Fri.Nov 08, 2019

Email Open Rates Best Practices


Think about all the time you spend crafting great content, writing irresistible CTAs and compelling, engaging copy. You want people to read your emails, right? And ideally, you want them to take an action off the back of them – whether that’s clicking through to your latest blog post or signing up for a product demo. So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them.

How Proper Data Management Impacts Email and Content Marketing


Data -- and more specifically, the amount of data -- is changing how companies see the environment around them. It is also impacting how they understand their audience, and how they make decisions. Marketing is one component of a company that feels the impact of data. In the report, Analytics Comes of Age , published in January 2018 by McKinsey, close to half of all respondents noted analytics and data have fundamentally changed sales and marketing in their organizations.

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Report: 44% of Marketers are at a ‘Basic’ Level of Audience Management Maturity

KoMarketing Associates

Marketers have more data than ever before on their target audiences, but new research suggests that many of them are still basic in terms of audience management maturity. Merkle and MarTech Advisor recently published the “State of Audience Management Maturity” report, and statistics found that 44% of marketers only consider themselves to be at a “basic” level of audience management maturity.

Get Your Brand Heard with Voice-Enabled Content

Martech Advisor

In this article, Darren Guarnaccia, Chief Product Officer, Crownpeak, writes about how marketers can enhance content creation using voice technology. Always-on consumers are on a continual and often unconscious quest to access information via the most convenient channel or device. This need for immediate information drives the adoption of new technologies such as voice assistants, which are rapidly shaking up and enhancing consumers’ everyday digital experiences.

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A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

Top Omnichannel Engagement Techniques to Deliver a Unified Customer Experience


Today, consumers use an average of six different touch points while buying an item. About 15 years ago, this number was only two. Google Research substantiates the multi-channel approach adopted by modern consumers. It reveals that 98% of Americans switch between devices on the same day. Unsurprisingly, businesses have much to grapple with. Besides personalizing. Marketing

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3 Steps to Building a Better Marketing Attribution Model

Martech Advisor

In this article, Teemo CEO & Co-founder Benoit Grouchko will talk about the challenges behind attribution and provide tips on how marketers can get the most out of their digital marketing spend. Attribution models aren’t perfect. Marketers struggle to understand if (and to what extent) marketing spend impacts the bottom line. With digital marketing, there arose an opportunity for better tracking and thus more accurate attribution models.

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15 Content Marketing Benefits That Can Increase Your Audience Engagement

Unbound B2B

As a marketer, manager, or business owner, understanding your audience is everything. Sometimes, your audience may change or evolve, and you need to be aware of how your target audience shifts as you try to absorb and engage them in your agenda. That said, engagement is a two-way relationship. In short, both parties (business and audience) need to have meaningful conversations about what they want. Why Audience Engagement is Critical.

5 Tips to Create a Seamless Website Experience to Increase Conversions

Referral Rock

Guest Post Jason Chow is an internet marketer who loves to blog about internet marketing tips, website building tips, online business ideas and many more. He manages website administrative and outreaching tasks for WebRevenue. He keeps himself updated with the latest technology especially related to the web hosting industry. He can be reached via Twitter and LinkedIn. . Whether it’s fair or not, most people are going to judge your business by the quality of its website.

How to Sell ABM to your Executive Team


We’ve said it once and we’ll say it again, the B2B marketing paradigm is shifting, and account-based marketing (ABM) is shaping up to be the new norm. Marketers everywhere are championing ABM because we all know it works. However, there are still many challenges marketers face when trying to implement ABM, one of which includes getting buy-in from the C-Suite. Pitching an account-based marketing strategy to your executive team can be tricky.

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

Top personalization trends: Email named #1 channel


Open source digital experience company Acquia surveyed thousands of customers, prospects, partners, and consumers at large about the personalization space and current trends there. Acquia turned their survey findings into an ebook, Six Personalization Trends You Need To Know , which lists details regarding the top personalization takeaways they gleaned from their research, and provides guidance for companies about how they can launch personalization initiatives within their organization.

What is Customer Service Experience? Definition, Examples and Best Improvement Strategies

Martech Advisor

Customer service experience is defined as the perception or opinion a customer forms about the support a company provides during purchase and post-purchase cycle. Customer service experience is the overall experience of a customer based on interaction with a company’s sales, support and service teams during and after a purchase.

­­25 Things You Can't Miss at Super Forum 2019

Higher Logic

Whether you’re attending Super Forum 2019 or putting our annual community conference on your wish list for next year, there’s plenty to look forward to. Here are the 25 things you will be glad you didn’t miss at our 10th Super Forum. Dazzling Views. Each year, we throw a stellar appreciation party for our attendees, because we appreciate you.

What is an Omnichannel Customer Experience? Definition, Journeys and Examples

Martech Advisor

“Omnichannel customer experience is defined as a cross-channel customer-centric approach through which a company aims to provide a seamless, unified and contextual customer experience, irrespective of device, channel or platform of interaction” In today’s connected world, where brands strive to be present across channels and devices, an omnichannel approach allows them to be more cohesive.

