SmartBug Media

NOVEMBER 13, 2019

The primary goal for digital marketers is to drive conversions. Whether click-throughs, content downloads, or actual sales, marketers work diligently to convert—so what can marketers do to consistently win at this game and reach their conversion goals? There is a multitude of resources and best practices that support marketing efforts, but there’s one component of a good marketing strategy that stands out as an invaluable resource: reports.

Marketing Attribution 70

Marketing Attribution Multi-Touch Attribution Marketing Report Multi-Channel 70

Conductor

NOVEMBER 13, 2019

What is a style guide and why is it important? A brand style guide is a document that outlines the most important characteristics of a brand’s voice and visual style, in order to ensure consistency across all brand assets and communications. It’s an important tool for maintaining a cohesive brand presence when multiple people are creating collateral—you want your customers to think of your company as a unified entity, even if it’s made up of multiple teams of employees and freelancers spread acr

Brand Identity 56

Brand Identity Branding Guidelines Rules 56

Zoominfo

NOVEMBER 13, 2019

Buyers want to feel good about who they’re buying from, and they want to walk away feeling good about the deal they’ve just made. They want to feel like they’ve won. So how can you make sure your future customer wins – and feels like they won – while winning business yourself? Today we’re exploring this conundrum with nine tips from our top sales closers. 9 B2B Closing Techniques People buy from people first, then product second, according to ZoomInfo’s Director of Sales Steve Wernke.

B2B Sales 130

B2B Sales Top of Funnel Zoominfo B2B 130

KoMarketing Associates

NOVEMBER 13, 2019

Marketers are still generating a generous amount of leads for their organizations, but new research suggests that there is still room for improvement in terms of strategy. Ascend2 recently conducted the “Lead Generation Quality Survey,” and the majority of marketers (60%) said that their lead generation quality strategy has only been “somewhat successful.

Lead Gen 121

Lead Gen Marketing Budget Marketing & Strategy Marketing Strategy 121

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

NOVEMBER 13, 2019

If you’ve ever tried to sell a house, you know how critical curb appeal is to that effort. First impressions count for a lot. That’s just as true for the house’s interior. What does this have to do with SEO? Well, keywords are a whole lot like curb appeal; they’re a key component in attracting your target audience. What happens after you’ve gotten your page ranked relies on your page’s meta descriptions.

SEO 106

SEO Keywords Validation Intent 106

Hubspot

NOVEMBER 13, 2019

Just like Sharpay Evans from "High School Musical" says, "It's out with the old, and in with the new.". Although Sharpay is talking about fabulous summer plans, that adage also applies to podcasting. With 32% of the population listening to podcasts regularly , podcast shows should continue to evolve as the industry does. Of course, in order to build a successful podcast, you need the right tools and services at your disposal.

Skype 94

Skype Tools Bundling Pricing 94

Spiralytics

NOVEMBER 13, 2019

At Spiralytics, our expert SEO team has grown dozens of high-competitive brands with the power of localized search. F ind out more about our local SEO solutions today !

Optimization 86

Optimization Google Business SEO 86

Content Marketing Institute

NOVEMBER 13, 2019

Google calls its latest algorithm update “one of the biggest leaps forward in the history of search.” Scary stuff, right? Not really. Let’s boil down the seven most important BERT takeaways for content marketers. Continue reading → The post The Top 7 Things You Must Know About Google’s BERT Update appeared first on Content Marketing Institute.

Google 87

Google Search Marketing Content Marketing Content 87

Bannersnack

NOVEMBER 13, 2019

Welcome to The Drag & Drop Show! In today’s episode, John Biggs, our host, breaks down some hot design topics with Don Twine. Don is a Senior Digital Graphic Designer at Sinclair Broadcast Group, a leading media company and provider of local sports and news. Founded in 1986, the company boasts around 191 television stations, in […].

Television marketing 80

Television marketing Broadcasting Media Design 80

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Vidyard

NOVEMBER 13, 2019

Skyping in space. A sales rep eating blazin’ hot wings during a pitch. An explainer video that treats you like a 5-year-old. An amazing parody of The Godfather starring, well, you! Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results.

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. image courtesy of CMO.com. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program. These points also underscore findings from similar research done for other brands, whose customers, across all generations, have knocked loyalty programs for tyin

Loyalty 72

Loyalty Ad Building Word of Mouth Differentiation 72

DivvyHQ

NOVEMBER 13, 2019

For a few years now, the SEO industry has been obsessed with creating E-A-T content. What the heck is E-A-T content, you ask? Outside of Google's ever-changing algorithms and bots, there are also humans involved. And the E-A-T guidelines are what they follow to determine content quality. Let's learn more about these guidelines to help you ensure your content is in good shape.

Google 70

Google Guidelines Content SEO 70

Hubspot

NOVEMBER 13, 2019

All around us, we're seeing implications of the Fourth Industrial Revolution on our daily routines. When was the last time you used Google Maps to get someplace? Or asked Siri a simple math question, or picked something to watch from your Netflix recommendations? While it's easy to think about a distant future where robots take your restaurant order and sell you a house, similar advancements may be closer than we think, and some of that may be due to this new revolution.

