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Marketing and Web Security: How Marketers Can Mitigate Risk

Adobe Experience Cloud Blog

Think of the World Wide Web as your neighborhood, your landing pages as your house, and an SSL certificate as the standard lock on your front door. You’re happy you can lock the front door to keep that home safe, and you’d never really consider not ­ having a lock. You work hard to make your house a home.

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5 Ways to Boost and Improve Public Relations

Navigate the Channel

Use what you know about segmenting to identify who wants, needs, or cares about the information you’re going to distribute. The way you and your company relate to the public is crucial to its success. Understanding there is no uniform general “public” is also not an option. Are they the general public? Of course not.

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What is Cybersecurity? Your Guide to Digital Defense

Salesforce Marketing Cloud

The term cybersecurity brings to mind hackers huddled in dimly lit rooms, eyes glued to glowing screens, breaching digital fortresses and pilfering sensitive data. However, the reality of cybersecurity is far more complex and nuanced. While threats can indeed stem from cunning con artists, they also come from inadvertent employee errors.

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How the gaming universe is preparing marketers for the metaverse

Martech

People who told me three years ago that I have a cool startup, but those geeks locked in their basement aren’t their audience – they’re at this conference, so I guess there’s a change in perception on that.”. The New York event showed marketers a crash course about the metaverse and how games are part of that. Processing.Please wait.

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The Composable Enterprise brings us into The Great App Explosion & Big Ops

chiefmartech

It’s the antithesis of being locked in to the rigid and fragile monoliths of Ye Olde Times. The “composable enterprise” is term that Gartner uses for businesses that leverage technology and digital process automation as a modular set of Lego Blocks and malleable workflows to innovate and adapt their services and operations.

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Brand Safety in the era of Slow Content Policing on Social Platforms

illumin

Today’s cluttered social environments have provided anything but solace for consumers and marketers alike. If an advertiser wants great audience REACH, then the environment within which the ads run may not always be brand appropriate or brand safe. Advertisers need to be clear about why they are buying advertising on YouTube/Google.

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The Keywee Facebook CPC Tracker: September Update

Anyword

We release new data on a monthly basis along with relevant insights on content distribution. Digital ad giants Google and Facebook (and to a lesser extent, Amazon) have a lock on the market, leaving publishers increasingly dependent on those sources of traffic and revenue. September Recap. Are you optimizing for quantity or quality ?

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