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The New eCommerce Playbook for 2022 Featuring Top SEO Trends

Conductor

The COVID-19 pandemic provided a decisive push towards eCommerce adoption. Extended closures prompted even the most reluctant consumers to shop online, from major purchases like cars to everyday ones like groceries. And the eCommerce industry added $219B in sales in 2020 alone. eCommerce Traffic Trends: The End of the Boom?

eCommerce 115
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Getting Started With an Ecommerce Business

Adobe Experience Cloud Blog

Starting an ecommerce business is something many people consider, but a much smaller number actually take the plunge. Key to your ecommerce success and growth is a good grasp of digital marketing, and again, this can seem daunting or overwhelming, but it doesn’t need to be. Know Your Customer. Building Your Digital Presence.

eCommerce 134
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Five Advanced Strategies for Improving Your B2B Website SEO

Webbiquity

B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. Your company’s overall online presence and its impact on sales will expand as you employ and refine them.

SEO 294
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How Sur La Table uses AI to power customer experience

Martech

Now, the company’s customer experience is similarly optimized online with a new AI tool that aids in product discovery and identifying ecommerce opportunities to boost sales. The retailer’s ecommerce platform has 7,000 products to choose from and show customers. Search queries were a big opportunity for us,” said Radaz.

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The Ecommerce Marketer's Guide to PPC Advertising

Hubspot

This is especially true for ecommerce businesses , which are playing in an incredibly complex and competitive space, particularly when using PPC. Why is PPC so important to ecommerce businesses? Unsurprisingly, online product searches -- especially on Google -- are booming. Ecommerce PPC.

PPC 76
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SEO Threats: How to Prepare Against These 5 Big Threats to SEO

seo.co

The Knowledge Graph is Google’s way of getting more information directly to consumers without feeding or driving clicks outside of Google’s online interface. focus on long tail keywords with lower search volume, but commercial search intent . The Knowledge Graph. be on the lookout for how the Knowledge Graph evolves.

SEO 98
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How Consumer Behaviors Shape Digital Marketing

Scoop.it

Plus, with 63% of all shopping beginning online, a deep understanding of consumer buying behavior can help reveal: What encourages consumers to choose one product over another What’s stopping them from completing the purchase How they approach certain brands online Brands are constantly leveraging and influencing our behavior.