Webbiquity

NOVEMBER 8, 2019

Guest post by Mathew Jade. Running a small business has more than its fair share of risks. Clients can be late in paying. Competition is fierce, and as more and more people start their own businesses or try to make few extra dollars in the gig economy , it just gets tougher. You can hit a surprise slowdown in business due to holidays, sudden shift in economic trends or expectations, changes in government policy, the loss of a large customer, or any of a hundred different reasons.

Business 150

Business Startups Small Business Marketing Blogger 150

KoMarketing Associates

NOVEMBER 8, 2019

Marketers have more data than ever before on their target audiences, but new research suggests that many of them are still basic in terms of audience management maturity. Merkle and MarTech Advisor recently published the “State of Audience Management Maturity” report, and statistics found that 44% of marketers only consider themselves to be at a “basic” level of audience management maturity.

Marketing Report 121

Marketing Report Transparency Statistics Custom Publishing 121

Martech Advisor

NOVEMBER 8, 2019

In this article, Darren Guarnaccia, Chief Product Officer, Crownpeak, writes about how marketers can enhance content creation using voice technology. Always-on consumers are on a continual and often unconscious quest to access information via the most convenient channel or device. This need for immediate information drives the adoption of new technologies such as voice assistants, which are rapidly shaking up and enhancing consumers’ everyday digital experiences.

Brand Identity 105

Brand Identity Branding Marketing Automation Services Content 105

Convert

NOVEMBER 8, 2019

Today, consumers use an average of six different touch points while buying an item. About 15 years ago, this number was only two. Google Research substantiates the multi-channel approach adopted by modern consumers. It reveals that 98% of Americans switch between devices on the same day. Unsurprisingly, businesses have much to grapple with. Besides personalizing.

Multi-Channel 99

Multi-Channel Google Advertising Channels Buy 99

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Adobe Experience Cloud Blog

NOVEMBER 8, 2019

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program. This is a career accelerator that takes you outside your comfort zone and provides you with the resources to excel.

Marketo 87

Marketo Thought Leadership Paid Search Agency Advertising Agencies 87

Martech Advisor

NOVEMBER 8, 2019

In this article, Teemo CEO & Co-founder Benoit Grouchko will talk about the challenges behind attribution and provide tips on how marketers can get the most out of their digital marketing spend. Attribution models aren’t perfect. Marketers struggle to understand if (and to what extent) marketing spend impacts the bottom line. With digital marketing, there arose an opportunity for better tracking and thus more accurate attribution models.

Marketing Attribution 76

Marketing Attribution Multi-Touch Attribution POS Paid Search Agency 76

Bannersnack

NOVEMBER 8, 2019

Regardless of how old you are, one thing is absolutely certain: it’s impossible not to have received a flyer in your mailbox. In fact, flyers are some of the oldest types of marketing materials that are still being used to this day. The rise of the Internet did not make them vanish, but instead, the […].

Design 74

Design Examples Internet Marketing Marketing 74

DivvyHQ

NOVEMBER 8, 2019

While being creative is an important trait for content marketers, you also have to learn to love data. The more you understand about your content’s performance, the more you understand your target market’s interests and preferences. If you or your team struggle in the content analytics department, read this, and learn to embrace the data-driven future of content marketing.

Creativity 63

Creativity Analytics Content Marketing Planning 63

Moz

NOVEMBER 8, 2019

Posted by BritneyMuller There's a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processing expert Britney Muller as she breaks down exactly what BERT is and what it means for the search industry.

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Wikipedia Training SERP Fulfillment 60

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Martech Advisor

NOVEMBER 8, 2019

With the rapid pace of digitalization, mobile advertising will only become more important for advertisers and marketers in the future. This article by. Kayla Matthews, explores the basics of mobile ad networks and the different platforms and best practices that the modern marketer can make use of to amplify their advertising. Table of Contents: What Is Mobile Ad Network?

