The Point

MAY 13, 2009

This is becoming a common question, driven in part by the trend in B2B towards more proactive lead nurturing and the rapid adoption of marketing automation systems. Tags: Blogs Database Marketing E-mail Installed Base Marketing Lead Management Lead Nurturing Marketing Automation e-newsletters.

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Database Marketing Newsletter 100

Customer Experience Matrix

SEPTEMBER 17, 2009

The key point here is that Acxiom is using social media to execute traditional database marketing. This is quite different from most social media marketing products, which boil down to monitoring for posts on specified topics, responding to individuals, or to publishing messages to groups through the network itself.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Customer Experience Matrix

SEPTEMBER 9, 2009

database marketing, or, more poetically, narrowcasting. search marketing. The audience in database marketing is still passive, but it's targeted at segments that marketers have some reason to believe are interested. marketing focus. This shows the critical task that marketers must master.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

The Point

JUNE 11, 2010

. * Matching a Marketing Automation System to Your Needs. Tags: B2B Marketing Database Marketing Demand Generation Lead Management Lead Nurturing Marketing Automation b2b demand generation b2b lead generation. For more information on the summit and to register, click here.

Lead Nurturing 100

Lead Nurturing Paper Marketing Automation Services Tips 100

Martech

JUNE 15, 2023

.” So far, so familiar; similar announcements have been made at numerous marketing technology conferences this season. “I still run into people who want to talk about audiences and segments — which goes back 35 years to database marketing,” he told a press panel.

Enterprise Management 97

Enterprise Management Marketing AI Work Management Marketing Management 97

The Point

NOVEMBER 24, 2009

Tags: Campaign Measurement Content marketing Database Marketing Landing Pages Lead Management Lead Nurturing Marketing Automation direct marketing email marketing b2b demand generation b2b lead generation landing page optimization.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking Lead Nurturing 100

Customer Experience Matrix

SEPTEMBER 29, 2009

. - another survey by another marketing automation vendor, Alterian , found the most-commonly cited top obstacle in online marketing (25% of respondents) was “integration of online with database marketing and offline channels”. Tags: web analytics customer data integration marketing measurement. Case closed.

Enterprise Management 120

Enterprise Management Customer Surveys Marketing Management Marketing Automation Services 120

The Point

OCTOBER 26, 2010

Email is now a means to a conversation, not merely a one-off broadcast, and marketing automation solutions enable sophisticated, automated, triggered, multi-step, “drip” marketing campaigns that respond to changing demographic and behavioral criteria.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

The Point

AUGUST 17, 2010

As with any marketing vehicle, testing direct mail is key. If you’re concerned about the cost of mailing to 50,000 users, mail to a smaller sample first and gauge response. The results may surprise you.

Marketing Mix 100

Marketing Mix Planning Lead Nurturing Demand Generation 100

The Point

MAY 6, 2010

Or even if the processes with which those leads are shepherded along the sales cycle are woefully inadequate, a company may not generate the volume of inquiries necessary in order for marketing automation to make a difference. And lastly, to be frank, it depends how bad you are.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

Customer Experience Matrix

FEBRUARY 8, 2010

Summary: a new survey from ExactTarget shows that digital marketing is growing faster than database marketing or mass media, and that agencies have a harder time adding digital capabilities than their clients. It also suggests that marketers are moving into digital channels even when they can’t measure their value very well.

Customer Surveys 120

Customer Surveys Paid Search Agency Planning Advertising Agencies 120

The Point

JULY 19, 2010

Tags: B2B Marketing Database Marketing Demand Generation Webinar Invitations Webinars direct marketing email marketing webinar strategy. For more information on how to improve response to your Webinar event, download a free copy of our white paper: “ Top 10 Tips for Webinar Invitation Success. ”.

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

Customer Experience Matrix

FEBRUARY 4, 2010

This seems to contradict my position: if email is run by personalization-oriented database marketers, while Web advertising and (perhaps) site content are run by behavioral-targeting-oriented digital marketers, then email personalization should be more common. database) marketers and Web (i.e.,

Online Marketing 120

Online Marketing Customer Surveys Advertising Channels Lead Scoring 120

The Point

JUNE 1, 2010

How should B2B companies consider incorporating games into their marketing mix? Could games be a potentially viable form of “content&# to weave into lead generation, database marketing, or lead nurturing campaigns? Build traffic, members, and recommendations for a Facebook fan page. Any other suggestions?

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. HS: Thanks David!

Salesforce.com 100

Salesforce.com Marketing Automation Services Budget Programs Work Management 100

Customer Experience Matrix

OCTOBER 20, 2008

One of the first people I told about the new Guide to Demand Generation Systems -- an experienced database marketing consultant, no less -- was receptive to the Guide but asked whether there was any real difference between "demand generation" and "marketing automation" in general.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120

The Point

NOVEMBER 15, 2010

Excerpted from the Spear Marketing white paper: “Top 10 Tips for Lead Nurturing Success (How to get the most from your lead nurturing program, and how to plan for success if you’re just getting started)”. To download your free copy, click here.

Lead Nurturing 100

Lead Nurturing Segmentation Sales Qualified Leads Campaigns 100

The Point

OCTOBER 14, 2010

“ Tags: B2B Marketing Campaign Measurement Content marketing Database Marketing Demand Generation Lead Management Lead Nurturing Marketing Automation marketo.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Customer Experience Matrix

APRIL 18, 2007

A marketer who understands the need for customer-based management told me yesterday that the biggest obstacle to adoption is the intense product orientation of her business. That sounded familiar: I heard exactly the same thing last December at the National Center for Database Marketing in December (see my December 13 post ).

