The Lead Agency

JUNE 7, 2018

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. In the following article we will look to current research on viral content and look at what it really takes to make an impression in a digital world. What Do We Mean By ‘Going Viral’?

Viral Marketing 48

Viral Marketing Peer-to-peer Broadcasting Word of Mouth 48

Hubspot

JULY 7, 2017

In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. What makes a video viral ? According to Dictionary.com , to go viral means to become “very popular by circulating quickly from person to person, especially through the internet.”

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

SocialPilot

FEBRUARY 26, 2024

As more and more people are posting, there is a need for a clever assistant to make sure only the content that matters goes viral. According to the LinkedIn algorithm 2023 updates, it is a platform where people come looking for knowledge and updates rather than virality. Hence aligning the platform more closely with its niche audience.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Contently

SEPTEMBER 6, 2016

At Denizen , they’re used to make viral videos. That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. ’ So distribution for us was vital.” We want to create an ad that earns an audience.’

Viral Marketing 60

Viral Marketing Paid Search Agency Youtube Ad Agencies 60

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Content distribution is a core component but often an underutilized aspect of content marketing. Can they effectively promote and share content?

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

LEADership

MAY 30, 2014

We’ve all been there: we spend significant time and resources to craft what we (or our marketing agency) thinks will “go viral” The “Publish” button is pressed, it’s live and then……crickets chirping. How do B2B marketers create “viral” content for their marketing campaigns?

Viral Marketing 40

Viral Marketing Advertising Agencies Content Distribution 40

LeadSquared

JANUARY 13, 2016

To kick-start the LeadSquared webinar series for 2016, we had award-winning viral video marketer Aashish Chopra from ixigo , share his expertise on viral video marketing. The webinar also threw light on how to approach content for virality, including closing the ROI loop, and future trends of viral video marketing.

Viral Marketing 52

Viral Marketing FAQ Webinar Metrics Video Marketing 52

Contently

DECEMBER 21, 2022

But before Rudolph became famous through television and his theme song and a verified Instagram account (just kidding about that last one)… Rudolph was a viral marketing program for a then-major U.S. Well, “viral” in 1939 terms. named Rudolph did go viral: 2.4 million copies of the book were distributed for free to 2.4

Storytelling 128

Storytelling Product Peer-to-peer Viral Marketing 128

Marketing Insider Group

APRIL 11, 2023

Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. Distribution. The best way to ensure smooth sailing is to work with digital marketing experts. Content Marketing Today’s consumers are eating up content. Content Creation. Optimization.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Contently

SEPTEMBER 20, 2022

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience.

Ethics 121

Ethics Social Media Trends Copyright 121

SnapApp

SEPTEMBER 12, 2011

Viral Lift. viral marketing.?? SnapApp is built to be, among other things, a viral marketing engine, incorporating the same viral marketing tactics we used as a publisher. The portion of traffic resulting indirectly from viral sharing, rather than from direct promotion is known as the ?viral viral lift?

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

ClearVoice

DECEMBER 19, 2023

And no, “going viral” is not a content strategy.) Distribute and promote your content. including keywords, readability, and sentence length) Content distribution and promotion. Consider creating a separate content distribution plan. What goals do you hope to achieve with your content? Create and optimize your content.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Content 52

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. Build an audience Going viral on TikTok was an impressive milestone for Figo. But Bridgett pointed out virality wasn’t their number one priority. In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy.

Social Media 110

Social Media Media Business Viral Marketing 110

Brandpoint

NOVEMBER 15, 2021

Use distribution and thought leadership methods to boost your corporate communications. Distributing interviews and getting news coverage about your social good efforts are easy ways to share your activities internally and externally. Are you a company who will jump on any viral trend? See Trend #2 for more info!

Trends 157

Trends Planning Work Management Contingency Planning 157

Content Standard

OCTOBER 6, 2014

More than two-thirds of brands creating video do so with social media in mind, primarily due to social sharing’s potential to make content go viral. And increasingly, mobile devices are being considered in terms of how viral content can be distributed. Marketers are also keying in on templates for viral success with video.

Case Studies 40

Case Studies Case Study Viral Marketing Studies 40

Convince & Convert

JANUARY 22, 2015

Often, you can’t even rely on your social feeds if you really want a specific article or video to go viral. Programmatic marketing offers a wide range of options for effective content distribution. Twitter’s Tailored Audiences offering is another great programmatic option for getting a valuable piece of content to go viral.

Ad Exchange 145

Ad Exchange Intent Signal Viral Marketing Distribution 145

SnapApp

APRIL 4, 2013

Is it the potential reach that results from a well-planned targeting and distribution strategy? At SnapApp , we've found a tremendous amount of value from incorporating interactive content into our blogging strategy in three areas - lead generation, viral lift, and driving measurable, engaging experiences.

Viral Marketing 48

Viral Marketing Sales Qualified Leads Lead Scoring Lead Ranking 48

MKT1

FEBRUARY 27, 2023

The team needs to identify and evolve their marketing fuel (story, messaging, design) and marketing engine (distribution, channels, growth levers) based on their audience, market, and product differentiators. In addition to helping build credibility, you can use founders with existing followings as distribution channels.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

Tomorrow People

OCTOBER 24, 2017

ALS Association: Amazing Virality. It was a truly global and viral phenomenon. While global virality is hard to plan for, simple challenges or competitions are a great way to spread awareness and engage your customers. Remember the Ice Bucket Challenge? Of course you do. What you can learn from them. Key Takeaways.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

CoSchedule

JANUARY 27, 2023

Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The live event became a viral buzz, bringing in 100 million playbacks — proving that well-thought-out social media campaigns deliver long-term results. The take-home message? The takeaway?

