Webbiquity
MARCH 17, 2020
Guest post by Kayleigh Alexandra. Ever since factory automation became commonplace, other business functions have embraced it as well. Automation removes laborious tasks from your workload and frees up your time to work on higher-level issues. Widespread Internet adoption introduced the concept of digital automation. Automation has become standard practice in B2C ecommerce.
Zoominfo
MARCH 17, 2020
In just a few weeks, the novel coronavirus COVID-19 has become a globe-wide pandemic and changed our lives in fundamental ways. Naturally, a health crisis of this magnitude has also turned the business world on its head. No matter what industry you work in, you’ve likely been a part of these changes. Maybe your entire office […].
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Vision Edge Marketing
MARCH 17, 2020
In their report, Gartner laments that “by 2020, 50% of organizations will lack sufficient AI and data literacy skills to achieve business value.” The Data Literacy Index – commissioned by Qlik and conducted by IHS Markit and a professor from Wharton School – found that “more data literate firms have a greater enterprise value of between 3-5%.
Marketing Insider Group
MARCH 17, 2020
Employers are all too aware that they need to do all they can to keep their employees. That’s only the tip of the iceberg. No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Quick Takeaways: Employee engagement programs build employee satisfaction. Employee satisfaction keeps employees on the job longer.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hive9
MARCH 17, 2020
We’ve talked a lot recently about how creating the most effective marketing plan is a team sport involving departmental input across your organization, especially between marketing and sales - but collaboration between marketing and finance is certainly no exception.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Biznology
MARCH 17, 2020
This article, authored by our Member Consultant Kelley Haggert, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. This series will feature articles, podcasts and additional resources from our Consultants Collective member consultants, advisors and coaches, whose experience and expertise includes risk and change management, Asia, China, offshoring, leading distributed global teams, managing crises and internal communications, deploying and managing online collab
Martech Advisor
MARCH 17, 2020
The Coronavirus (COVID-19) outbreak has led to companies across the globe asking employees to work from home. Social distancing, while effective in curtailing the effects of the pandemic, can lead to loss of productivity, miscommunication, and lower business output. We asked marketing and sales experts about the best tips, strategies, and tools to work effectively from home during this time.
Content Marketing Institute
MARCH 17, 2020
Your editorial calendar is set. Then, something happens that’s out of your control. At first, the headlines don’t impact your brand. Then they do. What should happen with your content marketing? Continue reading → The post Should the News Disrupt Your Content Calendar? Here’s How to Decide appeared first on Content Marketing Institute.
Martech Advisor
MARCH 17, 2020
CLM, ABM, RPA, martech stack or marketing stack, and value metrics. There's no shortage of jargon in marketing. To help you keep up with the changing marketing ecosystem, we have compiled a list of twenty marketing terms you should know in 2020 and beyond. Marketing is full of jargon, terms, and acronyms. With the introduction of new trends, techniques, and marketing disciplines, this alphabet soup keeps on getting more and more expansive.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Influitive
MARCH 17, 2020
Today we announced a new Influitive Virtual EventHub™ managed service that enables organizations to create and host a virtual event that offers an interactive, personalized experience for attendees. Leveraging the same SaaS platform that powers our customers’ advocacy programs, Influitive’s professional services team can design and build a branded virtual event hub that features custom […].
ClickZ
MARCH 17, 2020
30-second summary: Invoca surveyed 500 B2C marketers within a range of industries, each of whom oversee a budget of over $1 million, to gain insight into how they view first-party data and what they’re using to access and collect data. 90% of respondents are confident or very confident with purchase history data followed by 86% with company website data.
Influitive
MARCH 17, 2020
The post Virtual Event Options for Influitive Customers appeared first on Influitive.
Spiralytics
MARCH 17, 2020
Marketing was once restricted to flyers, newspapers, billboards, magazines, and TV. Today, marketing is a Facebook page, a lead magnet, or an Instagram Story.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Conductor
MARCH 17, 2020
As COVID-19 rears its ugly head, you get the email from HR: work from home. So, the sweet life, right? You can finally get those dishes clean and get to the laundromat. Well, not so fast. Without creating boundaries for yourself, your days can become a blur where you look at the clock and think It’s 6:00 P.M. and I feel like I didn’t do anything today.
