Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. It would help if you also looked into persona-based segmentation. You can go even deeper and establish buyer personas.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Valasys

APRIL 10, 2024

Segment Your Audience Not everyone who is enthusiastic about your brand will care about every campaign. Segmenting ensures you’re always reaching out only to the people a campaign is most likely to convince. You can segment your email list based on various metrics. Sometimes, you’ll want to target a demographic.

Email Campaigns 40

Email Campaigns Email Marketing Campaigns Effectiveness 40

Salesforce Marketing Cloud

DECEMBER 7, 2022

Personas are realistic characters who represent key audience segments. We discovered their talent development and client segment priorities. Decide the most important audience segments you want the persona to represent. Audience-specific messaging likely yields personas that target a specific role within that vertical.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

B2B Marketing Directions

SEPTEMBER 24, 2023

Most B2B marketers define their market(s) based on a combination of product/service characteristics and the attributes of their potential customers (company size, industry vertical, etc.). So, the presence and recognition of a job that needs to get done are what trigger and energize a potential customer's motivation to buy.

Planning 71

Planning Verticals Buy Trigger Marketing 71

NetLine

OCTOBER 2, 2023

Gone are the days of generic content and ads that lacked any semblance of segmentation. Typically, a specific variable, such as user location, gender, or other demographic detail, acts as a signal to inform rule-based triggers that influence the content. Our platform gives you real-time insights that go beyond the basics.

Marketing AI 52

Marketing AI Personalization Marketing Management Paid Search Agency 52

BOP Design

FEBRUARY 22, 2022

A typical persona should identify the individual’s role, industry, goals, pain points, demographics, and anything else that is key to understanding their motivation to buy (or not buy) your product. A common way to segment buyer personas on your website is by industry.

Buyer Personas 109

Buyer Personas Marketing Websites B2B Ideal Customer Profiles 109

ActiveDEMAND

NOVEMBER 7, 2016

Let’s look at three major ones: GEO-IP SEGMENTATION Demographic segmentation is a concept that’s extremely important to all marketing departments. GeoIP segmentation leverages the “Birds of a Feather Flock Together” concept of marketing. When developing a personalized marketing plan, keep in mind geographic segmentation.

Personalization 70

Personalization Marketing Automation Services Planning Demographics 70

Martech

JULY 12, 2023

In short, each participant now has access to more data than they had before and can run a wider range of analytics, segmentation and insights. This particular FMCG’s customer data consists mainly of demographic data (e.g., Finally, several of them provide a vertical or domain-specific ad hoc which could be handy.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Advertising Agencies 98

SmartBug Media

AUGUST 14, 2020

This applies to all business-to-business verticals. Start with Segmentation. Firmographic, demographic, and web analytics data can help you score each company based on the variables that are indicative of good upsell opportunities. One of the main levers of revenue growth is selling to your existing customer base.

Cross-Selling 105

Cross-Selling Sales Management Account Based Marketing ABM 105

Leadspace

MARCH 1, 2022

It is driven by an open, scalable and performant knowledge graph sourced by hundreds of 1st/2nd/3rd party data feeds and able to relate billions of customer/buyer entities supported by trillions of firmographic, demographic, and behavioral data points.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62

Leadspace

MARCH 1, 2022

It is driven by an open, scalable and performant knowledge graph sourced by hundreds of 1st/2nd/3rd party data feeds and able to relate billions of customer/buyer entities supported by trillions of firmographic, demographic, and behavioral data points.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62

SmartBug Media

APRIL 27, 2020

You can just add snippets to emails and have static content, or you can make them dynamic by applying segmentations. The most common segmentation for snippets is “Country”. Dynamic content can be based on vertical markets, demographics, past behavior, products, roles/titles, languages, plus much more.

Features 98

Features Marketo API Enterprise Management 98

LiveRamp

JULY 2, 2019

Through listing these data segments in the LiveRamp Data Store, Fluent is able to anonymize and decouple the data from media, allowing marketers to enhance their first-party data and target across mobile, display, and connected TV in a privacy-conscious manner. Powered by insights from over 190 million U.S.