Cost Per Thousand 57

Cost Per Thousand Pricing Price Cost per Acquisition 57

Valasys

NOVEMBER 8, 2019

Prologue. Talking about the best marketing books for B2B marketers in 2019, the first question that comes to our minds is why, at all, we need them? People don’t like reading anymore, or do they? Well, they do. At least the ones with some outlook or visions always are the people who never stop learning from others’ perspectives & things around them.

B2B Marketing 55

B2B Marketing Enterprise Management Planning B2B 55

ConvertKit

NOVEMBER 8, 2019

Optimizing a landing page for SEO to bring in organic traffic is slightly trickier than ranking a blog post. When creating a page with landing page software, the goal is to lead visitors to a call to action and ensure that they follow through. When creating an SEO-rich piece of content, the goal is to engage the reader and have them spend as much time on page as possible, then leave with the answer they were looking for.

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Landing Pages Optimization SEO Lead Scoring 53

Heinz Marketing

NOVEMBER 8, 2019

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. I had the pleasure of attending my first Marketing Profs B2B Forum several weeks ago outside of Washington D.C. It was a great conference with lots of great sessions packed with learnings, ideas, and conversations. I was excited when I saw the agenda because I felt there was plenty of variety around the topics and sessions.

Account Based Marketing 54

Account Based Marketing B2B Thought Leadership B2B ABM 54

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Adobe Experience Cloud Blog

NOVEMBER 8, 2019

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program. This is a career accelerator that takes you outside your comfort zone and provides you with the resources to excel.

Marketo 48

Marketo Thought Leadership Paid Search Agency Advertising Agencies 48

Hubspot

NOVEMBER 8, 2019

The other night I was searching "Best Pasta Dish Recipes" on Google. I clicked the first link and was stopped by the dreaded error code. I'm willing to bet something similar has happened to you, at one point or another. When that happens, it's not just my brain experiencing technical difficulties. These error codes are HTTP status codes. If you receive an error code, something went wrong when your browser requested the information from a web server.

Internet Marketing 57

Internet Marketing Software Search Marketing Traffic 57

Content Marketing Institute

NOVEMBER 8, 2019

This week, Robert Rose talks about how to predict which moves will lead to future career happiness. He delves into how privacy reg compliance can be a competitive advantage and interviews a strategist about thinking exponentially. Continue reading → The post Foreseeing Career Happiness, Advantage of Privacy Compliance, and More [The Weekly Wrap] appeared first on Content Marketing Institute.

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Privacy Content Marketing Leads Lead 50

Martech Advisor

NOVEMBER 8, 2019

In today’s digital landscape, brands face the dual challenge of upholding brand consistency and adhering to core values while also embracing agility and adaptability. Lucy Mehrtens, Communications Officer at Templafy, explains how technology is driving the need for agile branding. Brands are in an on-going battle to stay relevant. While staying consistent and adhering to core values remain important for brand integrity, brands must also be agile and adaptive to succeed in today’s dig

Relevance 47

Relevance Brand Identity Branding Paid Search Agency 47

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

NOVEMBER 8, 2019

The summer before my sophomore year in college, I was scrolling through Facebook when I saw my friend dump a bucket of ice water on herself. When I read the status update, I realized she was doing the Ice Bucket Challenge in an effort to promote awareness for amyotrophic lateral sclerosis (ALS) disease. This was in 2014 when the Ice Bucket Challenge went viral and raised $220 million worldwide.

Social Media 52

Social Media Campaigns Media Viral Marketing 52

DemandBase

NOVEMBER 8, 2019

It’s that time of the year again, great food, drinks, and conversation…and no, I’m not talking about Thanksgiving dinner, I’m talking about Dreamforce. It’s no surprise Dreamforce falls the week before Thanksgiving; it’s basically a holiday itself. With so much going on, we’ve created a guide so you don’t miss any of it. Hope to see you there!

