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AI, deepfakes and phishing

SmartBrief - Marketing

AI is adding a whole new dimension to phishing – and while many people are alert for suspicious phrasing or email addresses, fewer think to doubt the evidence of their own eyes. The post AI, deepfakes and phishing appeared first on SmartBrief. Voice, text and images AI scams don’t have to involve video.

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(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak

ANNUITAS

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. Here are our top four recommendations to (re)focus demand marketing through this current crisis and beyond: 1. Website [4.03%]. Nurture [2.65%].

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Appointment Settings Can Make Your Life Better

Excelsior Research

DEMAND GENERATION. DEMAND GENERATION. Data breaches and personal information disposal lead to spear phishing and spoofing activities. Phishing is the major setback that a company and its employees face. As per reports of Tessian; In 2020, 75% of organizations from all over the world have faced phishing.

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Working From Home | Daily Routine, Productivity, Procrastination

Adobe Experience Cloud Blog

A word on phishing. Zoom makes it easier than ever before to quickly team up with any number of individuals from your workplace and have regular check-ins to ensure things are going in the right direction.

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Stop putting account links in your emails

Biznology

For years, we’ve been giving people advice to avoid clicking on links in phishing emails. So, why do we persist in telling people to avoid clicking on phishing emails? It’s fine to send out marketing emails with URLs that don’t demand an ID and password. Internet Marketing Identity theft Login phish'

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Do your prospects recognise the value of your solutions?

Champion Communications

What sort of strategy can help draw your desired audience and increase the demand for your solutions? Then, in January 2020, the news broke that Jeff Bezos’ 2018 phone hack was triggered by a phishing attack via a WhatsApp message from the crown prince of Saudi Arabia. So, how can you stand out amongst your more celebrated rivals?

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Adapting to Change: Navigating Google and Yahoo’s Latest Spam Policies for Effective Marketing and Sales Outreach

DealSignal

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. This move is also a response to the increasing sophistication of spam and phishing attacks, which not only annoy users but also pose serious security risks.