Hubspot

APRIL 18, 2013

This is especially true for ecommerce businesses , which are playing in an incredibly complex space, particularly when using PPC. That’s why I wanted to examine some of the quickest, easiest PPC levers that ecommerce marketers can pull that allow you to be smart with your digital ad spend, and keep that online edge over competition.

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

Hubspot

SEPTEMBER 20, 2010

The time for eCommerce holiday shopping is quickly approaching, and if you are not already developing your plan to maximize your return on the spike of online sales, you need to start now!! Write blog posts that are optimized for the long-tail of “holiday” centric keywords. Connect with HubSpot :

eCommerce 28

eCommerce Tips Landing Pages Long Tail Marketing 28

Hubspot

FEBRUARY 14, 2011

economic concerns expectations were that eCommerce sales would remain flat or even decrease in 2010. eCommerce spending increased by 9 percent from 2009, reaching 227.6 Much of the growth in eCommerce spending can be attributed to the holiday season and eCommerce’s version of Black Friday, Cyber Monday.

eCommerce 28

eCommerce Inbound Marketing Long Tail Marketing Amazon 28

Hubspot

NOVEMBER 4, 2010

Now, how can you get people actively seeking the products you offer to land directly on that product’s page on your eCommerce site ? This will increase the probability of ranking for long-tail keywords which typically have less competition and are extremely relevant to your product offerings. Connect with HubSpot :

eCommerce 28

eCommerce Optimization Tips Long Tail Marketing 28

Hubspot

OCTOBER 4, 2013

This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. The algorithm, named Hummingbird, has been live for about a month now and is meant to improve search results -- especially for long tail queries, or “semantic search.”. SEO Ecommerce'

Inbound Marketing 28

Inbound Marketing Google Long Tail Marketing eCommerce 28

Hubspot

MARCH 10, 2016

My friends at HubSpot describe a meta description as “the snippet of information below the link of a search result.”. The long answer? via HubSpot. via HubSpot. via HubSpot. Let me break it down … You know when you Google something, and a list of results come up? The short answer to “Do I need a Meta Description?”

Click Rate 28

Click Rate Long Tail Marketing Tagging Keywords 28

KoMarketing Associates

MAY 3, 2022

That’s a long time to nurture a lead. . This can be tracked in sales or lead generation software, such as HubSpot. . This metric is generally tracked in ecommerce platforms. . These metrics are essential for SaaS, but can impact ecommerce as well. Track this metric in your ecommerce platform. .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Convert

NOVEMBER 16, 2020

This table makes it clear: Statistical Confidence: The more visitors your test gets, the more your Statistical Confidence increases, until it reaches 99% if you let it run long enough. To ensure the reliability of the tests, Convert uses two-tailed Z-Tests. Looking at the lift or effect size alone will not help you: a.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Hubspot

JUNE 16, 2011

To learn more about CPC Strategy register for the upcoming webinar entitled "How To Promote Your Products On Google" presented by CPC Strategy's CEO, Rick Backus, and HubSpot. Make sure that you’re sending compelling product descriptions that utilize the keywords that will drive traffic to your ecommerce site. Bizrate.com.

Optimization 28

Optimization Google CPC Cost Per Click 28

Hubspot

OCTOBER 10, 2013

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. Personally, I''ve historically looked at keywords for which I get very little traffic to give me ideas for long-tail keyword phrases. We at HubSpot are known for being hopeless romantics.

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

chiefmartech

DECEMBER 30, 2019

Tom Wentworth , a pioneering engineer-turned-CMO in the marketing technology space whom I’ve long admired, recently commented on a LinkedIn thread, “Martech is about to face its ‘dot-com’ moment. What ever happened to that Internet ecommerce revolution? trillion through ecommerce. But what happens next?

Long Tail Marketing 71

Long Tail Marketing Disintermediation Amazon eCommerce 71

Hubspot

JANUARY 21, 2016

Your keyword strategy should incorporate short-tail (generalized) terminology backed by an extensive list of long-tail (targeted) phrases. Have an ecommerce site, and want to sell more? 3) Create an editorial calendar for your blogs. Your KPIs, on the other hand, are the metrics directly related to your business goals.

Planning 28

Planning Marketing Budget Creation Paid Search Agency Tips 28

Hubspot

AUGUST 3, 2011

And for ecommerce sites, it’s more important than ever. Google AdWords can tell you how many people are searching for your suggested terms and help you choose the keywords and long tail phrases that are likely to drive traffic to your website. Connect with HubSpot : Use SEO to drive more visitors to your site.

Keywords 28

Keywords Research Long Tail Marketing Advertising Agencies 28

Marketing Insider Group

SEPTEMBER 21, 2020

HubSpot has also found similar results, with some variation based on blogging goals. Image source: HubSpot. For direct sales on your site, activate ecommerce tracking in Google Analytics to find out how much revenue each page is generating. For organic traffic, three to four times a week will do the trick.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Convert

MAY 12, 2022

Use keyword research to optimize your pages Try a content optimization tool Start a blog to target long-tail keywords Prioritize internal links. Start a Blog to Target Long-Tail Keywords. Blog posts educate your consumers and help you rank for long-tail phrases that your customers are searching for.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

Hubspot

DECEMBER 17, 2010

For eCommerce sites that thrive through online sales, goals of each post should be different than for a B2B blog’s goals. Great blogs set tight goals for each post, and tailor their content and calls-to-action to each post’s specific goals – blogs on eCommerce sites are no different. Improve Long-Tail Organic SEO.

eCommerce 28

eCommerce Webinar Metrics Top of Funnel Long Tail Marketing 28

Content Marketing Institute

MAY 1, 2018

According to Practical Ecommerce, there are four types of search intent – navigational, informational, investigational, and transactional. They search with keywords that are long-tail, specific, and intentional. This example from HubSpot accomplishes all of the above: This CTA is related to the content, uses strong verbs (e.g.,

Top of Funnel 111

Top of Funnel Content Click Rate Intent 111

Valasys

AUGUST 6, 2019

According to Gerri Detweiler, Head of Market Education for Nav, the importance of marketers keeping themselves abreast with the latest industrial practices is quoted as follows: “Running a business is often about setting goals and putting in the long hours and hard work to achieve them.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Hubspot

APRIL 1, 2019

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Often, here at HubSpot, we discover that as much as 90% of the new leads we generate each month actually converted on offers we didn't create or actively promote that month.