Sprout Social
MARCH 17, 2020
During times of uncertainty, social media is the first place that people go to share opinions, look for answers or follow the news. Social platforms can quickly turn from a place to launch your next campaign or provide delightful customer moments, to a channel where critical communication and conversation is driving global impact. With the world’s attention focused on the emergence of the coronavirus, marketers are grappling with the role of their brands in this quickly changing landscape.
Search Engine Journal
MARCH 17, 2020
Learn how to stay ahead of the curve when it comes to your clients’ content strategy. The post How to Evolve Your Clients’ Content Strategy with Ever-Changing Algorithms via @lorenbaker appeared first on Search Engine Journal.
Magisto
MARCH 17, 2020
Hey team Cindy here, Head of Community and Social at Magisto. I’ve been working remotely for over 10+ years ( shockingly my entire career ) I’ve dredged through the trenches to learn the hard lessons so you don’t have to. Never worked from home? Great – this post is for you! My best advice? Try not to get overwhelmed and take things one day at a time.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
PFL
MARCH 17, 2020
Expert marketers are using PFL to create personalized brand moments. Cut through digital clutter and overcome social distancing with direct mail. The post How to Maintain Business Continuity During Disruptions appeared first on PFL.
Magisto
MARCH 17, 2020
Are you stuck inside? So is pretty much everyone else on the planet. That’s mind-blowing, and also touching. We’re all in this together, and it somehow makes it better. Especially for these strange times, many cultural institutions, artists, creators, and others around the world have chosen to support the public with free online experiences. While in quarantine, you can walk around a museum, sing your hearts out to your favorite artist’s live performance, explore a zoo, and more.
SmartBug Media
MARCH 17, 2020
As a marketer, you probably manage different audiences, regions, and even languages to make sure prospects, clients, and partners know what to expect over the next few months. How do you make sure the right person sees the right message at the right time, without doing so much customization that you might as well be emailing people individually? If you are a new Marketo user, or if you are evaluating Marketo as a solution , here are some tips for using Marketo’s dynamic content feature to save y
Influitive
MARCH 17, 2020
The post Help: Virtual Event Options for Influitive Customers appeared first on Influitive.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Hubspot
MARCH 17, 2020
A couple of weeks ago, I was planning a trip to New York. I'd never been, so I was excited to start planning and figure out my itinerary. Once my hotel room was booked, I started looking for things to do during my time. I wanted to stay close to my hotel so I could find my way back after a long day of exploring. This goal of mine meant that most of my Google searches would have "near greenwich village, NY" in the queries.
Convert
MARCH 17, 2020
Are you aware that marketers spent a third of their marketing budgets on Martech in 2019? Gartner Inc reports that marketers are investing more in marketing technology to achieve improved efficiency and increased ROI. It comes as no surprise that optimization, personalization and experimentation tools have received more investments in recent years. The number of.
ClearVoice
MARCH 17, 2020
Congratulations, you’re producing tons of amazing content. And so are 90 percent of marketers who are already using content in their marketing efforts. How you organize and present your amazing content is a brand differentiator. Expectations are at an all-time high and attention spans are at an all-time low for today’s content consumers. In this content marketing hierarchy overview , we took a deep dive into the importance of structuring and organizing your content for a positive brand experien
Only B2B
MARCH 17, 2020
Think about the last event or party you hosted. Whether it was your toddler’s birthday party or a dinner party with your folks, chances are a considerable amount of planning went into it — from picking a guest list and sending out invitations to selecting which food and drinks to serve. Now multiply the efforts by a thousand, and you’ll get a fair understanding of what it’s like to plan a B2B event.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Heinz Marketing
MARCH 17, 2020
With the uncertainty facing many/most companies heading into the second quarter of 2020, marketing budgets are receiving increased scrutiny. Smart companies are second-guessing every expense to preserve cash and ensure the best possible scenario heading through the current crisis. Fortunately, less budget doesn’t always need to translate to lower results.
SendGrid
MARCH 17, 2020
Since the 2016 elections there has been a critical focus on the mechanisms we use to engage with the political process, discuss issues, read news, and ultimately, engage in the constitutionally enshrined activity of voting. Although email is tangential to the voting process, it is nonetheless a critical component of our everyday lives, both personal […].
Oktopost
MARCH 17, 2020
Whether you’re a freelancer or a team member working remotely, most people are looking for social interactions in order to be more creative. It’s not surprising, we’re social by nature, and this is probably the reason that co-working spaces are so popular these days. Even when not working remotely is only a temporary thing, there are times of crisis when some of us are obligated to stay in a safe zone and work from home.
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