Inbox Insight

MAY 31, 2024

ABM Intent-based lead generation Omnichannel Generative AI Google algorithm updates and policies Cookieless future Authenticity and transparent communication is key Trend 1: ABM is a standard practice for B2B companies Account-based marketing has emerged as one of the most effective strategies for lead generation.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

Zoominfo

FEBRUARY 9, 2022

In this role, Simon will advance one of our core missions: providing transparency about how we collect and use professional contact data, while upholding individuals’ rights to privacy. s independent authority that upholds information rights and promotes data privacy for individuals and transparency by public entities.

Zoominfo 130

Zoominfo Privacy Opt-out Ad brokers 130

Metadata

DECEMBER 1, 2023

At Metadata, transparency is our thing, but this topic has been the silent partner in our conversations. Here’s the rundown on why display hasn’t been our go-to: They claim ROI based on impressions that may as well be whispers in the wind. For genuine demand and brand awareness, social media is our preferred wingman.

Display 52

Display Advertising Agencies Advertisements Advertising 52

Martech

MAY 20, 2022

The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Provide transparency customers can verify that. A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses.

Amazon 115

Amazon Paid Search Agency Ad brokers Facebook 115

QuanticMind

SEPTEMBER 26, 2023

Next, the assurance part (and this is where that glorious “guaranteed” word comes in): In programmatic guaranteed deals, advertisers are guaranteed a certain number of impressions and a fixed CPM up front. PMPs are great for securing prime inventory at pre-negotiated rates, but they don’t ensure a certain number of impressions.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Cost Per Thousand CPM 52

Martech

JUNE 10, 2022

Our mission remains privacy and addressability, balancing consumer demand for privacy with the power of the addressable web.”. To support impression and viewability measurement, IAB Tech Lab announced an expansion of Open Measurement (OM) SKD, available for CTV in 3Q. Open Measurement SKD for CTV.

Advertising Agencies 102

Advertising Agencies Paid Search Agency Privacy Media 102

Choozle

MARCH 27, 2024

Additionally, major CTV publishers and streamers often operate as walled gardens, prioritizing direct sales over transparency. At Choozle, we see agencies and brands going direct to publishers to save a few dollars on the average cost per thousand impressions (CPM).

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

QuanticMind

AUGUST 23, 2023

It was an industry-wide move largely dictated by increasing calls for greater transparency into the bidding process and reduced operational complexity. more than the second-highest bid on an impression (think the eBay model). Second-price auctions refer to a model in which the buyer pays just $0.01 What is a first-price auction?

Cost per Acquisition 52

Cost per Acquisition Cost Per Thousand CPM Cost Per Click 52

Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. Publishers and app developers use a supply-side platform (SSP) to deliver their available impressions to brands and agencies. Advertisers, through their DSPs, automatically bid on those impressions.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. Publishers and app developers use a supply-side platform (SSP) to deliver their available impressions to brands and agencies. Advertisers, through their DSPs, automatically bid on those impressions.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Martech

DECEMBER 29, 2022

Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. In 2022, CTV overtook mobile for global ad impressions. First-party data refining CTV campaigns, a greater demand for measurement. In 2023, adtech will step up to meet this demand from advertisers.

Advertising Agencies 112

Advertising Agencies Advertisements Advertising Paid Search Agency 112

Madison Logic

FEBRUARY 7, 2024

Personalization is no longer a nice touch—it’s a buyer demand. Leverage both first-party data collection strategies and other partnerships with transparent third-party data providers. You can then measure the post’s impressions, engagement, and click-through rate for any links that return to your website.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Hubspot

MARCH 28, 2017

The lack of transparency that often occurs between advertisers and their marketing partners has reached a tipping point. They will no longer work with agencies, networks, technology platforms, or marketing "partners" who aren't completely transparent about their practices. A Need for Greater Transparency. And good for them.

Advertising Agencies 28

Advertising Agencies Transparency Paid Search Agency Ad Agencies 28

Spiralytics

DECEMBER 7, 2022

Sustainable strategies are geared towards addressing consumer demands about the environmental impact of the products and services they are promoting, as well as the social implications of marketing activities. It’s used to create an impression that a company’s products are environmentally friendly when in fact, they are not.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Ranking 117

SalesIntel

OCTOBER 20, 2021

ZoomInfo claims to have the largest B2B database with over 80M emails and 46M direct dials which are impressive numbers by all accounts. Research-on-Demand. While Both ZoomInfo and SalesIntel provide basically the same features, SalesIntel has better quality and Research-on-Demand. Data Quality. Contract Obligations.

Zoominfo 98

Zoominfo Best Practices Bombora Intent Data 98

Convince & Convert

JANUARY 3, 2014

First-generation programmatic marketing is built on a funnel mentality: Buy a pre-packaged audience segment, target them with advertising, and then use all the post-impression data available to narrow that segment down to quality conversions. Transparency Reveals Results. You should know precisely what it costs.

Buy 161

Buy Top of Funnel Funnel Advertising Ad Building 161

Oktopost

MAY 20, 2024

Each campaign prompts important questions: Are we aiming to create demand, or is it about gathering leads? Therefore, in order to get more impressions on social networks, it is ideal to create posts that don’t link to your website. Many great posts don’t lead directly to website visits.

Social Media 80

Social Media Media Allocation Digital Asset Management 80

Biznology

MAY 13, 2019

With young consumers increasingly demanding brands give more back to society, the challenge today is to create a promise that can be trusted and delivered – with credible authenticity. At a minimum, the perception of authenticity depends on a brand’s honesty and transparency.

