The Point

OCTOBER 26, 2010

Email is now a means to a conversation, not merely a one-off broadcast, and marketing automation solutions enable sophisticated, automated, triggered, multi-step, “drip” marketing campaigns that respond to changing demographic and behavioral criteria.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. The most important principle in using marketing automation is to keep it logically separate from the CRM system, yet synchronized with it. HS: Thanks David!

Salesforce.com 100

Salesforce.com Marketing Automation Services Budget Programs Work Management 100

The Point

MAY 6, 2010

Or even if the processes with which those leads are shepherded along the sales cycle are woefully inadequate, a company may not generate the volume of inquiries necessary in order for marketing automation to make a difference. And lastly, to be frank, it depends how bad you are.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

The Point

JULY 19, 2010

2) where the audience already has a familiarity with your company and product — for example, in marketing to customers, or partners, or to existing prospects, perhaps as part of a structured lead nurturing program. What’s the most common Webinar mistake companies make? Simply put: not selling the event.

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

The Point

JUNE 1, 2010

How should B2B companies consider incorporating games into their marketing mix? Could games be a potentially viable form of “content&# to weave into lead generation, database marketing, or lead nurturing campaigns? Build traffic, members, and recommendations for a Facebook fan page.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

Oktopost

JULY 20, 2023

The introduction of CRM happened way back in the 1980s, when databases were just starting to make the rounds in the corporate world. These days, very few salespeople can do without a CRM to track every phone call, email, or chat between the business and a promising lead as it moves through the funnel.

Social Media 62

Social Media CRM Media Work Management 62

The Point

SEPTEMBER 9, 2009

What single hurdle keeps B2B marketers from achieving the best possible results from inbound marketing, social media, and lead nurturing? Without a consistent stream of compelling, original, relevant information to offer, landing pages fail to convert visitors to leads, blogs wither, and lead nurturing [.].

Lead Nurturing 100

Lead Nurturing Database Marketing Landing Pages Content 100

Online Marketing Institute

JULY 31, 2009

Synchronizing prospect and opportunity databases is key. The data has to flow back and forth and not dirty up the pipeline with raw leads. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. Tags: b2bmarketing. Must include some sort of dashboard for everyone to access internally.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Content Standard

JANUARY 9, 2015

If so, read on to learn how you can pair your MAP knowledge with your content marketing strategy to get the most out of your creative assets. Lead Nurturing with Emails. Sending personalized emails to niche segments will activate leads and cause more of them to convert, compared to mass emails to your entire database.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

Online Marketing Institute

JULY 31, 2009

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

B2B marketers also need systems that help them align sales activity and marketing messages, monitor marketing’s impact on the pipeline, and close the loop on closed deals. Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40