SendX
MARCH 18, 2021
What is B2B email marketing? Let's first clarify how B2B is different & similar to B2C. B2B means business-to-business, while b2c means business-to-customer. In B2C communication focuses on emotions. In B2B communication focuses on information, facts, and profit. So B2B email marketing, basically is a specific category of email marketing strategy where your target audience are businesses and not individual customers.
Marketing Insider Group
MARCH 18, 2021
Billions of people around the world are on at least one social platform. Nearly ninety-two percent of marketers 1 in U.S.-based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. Some B2B companies tend to neglect social media altogether, dismissing the opportunity to showcase their brand’s identity and connect with their following on a one-to-one level.
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SendX
MARCH 18, 2021
Your email list is one of the cornerstones of digital marketing. Email marketing helps you increase brand awareness and generate more sales. It’s why you hear so many professional bloggers throw around the phrase, “the money is in the list!” Before you can conduct an email marketing campaign , you need to have an email marketing database. It will take time, and a considered strategy, to grow your email list.
KoMarketing Associates
MARCH 18, 2021
As marketers continue to recover from the COVID-19 pandemic, new research suggests that they are now seeing a big payout from investing in digital marketing initiatives. The results of February 2021 edition of The CMO Survey were recently published , and statistics showed that when marketers were asked to rank the degree at which digital marketing has contributed to their company’s performance over the last year (1-7 scale, 7 being the highest), the majority (32.5%) responded with 7.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
SendX
MARCH 18, 2021
You have heard it before: “ the customer is always right. ” Cliché as it may sound, it’s true. Your customers know things that you could use to improve your email marketing strategy in ways that you couldn’t find on your own. All you have to do is collect this information. But how do you do it? The answer lies in what marketers call “ user feedback.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Litmus
MARCH 18, 2021
As email marketers, we’re always looking for that elusive sweet spot: sending the right message at the right time to the right person. Get any of those wrong, and your email could fall flat. Not to mention the wasted time and resources on your team’s part. So how can you get closer to this ultimate email dream? Email preference centers. Email preference centers help you meet your subscribers in their inbox on their terms.
Content Marketing Institute
MARCH 18, 2021
Add a few of these woman-written books on content, marketing, business, and psychology and persuasion to your library during Women’s History Month. Each title earned a place on the list thanks to recommendations from your fellow marketers. Continue reading → The post 24+ Must-Read Marketing Books (That Happen to be Written by Women) appeared first on Content Marketing Institute.
Biznology
MARCH 18, 2021
Episode Summary: For years, with members all around the globe, the MIT Alumni Association produced events both big and small to keep alumni connected to their alma mater. In this episode, we hear from Jamie Brogioli , Director of Alumni and Friends Engagement for the MIT Alumni Association. He walks us through all the stop-on-a-dime twists and turns of shifting a global event program online.
The Daily Egg
MARCH 18, 2021
A CRM manager specializes in customer interactions. It’s their job to implement and maintain systems that manage these interactions. For a CRM manager, then, the name of the game is making customers happy. Our guide will detail what makes a good CRM manager, how to hire one, and more. What Does a Typical Day Look […]. The post What does a CRM Manager do?
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Engagio
MARCH 18, 2021
Incredible. Inspiring. What women do. “I’ve got all the time in the world, how should I spend it?”… said no one ever. We have been celebrating Women’s History Month this March and have been talking to some of our Badass Women colleagues about how they spend their time outside of their day job. Call it a side hustle, call it a passion project. Either way, these women are truly inspirational both 9-5 as well as before and after hours.
Parse.ly
MARCH 18, 2021
The events of 2020 certainly had a profound impact on all of our lives on a professional, political, and personal level. Not surprisingly, those experiences resulted in significant shifts in our content consumption habits throughout the year. Parse.ly’s lead data analyst, Kelsey Arendt collected and analyzed 2020 content data from our network of 4,000+ sites and put together a comprehensive data study detailing the trends she found.
ClearVoice
MARCH 18, 2021
In a 2018 “Wired Guide to Emoji,” writer Arielle Pardes wrote that emojis, designed to “add emotional nuance to otherwise flat text,” are more than a millennial fad, but the lingua franca of the digital age. For the sake of raising our emotional intelligence, let’s hope emojis do not supplant good ole, emotional communication. Understanding how to read emotions can improve your writing and storytelling.
Content4Demand
MARCH 18, 2021
Google recently announced that it will remove third-party cookies from its Chrome browser, and while the move isn’t surprising, it’s leaving marketers with questions about how it will impact their digital strategies. I recently spoke with Patrick Reinhart , Vice President of Digital Strategy at Conductor , to get his take on what the change means and to discuss how marketers can prepare their digital strategies.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SEMrush
MARCH 18, 2021
Looking to get more leads for your local business? Read our guide to setting up Google Local Services ads.
