B2B Digital Marketer

OCTOBER 12, 2023

Understanding the power of social proof and network recommendations in driving growth Introduction In this episode of B2B Digital Marketer, Dustin Tysick explores the power of social proof and the psychology behind referrals and network recommendations. Strategies for maximizing the impact of testimonials throughout the buyer journey.

Top of Funnel 52

Top of Funnel Buyer's Journey Allocation Digital Marketing Funnels 52

Webbiquity

AUGUST 26, 2021

The two most common objectives for digital marketing campaigns (and B2B marketing in general) are brand awareness and lead generation. Of course, as you create your digital marketing campaign, you’ll keep in mind that different prospects will be at different stages of the customer journey.

Landing Pages 266

Landing Pages Paid Content Tips Paid Search Agency 266

B2B Digital Marketer

FEBRUARY 1, 2024

Unveiling Strategies to Amplify Sales Through Effective Customer Testimonials Explore the untapped potential of leveraging customer success Welcome to this insightful podcast episode where we explore the untapped potential of leveraging customer success for new business growth and opportunities.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Webbiquity

NOVEMBER 28, 2023

Lack of Sales and Marketing Alignment When sales and marketing teams operate in silos, it’s a recipe for inefficiency. The marketing team may generate leads with an enticing webinar, but if their sales reps aren’t briefed properly, they might approach prospects without context. Think about an IT services firm.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience.

Enterprise Management 259

Enterprise Management B2B Marketing Tools Marketing Management 259

Webbiquity

FEBRUARY 25, 2020

Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. According to recent research , 81% of businesses now use video as a marketing tool, and almost 77% say they are getting results with it. digital marketing directors) or vertical (e.g., healthcare providers)?

Top of Funnel 235

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 235

Marketing Insider Group

NOVEMBER 21, 2023

If you’re struggling to get the revenue you desire or your marketing isn’t converting, you might be selling the wrong thing. The Reasoning Behind Why Your Product Is Not What You Sell A lot of marketing is practical psychology. When you know what makes people tick, you become a more effective seller and marketer.

Product 216

Product Lead Ranking Fulfillment Amazon 216

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 Guest post by Nina Petrov.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Marketing Insider Group

MARCH 18, 2020

In the world of digital marketing, there is a wide and growing range of digital marketing tools designed to help you to be more organized and efficient. This wealth of choice is great news for marketers, but it can also be quite overwhelming. The best digital marketing tools we use: DivvyHQ.

Marketing Management 363

Marketing Management Tools Planning RSS 363

Webbiquity

OCTOBER 5, 2021

The 2022 IT spending forecast is bright for B2B technology marketers. Among the top factors driving growth in IT budgets are digital transformation and the need to replace or extend older technology platforms; the continuing shift to cloud-based services; and the need to support a hybrid work environment over the long term.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Social Media 304

Social Media Advertisements Advertising Spyware 304

BOP Design

OCTOBER 30, 2023

In the ever-evolving world of B2B marketing , your website takes center stage as the virtual representation of your business. In this digital era, where first impressions are paramount, the design and functionality of your website play a crucial role in captivating and engaging prospects.

Marketing Websites 108

Marketing Websites Conversion B2B Impressions 108

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Image: CMI.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Launch Marketing

FEBRUARY 14, 2024

This is causing the market to become crowded, leaving companies struggling to stand out among competitors when introducing new products. Who are some of the newer market entrants and the more established organizations? The better understanding of the players in the market, the more you can differentiate your product to stand out.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Stevens & Tate

NOVEMBER 9, 2023

Visit our Senior Living Marketing Tools. Testimonials and Resident Stories: Feature authentic testimonials and stories from current residents and their families. Embracing these modern website practices will undoubtedly play a crucial role in the continued success and growth of senior living communities in the digital age.

Communities 80

Communities Marketing Websites Internet Marketing Mobile Marketing 80

Bluetext

MARCH 27, 2024

In the ever-evolving realm of digital marketing , one strategy has stood the test of time and continues to prove its effectiveness: User-Generated Content (UGC). In this blog post, we’ll explore the significance of UGC and how you can leverage it to enhance your marketing efforts. Contact us to learn more.

User-Generated Content 40

User-Generated Content Marketing & Strategy Marketing Strategy Generation 40

Launch Marketing

APRIL 10, 2024

Social media has become an important marketing channel for B2B startups. 89% of B2B marketers use LinkedIn for lead generation and by 2025 it is projected that 80% of B2B sales interactions will occur on digital channels. Whether it is on LinkedIn or not, it is imperative to market on the platforms your audience is on.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Navigate the Channel

JULY 21, 2023

Steve Jobs, the king of digital, taught us that “Traditional Media” is not dead. It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. Less than 10% of total spend went to anything digital.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Stevens & Tate

NOVEMBER 7, 2022

This is one reason why digital marketing tactics are critical for senior living marketing. Digital Marketing Tactics for Senior Living Communities. With your website in place, what digital marketing tactics should you employ? You can share tips, post links to new content, or share testimonials.

