ViewPoint

SEPTEMBER 27, 2012

That’s something we talk about in organizations—that senior management needs to realize that a good investment in marketing can help support sales, help make sales easier, and help make it more efficient.” He adds that ultimately marketing’s increased role can help lower the cost of sales. How are you transforming?

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

Marketing Insider Group

JANUARY 4, 2021

Being creative and cost-effective is essential. When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Focus on Organic SEO.

Growth Marketing 355

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 355

markempa

NOVEMBER 19, 2012

“Yes, SEO brings in more traffic, but in terms of cost against conversions, direct marketing has to be the starting point, with email campaigns consistently providing the best ROI – less traffic but similar conversions, and at a much lower cost.”. Which best describes the type of organization you work for? Click to enlarge.

Organic Leads 120

Organic Leads Lead Generation Traffic Peer-to-peer 120

Zoominfo

AUGUST 30, 2022

Privacy compliance has become an essential part of modern-day marketing. Even though the General Data Protection Regulation (GDPR) went into effect in 2018, data collection and processing can still leave marketers feeling uncertain. Well, now we need to add a fifth P to the mix: privacy.

Privacy 130

Privacy Opt-out Opt-in Zoominfo 130

Marketing Insider Group

DECEMBER 13, 2022

Direct mail is one of the most classic and effective marketing tools nonprofits can leverage for fundraising. However, determining how it fits into your strategy can be quite a marketing challenge. Generous donors typically receive mail from multiple organizations. Personalize Your Appeals. Volunteer requests.

Planning 200

Planning Tips Paid Search Agency Advertising Agencies 200

Heinz Marketing

AUGUST 28, 2021

Although power is essential to taking charge and driving change, it makes leaders vulnerable to two traps that can not only erode their own effectiveness but also undermine their teams. Using Plain Language Questions To Enable More Effective Change. The brain is a pattern-seeking organ, and stories are all about providing patterns.

Demand Generation 117

Demand Generation Account Based Marketing B to B Terms and Conditions 117

Inbox Insight

MAY 24, 2022

This can include email, paid search, paid social, organic social, programmatic display, direct marketing and so on. Direct Display – general advertising on websites, social media and apps via images, video, banners or other ad formats, to ultimately deliver brand messages to audiences. PPC – Pay Per Click.

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

Martech

JUNE 3, 2024

Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in his 1996 book “Being Direct: Making Advertising Pay.” While technology has made personalization easier to implement at scale, the underlying psychology driving its effectiveness remains the same.

Loyalty 96

Loyalty Personalization Peer-to-peer Planning 96

Zoominfo

MAY 25, 2021

Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams. The Pandemic Effect.

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

KEO Marketing

MARCH 30, 2017

When we study the results from businesses that create email marketing programs, the answer is that email marketing draws the most leads. When researching organizations from different industries, the answer depends on the lead generation strategies they implemented that year. Content marketing. Search engine optimization.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 48

Onalytica B2B

NOVEMBER 1, 2016

Going into 2017, improving your SEO should remain hot on your agenda, as without giving it consideration, finding your website may well be like trying to find a needle in a metaphorical, saturated market haystack. Ranking number 1 on Google, is extremely important and effective in increasing organic web traffic.

Marketing AI 229

Marketing AI SEO Paid Search Agency Social Media 229

Marketing Insider Group

NOVEMBER 28, 2022

But executives in most organizations are demanding more from us. In the coming years, Marketing will go in 2 distinct directions: Marketing will become recognized as a strategic function and a driver of revenue for companies. Marketing Must Earn Respect. After all, who can blame them?

Paid Search Agency 309

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 309

Top Rank Marketing

JANUARY 5, 2024

ANA B2B Marketing Budget and Spend Trends for 2024 [Report] 48 percent of B2B marketers have said that they expect marketing budgets to increase during 2024, with the leading areas of marketing spending expected to be in-person events, direct marketing, and content marketing, while 25 percent noted being very optimistic when it comes to the outlook (..)

