Mon.Dec 21, 2020

Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Enough with the negativity and cliches. What have you learned in the last year? Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked.

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Global Branding: What it is And How to do Global Brand Management


What if you could consider the whole world as your operating market? Without borders for branding, your company could reach people from many different countries and cultures. Do you like the idea? Then you need to learn more about global branding!

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Market Expansion: Three Approaches for Companies Looking to Grow


You may have seen the TV ads that show the United States largely enveloped in pink. The color illustrates the phone coverage for T-Mobile, which acquired rival Sprint in April. The map shows the literal market expansion T-Mobile achieved from the purchase.

The most common types of malware and how to deal with them


Browsing the web is increasingly common to everyone’s routine, but there are still risks when using the internet. Unfortunately, not every user is online to work, have fun, or deal with everyday issues.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

5 Important Ranking Factors for 2021 You Should Know


No matter the industry and niche you operate in, ranking high on Google is not only important but necessary if you are to grow your company online and offline.

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More Trending

How we Define a Mission-Driven Organization


How we define mission-driven organization may be a bit broad, but it’s for three good reasons. Times have changed, as have the challenges we face in our world. Blurring Boundaries. Society’s previous plan of attack was through government, not-for-profits, or corporate philanthropy.

What Is Geotargeting? (+ 11 Ways to Make More Sales)


Are you interested in using geotargeting to increase sales? Geotargeting is one of the best methods of connecting with your target audience on a deeper level. It allows you to personalize your content, promotions, and special offers in a way that drives more revenue.

Stop These Reporting Mistakes and Win Budget Support for Content Marketing

Content Marketing Institute

Getting a sufficient budget to deliver your content marketing strategy can be a vicious cycle. But you can break it if you stop making these six mistakes in reporting to your executive team.

How to Choose the Content Audit Strategy that’s Right for You

Content Standard

If you haven’t done a content audit recently, it’s time to think about putting one on your to do list. Although content audits take time and effort, they’re also very important for maintaining quality and optimal site traffic.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

New Year’s Resolutions for Business Owners in 2021

Outbound Engine

If you’re used to taking some time around the holidays to make resolutions for your personal happiness in the new year, why not try doing the same for your business?

Launching our first brand campaign


This month at ConvertKit we launched our first major brand campaign. Our brand is something that’s always been important to us. We exist to help creators earn a living online. That mission is behind every decision we make as a company.

Is Your Email Content Keeping Your Subscribers?


Are you delivering value with your email content? Or just adding noise to your audiences' inboxes? The biggest factor contributing to success (or failure) is your email content. So, here's a quick guide to help you deliver more value in 2021.

10 Common Copywriting Templates to Use in Marketing


Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Create an Effective Facebook Landing Page


A Facebook landing page is like a gateway between your Facebook ad and your product. And it’s extremely important that you get it right to get good Facebook advertising results.

AcuityAds Investor Top 10 of 2020


This has been a game changing year at AcuityAds, when we have set new records for ourselves and forging critical industry partnerships to secure our future in ad tech. In the following, we’d like to recap the highlights of the year that helped our company stand out from the crowd.

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Subdomain vs. Subdirectory: Which Is Better for SEO?


One of the biggest ‘arguments‘ in SEO is the subdomain vs subdirectory debate, and in this guide, we want to clear up the confusion and help to answer the questions around this.

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The Martech Show Episode #10: Lessons from a Fortune 50 CMO on Agile Marketing, Martech & More


Season #1 of The Martech Show concludes in Episode #10 with a terrific conversation with David Edelman , truly one of the the pioneers of modern, martech-powered marketing.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

The 2021 Marketer's Wishlist: Customer Centricity, Personalization, and More


With the holiday season upon us, many of us are rushing around to get those last-minute gifts purchased and wrapped (or delivered). It got us to thinking about what smart marketers most want to find in their stockings this year.

2020 PureB2B Inspire to Act Initiative


For the past four years, PureB2B has supported the Inspire to Act/ Random Acts of Kindness initiative. This program originated from a children’s book title Inspire to Act for Children, written by Jennifer Borislow.

How To: Start the New Year with a Clean Email List

Opt Intelligence

The end of the year is a great time to take inventory and get set for the new year ahead. Cleaning out closets, drawers, files…it’s all for the same goal: a fresh start. But did you know your email list could use a cleaning, too?

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SmartTake: What’s New with HubSpot Integrations

SmartBug Media

In our SmartTake: What’s New with HubSpot Integrations webinar, we discussed how with HubSpot’s growing App Ecosystem, it’s becoming easier to discover and connect the tools you need to grow.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

A Visit From GreenRope


A Visit From GreenRope.

How COVID Forever Changed the B2B Buyer Journey

Ledger Bennett

In early December 2019 the world began a new journey, the global impact of which could never have been predicted. Whether skeptic or believer, COVID-19 was about to affect every economy and every individual across the globe, and it was going to do so for the foreseeable future.

Data Silos: Why They Are Damaging to Your Business


47% of marketers say that data silos are their biggest problem when it comes to gaining insights. Here’s everything you need to know about data silos. Marketing Technology data silos marketing intelligence marketing intelligence platforms

Start Your B2B Programmatic Journey With These Easy Hacks


Confused about what direction to takeB2B programmatic marketing strategies? Maybe you want to take it to the next level, or perhaps you’re taking your first steps. Either way, this crash course will have you at a better place within minutes. Start with these easy hacks, and get set, go!

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.