Advertising Agencies 60

Advertising Agencies Ideal Customer Profiles Mobile Advertising Verticals 60

Onalytica B2B

SEPTEMBER 12, 2017

A useful way to break down your target audience in influencer marketing is to highlight both which demographics (categorical attributes) and which psychographics (behavioural attributes) they fall in to. Key verticals (e.g. ” Angela Lipscomb , Influencer Relations Manager, SAS. Known to collaborate with brands on a paid basis.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Oktopost

APRIL 2, 2021

Visitor Demographics. Visitor Demographics is useful in determining if targeted campaigns are working for your targeted demographics. This data helps you understand where your leads are coming from in terms of both region and vertical. . Follower Demographics . 3 Tips for Visitors Analytics Success.

Linkedin 78

Linkedin Analytics B2B Marketing CTR 78

ClearVoice

JULY 15, 2022

Baby Boomer demographics: Who are boomers? Tons of studies observe the burgeoning online spending habits of the Baby Boomer marketing segmentation. Plan how your content will look on a vertical (portrait mode) layout. cult.fit is a fitness and lifestyle brand that successfully penetrated the boomer market segment.

Planning 118

Planning Content Marketing & Strategy Youtube 118

LiveRamp

JULY 12, 2019

Augmenting first-party data with third-party data can help improve campaign performance for advertisers across multiple verticals. LiveRamp’s Data Store offers third-party data for Facebook, Twitter, Snapchat, and LinkedIn, with the ability to segment for demographic, contextual, behavioral, or purchase-based.

Social Media 49

Social Media Media Ethics Advertising Agencies 49

The ABM Agency

FEBRUARY 19, 2023

ABM facilitates a shift in focus to high-value prospects, thereby curtailing expenses related to targeting broad market segments while simultaneously enhancing engagement with key accounts and lead quality. It’s important to identify ideal customers, prioritize accounts, and segment them accordingly.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

ABM facilitates a shift in focus to high-value prospects, thereby curtailing expenses related to targeting broad market segments while simultaneously enhancing engagement with key accounts and lead quality. It’s important to identify ideal customers, prioritize accounts, and segment them accordingly.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

SalesIntel

NOVEMBER 17, 2022

Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). Compared to other industries, the effectiveness of email marketing within the education industry outperforms its effectiveness in other verticals. million, more than $5.9

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

ClickZ

OCTOBER 27, 2020

It includes a wide array of data points, from mobile transactions and geolocation data to demographic and psychographic data to behavioral and contextual data that provides insight into consumer interests. Ultimately, second-party data gives marketers a result that is greater than the sum of its parts. The truth is, it is immensely versatile.

Privacy 131

Privacy Advertising Agencies Transparency Mobile Advertising 131

PureB2B

SEPTEMBER 10, 2018

A B2B list has data about things like a company’s industry vertical , annual revenue, key decision makers, number of employees, and even corporate values. Thus, there’s a chance that contacts in your list regularly receive the same offer from other companies in your vertical. Improper Segmentation.

Buy 79

Buy Work Management Sales Qualified Leads Marketing Management 79

Atomic Reach

MARCH 7, 2019

Vertical videos are one segment that will skyrocket in usage as more platforms support this format now. It can help you create customized content for varying demographics based on their search history or user intent. The first thing that comes to mind is the rising popularity of visual content, especially videos.

Verticals 100

Verticals Consulting User-Generated Content Custom Publishing 100

PureB2B

SEPTEMBER 10, 2018

A B2B list has data about things like a company’s industry vertical , annual revenue, key decision makers, number of employees, and even corporate values. Thus, there’s a chance that contacts in your list regularly receive the same offer from other companies in your vertical. Improper Segmentation.

Buy 62

Buy Work Management Sales Qualified Leads Marketing Management 62

PureB2B

MAY 30, 2022

In a vertical like logistics, with an almost endless array of segments to choose from, it can be tempting to cast your net as wide as possible; however, this is unlikely to provide the quality of service desired by your prospects. Levelling up buyer personas is a great way to familiarize yourself with customers.

