The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. Download an executive summary of the Deloitte CMO Survey here. Photo by Helloquence on Unsplash.

CMO 218

CMO Customer Surveys Analytics Planning 218

Martech

JULY 15, 2022

Based on the 2022 MarTech Replacement Survey , we’ve seen that marketing organizations replaced marketing automation and CRM more often than other solutions , with SEO in third place. From the 2022 MarTech Replacement Survey. The top takeaway from the survey. Download the survey here, free and no registration required.

Customer Surveys 121

Customer Surveys Enterprise Management Marketing Management Marketing Automation Services 121

Martech

AUGUST 7, 2023

That’s one key takeaway from the 2023 MarTech Replacement Survey. Our 2020 survey, which asked about replacements in 2019 — i.e. pre-pandemic — shows a much greater frequency of replacement across all major categories. We asked selected survey respondents the reason for the switch. Download the results! Get MarTech!

Customer Surveys 98

Customer Surveys Marketing Automation Services Digital Transformation Marketing Management 98

Martech

MARCH 29, 2023

Those are among the findings from MarTech’s 2023 Salary and Career Survey. This year’s survey The survey, conducted jointly by MarTech and chiefmartec.com, was taken by 419 marketers in December 2022 and January 2023; 401 of those provided salary information. We’ll be digging deeper into the survey results in the days to come.

Customer Surveys 111

Customer Surveys Paid Search Agency Marketing Report Promotion 111

Martech

JULY 1, 2022

That’s one of the standout findings of the 2022 MarTech Replacement Survey. In the 2021 and 2022 surveys, we see something like one in five respondents saying they installed new marketing automation or CRM tools — a remarkable figure, given the likely complexity of such projects.

Enterprise Management 101

Enterprise Management Customer Surveys Marketing Management Marketing Automation Services 101

Martech

AUGUST 31, 2021

The first MarTech Replacement Survey in 2019 showed just how frequently marketing organizations replaced technology. The survey found homegrown platforms were often displaced by commercial, out-of-the-box applications. Download the report (no registration required). If anything, it picked up speed.

Customer Surveys 127

Customer Surveys Marketing Management Digital Transformation Paid Search Agency 127

Optinmonster

AUGUST 15, 2022

Want to know how to create an NPS survey in WordPress? A net promoter score (NPS) survey helps you understand how loyal your customers are to your company. In this article, we’ll show you how to create an NPS survey on your WordPress site. What Is An NPS Survey? Types of NPS Surveys. NPS Survey Questions.

Customer Surveys 98

Customer Surveys Terms and Conditions Click Rate Template 98

Martech

JULY 11, 2022

The key reason for replacing both homegrown and commercial applications was the need for better features, according to the 2020 MarTech Replacement survey. and the Replacement Survey tends to confirm that integration capabilities were at the forefront when considering replacements — and even motre so in the current survey than in 2021.

Customer Surveys 101

Customer Surveys Features Work Management Marketing Management 101

ClickDimensions

APRIL 4, 2023

Surveys are a great way to capture and find out more data about your customers, or even your colleagues, if you decide to conduct an internal survey. Below, we have complied a list of what makes a good survey versus what you should avoid when creating your surveys. What makes a good survey?

Customer Surveys 52

Customer Surveys Marketing Automation Services Customer Satisfaction Opinions 52

Tiecas

AUGUST 14, 2023

I recently downloaded the report Manufacturing Content Marketing – Insights for 2023. The results are from the survey done and published by the Content Marketing Insititute. They do this survey every year. I encourage you to download the full report from the link above. 1,104 people responded to the survey.

Customer Surveys 52

Customer Surveys Content Marketing Marketing Budget Creation Planning 52

Search Engine Journal

SEPTEMBER 22, 2022

Google is shutting down Google Surveys and Surveys 360 on November 1 and giving users until December to download historical data. The post Google Surveys Is Shutting Down; Here Are 6 Alternatives appeared first on Search Engine Journal.

