optimization (SEO).
Search Engine Journal
FEBRUARY 8, 2023
Google has released a statement regarding its approach to AI-generated content in its search results, along with updated guidance for publishers. The post Google Sets The Record Straight: AI Content In Search Results appeared first on Search Engine Journal.
SmartBug Media
FEBRUARY 8, 2023
Have you ever walked into a retail store and been greeted by an employee who knows exactly what you’re looking for based on previously bought items, items you’ve been eyeing, and items that might also suit your taste? This is what is commonly referred to as an “exclusive shopping experience” in a brick-and-mortar store. In e-commerce, every frequent customer has access to this exclusive experience.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Rev
FEBRUARY 8, 2023
Companies can’t survive without customers. And every customer is a “converted” lead. But, not all leads will convert. Some may not fit your ideal customer profile and others may not be ready to buy. That’s where marketing qualified leads, or MQLs, come into play. You might be asking, “What exactly is an MQL?” “How do you identify an MQL?” and “Why do MQLs matter?
Envy
FEBRUARY 8, 2023
Are you one of the many many B2B tech marketers who still have not had their marketing budget approved? You are not alone.
Ahrefs
FEBRUARY 8, 2023
First, it affects your user experience—helping users find what they want will result in more conversions. Second, it helps search engines.
Sprout Social
FEBRUARY 8, 2023
There’s a place for everyone on social media. Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. But if you work in a technical or niche industry, it might seem like you don’t belong on social. That’s an understandable feeling. When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
FEBRUARY 8, 2023
Google is adding new AI-powered features to Google Lens and multisearch. Learn how these new features make searching easier and more efficient. The post Google’s New AI-Powered Features: Search Just Got Smarter appeared first on Search Engine Journal.
SalesIntel
FEBRUARY 8, 2023
Selling your product and services to everyone is unrealistic. So, how do you make the best use of your time? Market segmentation helps you find and accurately target your customers. Audience segmentation is to B2B businesses what dessert is like to your favorite meal. You can succeed without it, but why would you? The results are always going to be better.
Search Engine Journal
FEBRUARY 8, 2023
See how Google is using AI to create a more intuitive and interactive map experience with immersive view, AR navigation, and features for EV drivers. The post Google Maps Brings A New Level Of Interactivity To Your Journey appeared first on Search Engine Journal.
Content Marketing Institute
FEBRUARY 8, 2023
Transformational changes at your company may make you excited, terrified, or both. But as a content team leader, you must focus on your team – get them on board and working – so the initiative succeeds. Here’s some help to do just that.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Benchmark Email
FEBRUARY 8, 2023
There’s no denying that if you don’t continually acquire new customers, your profit margins will plateau or decline. Remember: more customers mean more income — and more income means more profit. There are many ways to win new customers, and acquisition email sits right up there with the most effective methods. In this guide, we’ll… The post What is an Acquisition Email and Why You’re Under-Utilizing It appeared first on Benchmark Email.
MKT1
FEBRUARY 8, 2023
Back in August, I tweeted one of my deepest, darkest marketing secrets, I hadn’t yet developed definitive definitions of growth marketing and demand generation. I knew they weren’t the same thing, but I wasn’t ready to put my stake in the ground. 8 months later, and I’m ready. #marketingtwitter ","username":"emilykramer","name":"Emily Kramer","date":"Fri Aug 05 20:12:44 +0000 2022","photos":[],"quoted_tweet&#
Champion Communications
FEBRUARY 8, 2023
84% of B2B CEOs say they find talking to their CMO about PR ‘awkward’ Getting CEO buy-in is so important in the world of B2B PR. Often, the CEO is not only the primary spokesperson but also the final decision-maker when it comes to signing off on PR budgets. It is a somewhat depressing fact, then, that B2B CEOs and CMOs are struggling to see eye-to-eye when it comes to their PR programs.
Ignite
FEBRUARY 8, 2023
We live in a B2C world, where buyers expect to be treated like consumers–even in a B2B transaction. There’s really no way around it. Consumers today expect the buyer’s journey to be convenient, frictionless and even enjoyable. It should not be shocking that an increasing number of B2B buyers are trying to get that B2C experience in the B2B world. After all, in some form or fashion, you are a consumer and appreciate an enjoyable customer experience, right?
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
The Lead Agency
FEBRUARY 8, 2023
Consumer behaviour in the B2B space has undergone significant changes in the past year. Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. Primarily, this is due to the fact that a significant portion of the workforce is now made up of millennials and Gen-Z. This is a generation of digital natives who want to conduct most of their research anonymously.
PathFactory
FEBRUARY 8, 2023
2023 is bringing economic volatility that has most B2B marketers scratching their heads. Sellers are having a hard time meeting their quotas, while B2B go-to-market teams are still depending on marketing tactics that are quickly going out of style—like cold calling and blanket email marketing. AI, and more specifically content intelligence , is transforming B2B marketing by helping businesses offer highly personalized content experiences that help generate better results in the forms of leads an
B2B Marketing Exchange
FEBRUARY 8, 2023
In today’s marketing landscape, no one wants to feel spammed or bombarded with ads, which is something marketers traditionally struggled with when trying to advertise their solutions. According to Daniel Englebretson , Founder and Chief Customer Officer at Khronos , leveraging ABM and personalization strategies can help marketers ensure they are delivering valuable information rather than just advertising noise.
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