Wed.Nov 13, 2019

What You Can Learn from Marketing Attribution Reports

SmartBug Media

The primary goal for digital marketers is to drive conversions. Whether click-throughs, content downloads, or actual sales, marketers work diligently to convert—so what can marketers do to consistently win at this game and reach their conversion goals?

Intent Data Lifts Every Aspect of Your ABM Strategy


By Brian Glynn , Chief Revenue Officer, True Influence. Account-Based Marketing (ABM) is more than just another fad in B2B sales and marketing.

How to Create a Brand Style Guide


What is a style guide and why is it important? A brand style guide is a document that outlines the most important characteristics of a brand’s voice and visual style, in order to ensure consistency across all brand assets and communications.

Put the Focus on People to Transform Content Marketing

Marketing Insider Group

So you thought content marketing was all about the content? If you’re focusing your content marketing strategy on the subjects you’ll be covering and the different content formats you plan to create, you’re missing a trick.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Personal Branding: What It Is and How to Do It Right

B2B PR Sense

Personal branding puts you in front of your brand instead of behind it. It's not about dressing you up and giving you a script. It is about taking you -- the person you really are -- and showing your audience what you're all about. A personal brand is a relatively new concept.

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How Marketing Can Prime a Prospect for Sales

Modern Marketing

Nothing irritates salespeople like unqualified leads. Marketers never intend to waste their sales team’s time, but without a conscious effort to source, qualify, and nurture potential buyers, marketers can’t know whether a prospect will buy or flake.

Making the Most of Your Meta Descriptions for SEO


If you’ve ever tried to sell a house, you know how critical curb appeal is to that effort. First impressions count for a lot. That’s just as true for the house’s interior. What does this have to do with SEO?

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13 Best Keyword Research Tools to Boost Your Organic Traffic


Is a lack of organic traffic costing you sales? In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. If people can’t find your site in search results, you’re missing out on traffic, leads, and sales.

A Partner You Can Trust: Litmus Successfully Completes SOC 2 Examination


At Litmus, we talk a lot about Trust. In fact, Trust is one of our core Litmus principles. Trust permeates everything we do at Litmus.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Grow Your Business | Use Effective Thought Leadership Techniques


Entrepreneur John Rampton is seemingly everywhere, writing articles about how workers can better manage their time and increase productivity for top-tier publications.

Demystifying CDPs [Infographic]


From the sea of martech acronyms, it’s time to add CDP to your need-to-know list. Customer data platforms (CDPs) enable companies to bring all their messy and disparate customer and prospect data into one place – and make that data meaningful and actionable.

A Step-by-Step Guide to Google My Business Optimization


At Spiralytics, our expert SEO team has grown dozens of high-competitive brands with the power of localized search. F ind out more about our local SEO solutions today ! SEO Google

Where in the World is my Prospect?


The Mona Lisa is missing and it’s up to you to find it! As a kid, you probably played at least a few games where the main objective was to find a thief who stole a famous piece of art or a prized diamond.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

4 Ways To Build A Better Loyalty Program


Article by Ernan Roman Featured on Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. image courtesy of

The 2019 Video in Business Award Winners


Skyping in space. A sales rep eating blazin’ hot wings during a pitch. An explainer video that treats you like a 5-year-old. An amazing parody of The Godfather starring, well, you!

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What Is Customer Analytics? Definition, Process, Key Trends And Examples

Martech Advisor

Customer analytics is defined as the use of analytics to study customer behavior for effective business decisions through market segmentation and predictive analytics.

How to use social media crowdsourcing effectively

Sprout Social

A few months back, Jarett Wieselman from Netflix sent out the following tweet asking people what they mean when they say “Netflix didn’t promote the (cancelled) show”. Thousands of people responded with their opinions and gave suggestions on how the streaming platform can better promote shows.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How B2B Firms Can Acquire Leads with Programmatic Ads

Single Grain

B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. Today, there is no place for broad audience targeting. To acquire high-quality leads, targeting needs to get as precise and specific as possible.

15 Podcast Tools to Take Your Show from Good to Great in 2019


Just like Sharpay Evans from "High School Musical" says, "It's out with the old, and in with the new.". Although Sharpay is talking about fabulous summer plans, that adage also applies to podcasting.

10 Tips To Accelerate The Growth Of Your Business

Altitude Branding

Building traffic to your site is a necessary part of doing business that can be achieved by accomplishing one task at a time. Very rarely does a website become an instant hit and go from no visitors to 50k overnight.


How to Create E-A-T Content That Google Values


For a few years now, the SEO industry has been obsessed with creating E-A-T content. What the heck is E-A-T content, you ask? Outside of Google's ever-changing algorithms and bots, there are also humans involved. And the E-A-T guidelines are what they follow to determine content quality.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Content Marketing Tips to Use When Marketing On Reddit


Prologue. Reddit is primarily a news aggregation & discussion website. Redditors share pieces of information about different categories known as subreddits which include topics such as politics, technology, history, art, and more.

Back to Basics: What is Digital Marketing?


Reading Time: 6 minutes. The Internet has opened the floodgates for a wide variety of opportunities for businesses of all sizes. According to Internet Live Stats , almost 4.5 billion people—more than half the people on earth—have used the Internet. That number was just 400 million in 2000.

Why Rich Media Is on the Rise with Don Twine


Welcome to The Drag & Drop Show! In today’s episode, John Biggs, our host, breaks down some hot design topics with Don Twine. Don is a Senior Digital Graphic Designer at Sinclair Broadcast Group, a leading media company and provider of local sports and news.

5 Points When Choosing Retail Clothing Racks Wholesale

Altitude Branding

If you’re going to sell clothes, you’ve got to stage them. Mannequins are ideal for this purpose , but you don’t want people in your store undressing your mannequins to try on some jeans. You need clothing racks to stage clothes and store them.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

How the Fourth Industrial Revolution Could Affect Marketers


All around us, we're seeing implications of the Fourth Industrial Revolution on our daily routines. When was the last time you used Google Maps to get someplace? Or asked Siri a simple math question, or picked something to watch from your Netflix recommendations?

What Content Marketing Tactics to Use in 2020

Martech Advisor

In this article, Lilach Bullock talks about what marketers can expect in 2020 when it comes to content marketing. She also points out six trends that will surely make headway in the market.

The Top 7 Things You Must Know About Google’s BERT Update

Content Marketing Institute

Google calls its latest algorithm update “one of the biggest leaps forward in the history of search.” Scary stuff, right? Not really. Let’s boil down the seven most important BERT takeaways for content marketers. Continue reading → The post The Top 7 Things You Must Know About Google’s BERT Update appeared first on Content Marketing Institute. Company News