Customer Surveys 95

Customer Surveys Google Tools 95

Customer Experience Matrix

DECEMBER 19, 2017

The Customer Data Platform Institute (CDPI) recently surveyed its members about their customer-facing systems and CDP deployment plans. Click here to download the full report.) I’ve compared these results below with several other surveys that asked similar questions.

Marketing Automation Services 136

Marketing Automation Services Customer Surveys Planning Comparison 136

Heinz Marketing

OCTOBER 15, 2021

In my last post , I talked about some methods of automatically cleaning survey data to fix a few common usability issues that come from most survey tools. In this post, we will go over some tips on what to look for that could cause issues in your survey data sets. There are two times to do this: Before the survey.

Customer Surveys 116

Customer Surveys Tips Planning Sample 116

Launch Marketing

OCTOBER 14, 2020

Surveys are a powerful tool for transforming business practices to better satisfy both clients and coworkers. For a B2B organization, surveys can be used for a variety of purposes and provide insight on customer satisfaction, market research, product feedback and company culture. What is the purpose and goal of your survey?

Customer Surveys 83

Customer Surveys Practices B2B Marketing Customer Satisfaction 83

Martech

FEBRUARY 9, 2022

The marketing leaders survey found that, while businesses are showing a strong rebound from two challenging years, they are very mindful of how privacy can and will affect their future digital marketing success. To see detailed trends, more survey results and email benchmark data, download the full report.

Privacy 97

Privacy Customer Surveys Advertising Benchmark Budget Programs 97

Webbiquity

OCTOBER 31, 2023

It’s well worth downloading the full report. 72% of survey respondents said SMS is becoming a more important channel. Download the report to get all the details. The 25-page report is packed with stats and facts about deliverability, consumer sentiment, best practices, and key benchmarks for SMS and email marketing.

SMS 297

SMS Advertising Benchmark Email Marketing eCommerce 297

Everything Technology Marketing

SEPTEMBER 30, 2013

We received over 900 survey responses and distilled the survey findings into an easy to digest, information-rich report - you can download it right here. But what are the current trends, challenges, and success factors for marketing automation? How do marketers evaluate marketing automation vendors? Enjoy the report!'

Marketing Automation Services 100

Marketing Automation Services Marketing Report Marketing Automation Automation 100

KoMarketing Associates

MAY 5, 2021

To get data to answer that question, KoMarketing Associates partnered with research firm Ascend2 to conduct the Measuring Content Marketing Performance Survey. 193 B2B marketing professionals participated in the worldwide survey that was fielded between February 17 – 25, 2021. Is it leads? Determine your KPIs.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

Act-On

APRIL 10, 2024

But not entirely unlike when a colleague sends you a link to a gated ebook, you give your contact info to download it, and then get a phone call from a sales rep the same day. For example: Junior employee downloaded an introductory guide to your general area of expertise? When’s a good time for you to come by this week?”

Lead Ranking 190

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 190

Adobe Experience Cloud Blog

MAY 6, 2019

In this blog, we’re going to focus on one very effective method: Creating a cohesive survey strategy that will first help you understand your leads better, and, as a result, guide them towards a purchase in a natural, unobtrusive manner. The pros of running surveys. We’ll show you how it’s done with surveys further on in the post.

Top of Funnel 134

Top of Funnel Customer Surveys Work Management Marketing Management 134

Convince & Convert

MARCH 7, 2024

The 23-page research study, How Go-To-Market Strategies are Evolving with AI , surveyed 275 go-to-market leaders across various departments to explore AI usage in GTM teams, its impact on strategy, successful AI technology stacks, and future AI benefits. Team alignment is a consistent priority across all GTM departments surveyed.

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

chiefmartech

APRIL 4, 2019

Our 2019 Marketing Technology & Operations Salary Survey has been released, and you can download a free copy here. A few observations that I’ll call out here — more are included in the downloadable report. of marketing ops and tech survey participants have been promoted within the past two years. (It’s

Marketing Report 81

Marketing Report Customer Surveys Marketing Management Analysis 81

Webbiquity

MAY 30, 2023

But the #2 goal for all marketers (#3 for B2B) in this survey was “increase sales.” Organic social media was ranked as the most popular channel among survey respondents, and social media engagement and reach were among the top marketing goals / KPIs. Download the report to get the full story.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 276

The Point

APRIL 8, 2015

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene.

