Lead Liaison

AUGUST 13, 2019

The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. Now, post-event, you need to nurture those leads. For that, you want an approach that involves multiple marketing channels. Now it’s time to leverage email, social media and content marketing.

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Behaviorally Analyze Your Prospects. Streamline the Sales Cycle.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Webbiquity

AUGUST 18, 2020

Give visitors a virtual briefcase that lets them download anything they see. 6Connex is a virtual event platform for producing trade shows, summits, online conferences, sales meetings, training programs, town halls, and job fairs. Host virtual conferences, trade shows, job fairs, and more. Pricing: free (!). Total reviews: 100.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Marketing Insider Group

JANUARY 12, 2021

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Create Special Packages for Your Mobile Event App.

Tips 299

Tips Co-Registration Microsite Pricing 299

Webbiquity

SEPTEMBER 12, 2023

There’s lots, lots more to discover in this study, from concerns about venues and the role of event technology to the challenges of demonstrating event marketing ROI and the top priorities and expectations for attendees when deciding which in-person events to participate in.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Martech

OCTOBER 5, 2022

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. Although in-person events are taking place, virtual events will remain an important channel.

Enterprise Management 100

Enterprise Management Marketing Management Fulfillment Training 100

Webbiquity

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. presentation downloads, session video) after the event. presentation downloads, session video) after the event.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. Personalize event promotion with AI. Offer an event-specific app.

Marketing AI 196

Marketing AI Business Lead Ranking Lead Scoring 196

The Freeman Company

AUGUST 28, 2015

What happens at the playa stays at the playa — but it doesn't have to for event marketers looking for new ideas

Event Marketing 40

Event Marketing Marketing 40

Attendify

JUNE 10, 2021

Though the game has changed in the events industry, as a result of this digital transformation , too many marketers and event organizers are still gauging an event’s success based on outmoded metrics. The reality is that the success of an event isn’t just a matter of who shows up.

Intent Signal 68

Intent Signal Trigger Marketing Lead Ranking Intent 68

Marketing Insider Group

AUGUST 17, 2020

Request a short video showcase of their offerings and solutions and place them on the event platform. Downloadable Resources: Place downloadable handouts from your sponsors and exhibitors on your platform. Such content can be made available to view or download.

Lead Ranking 353

Lead Ranking Lead Scoring Co-Registration Banners 353

Salesforce Marketing Cloud

JUNE 21, 2022

The basics of event marketing. The first step is to list out the goals for your event: why are you doing it, who is your audience, how do you reach them, and what do you hope they take away. This clear framework establishes a North Star to guide your event planning. Download our V2MOM planning template.

Planning 98

Planning Lead Ranking Lead Scoring Business 98

Martech

AUGUST 2, 2022

It’s not gated, so you can download without triggering annoying emails and phone calls! To manage a directory of this size means keeping track of many things: new products, new categories, acquisitions and name changes, and company and product implosions. What’s clear from our data is that martech continues to be a healthy industry.

Marketing Automation Services 122

Marketing Automation Services Long Tail Marketing Marketing Management Acquisitions 122

Martech

FEBRUARY 28, 2023

A: I went to college for journalism and communications because I wanted to be a newspaper reporter, but I ended up working in public relations and somewhat in marketing as well — dabbling in event marketing — and I kind of worked my way up to marketing manager. Download the free ebook here.

Planning 104

Planning Paid Search Agency Advertising Agencies Work Management 104

KoMarketing Associates

FEBRUARY 4, 2016

A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences. HOW IMPORTANT IS THE INVESTMENT IN EVENT MARKETING?

B2B Marketing 120

B2B Marketing B2B Trade Show Conference 120

Marketing Insider Group

OCTOBER 27, 2020

It features content such as a “thank you” message, a recap of what happened during your event, important stats such as digital attendance, highlights from key virtual presentations, and downloadable content. Another way to keep up with your event attendees is to request feedback based on their experience at your event.

Lead Ranking 306

Lead Ranking Lead Scoring Tips Leads 306

FMG Suite

APRIL 15, 2021

Event marketing is a marathon, not a sprint. It takes a lot of planning and preparation to get an audience to join your event—and your FMG Suite tools can help. Leverage your marketing tools to both encourage people to attend and engage attendees afterward. Watch our webinar replay to learn: What is an event strategy.

Multi-Channel 52

Multi-Channel Webinar Metrics Event Marketing Planning 52

Contently

AUGUST 15, 2017

In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group. It makes sense that there is still plenty of confidence in event marketing. It’s not uncommon for event marketers to be siloed from the rest of the marketing department.

B2B 136

B2B Marketing Automation Services Landing Pages Emarketing 136

Launch Marketing

APRIL 19, 2023

Powerful customer marketing that engages audiences and drives home your unique value proposition can be a differentiator edge in a crowded market. For your organization to boost customer marketing activities, consider these B2B content personalization tactics.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Salesforce Marketing Cloud

AUGUST 31, 2022

We lead with sustainable marketing. Our events marketing team uses QR codes that direct to downloadable schedules and content (instead of handing out paper programs). We give eco-conscious gifts. And recipients must opt in to direct mail (less paper, more digital).