Bannerflow
MARCH 18, 2021
The Winter of 2021 is over and here at Bannerflow we are proud to announce the first winner of our 2021 best display advertising campaign. And the winner? Nextory and its unique cross channel campaign for Valentine’s Day. [link]. Nextory is a streaming service for audiobooks and e-books founded in Sweden in 2015. And It’s service is available across several European markets, it produces advertising, in-house, which covers a range of digital channels.
seo.co
MARCH 18, 2021
It is easy to get lost in SEO metrics and KPIs. Frequently, marketer’s vision can obscured by which metric actually represents customer acquisition and how to best target marketing efforts to get the best results. Understanding the difference between search clicks and search volume can help you to properly focus your marketing attention and more importantly, your marketing dollars so that they produce the best results.
Search Engine Journal
MARCH 18, 2021
Stored Cross-site Scripting Vulnerability on WordPress page builder plugin Elementor can enable a full site takeover The post WordPress Elementor Vulnerability Affects +7 Million via @martinibuster appeared first on Search Engine Journal.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Heinz Marketing
MARCH 18, 2021
By Maria Geokezas , VP of Client Services. It has been a strange year. Last year at this time, we were commuting into our office daily. Then, in an afternoon, it changed. We grabbed our laptops and extra screens from the office and began our WFH lives. We didn’t know how long it would last or how to manage through this transition. There was so much uncertainty and fear.
Search Engine Journal
MARCH 18, 2021
Research unveils which industries may receive a ranking boost, which will fall behind and explores the reasons why The post Research: Core Web Vitals Ranking Boost by Industry via @martinibuster appeared first on Search Engine Journal.
Stevens & Tate
MARCH 18, 2021
If your website has sat untouched for more than a few years, then there’s a good chance that it might be in need of an overhaul. Your website should be continually bringing in new leads, increasing your brand awareness and establishing your brand authority. If your website isn’t currently doing these things, then you’re not only limiting your ability to grow; you’re also helping your competitors as a direct result.
Search Engine Journal
MARCH 18, 2021
SEO and SEM together can produce better results than one or the other. Learn more about paid search incrementality and see it in action. The post How Paid Search Incrementality Impacts SEO (Does 1+1=3?) via @jonkagan appeared first on Search Engine Journal.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
FMG Suite
MARCH 18, 2021
Women financial advisors represent just 15% to 20% of all advisors, and among women advisors of color, the numbers are even worse. In this panel webinar, we’ll discuss reasons behind the lack of representation, share ideas for how the industry can work to better diversify, and discuss why gender equality isn’t just ethically right – but also how it impacts your bottom line.
Search Engine Journal
MARCH 18, 2021
A Python library is a collection of useful functions and code. Learn how to use different Python libraries for SEO projects and tasks here. The post 8 Useful Python Libraries for SEO & How To Use Them via @rvtheverett appeared first on Search Engine Journal.
Sharpspring
MARCH 18, 2021
Businesses that use CRM automation have a distinct advantage over their competition. They also have a wonderful opportunity to connect with customers in a dynamic and personal way. Customer relationship management ( CRM ) defines how you relate to your customers through all aspects of the sales process. Automation is like autopilot: You control the information and when it’s sent to your customers.
SmartBug Media
MARCH 18, 2021
Answering the sales training question “When do I create a deal record in HubSpot?” is one of my favorites. This means you have a prospect who is interested in engaging with your company. Wonderful! The answer to this question is relative. Each company has their own situation and appetite for pipeline management, otherwise known as HubSpot Hygiene. The two most common thresholds of when to create a deal record are: When a lead requests a demo or consultation.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Mailmunch
MARCH 18, 2021
There’s a lot that goes into setting up an eCommerce store. First, there’s deciding what to sell; then there’s sourcing your products, setting up your store, and finally starting to drive traffic to your store so you can start making money. Unfortunately, these are just the first steps you need to take, and once you’ve managed to successfully implement these steps, you need to focus on how you’re going to turn that traffic into conversions.
BenchmarkONE
MARCH 18, 2021
It can often be challenging for small businesses or start-ups to cement themselves in their industries. They are often competing with companies that have much higher budgets and employee power. . But collaboration allows smaller businesses to combine their expertise, customer reach, and technology to compete with more prominent brands. This article will explore the best techniques you can use to collaborate with other companies and grow together. .
Content Science Review
MARCH 18, 2021
Explore the key reasons you need to define or refine your content voice.
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