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(Im)proving Content’s Impact Using Marketing Data Analytics

Contently

Marketers can de-emphasize poorly performing platforms and formats and invest more in higher-performing alternatives. You need to track it over time, clean the data, de-duplicate it, and validate that it complies with your organization’s governance policies. That can increase the ROI from content marketing.

Analytics 184
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How to improve marketing ROI with clean data

Martech

Things like missing data, bad or old data, siloed data over to the side, duplicates spanning across multiple systems.” Consolidate duplicate data : Determine what types of duplicate data pieces are within your system, merge them, and set automated de-duplication rules.

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Why Your Small Business Should Care About Clean Data

Salesforce Marketing Cloud

” Clean data — or data and records that are free of inaccuracies, duplications, and blanks — helps your small business run faster, smoother, and more efficiently. Are there lots of duplicates or contacts with old addresses you know aren’t valid anymore? Do you have a lot of duplicates?

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How to Create an SEO Editorial Calendar So Customers Find You

Contently

Other ideas include guest-posting on blogs, reaching out to journalists researching related stories, and encouraging social sharing among your employees. Yes, practices like keyword stuffing, buying links, cloaking, duplicate content, and doorway pages can lead to penalties or de-indexing by search engines.

SEO 78
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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Duplicate content. + Black hat tactics waste time and money while putting your entire site at risk of being de-indexed and/or blacklisted entirely. Worst case scenario, your entire domain name could get de-indexed or even blacklisted from Google and other search engines. . + 9 black hat content marketing tactics to avoid. +

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January 2020 30/30: Two Major Updates and Other Fun Stuff to Kick Off the Roaring 20s

Conductor

If you haven’t seen it already, check out our latest 30/30: 30 Mins on the Last 30 Days in Search, Social and Content webinar posted on January 30th, 2020. Google has “de-duplicated” the snippet and the first result, meaning people with dual rankings at the top of a page don’t have a dual ranking anymore.

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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

How do I match and de-duplicate customer records effectively? How should I handle unstructured data, like social media content. User-generated social media content may offer valuable insights into customer needs and issues. This can be an expensive, but very helpful, tool.