Storytelling 123

Storytelling Brand Identity Branding Ethics 123

Martech

MARCH 15, 2022

Demand and supply-side platforms. Adtech comprises two primary platforms: demand and supply-side. While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions. Demand-side platforms.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 112

Marketing Insider Group

JANUARY 16, 2023

As more and more brands demand personal data, consumers have started to share their information more sparingly. Consumers respond best to authentic, simple and transparent communication. Impressions. Communicate With Authenticity. Lead generation. Customer retention. Brand awareness.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

SmartBug Media

JUNE 1, 2022

With sustainability as a major cornerstone of their value proposition, Patagonia builds trust with their customers by transparently listing their sustainability efforts, including their strictly enforced standards for manufacturing and suppliers. And it pays off: LEGO has a Net Promoter Score of 77 , an impressive average.

Lead Ranking 98

Lead Ranking Lead Scoring Peer-to-peer Advertising Agencies 98

DealSignal

AUGUST 7, 2023

More generally, DealSignal takes great care updating and verifying all B2B data for customers, on-demand, to provide the most fresh, accurate, dynamically updated data, while rigorously enforcing privacy, security and compliance to protect customers and its B2B Data. DealSignal: Offering Accurate B2B Data, Tailored to Your Needs.

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Bannerflow

MAY 22, 2023

With more users turning to streaming services for their entertainment needs, there is a growing demand for original content that can be tailored specifically to these platforms. Advertisers can track key metrics such as impressions, viewability, completion rates, and conversions, allowing for data-driven decision-making and optimisation.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

ClickZ

OCTOBER 21, 2019

In an era that demands automated, data-driven decision-making, programmatic advertising has revolutionized how marketers leverage data and analytics to target highly specific audiences and maximize ad spend. In fact, private actions provide more transparency and control. Cookie dependency and drop-off. Opaque pricing practices.

Advertising Agencies 80

Advertising Agencies Advertisements Advertising Ad Exchange 80

Metadata

SEPTEMBER 20, 2023

It gets 100,000 impressions but only generates a click-through rate (CTR) of 0.5%. What you won’t have is endless worry about wasting your demand generation budget on people with no business buying your product or service. Let’s say HubSpot’s Marketing team runs this ad on LinkedIn. This allows you to focus on telling a great story.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

Strategic-IC

FEBRUARY 16, 2021

Interesting to see demand generation sitting above one-to-many on one of the slides. Are you treating demand gen as pure awareness or are you targeting specific accounts? They seem like impressive results? Audience: Interesting to see demand generation sitting above one-to-many on one of the slides.

Account Based Marketing 71

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71

Zoominfo

MARCH 8, 2022

Many aspects of the sales and marketing process can be automated to optimize demand generation outreach. There are two types of list email churn: Transparent churn: These are unsubscribes, hard bounces, and spam complaints. Bad data also prevents successful automation. This can create difficult conversations for your sales reps.

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Outbrain

FEBRUARY 3, 2020

It uses algorithmic software that handles the sale and placement of digital ad impressions via ad exchange platforms – in a fraction of a second. Programmatic also incorporates traffic data and online targeting methods to serve impressions more accurately, efficiently and at scale, which means better ROI for advertisers and publishers alike.

Cost Per Thousand 49

Cost Per Thousand Advertising Agencies Advertisements Advertising 49

Martech Advisor

DECEMBER 20, 2019

Just last month, five large brands signed up for a blockchain pilot that would improve transparency in digital advertising. Given the many micro-transactions that go into managing digital ads, this is a prime candidate for moving to a distributed ledger that is transparent, secure, and accountable.

Advertising Agencies 67

Advertising Agencies Paid Search Agency Startups Mobile Advertising 67

Buffer

APRIL 20, 2022

The more likes a photo gets must mean it’s good while a video receiving tons of dislikes could give off the impression that it’s bad (partly why YouTube made dislikes private ). Lack of transparency In the last few years, transparency between businesses and audiences has been a buzzword –  but for good reason.

Advertising Agencies 81

Advertising Agencies Transparency Paid Search Agency Validation 81

Salesforce Marketing Cloud

JANUARY 29, 2024

A welcome email sequence, for example, can be scheduled to greet new subscribers, upping your chances at a good first impression. Transparency about opting-in (or out) adds value because the communication between you and the recipient is consensual. You can even use AI to help you automate it.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

ClickZ

MARCH 2, 2020

Artificial intelligence (AI) is at the forefront, boasting impressive tracking and analytics capabilities which help marketers make smarter decisions, drive more revenue, and increase customer acquisition. Another impressive and still-growing technological breakthrough has been in augmented reality (AR). Closing Thoughts.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Sprout Social

JANUARY 24, 2022

One of the most common complaints you’ll hear from social media professionals is being overworked under leaders who don’t understand how demanding the job is. A new hire could get overwhelmed if the job is more demanding than the posting made it out to be. First impressions matter. To nail each section: Be specific .

Social Media 99

Social Media Work Management Marketing Management Tips 99

Martech Advisor

NOVEMBER 7, 2019

Billions of impressions passing through programmatic systems on a daily basis solved workload issues but caused another problem - complexity. The request for ecosystem improvement has led to the creation of Demand Side Platforms (DSP). Companies will have to become transparent for users in order to gain their consent.

Work Management 46

Work Management Marketing Management Doubleclick Mobile Advertising 46

Sprout Social

FEBRUARY 26, 2024

But so is transparency. One of the most impressive things about Chewy’s care strategy is that they refer to all of their customers’ pets by name, like in this response to a user on X (formerly Twitter). Remember: The greatest risk to your brand is a customer experience filled with friction. Looking for more customer care inspiration?

Enterprise Management 62

Enterprise Management Brand Identity Branding Work Management 62