Trust Marketing 98

Trust Marketing Marketing AI Lead Ranking Lead Scoring 98

Lead Liaison

FEBRUARY 28, 2023

How to Implement a Touchless Experience Bring Your Own Device (also known as BYOD): Attendees can use their existing mobile devices for the experience, whether they’re at the live event or participating virtually. Attendees don’t have to download an app either. QR Codes: QR codes keep the experience completely digital.

Trade Show 85

Trade Show Lead Liaison Marketing Automation Services Work Management 85

Hubspot

SEPTEMBER 1, 2011

HubSpot and Constant Contact recently partnered to release Fascinating Event Marketing Stats , an insightful, data-filled ebook on how businesses conduct marketing for their live events. One of the key findings was around which tactics marketers rely on most.and what they rely on least. Connect with HubSpot :

Event Marketing 28

Event Marketing Email Marketing Word of Mouth Business 28

Heinz Marketing

JULY 8, 2021

Virtual Events. 97% of marketers are satisfied with the performance of their virtual events. Similarly, 75% agree that virtual events are easier to scale, provide greater reach, and contribute significantly to the pipeline compared to physical events. Hybrid Events.

ROI 74

ROI Research Marketing Strategy Marketing & Strategy 74

Brandpoint

MARCH 31, 2020

Here are some reasons why it’s worth pivoting to this tactic in lieu of event marketing: Just as you’re working from home, so are a majority of your clients. Some examples: An eBook with step-by-step instructions on implementing marketing tactics for a specific industry.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Martech

JUNE 5, 2023

Demand generation and acceleration platform Integrate has announced the forthcoming launch of a new app, Mobile Connect, helping B2B marketers gather lead data on the move, especially at third-party events. It will also be possible to transcribe lead information within the app.

Leads 97

Leads Lead Marketing Qualified Leads API 97

Martech

JUNE 3, 2022

Click here to download! Britt’s presentation also highlighted the necessity of sharing data between marketing and sales teams. When accounts start to visit your web properties, click on your ads, or attend your event, marketers must get sales teams involved with their marketing campaigns.

Account Based Marketing 119

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 119

Webbiquity

MAY 25, 2021

I have seen some success on Instagram for a number of clients in the event marketing space. If you’re a product marketer who wants people to download your new app or buy your products, is TikTok right for you? Tom: Again, I’ve been focused mostly on those “big four” platforms. And then reverse engineer that.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Pam Didner

MAY 14, 2020

Well, not to that extent, but you still need to re-evaluate your marketing plan because your audiences’ behaviors are not the same anymore. Or you can download these templates to help you update your marketing plan: two-pager, buyer persona, and messaging templates and the written examples here. ?? Therefore, the answer is YES.

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

Convince & Convert

APRIL 3, 2015

Event Marketing and Monitoring Receive honest feedback from attendees at the event by monitoring the conversation at the venue. Understand which event tactics, materials, speakers, entertainment, and venues were effective based on social media intel. Continue the conversation on our Facebook or Google+ pages.

Urgency Marketing 163

Urgency Marketing Tagging Social Media Keywords 163

ClearVoice

NOVEMBER 25, 2022

Hybrid marketing experiences. As COVID-19 restrictions ease, event marketing has returned as one of the top marketing trends, and one of the most effective. Next to virtual events, independent research reports and articles shorter than 3,000 words are tied second for the most effective B2B content assets.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

SpotMe Blog

JULY 25, 2021

Luckily, a hybrid seminar or event can record and upload all sessions and speakers online as on-demand content, allowing audiences to view missed content later. Both audiences now have the option to pick and choose which videos to watch, or content to download, which creates a deeper level of engagement and enrichment out of your event.

Examples 111

Examples Enterprise Management Work Management Conference 111

Martech

OCTOBER 4, 2022

A marketing director from a services firm told me that from her perspective, when someone asks a quality question or takes a specific action like downloading a white paper, that’s the person of interest and [you should] take action accordingly,” said Sirkin.

Top of Funnel 113

Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 113

Hubspot

SEPTEMBER 2, 2011

This QR code was a subtle and fun CTA for those who were curious and wanted to download more facts and fantasy quotes from HubSpot! How else can you apply inbound marketing principles to your event marketing ? What other marketing strategies did you notice? Share Your Content Everywhere. Did you attend Dreamforce?

Hubspot 28

Hubspot Event Marketing Marketing Strategy Marketing & Strategy 28

Only B2B

AUGUST 21, 2023

Must Read: Intent Data: A Game-Changer for B2B Event Marketing Virtual Prospecting with Intent Data: Fueling B2B Engagement Understanding Virtual Prospecting with Intent Data Virtual prospecting involves using digital channels to identify and engage with potential B2B buyers. Tracking Key Metrics: Open Rates, Click-Throughs, etc.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Brandpoint

JULY 26, 2019

Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Here are some of the things you should start talking through at least a month before the event. Audience focus: Who will be at this event that you want to connect with?

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96