Landing Pages 78

Landing Pages Lead Generation Lead Scoring Lead Ranking 78

Hubspot

JANUARY 11, 2013

For more detailed information about how use Pinterest's new business accounts, check out the free HubSpot ebook, A Guide to Pinterest's New Business Accounts here. 9) Leverage the Long Tail. As we know from the success of big brands like Amazon, Google, and Netflix, the long tail isn't just a niche strategy for small businesses.

Paid Content 28

Paid Content SEO Long Tail Marketing Planning 28

Directive Agency

MAY 26, 2017

To make sure that you don’t have to wait as long, here are five demand gen best practices we’ve grown to embrace. Especially if you have recently niched your business, generating demand for your newly specialized service is going to be a long, tough road. The search engine landscape is a long and winding road.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Hubspot

APRIL 5, 2013

HubSpot customers can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. Here at HubSpot, for instance, we have five core personas! 5) Create evergreen content to reap short- and long-term benefits.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

Hubspot

JUNE 8, 2016

You can segment your campaigns as follows: Sub category: Ecommerce Website Design, Custom Website Design, Responsive Web Design, etc. Some of the keywords in this campaign could be: Another way to get more focused with the keywords you’re targeting is to find long-tail keywords—those that consist of four or more words.

PPC 28

PPC Lead Ranking Sales Qualified Leads Lead Scoring 28

seo.co

JANUARY 3, 2021

Take HubSpot, for example. Whether you’re running an ecommerce business, a consulting firm, a membership website, a PR business, or something in between, your website lends credence to your mission by helping you build trust and authority. If you ask a dozen people in the industry this question, you’ll get a dozen answers.

Paid Content 75

Paid Content Advertising Agencies Planning Top of Funnel 75

Hubspot

DECEMBER 28, 2012

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. So I could send the whole marketing team on vacation at HubSpot, and our new lead flow wouldn’t actually drop by that much because of all these assets we’ve built up.”. You guessed it!

Landing Pages 28

Landing Pages Lead Generation Lead Scoring Lead Ranking 28

ClearVoice

JULY 17, 2023

According to a survey by HubSpot , short-form video is the top content type social media marketers will leverage this year. Other types are long-form and live videos, user-generated content, podcasts, and infographics. This leverages long-tail keywords such as “how to close X bank account.”

Work Management 94

Work Management Marketing Management Content Marketing Peer-to-peer 94

Hubspot

OCTOBER 10, 2013

Spin off some long-tail variations of the topic "selling goods on Pinterest" that your persona would care about. These, however, are not: "How to Generate Leads on Pinterest" -- Solopreneur ecommerce business owners aren''t typically solving for a lead gen problem. Those are blog posts worth pursuing.

Long Tail Marketing 28

Long Tail Marketing Lead Gen Traffic Lead Scoring 28

accelerate agency

OCTOBER 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. Equally, a small ecommerce business with a dedicated following in a particular niche might have thousands of pages. Normally, we might define it based on the number of employees.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. Equally, a small ecommerce business with a dedicated following in a particular niche might have thousands of pages. Normally, we might define it based on the number of employees.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

APRIL 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. Equally, a small ecommerce business with a dedicated following in a particular niche might have thousands of pages. Normally, we might define it based on the number of employees.

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

Hubspot

JANUARY 13, 2014

They are generally a more long-form content type than, say, blog posts, and go into in-depth detail on a subject. For example, HubSpot experimented with offering stock photography instead of the tried and tested ebooks, and it was a huge hit with our audience. This blog post takes you from start to finish on creating an ebook.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Convert

OCTOBER 25, 2022

For instance, the only place that a laundry list of accepted payment methods belongs on your ecommerce site is in the checkout, where it matters to folks who are ready to pay. Always make sure CTAs are above the fold on desktop versions of your website and then repeated at the end of long pages. Subtract elements.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Optinmonster

AUGUST 27, 2023

How Long Should Your Content Be? HubSpot’s most popular lead magnet got 12,000 shares in a year. It includes multiple integrations with your favorite CRM, email marketing, and web and eCommerce platforms. HubSpot If you’re looking for a great example of content marketing, HubSpot is a good starting point.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. At HubSpot, we think COS is better than CMS. Learn more about HubSpot's COS here.). 15) Clickthrough Rate (CTR).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Martech Advisor

JANUARY 7, 2020

HubSpot compiled some insightful marketing statistics; let’s understand where paid media comes in: 63% of companies agree their top marketing challenge is generating traffic and leads. Example : Popular ecommerce sites use banners ads to retarget users who have browsed or searched for a product but didn’t complete the purchase.

Paid Content 68

Paid Content Cost Per Thousand Cost Per Click Process 68

Hubspot

JULY 28, 2016

No, not HubSpot.) I spoke with some of the top recruiters here at HubSpot to find out the top 21 things recruiters and hiring managers don't want to see on your resume. One tip is to save your different resumes with the company name in the title, like Kolowich-Resume-HubSpot. Needless to say, you may want to bookmark this one.

Hubspot 28

Hubspot Ideal Customer Profiles Enterprise Management Profiling 28