Wed.Nov 13, 2019

What You Can Learn from Marketing Attribution Reports

SmartBug Media

The primary goal for digital marketers is to drive conversions. Whether click-throughs, content downloads, or actual sales, marketers work diligently to convert—so what can marketers do to consistently win at this game and reach their conversion goals?

Intent Data Lifts Every Aspect of Your ABM Strategy


By Brian Glynn , Chief Revenue Officer, True Influence. Account-Based Marketing (ABM) is more than just another fad in B2B sales and marketing.

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How to Create a Brand Style Guide


What is a style guide and why is it important? A brand style guide is a document that outlines the most important characteristics of a brand’s voice and visual style, in order to ensure consistency across all brand assets and communications.

Put the Focus on People to Transform Content Marketing

Marketing Insider Group

So you thought content marketing was all about the content? If you’re focusing your content marketing strategy on the subjects you’ll be covering and the different content formats you plan to create, you’re missing a trick.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

60% of Marketers Say Lead Gen Quality Strategy Has Only Been ‘Somewhat Successful’

KoMarketing Associates

Marketers are still generating a generous amount of leads for their organizations, but new research suggests that there is still room for improvement in terms of strategy.

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Making the Most of Your Meta Descriptions for SEO


If you’ve ever tried to sell a house, you know how critical curb appeal is to that effort. First impressions count for a lot. That’s just as true for the house’s interior. What does this have to do with SEO?

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13 Best Keyword Research Tools to Boost Your Organic Traffic


Is a lack of organic traffic costing you sales? In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. If people can’t find your site in search results, you’re missing out on traffic, leads, and sales.

Personal Branding: What It Is and How to Do It Right

B2B PR Sense

Personal branding puts you in front of your brand instead of behind it. It's not about dressing you up and giving you a script. It is about taking you -- the person you really are -- and showing your audience what you're all about. A personal brand is a relatively new concept.

How to Create E-A-T Content That Google Values


For a few years now, the SEO industry has been obsessed with creating E-A-T content. What the heck is E-A-T content, you ask? Outside of Google's ever-changing algorithms and bots, there are also humans involved. And the E-A-T guidelines are what they follow to determine content quality.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

A Step-by-Step Guide to Google My Business Optimization


At Spiralytics, our expert SEO team has grown dozens of high-competitive brands with the power of localized search. F ind out more about our local SEO solutions today ! SEO Google

Back to Basics: What is Digital Marketing?


Reading Time: 6 minutes. The Internet has opened the floodgates for a wide variety of opportunities for businesses of all sizes. According to Internet Live Stats , almost 4.5 billion people—more than half the people on earth—have used the Internet. That number was just 400 million in 2000.

Why Rich Media Is on the Rise with Don Twine


Welcome to The Drag & Drop Show! In today’s episode, John Biggs, our host, breaks down some hot design topics with Don Twine. Don is a Senior Digital Graphic Designer at Sinclair Broadcast Group, a leading media company and provider of local sports and news.

A Partner You Can Trust: Litmus Successfully Completes SOC 2 Examination


At Litmus, we talk a lot about Trust. In fact, Trust is one of our core Litmus principles. Trust permeates everything we do at Litmus.

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Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

The 2019 Video in Business Award Winners


Skyping in space. A sales rep eating blazin’ hot wings during a pitch. An explainer video that treats you like a 5-year-old. An amazing parody of The Godfather starring, well, you!

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Website Traffic vs. Conversion: What is More Important?


Finding out which one is more important – website traffic or conversion – is a long debate that every business owner considers. You can work on both, but you want to know which one is better to generate more sales and revenue.

Most Viewed Video Ads: Product Demos Never Looked So Good


We love this week's chart because it features 4 brand new videos!! Most importantly, there are robots. and has anyone not seen that Boston Dynamics video yet because if you haven't, prepare to be blown away!

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How to use social media crowdsourcing effectively

Sprout Social

A few months back, Jarett Wieselman from Netflix sent out the following tweet asking people what they mean when they say “Netflix didn’t promote the (cancelled) show”. Thousands of people responded with their opinions and gave suggestions on how the streaming platform can better promote shows.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

9 Ways to Create a More Eco-Friendly Office


It’s an indisputable fact that our planet has reached a climate crisis, and human beings have played a monumental role in the troubling state of our environment.

4 Best HubSpot Alternatives for Small Businesses


Looking for a good HubSpot alternative for your small business? We’ve got a few recommendations. HubSpot is a comprehensive inbound marketing platform and was one of the first players on the field.

How B2B Firms Can Acquire Leads with Programmatic Ads

Single Grain

B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. Today, there is no place for broad audience targeting. To acquire high-quality leads, targeting needs to get as precise and specific as possible.

Where in the World is my Prospect?


The Mona Lisa is missing and it’s up to you to find it! As a kid, you probably played at least a few games where the main objective was to find a thief who stole a famous piece of art or a prized diamond.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Everything Social Marketers Need to Know About Generation Z


You’re in a meeting with your boss when it happens. Your breathing starts to quicken. Goosebumps appear on your arms. A bead of sweat drips down your forehead. You know it’s coming. Your boss is about to ask you how to market to Generation Z. The mere mention of this group of 2.1

The Top 7 Things You Must Know About Google’s BERT Update

Content Marketing Institute

Google calls its latest algorithm update “one of the biggest leaps forward in the history of search.” Scary stuff, right? Not really. Let’s boil down the seven most important BERT takeaways for content marketers. Continue reading → The post The Top 7 Things You Must Know About Google’s BERT Update appeared first on Content Marketing Institute. Company News

Content Marketing Tips to Use When Marketing On Reddit


Prologue. Reddit is primarily a news aggregation & discussion website. Redditors share pieces of information about different categories known as subreddits which include topics such as politics, technology, history, art, and more.

How to Use Facebook’s Dynamic Ads For Quality Blog Traffic

You went to a lot of effort to design your blog and write each blog post, but how much time have you put into promoting it? Sure it’s going out in your email newsletter, you shared it a few times on Twitter and Reddit, but how do you get traffic from people who’ve never heard of you?

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.