Lead Ranking 100

Lead Ranking Lead Scoring Marketing Automation Services Marketing Automation 100

KoMarketing Associates

FEBRUARY 24, 2014

The full survey results will be released next month). Of the total B2B buyers surveyed, 66% said a slow site would cause them to leave the site immediately. B2B Buyer Survey Results. Site performance was just one of the few elements we covered in our B2B buyer survey.

Vendors 120

Vendors Customer Surveys B2B Search Engine Marketing 120

Webbiquity

AUGUST 4, 2020

A video platform for webinars and virtual conferences that enables you to brand the video player then build in interactive elements like lead forms, quick polls, and Q&A, all with no software for attendees to download. You can try it for free with no credit card and no software to download. GoToWebinar. Total reviews: 4,423.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Marketing Insider Group

AUGUST 17, 2020

Downloadable Resources: Place downloadable handouts from your sponsors and exhibitors on your platform. The Nature Conservancy got their employees to make a short video to thank their sponsors: Post-event Surveys: When sending out post-event surveys, include the logos of your sponsors in the survey home and completion pages.

Lead Ranking 353

Lead Ranking Lead Scoring Co-Registration Banners 353

Navigate the Channel

JULY 17, 2018

However, those same tired customer surveys from years ago are simply not getting the job done anymore. We’ve put together five tips to help you supercharge your surveys and “make them great again!” Make the Survey Easy to Access – Don’t choose a survey program that requires the user to download an app or a specific web browser.

Customer Surveys 50

Customer Surveys Research Search Marketing Tips 50

Sword and the Script | B2B

SEPTEMBER 10, 2019

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. of the marketing budget on print.

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

Heinz Marketing

MARCH 27, 2018

Highspot’s annual report surveyed nearly 500 professionals across marketing, sales and sales enablement departments. The study was conducted via online survey in early 2018. The full report may be downloaded here. Join us this Thursday at 10:00 am Pacific for a live presentation of the report findings as well.

Webinar Metrics 48

Webinar Metrics Advertising Benchmark B2B Sales Customer Surveys 48

B2B Marketing Traction

APRIL 13, 2015

A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective. The survey results showed that B2B marketers still use tactics that are not that effective.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

FMG Suite

MAY 5, 2021

Every year, the wealthtech industry anxiously awaits the updated version of the T3 & Inside Information Advisor Software Survey. The annual survey put together by Bob Veres and Joel Bruckenstein covers market share and user rating information for more than 200 different software programs and services in 32 different categories.

Work Management 52

Work Management Marketing Management Customer Surveys Lead Ranking 52

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Webbiquity

AUGUST 18, 2020

Give visitors a virtual briefcase that lets them download anything they see. Features include HD audio and video, the ability to sell sponsorships, free or paid events, speed networking, interactive polls and Q&A, and group screen sharing, all with no software to download. Host virtual conferences, trade shows, job fairs, and more.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Brandpoint

MARCH 15, 2024

Brandpoint conducted a comprehensive survey of 200 PR professionals to identify the key PR industry trends and challenges that are shaping the PR landscape today. Challenge 2: Increased Misinformation Our PR industry survey revealed that the second largest challenge was increased misinformation. Explore our key survey takeaways!

PR 62

PR Public Relations Digital Transformation Ethics 62

Marketing Insider Group

OCTOBER 27, 2020

Send Post-Event Surveys to Attendees. It features content such as a “thank you” message, a recap of what happened during your event, important stats such as digital attendance, highlights from key virtual presentations, and downloadable content. Send Post Event Surveys to Attendees. Be Swift with Post-Event Communication.

Lead Ranking 306

Lead Ranking Lead Scoring Tips Leads 306