It’s Time to Stop Obsessing Over Leads

If leads are no longer the main goal for your marketing and sales teams, what should you focus on instead to measure success? And how can you optimize your program to create more qualified sales opportunities, faster? Download the eBook today to find out how!

How Creative Minds Can Learn to Love Data


While being creative is an important trait for content marketers, you also have to learn to love data. The more you understand about your content’s performance, the more you understand your target market’s interests and preferences. If you or your team struggle in the content analytics department, read this, and learn to embrace the data-driven future of content marketing.

How to Become an Innovative Leader

Carla Johnson - Innovation

November 7, 2019 Last year a CEO in a global organization asked me to dinner. We’ve known each other for more than a decade, and he’s had a steady ascent up the corporate jungle-gym. (We We all know it’s not actually a ladder.) Now that he had the view from the top, I asked him what looked different. He was quick. The post How to Become an Innovative Leader appeared first on Carla Johnson.

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What’s the Right Content for Each Stage of the Marketing Funnel?

Single Grain

NEWLY UPDATED! This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Enjoy! Imagine if every new visitor to your website bought a product. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. How much easier (and more profitable) would your life as a marketer be? The thing is, selling isn’t that easy.

What Is Mobile Ad Network? Benefits, Pricing Models, Types & Best Practices

Martech Advisor

With the rapid pace of digitalization, mobile advertising will only become more important for advertisers and marketers in the future. This article by. Kayla Matthews, explores the basics of mobile ad networks and the different platforms and best practices that the modern marketer can make use of to amplify their advertising. Table of Contents: What Is Mobile Ad Network? Five Benefits of Mobile Ad Networks. Mobile Ad Network Pricing Models. Types of Mobile Ads.

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

Best Marketing Books for B2B Marketers In 2019


Prologue. Talking about the best marketing books for B2B marketers in 2019, the first question that comes to our minds is why, at all, we need them? People don’t like reading anymore, or do they? Well, they do. At least the ones with some outlook or visions always are the people who never stop learning from others’ perspectives & things around them. According to a report from, most CEOs & executives read 4-5 books per month.

What Is Content Automation? Definition, Marketing Best Practices, and Top Platforms

Martech Advisor

Content automation is defined as a digital marketing technique that predefines workflows to reduce human effort for certain marketing tasks. Content marketing automation can be applied to activities such as email marketing, content curation, proofreading, social media sharing, etc. Content automation can effectively reduce the time and effort needed for iterative marketing activities.

How Writers Help Clients Reach Their Goals (and How to Demonstrate It)


When you’re pitching a new client, what do you put first… your revenue goals or theirs? All too often, freelance writers worry about their own hustle and bottom line, and forget that a major part of building a solid foundation is prioritizing the goals of those who send you checks. After all, when you’re sending out a proposal and working on a trial month with a new brand, they’re looking for the proof in the pudding, so to speak.

How Brands Can Stay Relevant With Agile Branding

Martech Advisor

In today’s digital landscape, brands face the dual challenge of upholding brand consistency and adhering to core values while also embracing agility and adaptability. Lucy Mehrtens, Communications Officer at Templafy, explains how technology is driving the need for agile branding. Brands are in an on-going battle to stay relevant.

Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

How to Optimize Your Landing Page SEO


Optimizing a landing page for SEO to bring in organic traffic is slightly trickier than ranking a blog post. When creating a page with landing page software, the goal is to lead visitors to a call to action and ensure that they follow through. When creating an SEO-rich piece of content, the goal is to engage the reader and have them spend as much time on page as possible, then leave with the answer they were looking for.

5 Tips on How to Get an Excellent Credit Score

Altitude Branding

A credit score is an analysis of your credit; it represents your creditworthiness. It relates to how likely you’re to repay your debts. . Having a good credit score is beneficial in numerous ways, including lowering your interest rates on loans, and it’s a key factor that lenders consider when assessing your funding requests. There’re numerous models of calculating credit scores, but Fico , one of the leading scoring agencies, puts an excellent credit score anywhere at 800-850.

Foreseeing Career Happiness, Advantage of Privacy Compliance, and More [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose talks about how to predict which moves will lead to future career happiness. He delves into how privacy reg compliance can be a competitive advantage and interviews a strategist about thinking exponentially. Continue reading → The post Foreseeing Career Happiness, Advantage of Privacy Compliance, and More [The Weekly Wrap] appeared first on Content Marketing Institute. Company News

How to Personalize User Experiences to Retain Customers

Altitude Branding

As soon as we’ve transitioned into the predominant use of digital channels to buy and connect with businesses, we’ve sacrificed a certain level of intimate and personal interaction with the brand in question. To overcome this modern-day obstacle and adapt their business for better personalization, brands now utilize a slew of methods that ensure that customers can engage with them more effectively.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.