Paid Search Agency 115

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 115

Zoominfo

SEPTEMBER 25, 2019

We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Direct mail is one of the very first outreach strategies employed by businesses. Organic Jam. Here are some key takeaways that might help you with your own direct marketing strategy.

Paid Content 182

Paid Content Campaigns Examples B2B 182

Inbox Insight

MARCH 2, 2022

What do our first party research insights reveal about the state of the B2B marketing strategy on both sides of the Atlantic? While multi channel marketing is no new phenomenon, the art of building scalable, effective and cost efficient multi channel strategies can differ enormously from business to business – and country!

Multi-Channel 98

Multi-Channel Paid Content Advertising Channels B2B Marketing 98

Webbiquity

JUNE 7, 2018

According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel. And 23% say that lead generation is the topmost benefit of email marketing. It’s the preferred direct marketing tactic for low cost and high ROI.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Vision Edge Marketing

FEBRUARY 21, 2019

Many organizations believe that social listening is a good substitute for traditional market and customer research. But it is an adjunct to, not a replacement for, traditional market research. They felt direct market input was vital to the company’s understanding of feature sets and functionality priorities.

Research 101

Research Work Management Paid Search Agency Marketing Management 101

Zoominfo

OCTOBER 15, 2020

Our IP-to-company data graph has become more robust, driving our ability to link content consumption back to organizations. We were confident that our intent solution was good, but we knew it could be better, we knew the market would appreciate better, and we knew we could deliver better—it wasn’t good enough. Get Started Today.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Martech

SEPTEMBER 25, 2023

Here, for example, if marketing participates in a trade show and showcases its latest product, the metrics should be shown with all the other activities happening simultaneously (i.e., direct marketing, sales calls and web visits). Often, organizations have a lack of data to prove marketing’s success.

Marketing AI 115

Marketing AI Marketing Attribution Work Management Marketing Management 115

Martech

AUGUST 9, 2023

She writes for a number of publications, including The Guardian, Huffington Post and the Content Marketing Institute. Pam is author of three books: “Global Content Marketing,” “Effective Sales Enablement” and “The Modern AI Marketer.” LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K

Account Based Marketing 78

Account Based Marketing ABM DemandBase Marketing Analytics Tools 78

Zoominfo

MAY 25, 2021

Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams.

Automation 130

Automation Marketing Automation Services Zoominfo Planning 130

chiefmartech

JANUARY 10, 2022

The above chart from a McKinsey article on trends in B2B sales shows that e-commerce is now viewed as the most effective channel for B2B sales. This has a ton of implications for marketing and martech, but perhaps the greatest is the opportunity for direct Marketing-Generated Revenue. Martech Big Theme #2: Big Ops.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

ClickZ

SEPTEMBER 16, 2020

It is comprised of three phases, each with sub-steps, that directs marketing leaders through the marketing technology process. It is comprised of three phases, each with sub-steps, that directs marketing leaders through the marketing technology process: Steps 1-6: Marketing Planning. Step 1: Purpose.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

Webbiquity

APRIL 21, 2020

Being an entrepreneur passionate about technology in building, I partnered with Lisa Duncan (co-owner of CADsoft and a successful leader of several national sales organizations), David Francis (a nationally known and respected 30-year construction professional) and founded ICT. I enjoy creating and running successful businesses.

Enterprise Management 175

Enterprise Management Work Management Marketing Management Budget Programs 175

Zoominfo

MARCH 8, 2018

So you’ve heard the news—the General Data Protection Regulation—or GDPR—goes into effect on May 25 th , 2018. Under GDPR, a controller holds most of the liability should their organization experience a breach. Question Seven: When does GDPR officially go into effect? GDPR goes into effect on May 25 th , 2018.