Account Based Marketing 45

Account Based Marketing ABM InsideView DemandBase 45

Content4Demand

NOVEMBER 8, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. OK, Boomer The B2B Millennial Buyer Survey Report. Whether you bemoan all the things Millennials have “killed” or laud the generation for their drive, optimism, activism and connectedness, they’ll make up the majority of the workforce by 2

Webcast 42

Webcast Content Planning Buzz 42

RebelMouse

NOVEMBER 8, 2019

Working from home is becoming increasingly popular, with an estimated. 66% of companies now allowing remote work and 16% operating completely office-free. RebelMouse is one of those fully remote companies, and over the years we've mastered how to stay close to each other despite being spread across more than a dozen countries. We believe working remotely is good for both our personal lives and our productivity.

Class 40

Class Activities Tips Communities 40

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

DivvyHQ

NOVEMBER 8, 2019

While being creative is an important trait for content marketers, you also have to learn to love data. The more you understand about your content’s performance, the more you understand your target market’s interests and preferences. If you or your team struggle in the content analytics department, read this, and learn to embrace the data-driven future of content marketing.

Creativity 40

Creativity Analytics Content Marketing Planning 40

Allocadia

NOVEMBER 8, 2019

#RunMarketing Award Winner: Finance’s Best Friend. Why They Won. With more than 400 marketers in multiple countries, Rockwell Automation faced a struggle common to large marketing organizations: it was difficult to get a clear and accurate picture of where marketing dollars were being applied, let alone how the budget was aligned to the company’s strategic priorities.

Automation 40

Automation Forecasting Organic Leads Work Management 40

RebelMouse

NOVEMBER 8, 2019

Working from home is becoming increasingly popular, with an estimated. 66% of companies now allowing remote work and 16% operating completely office-free. RebelMouse is one of those fully remote companies, and over the years we've mastered how to stay close to each other despite being spread across more than a dozen countries. We believe working remotely is good for both our personal lives and our productivity.

Class 40

Class Activities Tips Communities 40

Allocadia

NOVEMBER 8, 2019

#RunMarketing Award Winner: The Marketer’s Champion. Why They Won. The appetite for deep analysis and transparency at Red Hat is remarkably great, and when matched with a culture of excellence it results in a recipe for marketing performance management success. In this pursuit, David has made his mark by working tirelessly to implement MPM best practices in a complex environment and on a global scale in a way that puts the marketer’s best interest first while maintaining transparency and adherin

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Transparency Analysis Work Management ROI 40

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

RebelMouse

NOVEMBER 8, 2019

Working from home is becoming increasingly popular, with an estimated. 66% of companies now allowing remote work and 16% operating completely office-free. RebelMouse is one of those fully remote companies, and over the years we've mastered how to stay close to each other despite being spread across more than a dozen countries. We believe working remotely is good for both our personal lives and our productivity.

Class 40

Class Activities Tips Communities 40

Allocadia

NOVEMBER 8, 2019

#RunMarketing Award Winner: Agent of Collaboration. Why They Won. When Plantronics set out to improve how the marketing organization aligned its investment in time, money and people to top-level corporate objectives and put in place a more efficient system to plan, track and measure marketing resources, Lars rose to the challenge. Even then, it became quickly apparent that he had a special talent for bringing key stakeholders together and building alignment in a way where each individual felt su

Paid Search Agency 40

Paid Search Agency Analysis Training Planning 40

TrustRadius Marketing

NOVEMBER 8, 2019

Today’s Community Contributor is Jeremy Goldsborough , Owner of Spirelight Web, a company which builds and hosts simple websites for small churches. Jeremy has spent the last 10 years building relationships with pastors and churches by assisting them with their website needs, drawing from his own roots in local church ministry. Check out his reviews about Dashlane and Diapad on TrustRadius.

Work Management 40

Work Management Marketing Management Marketing Websites Paid Search Agency 40