Marketing AI 75

Marketing AI Psychographics Paid Search Agency Internet Marketing 75

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Genroe

NOVEMBER 13, 2019

“The one number you need to grow”: who’d have thought such a simple statement could cause such a fuss. Net Promoter Score is of course famous for being that one number and this fame has lead some people to think that you only need one question in your Net Promoter Survey. Unfortunately that doesn’t […]. The post The Perfect Net Promoter® Survey Design appeared first on Genroe.

Customer Surveys 66

Customer Surveys Promotion Design Lead Scoring 66

Aberdeen

NOVEMBER 13, 2019

Finding out which one is more important – website traffic or conversion – is a long debate that every business owner considers. You can work on both, but you want to know which one is better to generate more sales and revenue. You want to know this in case you needed to focus on only one for, let’s say a month. Truth is – this is a trick question because both are important.

Traffic 65

Traffic Conversion Marketing Websites Top of Funnel 65

Acrolinx

NOVEMBER 13, 2019

Companies come together through mergers and acquisitions all the time. And when they do, it’s important that they consider how to unify their content operations — so that … Continue reading "6 Steps to Unify Your Content Operations After an M&A". The post 6 Steps to Unify Your Content Operations After an M&A appeared first on Acrolinx.

Content 58

Content Acquisitions Paid Search Agency Companies 58

Allocadia

NOVEMBER 13, 2019

“It’s clear that for CMOs and marketing leaders, it’s show time. It’s time to show marketing’s financial management credentials… It’s time to assume accountability for business performance.” – Gartner. The role of Marketing Operations is undergoing a dramatic transformation from a reactive support function to a strategic partner to the CMO.

Enterprise Management 52

Enterprise Management Planning Gartner Digital Transformation 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

PureB2B

NOVEMBER 13, 2019

The post How To Align Your Content With ALL Decision Makers (Yes, All of Them) appeared first on DemandScience.

Content 62

Content 62

Vidyard

NOVEMBER 13, 2019

Skyping in space. A sales rep eating blazin’ hot wings during a pitch. An explainer video that treats you like a 5-year-old. An amazing parody of The Godfather starring, well, you! Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results.

Video Marketing 50

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 50

Belkins

NOVEMBER 13, 2019

You’re probably familiar with the idea that a good sales manager has to be good at psychology or that true sales experts read their prospects and pull clever mind tricks on them. The same thing can be said about businesspersons in general. Sometimes they are painted as Hannibal Lecters — all-knowing, perceptive and capable of getting into other people’s heads.

Work Management 53

Work Management B2B Sales Impressions Vendors 53

33Across

NOVEMBER 13, 2019

33Across launched the Consumer Data Portal, which allows users to view their data and immediately take action with a simple click. Editorial Director of AdMonsters, Gavin Dunaway caught up with 33Across’ Eric Wheeler to learn more about the portal and discuss the challenges of other industry privacy initiatives.

Privacy 48

Privacy Media 48

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Engagio

NOVEMBER 13, 2019

The Mona Lisa is missing and it’s up to you to find it! As a kid, you probably played at least a few games where the main objective was to find a thief who stole a famous piece of art or a prized diamond. My favorite was always Carmen Sandiego – traveling the world, investigating clues and catching thieves (all on Windows 93!) was the best of times.

Data Hygiene 48

Data Hygiene Marketing Automation Services Work Management Lead Scoring 48

33Across

NOVEMBER 13, 2019

33Across launched the Consumer Data Portal, which allows users to view their data and immediately take action with a simple click. Editorial Director of AdMonsters, Gavin Dunaway caught up with 33Across’ Eric Wheeler to learn more about the portal and discuss the challenges of other industry privacy initiatives.

Privacy 48

Privacy Media 48

Martech Advisor

NOVEMBER 13, 2019

Cost-per-click (CPC) is defined as a form of digital advertising where you pay a publisher every time someone clicks on your ad. Cost per click (CPC) is an often-mentioned metric in the digital marketing world. This article will help you grasp the essentials of CPC and you’ll find out why you need to measure CPC in your next marketing campaign.

Cost Per Click 51

Cost Per Click CPC Lead Ranking Cost 51

33Across

NOVEMBER 13, 2019

33Across announced a simple, self-service User Data Portal, part of a “privacy by design” centered initiative that limits data collection and makes it easier for consumers seeking to exercise their rights under the General Data Protection Regulation (GDPR).

Privacy 48

Privacy Design Service Press 48

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Valasys

NOVEMBER 13, 2019

Prologue. Reddit is primarily a news aggregation & discussion website. Redditors share pieces of information about different categories known as subreddits which include topics such as politics, technology, history, art, and more. Marketers need to comprehend Content Marketing Tips to use when marketing on Reddit. A famous tagline describes Reddit as “ the front page of the internet ”.

Tips 51

Tips Planning Content Marketing Marketing Analytics Tools 51

33Across

NOVEMBER 13, 2019

33Across launched the Consumer Data Portal, which allows users to view their data and immediately take action with a simple click. Editorial Director of AdMonsters, Gavin Dunaway caught up with 33Across’ Eric Wheeler to learn more about the portal and discuss the challenges of other industry privacy initiatives.

Privacy 48

Privacy Media 48

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. image courtesy of CMO.com. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program. These points also underscore findings from similar research done for other brands, whose customers, across all generations, have knocked loyalty programs for tyin

Loyalty 49

Loyalty Ad Building Word of Mouth Differentiation 49