FAQ 186

FAQ Zoominfo Advertising Agencies Paid Search Agency 186

SocialPilot

MARCH 12, 2024

You may believe that your marketing strategy is the world’s finest, but the fact is that almost everyone will dismiss it very soon to get on with their lives if they just encounter it once. You must integrate your message and drive it home across several platforms if you want to create a longer-lasting effect.

Paid Content 84

Paid Content Campaigns Examples Advertising Agencies 84

SmartBug Media

SEPTEMBER 25, 2023

As you develop or take another look at your marketing dashboard in preparation for an upcoming board presentation, consider the following best practices and key data to present. Not only will this inevitably impact your ability to deliver a marketing presentation to the board, but it will also undermine your ability to be effective as a CMO.

Allocation 64

Allocation Sales Qualified Leads CMO Marketing Budget 64

Stevens & Tate

APRIL 18, 2024

The Role of Automation in Senior Living Marketing Modern marketing automation provides a variety of tools designed to enhance efficiency and efficacy in reaching potential clients. Crafting a Comprehensive Senior Living Marketing Plan An effective senior living marketing plan is well-rounded and adaptive.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Zoominfo

SEPTEMBER 25, 2019

We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Direct mail is one of the very first outreach strategies employed by businesses. Here are some key takeaways that might help you with your own direct marketing strategy.

Paid Content 100

Paid Content Campaigns Examples B2B 100

Valasys

APRIL 29, 2021

Web marketing is the utilization of the web to advertise merchandise and ventures. Organizations can utilize different devices to showcase their goods or services. These are online media marketing, pay per click, contributing to a blog, direct marketing, content marketing, and significantly more.

Planning 52

Planning Business Merchandising Social Media 52

Onalytica B2B

OCTOBER 26, 2016

In theory, a very efficient and effective means of achieving direct marketing. This intelligence gives brands insight into which platforms they can work with influencers on; the most expensive channels and perhaps therefore the most effective. WHAT DOES THE DATA SAY?

Paid Search Agency 186

Paid Search Agency Ads SME Brand Identity 186

Optinmonster

SEPTEMBER 8, 2022

Again, the direct access of email is an advantage, since you don’t have to create content every day just to be seen like you would on social media. Let’s look at some email marketing statistics to see how effective it really is. Email Marketing ROI Statistics. Now we’ll show you how to calculate your email marketing ROI.

ROI 79

ROI Email Marketing Marketing Analytics Tools Marketing Budget 79

Stevens & Tate

APRIL 18, 2024

Getting your email marketing strategy right can be a game-changer for your business and your brand. Email stands as the cornerstone of direct marketing tactics, offering a personal touch that many other platforms struggle to emulate. Testing and Optimization An effective email marketing strategy is not static; it evolves.

Email Marketing 69

Email Marketing Brand Identity Branding Trigger Marketing 69

Marketing Craftmanship

MARCH 12, 2020

Unsolicited pitch letters are unlike any other form of content marketing for two reasons: One-size-fits-all content isn’t applied, and ideally, they’re sent directly to the highest-ranking decision maker within the target organization. Most often, that’s the CEO, managing partner or owner of the business. Hang in there.

Work Management 130

Work Management Marketing Management Content Marketing Blast Campaigns 130

Tony Zambito

OCTOBER 18, 2015

The concept of breaking down a potential market or industry into smaller target segments is a standard technique taught in business schools and used by many organizations. The understanding of not only the segments and organizations that buys but also the individual that buys. Or, did it?

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Onalytica B2B

NOVEMBER 10, 2016

Over the years, brands have shifted their approach from traditional generalised advertising to direct marketing- a practice which completely makes sense when you’re aiming to appeal to an array of audiences varying in: age, culture and beliefs. USER-GENERATED CONTENT.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Tony Zambito

OCTOBER 26, 2015

CEOs and their organizations are finding it hard to keep pace with new digital technologies. Many organizations are still relying on a win/loss perspective when it comes to understanding buyers. Which, then leads to organizations staying in the status quo of buyer profiling, as well as, win/loss analysis.).

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100