Communities 122

Communities Tactics Planning High Quality Lead 122

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods.

B2B Marketing 108

B2B Marketing Video Marketing B2B Thought Leadership B2B 108

Navigate the Channel

JULY 28, 2023

Conversion rate optimization (CRO) is a crucial aspect of digital marketing that focuses on improving the percentage of website visitors who take desired actions, such as making a purchase, filling out a contact form, or subscribing to a newsletter. Firstly, it directly impacts the bottom line by boosting sales and revenue.

Conversion Rate 65

Conversion Rate Conversion Product Ad Building 65

Biznology

JANUARY 20, 2022

Most people in sales and marketing think of videos in discrete categories like explainers, webinars, testimonials, and so forth. But, virtual selling is sales communication with a variety of content delivered over digital audiovisual devices. The role of video in virtual selling. In other words, it’s all video.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

BOP Design

OCTOBER 26, 2023

At Bop Design, we understand that a website isn’t just a digital business card, it’s a potent sales tool that can engage prospects, nurture relationships, and facilitate multiple interactions throughout the buying journey. A staggering 75% of users admit to judging a company’s credibility based on its website design.

Design 107

Design Marketing Websites B2B Ethics 107

FunnelEnvy

OCTOBER 2, 2023

The internet triggered a revolution in most fields, and marketing is no exception. The ability to track people’s online behavior gave marketers critical new data and insights into consumer behavior. The challenge for marketers is that forms are still essential to lead generation and sales. Be strategic about testimonials.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Square 2 Marketing

SEPTEMBER 7, 2021

We talk to many CEOs who have been burned by marketing agencies. Unfortunately, there are no qualifications, certifications or licenses for digital marketing agencies. But there are reviews and client testimonials that you should be using when looking for a digital marketing agency to help your company grow.

Paid Search Agency 91

Paid Search Agency Advertising Agencies Ad Agencies Lead 91

Scoop.it

FEBRUARY 16, 2023

Whether you’re a SaaS organization with a virtual phone number service or a digital marketing agency, one great way to attract new customers is to get existing ones to rave about your product and services. But how do you go about collecting this sparkly testimonial? Seems obvious right? Service was good.”

Campaigns 59

Campaigns Case Study Case Studies Content 59

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Top Rank Marketing

NOVEMBER 27, 2023

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? Penn Chief Data Scientist Trust Insights @cspenn AI’s advancements in language and image generation are set to reshape influencer marketing. AI Insight #1 — Christopher S.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

ConvertKit

JUNE 21, 2021

After all the work you put into creating your incredible product, you need a proper marketing plan. Follow our timeline whether you plan to launch physical products, digital products ( like courses or ebook ), or services. ConvertKit Commerce is ready-made to help you sell digital products. Pick your digital marketing channels.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Sprout Social

APRIL 29, 2024

In this article, you’ll learn what an online reputation management service is, how they support businesses’ goals and our recommendations for the best providers in the market. Birdeye Birdeye is a reputation management and digital customer experience platform for local brands and multi-location businesses.

Work Management 90

Work Management Marketing Management Service Branding 90

FMG Suite

MAY 3, 2021

And as of May 4th, 2021, advisors and other financial professionals will have the opportunity to leverage the marketing strategies created by the new rule. To help financial advisors leverage this opportunity, FMG Suite has created a free ebook with 5 new marketing strategies created from the SEC advertising rule change.

Rules 98

Rules Advertisements Advertising Ad brokers 98

ConvertKit

APRIL 27, 2021

ConvertKit Commerce is ready-made to help you sell digital products. And if you sell other digital products, ConvertKit Commerce will deliver the product to your buyers as well. You can also use ConvertKit Commerce to sell digital products and paid newsletters. First, you need to have a digital product to sell.

Automation 102

Automation Business Burn Rate Tagging 102

Unbounce

JULY 6, 2021

These pages can be a key part of your online brand and digital strategy if you build them with meaning. As a startup, your best bet is probably reviews or testimonials , unless you’ve lucked out and already worked with well-known clients. In this case, Applause shared tweets from real users as a form of testimonial. Superb CTAs.

Landing Pages 142

Landing Pages Startups Examples Ad Building 142

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Website personalization: Talk about the arrival of one-to-one marketing communications. And so many choices out there.

Marketing Automation Services 89

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 89

Sprout Social

JULY 5, 2022

First, let’s uncover why building a YouTube marketing strategy is important. Yet, marketing efforts are mismatched, with only 35% of marketers planning to leverage the network. Testimonials. An impressive example of how to use YouTube to support omnichannel marketing efforts. Testimonials. Product tutorial.

Youtube 132

Youtube Advertising Channels Video Marketing Paid Search Agency 132

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. Eighty-seven. Graphic source: Keap report.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

SmartBug Media

MAY 30, 2023

Conversion rate optimization (CRO) can be one of the biggest challenges marketers face; after all, high volumes of traffic don’t pay the bills. Many marketers truly believe they’re doing everything right when it comes to providing an optimal conversion journey for their visitors. And although it’s great to rank No.

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98