B2B Thought Leadership 62

B2B Thought Leadership Buyer Personas Thought Leadership Leads 62

PureB2B

MAY 30, 2022

In a vertical like logistics, with an almost endless array of segments to choose from, it can be tempting to cast your net as wide as possible; however, this is unlikely to provide the quality of service desired by your prospects. Levelling up buyer personas is a great way to familiarize yourself with customers.

B2B Thought Leadership 62

B2B Thought Leadership Buyer Personas Leads Lead 62

SmartBug Media

NOVEMBER 30, 2018

Once this information is segmented , you’ll be in a position to clearly focus your content strategy and develop an ongoing content production framework. The growth of Stories across Snapchat and Instagram means users are more likely than ever before to view video vertically. Maximize Your Email Strategy.

Top of Funnel 88

Top of Funnel Marketing & Strategy Digital Marketing Funnels Content 88

The ABM Agency

APRIL 21, 2023

Segment Your Target Account List D. A comprehensive persona should include: Demographic information: Age, gender, education level. You can use tools like Salesforce , Pipedrive ABM module, or custom-built solutions within your CRM system to segment accounts effectively. Identify High-Value Prospects B.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Sharpspring

OCTOBER 9, 2019

Marketing personality Gary Vaynerchuck frequently discusses his GaryVee Content Model , which hinges on producing high quality “pillar” content, then segmenting and repurposing that content into smaller snippets and additional assets, called “micro-content,” for further distribution.

Paid Social Agency 55

Paid Social Agency Social Media Media High Quality Lead 55

Hubspot

APRIL 2, 2021

Every time you think Amazon has capped, it comes out with another vertical. They can also reach consumers based on demographics and behavior. In 2019, they reported that their DSP generated a 71% higher average conversion rate from campaigns compared to third-party segments. Amazon DSP. Adobe Advertising Cloud.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Contently

AUGUST 17, 2016

In addition to dividing its readership into verticals on the BuzzFeed website (BuzzFeed Video, BuzzFeed Food, BuzzFeed Quiz, BuzzFeed News, BuzzFeed LGBT, etc.), For the 2015 Super Bowl, Anheuser-Busch took its segmentation approach a step further to respond to live events during the game. BuzzFeed runs 90 different Facebook pages.

Facebook 60

Facebook Brand Identity Branding Segmentation 60

SWZD

SEPTEMBER 30, 2019

Customer Segmentation. We asked Mary about her team’s approach to market segmentation and go-to market strategy. She said that on the website, they can understand the demographics of the people coming to the site (what industries, age group, gender etc) which is informative of the audience they are speaking to.

Salesforce.com 48

Salesforce.com Thought Leadership Cross-Selling SMB 48

ClearVoice

AUGUST 10, 2020

Health care marketing funnels can be used to map out a happy path for every segment of your audience, helping to guide them on their journey to find health care information that is both relevant and useful. According to a Deloitte Insights article on consumer-patient segmentation, “Health care consumers’ preferences appear to be changing.

Top of Funnel 59

Top of Funnel Marketing Funnels CMS Development Marketing & Strategy 59

SalesIntel

MARCH 21, 2023

On the other hand, traditional targeting methods, such as demographic targeting, are based on generalizations and assumptions about a group of people. SalesIntel can help you identify the specific market segments where your product or service is most relevant and valuable.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Search Agency Budget Programs Companies 52

Conversica

OCTOBER 2, 2019

Categorization includes: Customer/account segmentation includes region, industry or vertical, size of the organization and more. Customer personas include roles within the organization, their goals and pain points, demographics and the like.

Marketing AI 70

Marketing AI Ideal Customer Profiles Marketing Management Lead Ranking 70

SWZD

AUGUST 21, 2019

IBM Watson solutions are built around verticals, which allows the Watson system to be trained by experts in that specific vertical and thus tap into deep domain knowledge. IBM Watson is named after, Thomas J. Watson , IBM’s first CEO.

Work Management 48

Work Management Account Based Marketing Lead Ranking Marketing Management 48

Valasys

SEPTEMBER 30, 2019

The machine monitors more than 100,000 talks on BrightTALK in real-time & identifies the most popular & trending topics across diverse verticals in the industry including major departments such as sales, marketing, IT & HR.

Intent 40

Intent Marketing Automation Services Lead Ranking Buy 40