Social Media 126

Social Media Social Marketing Examples Planning 126

Metadata

FEBRUARY 5, 2024

Be just as creative with your distribution strategy Recreating ClickUp’s marketing magic starts by creating content that stands out, but you’ll waste your blood, sweat, and tears if you don’t deliver that content in a way that resonates with your audience. Unsurprisingly, the video went viral in B2B circles. Those things?

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Contently

NOVEMBER 9, 2017

As I wrote in “ The Quest for the Perfect Headline “: Publishers are tasked with finding the perfect headline for every distribution channel—or at the very least, the one best programmed for maximum virality. For now, finding an ideal character length really depends on where you’re posting the content.

Studies 144

Studies CTR Viral Marketing Click Rate 144

seo.co

NOVEMBER 28, 2022

content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. New Mediums For Content Marketing. Hashtags are an accessible example.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Unbounce

FEBRUARY 17, 2022

Creative advertising is a way of creating and distributing an ad that’ll engage its intended audience. The campaign went viral, with #PutACanOnIt trending all over social media. What Is Creative Advertising and Why Is it Important? Successful creative ads tend to do one or more of the following: Stand out. Be memorable.

Creativity 140

Creativity Advertisements Advertising Campaigns 140

Hubspot

JUNE 17, 2014

All brands long to go viral, but for most brands, going about creating viral content is a mystery. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. Unfortunately, virality is more of an art than a science. The Science of Virality.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Budget Programs 28

Sprout Social

JANUARY 9, 2024

A social CRM platform like Sprout’s empowers your team to streamline data collection and distribution, reply to customers and manage your brand’s presence in one place. Through their personalized approach to customer engagement, the company is building strong customer relationships and going viral along the way.

Social Media 125

Social Media Personalization Media Work Management 125

Valasys

MARCH 19, 2024

Understanding what a Video CDN (Content Delivery Network) involves comprehending its role, particularly in video content distribution. Scalability ensures that the CDN can accommodate your content’s varying demands, from quiet periods to viral peaks, without service degradation. What is a Video CDN?

Video Marketing 40

Video Marketing Best Practices Work Management Bandwidth 40

Contently

AUGUST 24, 2018

Content marketing articles typically don’t go viral. Reddit differs from the other big distribution channels like Facebook, Twitter, and LinkedIn. But in 2016, one of ours did. Our editorial staff and design team collaborated to imagine what thirteen classic literary works would sound like with clickbait headlines.

Brand Identity 114

Brand Identity Branding Distribution Rules 114

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors.

Social Media 162

Social Media Media Viral Marketing Skype 162

Valasys

MAY 20, 2020

On the 12th of May 2020, in an announcement made on LinkedIn Engineering blog , it was revealed how LinkedIn is all set to improve its feed for individual members based on their time distribution on the feeds – the dwell time. LinkedIn’s Viral Actions and Their Upstream or Downstream Effects.

Dwell 52

Dwell Linkedin Viral Marketing SERP 52

Navigate the Channel

MAY 24, 2023

Yes, you have to have product to sell, and logistics determined to distribute it, but what about your communications plan? Platforms and distribution tactics vary over time, but testimonials continue to work on many levels to gather attention. Messaging must be planned as meticulously as any other detail to avoid scrambling as you go.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Sprout Social

MAY 18, 2022

To get the most out of your content, look at what other B2B buyers are using for distribution. For example, if your post went viral, you’d receive comments and shares from people who don’t follow you. Drill down to team or individual performance depending on how granular you want this metric to be.

B2B Thought Leadership 138

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 138

Crimson Marketing

JULY 22, 2013

You need to go viral too. “When an idea multiplies and distributes itself throughout the Internet — with the person’s name attached — then leadership becomes thought leadership. Pretty much, you need to do something everyone else in your field is not doing. It’s usually something wacky, wild, and out there.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Viral Marketing Broadcasting 100

Liveintent

DECEMBER 18, 2019

They’ve launched robust influencer partnerships, user-generated campaigns, and viral videos that grabbed the attention of online consumers – and they’re not slowing down any time soon. Distribute ads in the morning and afternoon. Advertising spend from D2C brands has increased by 50% from 2018 to 2019 , according to AdWeek.

Ads 103

Ads Mobile Advertising Brand Identity Branding 103

Contently

OCTOBER 12, 2018

It’s not every day a branded tweet goes viral. Even rarer is the viral tweet coming from a frozen meat company. R arer still is the viral tweet blossoming into a tweet-thread of social commentary, but that’s exactly what Steak-Umm posted just a few weeks ago. I had no idea it was going to go viral.

Social Media 133

Social Media Work Management Marketing Management Media 133

Sprout Social

OCTOBER 25, 2022

Unfortunately, these surveys take weeks (if not months) to design and distribute. Every now and then a viral hot take will try to force hashtagging into an early grave. Take this viral content series from creator Emily Zugay. If you want more timely data, you’ll want to supplement a brand survey with the following options.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Hubspot

OCTOBER 19, 2018

Much of the time, that engagement results in a post going viral -- that is, LinkedIn members engage with certain posts to the point where the content earns "tens of millions" of likes, comments, and reshares. On the surface, that seems like a positive development.

Linkedin 77

Linkedin Lead Ranking Allocation Lead Scoring 77