Ideal Customer Profiles 120

Ideal Customer Profiles Database Marketing Tagging Profiling 120

Biznology

SEPTEMBER 7, 2010

The authors point out that the Grateful Dead sold concert tickets the same way, using database marketing to sell tickets for shows directly to fans, who got access to the good seats before Ticketmaster or other ticket agencies saw any of the tickets. They go direct. Lest you think the whole book is about the Grateful Dead, fear not.

Paid Search Agency 80

Paid Search Agency Advertising Agencies Merchandising Wikipedia 80

Customer Experience Matrix

JANUARY 31, 2010

Aprimo was founded in 1998 and has more than 200 clients on its original marketing system, which offers modules for marketing automation and marketing resource management. Marketing Studio was launched in September 2009 and at this writing has 22 clients, including a mix of business and consumer marketers.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Convince & Convert

SEPTEMBER 14, 2010

The way to do this practically is to borrow a technique from social media and use tagging. Group them into personas related to the tagged characteristics. Write your messaging to the personas and build your lists based on the tags. Ideally, you also want a way to import the tags already available on user profiles.

Social Media 123

Social Media Work Management Marketing Management Media 123

Customer Experience Matrix

JANUARY 26, 2007

Tooker makes this case in his usual colorful fashion in his book The Business of Database Marketing. Tags: software selection vendor evaluation. Plus the process takes too long, and most buyers don’t understand their real requirements, anyway. (My My friend Richard N.

RFP 120

RFP Vendors Marketing Proposals Sales Qualified Leads 120

Customer Experience Matrix

DECEMBER 22, 2006

When I really think about it, what I find intriguing about smartphones is their potential to break down the barriers that have traditionally separated marketers from their prey…er, I mean, their customers. In conventional consumer marketing, companies knew basically nothing about individual customers.

Work Management 120

Work Management Privacy SMS Marketing Management 120

WebMarketCentral

MARCH 19, 2008

tags: website design projects, social networking, interactive PR, business intelligence, data mining, data analytics, database marketing icerocket tags: website design projects, social networking, interactive PR, business intelligence, data mining, data analytics, database marketing Contact Tom Pick: tomATwebmarketcentralDOTcom.

SEM 20

SEM PR Database Marketing Social Networks 20

Oktopost

JULY 20, 2023

The introduction of CRM happened way back in the 1980s, when databases were just starting to make the rounds in the corporate world. Integrating your social media and CRM means that all those valuable pieces are kept together, and you can keep a clearer record of your interactions with every customer and lead.

Social Media 62

Social Media CRM Media Work Management 62

Online Marketing Institute

JULY 31, 2009

For those needing more capabilities to help with sales enablement or account-based communication, I would add: 8) Sales/marketing portal or workspace — includes account spaces/threaded discussions, sales call/activity prep, libraries for marketing content, task lists. Tags: b2bmarketing. Social networking stuff fits here too.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

JULY 28, 2009

(See the paper Demand Generation vs. Marketing Automation in the Resources section of the Raab Guide site for more on this topic.) Campaigns can be assigned start and end dates and tagged by type, objective, category and products. Back to Entiera. Planning in Entiera is largely at the campaign level.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

The Point

SEPTEMBER 9, 2009

Tags: B2B Marketing Content marketing Database Marketing Installed Base Marketing Lead Management Lead Nurturing Marketing Automation Social Media techvalidate.

Lead Nurturing 100

Lead Nurturing Database Marketing Landing Pages Content 100

The Point

NOVEMBER 8, 2010

This isn’t a typical use case for marketing automation, but there’s plenty that marketing automation will do to make the campaign that much more effective.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Microsite 100

Customer Experience Matrix

FEBRUARY 23, 2011

That’s an impressive list, even after recognizing that key marketing automation features are not yet available, including multi-step campaigns, advanced segmentation, Web behavior tracking, behavior-based lead scoring, and ROI calculations.

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

Customer Experience Matrix

JANUARY 18, 2015

(Caveats: although it doesn’t show up in this analysis, I do still see some interesting investment in marketing automation niches such as app marketing, distributed marketing, and agency systems. I’m also increasingly intrigued at the “tag management” vendors on the Data layer (Tealium, Signal, Ensighten, etc.),

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking 120

Webbiquity

MAY 29, 2012

Visitor tracking and marketing automation systems can now use various technologies to tag you, and from that point on, everything you do on the vendor’s website is attributed to YOU, individually.

Marketing Automation Services 100

Marketing Automation Services Cross-Selling Vendors Copyright 100

Customer Experience Matrix

FEBRUARY 25, 2010

It's more a supplement than a replacement for conventional campaign management but should save a lot of work for marketers and their agencies. One of the fundamental challenges in database marketing is that a seriously sophisticated campaign may send different messages to hundreds or even thousands of customer segments.

Multi-Channel 120

Multi-Channel Demand Generation Agencies Advertising Channels Marketing Automation Services 120

Convince & Convert

APRIL 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Influence Mining is the Next Gold Rush Is Twitter for Business Even Worth the Trouble?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Buzz Marketing for Technology

JUNE 27, 2008

So even if I pay to upgrade to LinkedIn Business for $20 per month for the privilege of spamming (sorry, sending InMail) 3 people I dont know every month, it wont be much more useful than renting a list from a good old-fashioned arms dealer to the spam industry (aka the list rental industry, sometimes called Database Marketing).

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Content Standard

JANUARY 9, 2015

Sending personalized emails to niche segments will activate leads and cause more of them to convert, compared to mass emails to your entire database. Marketing automation enables you to optimize your email strategy and send the right content to the right audience at the right time.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40